Storytelling Marketing

BUILD SOMETHING MONUMENTAL FOR HEALTHCARE! At Tandem Health we’re reimagining healthcare by putting clinicians first. Our platform - designed by clinicians, for clinicians - is built on deep insight into real-world pain points, with intuitive medical notes and workflows that truly support patient care. We’re a fast-scaling health-tech company backed by top investors and expanding globally. We move fast, stay curious, and believe building something that matters starts with an extraordinary team. If you're passionate about impact and innovation, we'd love to meet you! Please note: Due to the summer holiday period, our recruitment process may take a little longer than usual. We appreciate your patience and will get back to all candidates as soon as possible. ABOUT THE ROLE Tandem is scaling fast – and so is the volume and complexity of what we bring to market. We're building our PMM function to match that ambition, and this role is a core part of that build. You'll own the commercial narrative layer of our go-to-market: how we position ourselves in the market, how we enable sales to win, and how we turn clinical evidence and product data into stories that resonate with healthcare buyers and decision-makers. This is not a launch execution role – it is the role that makes sure the market understands what Tandem is, why it matters, and why it wins." If you're someone who thinks in outcomes, communicates with conviction, and knows how to make complex things feel simple – this role is for you. WHAT YOU WILL DO * Define and maintain Tandem's differentiated positioning across segments, verticals, and geographies – from first principles, not a competitor's playbook * Build and own the sales enablement library that lets sales tell the story independently – pitch decks, demo narratives, one-pagers, talk tracks, and competitive battlecards that are actually used * Develop a deep, evolving view of the healthcare AI landscape – incumbents, point solutions, and the clinical status quo – and turn it into sharp competitive positioning * Be the voice of the market internally – bring buyer perspective, competitor moves, and field objections to product and leadership * Partner with Growth and Design to drive conversion across web, campaigns, and lifecycle touchpoints * Own product storytelling across key growth surfaces, continuously optimising for clarity, differentiation, and conversion on product-related pages * Synthesize customer conversations, win/loss analysis, usage data, and competitive intel into positioning and product decisions * Track content and enablement contribution to pipeline – not output volume, but actual deal influence WHAT YOU BRING * 3–5 years of marketing experience in a B2B environment, with a strong track record in positioning, sales enablement, or competitive intelligence * A strong communicator who doesn't just execute – you sell ideas internally, bring stakeholders along, and make complex decisions land clearly across the business * Commercial instinct – you understand the business, not just the marketing, and know how to make trade-offs that actually move the needle * Stakeholder management skills – you're comfortable navigating product, sales, design, and leadership simultaneously and making progress without full authority * Fluent in English – you communicate clearly and confidently in spoken and written English * Technically curious – you don't need to write code, but you ask the right questions to understand why we built X instead of Y, and what that means for how we go to market * Healthcare experience is not required – what matters is the ability to get up to speed fast and communicate with credibility in a complex, regulated space LOCATION We believe the best ideas happen when we're together. This role is based full time on-site at our HQ in the heart of Stockholm, where you'll collaborate, connect, and help build our culture. CULTURE AT TANDEM At Tandem, we move fast, think big, and take ownership. We're a high-performing, diverse team with a shared drive to change the future of healthcare - and we’re just getting started. Our culture is built on action, ambition, and learning. You'll be trusted to take the lead, challenge yourself, and make an impact from day one. We believe real growth happens when you're stretched, supported, and surrounded by smart, passionate teammates who want to win together. Even though we’re spread across countries, we come together often in Sweden for team meetings, social events, and offsites - blending global reach with real human connection. We hire for talent, potential, and attitude - valuing different backgrounds and fresh perspectives. Great ideas come from everywhere, and we’re building a team that reflects the world we want to change. Tandem handles sensitive patient data and will conduct a background check before hiring any candidate.

ABOUT US Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law. Joining Legora means three things. * We lean in: ownership over titles, outcomes over intentions. * We fight for excellence: high standards, direct, ego-free feedback. * We grow together: as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar. This is the place. THE ROLE We’re hiring a Senior Product Marketing Manager to own a core product area at Legora. The role is based in Stockholm, Sweden. This is a high-ownership, high-influence role for a top 1% PMM. You will operate as the strategic and executional leader of your product area—defining positioning and narrative, driving go-to-market strategy, influencing product direction, and delivering measurable adoption and revenue growth. You’ll partner closely with Product, GTM, and executive leadership to shape category-defining AI products. The role demands rare range: technical rigor, strategic clarity, and creative excellence. It offers the opportunity to do the best work of your career. WHAT YOU’LL OWN NARRATIVE & POSITIONING * Define clear, differentiated positioning from first principles * Turn complex, AI-driven products into sharp, compelling customer value * Establish a high bar for clarity, taste, and storytelling across every touchpoint GO-TO-MARKET STRATEGY * Lead end-to-end GTM for a core product area, from ideation through adoption * Partner with Product, Marketing, GTM to shape what gets built and how it’s brought to market * Ensure launches showcase Legora’s differentiated value that translate into pipeline and revenue REVENUE ENABLEMENT * Enable sales with world-class assets: pitches, demo narratives, one-pagers, competitive strategy * Increase win rates and deal velocity through sharp differentiation * Partner with Growth and Design to drive conversion across web, campaigns, and lifecycle WEB STRATEGY * Own product storytelling across the website and key growth surfaces. * Continuously optimize for clarity, differentiation, and conversion while maintaining narrative consistency across touchpoints. MARKET & CUSTOMER INTELLIGENCE * Synthesize customer conversations, usage data, win/loss analysis, and competitive intelligence into actionable insight. * Influence product prioritization and roadmap decisions WHAT YOU BRING * Experience: 6–8+ years in Product Marketing or Product Strategy in high-growth AI or B2B SaaS environments with a track record of marketing and driving adoption of AI products. * Strategic Thinking: You operate from first principles, form strong points of view, and know how to separate durable signal from short-term noise. * Leadership & Influence: Strong executive presence and ability to influence senior stakeholders. You lead those around you, challenge thinking, elevate quality, and provide clear strategic direction across Product and GTM teams. * Storytelling & Craft: Outstanding writer and communicator with the ability to make technical, AI products feel clear, differentiated, and compelling. * Technical Fluency: Strong grasp of technical AI concepts and the ability to engage credibly with Product and Engineering. * Ownership & Drive: High agency, low ego, and a bias for action. You thrive in ambiguous, cross-functional environments and push work forward without waiting for perfect clarity. * Creativity & Taste: You hold a high bar for messaging precision, product storytelling, and visual presentation. Details matter. * Data-Driven Rigor: You use data to make decisions, measure impact, iterate quickly, and anchor outcomes. * Speed & Quality: You move incredibly fast while delivering extremely high quality work. You don’t view speed and quality as tradeoffs. Legora is an Equal Opportunity Employer At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.