
Roboyo · Europe
Roboyo AI is a category shaper in Applied AI and Agentic Automation. We help leading enterprises move from automation projects and AI experiments into governed,...
Roboyo AI is a category shaper in Applied AI and Agentic Automation. We help leading enterprises move from automation projects and
AI experiments into governed, production-grade systems that execute real work across workflows, processes, products and services.
Our heritage is in scaled enterprise automation; our future is Applied AI and Agentic Automation: autonomous agents, AI
engineering squads, process orchestration, data and knowledge foundations, and human-in-the-loop governance embedded deeply into
how our clients operate.
We are not here to sell AI theatre. We are here to turn AI into working systems, measurable outcomes and repeatable transformation
programs.
About the Role
We are building something that most professional services firms talk about but rarely execute well: a systematic ability to turn
the work we do with clients into durable, scalable intellectual property. This role is at the center of that effort.
As part of our Global Capabilities team, you will be responsible for identifying, extracting, and developing the IP embedded in
our delivery work — transforming client-specific solutions into assets that range from rich case studies and methodology
frameworks to reusable solution components and, in the most valuable cases, into market-ready products that can be deployed across
clients with minimal rework.
This is not a commercial/marketing role, and it is not a delivery role. It sits deliberately between the two: close enough to
delivery to understand what we build, commercially minded enough to know what's worth packaging and how
IP Identification & Prioritization
Work closely with Capability owners and delivery leads to develop a view of what we are building across client engagements
and assess its reuse potential. Not everything becomes IP — part of the role is developing a sharp instinct for what does, based
on technical generalizability, commercial applicability across industries or clients, and the feasibility of abstraction.
Asset Development
Own the end-to-end process of turning delivery outputs into structured assets. This spans a wide spectrum:
documentation, and commercial positioning
Offerings Development
Collaborate with Capability leadership to define and evolve our go-to-market offerings — translating our capability depth into
clearly scoped, well-positioned services that delivery teams can sell and execute against consistently.
Delivery Team Enablement
Ensure that the assets you develop are actually used. This means working with delivery teams to embed reusable components into
their ways of working, not simply publishing them to a repository. You will need to earn adoption rather than mandate it.
IP Roadmap Management
Maintain a view of our IP development pipeline — what is in progress, what is planned, what has been validated in the market.
Communicate this clearly to leadership and flag where emerging client work could accelerate the roadmap.
Abstraction & Productization thinking
The single most important capability for this role is the ability to look at something built for a specific client, in a specific
context, and identify the transferable, generalizable pattern within it. This is the ability to ask: "If we stripped out
everything client-specific, what would remain — and who else would pay for that?" This mindset is difficult to teach and is the
primary thing we will be assessing.
Commercial & Market Instinct
You understand how professional services firms create and capture value, and you have a view on what makes an offering compelling
to buy. You can distinguish between IP that is impressive internally and IP that a client would actually pay for or find useful
enough to accelerate a sale.
Technical Fluency in the Agentic AI/automation/low-code application space
You do not need to be a developer, but you need to understand enough about how AI-infused low-code applications and automated
workflows are built to have a credible conversation with the people who build them. You should be able to look at a solution
design or workflow architecture and understand what is configurable, what is hardcoded, and what would need to change to make it
reusable.
Influence Without Authority
This role succeeds or fails on your ability to get delivery teams — who are busy, client-focused, and not
naturally incentivized to pause and document — to engage with the IP process. You will need to make it easy and worthwhile for
them, build genuine credibility with technical practitioners, and work with leadership to create the right structural conditions.
Structured Thinking & Documentation
You write clearly and think in frameworks. You can take a complex, contextual delivery output and distil it into something
structured, portable, and usable by someone who wasn't in the room.
Strongly Relevant
scale
capabilities for reuse was a core part of the job
solve and translating that into an equally clear solution design that would fulfill the business need.
configuration or business analysis level
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion,
color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Privacy Notice: By applying, you consent to the processing of your personal data for recruitment purposes in line with our Privacy
WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. Are you an inspirational leader driven by a passion for transforming customer experiences and marketing strategies? Join our Customer & Business Strategy team to not only spearhead the design and delivery of innovative solutions for global brands but also to build, motivate, and empower high-performing teams. This is an opportunity to leave a lasting impact, both on our clients and on the incredible talent you will lead. WHAT WILL YOUR DAY LOOK LIKE? As a Senior Strategy Consulting Director, you will lead with vision and empathy, fostering an environment where innovation thrives and talent excels. Client Delivery * Inspire and Lead Client Engagements: Galvanize cross-functional teams to lead multiple complex client engagements, fostering a culture of excellence to ensure profound strategic impact, robust profitability, and unparalleled client satisfaction. * Strategic & Inspirational Partnership: Act as a strategic business partner to clients and their teams, providing visionary thought leadership across customer experience and marketing transformation, while inspiring confidence and driving collaborative success. * Empowerment & Stakeholder Mastery: Expertly navigate and manage complex stakeholder relationships across global, matrixed environments within VML / WPP, empowering your teams to achieve seamless collaboration and delivery. * Excellence in Delivery: Champion the highest quality of deliverables, instilling a commitment to measurable business value and inspiring teams to exceed expectations. Capability Development * Cultivate and Elevate the Capability: Provide visionary leadership in shaping and evolving the Customer & Business Strategy team’s core offerings, with a relentless focus on CX strategy, CRM, loyalty, and digital innovation, ensuring the team remains at the forefront of the industry. * Foster Innovation & Growth: Inspire and drive innovation in delivery methodologies, including the adoption of AI and agentic operating model design, empowering your team to explore new frontiers and deliver cutting-edge solutions. * Nurture & Develop Talent: A primary focus on being an inspirational mentor and dedicated coach to our consulting talent. You will actively guide career growth, conduct impactful performance reviews, facilitate meaningful goal setting, and champion continuous learning and skill development within your team. * Shape Our Culture: Play a pivotal role in contributing to the strategic direction, fostering an inclusive, high-performance, and supportive culture within the practice, where every team member feels valued and empowered to excel. Business Development * Lead & Inspire Business Growth: Take decisive leadership in major new business pursuits, inspiring your team to collaboratively convert opportunities into profitable and impactful engagements. * Strategic Client Expansion: Develop and execute visionary client relationship strategies, empowering your team to proactively grow VML MAP’s footprint and deepen client partnerships. * Orchestrate Partnerships: Proactively identify, cultivate, and manage strategic partnerships across technology and service ecosystems, leveraging your team's collective strengths. * Drive Team Success: Inspire the team to achieve ambitious revenue targets and strategically expand the client portfolio, fostering a shared sense of ownership and success. WHO ARE YOU GOING TO WORK WITH? You will be a pivotal and inspirational leader within our dynamic Customer & Business Strategy capability, reporting to the Capability Lead. In this highly collaborative role, you'll not only guide global brands, client teams, and internal stakeholders across VML / WPP through complex customer experience and marketing transformations, but you'll also serve as a foundational mentor. Your leadership will be instrumental in nurturing and developing our consulting talent, shaping our cutting-edge offerings, and continuously driving a culture of innovation and excellence. WHAT DO YOU BRING TO THE TABLE? * Proven Leadership & Consulting Experience: Extensive and proven experience in a Big 4 consultancy, leading strategy firm, or top-tier marketing agency, with a track record of building and nurturing high-performing teams. * Transformational Impact: Demonstrated success in leading, inspiring, and delivering complex customer experience and marketing transformation programs through effective team leadership. * Platform Acumen: Familiarity with leading platforms such as Salesforce, Adobe Experience Cloud, Braze, Google Marketing Platform, and the vision to guide teams in their optimal utilization. * Strategic Commercial Insight: Exceptional commercial acumen, with the ability to inspire teams to link strategic initiatives directly to measurable business value. * Inspirational Leadership & Communication: Outstanding communication, visionary leadership, and exemplary stakeholder management skills, with a proven ability to coach, mentor, and motivate teams to achieve collective success. A LEADER IN PERSONALIZED CUSTOMER EXPERIENCES VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A GLOBAL NETWORK We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. #LI-EMEA About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.
ABOUT THE ORCHARD: The Orchard is a leading global music distributor and Artist & Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard’s comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more. The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity. We are seeking an experienced and innovative Associate Director of Audience Development to join our New York-based Marketing Strategy & Audience Development team. This role will lead the day-to-day strategy and hands-on execution of first-party fan data acquisition campaigns (email & SMS), with a particular focus on building high-intent email and SMS audiences that can be converted into e-commerce merchandise buyers & beyond. Reporting to the Vice President, Audience Development, this role combines strategic thinking, hands-on campaign execution and data-driven performance optimization. You’ll leverage proprietary technology, paid and organic marketing channels, live events and third-party audience tools to deliver measurable growth for artists and label partners across multiple genres and career stages. Please note: This is a hands-on role that will occasionally require evening or weekend work to support priority releases & live events. WHAT YOU'LL DO: * Office- first role, in office 4 days a week. FIRST-PARTY DATA ACQUISITION STRATEGY * Partnering closely with our Marketing Strategists, you’ll lead the day-to-day development and execution of strategies that grow artists’ first-party fan audiences across email & SMS. * Use data to identify the right value exchange for each audience, including exclusive content, early merchandise access, contests, ticket presales, live-event activations and other fan experiences. * Develop scalable acquisition frameworks & benchmarks that can be adapted across artists, genres, & campaign types. * Partner closely with the Associate Director, Fan Engagement & CRM to ensure newly acquired fans enter CRM lifecycle journeys and receive a cohesive experience from initial sign-up through conversion and retention. CAMPAIGN EXECUTION & OPTIMIZATION * Support our Marketing Strategists by owning the end-to-end execution of fan acquisition campaigns, including campaign planning, audience strategy, platform setup, landing pages, sign-up flows, testing, launch and performance reporting. * Collaborate with Marketing Strategy & Global Paid Media teams to develop and optimize impactful paid lead-generation campaigns across Meta, TikTok and other relevant platforms. * Establish testing frameworks and best practices across landing pages, forms, incentives, messaging and acquisition channels to improve both the volume and quality of acquired fans. E-COMMERCE & REVENUE GROWTH * Partner with D2C, CRM and Marketing Strategy teams to connect your acquisition campaigns to downstream product discovery, sales conversion and repeat-purchase opportunities. * Use transactional and behavioral data to identify the channels, campaigns and fan segments most likely to generate merchandise revenue. * Collaborate with the Associate Director, Fan Engagement & CRM to build clear handoff strategies that move newly acquired fans into personalized welcome, nurture and conversion journeys. * Collaborate with the Associate Director, Fan Engagement & CRM and Global Paid Media to evaluate acquisition performance beyond initial sign-up volume, using metrics such as cost per acquired fan, subscriber quality, engagement, first-purchase conversion, revenue per acquired fan and return on investment. AUDIENCE INSIGHTS, MEASUREMENT & REPORTING * Develop reporting frameworks that connect fan acquisition activity to downstream engagement, streaming, ticketing and e-commerce outcomes. * Define campaign KPIs and benchmarks across acquisition channels, markets, artists and campaign types. * Analyze fan behavior to identify high-value audience segments, acquisition sources and conversion patterns. * Translate performance data into clear, actionable recommendations for internal teams, artists and label partners. * Build case studies and best-practice guidance that can help scale successful acquisition strategies across the organization. TOOLS, TECHNOLOGY & INNOVATION * Oversee the strategic use of proprietary and third-party audience acquisition tools, landing-page platforms and CRM integrations. * Identify opportunities to improve fan sign-up experiences, progressive data collection, audience segmentation, consent management and data enrichment. * Partner with Product, Design & Engineering teams to help guide the development of tools and features that improve first-party data acquisition and measurement. * Collaborate with Marketing Strategy, Relationship Management, Fan Engagement & CRM, Privacy and Product, Design & Engineering teams to ensure acquisition campaigns comply with global privacy and consent requirements. * Support the Vice President, Audience Development in evaluating and testing new fan acquisition technologies, platforms and partners. * Monitor emerging audience-development trends within music and across industries such as gaming, sports, television, film and retail. CROSS-FUNCTIONAL COLLABORATION & EDUCATION * Partner with Relationship Management, Global Paid Media & Growth Strategy, Brand Marketing, Fan Engagement & CRM, D2C e-commerce and Marketing Strategy teams to integrate first-party data acquisition into artist campaigns. * Serve as an audience-development thought leader internally and as a trusted advisor to artist and label partners, providing best-practice guidance and data-driven recommendations. * Educate internal teams and clients on the role first-party fan data can play in driving long-term audience ownership and commercial growth. * Support the Vice President, Audience Development in educating marketers across global markets on acquisition strategies appropriate to their local audiences, platforms, cultures and privacy requirements. * Help establish repeatable processes that make audience acquisition a consistent component of priority artist and release campaigns. WHO YOU ARE: * 5+ years of audience development, digital marketing, fan acquisition, growth marketing or related experience within music, entertainment or another consumer-focused industry, including e-commerce experience. * Proven track record of growing first-party email and SMS audiences and connecting that growth to measurable business outcomes. * Hands-on experience developing and executing lead-generation campaigns across paid, organic, artist-owned and partner channels. * Experience with audience and marketing platforms such as Klaviyo, Laylo, Salesforce, Braze or similar tools, as well as e-commerce platforms like Shopify. * Understanding of conversion funnels, landing-page optimization, audience targeting, A/B testing and customer acquisition economics. * Deep understanding of first-party data strategy, including value exchange, audience segmentation, consent management and data privacy best practices such as GDPR and CCPA. * Strong analytical skills, with experience using dashboards and KPI reporting to evaluate acquisition quality and downstream conversion. * Excellent communicator and collaborator who can advise multiple stakeholders and translate complex audience strategies into clear, actionable plans. * Comfortable balancing strategic planning with detailed, hands-on campaign execution. * Passionate about music, fan behavior, e-commerce and the use of technology to build lasting artist-fan relationships. * Intrinsically motivated to find new and exciting ways to identify and acquire music fans, with a curious mindset and a strong desire to test, learn and scale successful approaches. * Comfortable working flexible hours when needed to support our partners, live events and high-priority releases. WHAT WE GIVE YOU: * You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day * A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best * An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching * Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans * Investment in your professional growth and development enabling you to thrive in our vibrant community. * The space to accelerate progress, positively disrupt, and create what happens next * Time off for a winter recess The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law. The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. New York Pay Range $85,000—$100,000 USD
Purpose • Partner with the Head of Practice, and contribute to the shaping of the Data Management (DM) strategy of customers and ensuring all activities and tasks undertaken are linked to the overall strategy and priorities of the practice. • Senior and lead development of the solutions around Data management platforms comprising of various modern capabilities satisfying the needs of both data provisioning and consumption persona in the data ecosystem: e.g. capabilities that simplify, streamline, automate processes like data ingestion, transformation, orchestration, discovery, MDM, data quality, data cataloging, exploration, governance, etc • Drive experimentation and POCs with tools and explore building of accelerator solutions which are aligned with the DM strategy, and which can quickly be deployed to the benefit of requesting customers. • Collaborate with other team members and clients and as required to build the solution landscape. • Lead consulting engagements related to Data Quality & Observability metadata management and data cataloging • Drive innovation leveraging emerging capabilities in technology landscape: AI/ML, GenAI, Automation , and leading Data & Cloud Platforms. • Coaching junior members of the team including extended teams Key Performance Indicators • Timeliness and quality of Deliverables: building offerings, proposals, leading assessments, POCs. • Balances creativity with planned and structured execution aligned with organizational strategy and priorities. Seeks clarity, stays focused, and prioritizes deliverables. • Ensures proposal of solutions aligned with customer data strategy and requirements. • Liaises with sales and delivery teams as required. • Demonstrate learning agility to learn and implement new AI and Data concepts and solutions. • Outside-in perspective, and generation/adoption/implementation of innovative ideas. • Strong customer orientation. • Ensures clear communication of risks, issues, and expectations. • Capability of building robust solution architecture involving assembly and integration of various tools. • Passion for automation and hands-on with technical deliverables Skill Sets • 10+ years of experience in building data architecture and software solutions for organizations. • Strong command over backend solution architecture and data engineering using tools such as Databricks, Spark, Microsoft Fabric, Snowflake, BigQuery, AWS Glue, and NoSQL DBs. • Proven experience of using agentic development tools such as Cursor, Claude Code, Github Copilot or similar to boost work productivity • Experience implementing self-serve, metadata driven data pipelines. • Expertise in cloud platforms such as Azure, and GCP preferred. • Experience highly desirable – 3 or more of the following: o Implementation of data lakes, data lakehouse, data mesh or data fabric. o Certification or experience with any Data catalog, or MDM SaaS solution o Certification or experience with any Data Quality or Data Observability solution o Data modeling, Advanced SQL. o DEVOps/SecOps pipelines and CI/CD implementations. o Developing and testing web-application with React or Angular Frontend, Rest or graph API’s o Experience with LangChain, LangGraph, LangSmith or similar Agentic frameworks o Very good Programming skills in Python, Java, or other languages to deliver a wide variety of data services. • Basic understanding or exposure to traditional analytics: reporting / BI is preferred. • Practical knowledge of modern capabilities in AI and agentic frameworks and emerging use cases in the data management ecosystem preferred. Other Qualifications • Bachelors in engineering, mathematics, or statistics • FMCG/ CPG industry experience is highly desirable.