Marketing Manager B2C

At ABAX, Product Marketing isn't just a function – it's a strategic imperative and a direct driver of our growth. We are making a significant investment in Product Marketing capacity because we recognize its pivotal function as the driving force behind getting our innovative products to market and ensuring their sustained success. You will be joining a team that acts as A true enabler of sales and an accelerator of adoption. The voice of the customer, masterminding compelling messaging rooted in pain point resolution. A bridge-builder, fostering crucial collaboration between Product, Tech, Commercial, and Marketing teams. A catalyst in tech sales, ensuring our products cut through the digital noise and establish an authentic signal in the market. This is a unique opportunity to take our existing Go-To-Market GTM processes and make them your own. To help support our growth into Asset Tracking, new domains and AI, you will play a critical role in commercialising new product updates and domains to ensure that ABAX stands out with an authentic and expert-led voice. What You’ll Work On As our Product Marketing Manager, you will be at the forefront of our product lifecycle, ensuring our innovations reach and resonate with our target markets. Your responsibilities will include: Strategic GTM Leadership: Lead and execute comprehensive Go-to-Market (GTM) strategies for new products, features, and solution offerings, ensuring successful launches and market penetration together with the marketing team. Masterful Messaging & Positioning: Develop market-leading positioning and differentiated messaging that translates complex technical features into clear, compelling, and customer-centric value propositions across our product portfolio. Sales & Commercial Enablement: Create powerful sales enablement tools, impactful marketing content, and compelling collateral that equip our field sales and commercial teams for maximum effectiveness. Customer & Market Advocacy: Act as the voice of the market within ABAX, conducting in-depth primary and secondary research on customer insights, market trends, and competitor activities (including telematics, fleet management, and cloud providers) to inform product strategy and identify new opportunities. You'll understand and leverage competitor weaknesses. Cross-functional Collaboration: Facilitate effective communication, alignment, and evangelism across Product, Engineering, Sales, Marketing, and Leadership teams, bridging critical gaps to ensure shared understanding and success. Thought Leadership & Evangelism: Contribute to and execute expert-led thought leadership initiatives, evangelizing ABAX products to analysts, prospects, and customers through meetings, webinars, conferences, and trade shows. Performance Insight: Collaborate with sales and marketing teams to track product adoption and usage growth, evaluating the impact of PMM efforts on market performance and identifying areas for optimization. What We're Looking For 5+ years of progressive Product Marketing experience, with at least 2 years focused on G2M for SaaS / B2B / telematics or Fleet Management / Asset Tracking market, and direct collaboration with field sales & marketing teams. Proven experience in a B2B SaaS or tech environment; exposure to telematics, IoT, or asset tracking industries is a significant advantage. A strategic, analytical thinker with a pragmatic mindset and a strong customer-centric approach. Demonstrated ability to manage multiple complex projects in a fast-paced, dynamic environment. Exceptional communication (written and verbal) and presentation skills, with the ability to articulate complex concepts clearly and persuasively to diverse audiences. A natural collaborator who thrives in cross-functional team settings and can build strong relationships. You are well-organized, detail-oriented, and excellent at prioritizing tasks. You are a dedicated team player who values open, continuous feedback on performance. You are someone who expects to be challenged and is always looking for ways to work smarter. Practical Details Start Date: After summer Work Extent: Full-time Location: Stockholm We believe great collaboration happens in person. As an office-first company, we expect our employees to spend the majority of their working week in the office, where we learn from each other, solve problems together, and build strong relationships as a team. Background Check and Reference Verification Successful employment is contingent upon ABAX receiving satisfactory references. As part of our hiring process, we perform a digital reference check through RefApp, an advanced online solution for managing this procedure. Please be aware that a background check may be conducted simultaneously with the reference check. Equal Opportunities At ABAX, we are dedicated to creating an inclusive environment for all our colleagues. This commitment extends to ensuring that our recruitment practices and processes are as inclusive as possible. We encourage applicants from all backgrounds to join us in strengthening our focus on equality and diversity in the workplace. About ABAX ABAX is a leading European telematics IoT platform offering connected mobility solutions for vehicle tracking, tool tracking, and equipment control. Our mission is to deliver mobility data insights that empower people to do more with less. With over 500,000 tracked assets and 40,000 customers, ABAX delivers reliable and powerful solutions for businesses relying on physical operations. Our advanced platform transforms customer needs into actionable insights and automated reporting, driving efficiency and operational excellence. We operate across Europe, with over 350 employees working from our facilities in Norway, Sweden, Denmark, Finland, the Netherlands, Belgium, Poland, and the UK. Our Head Office is in Larvik, Norway.

Position Green is a frontrunner in sustainability software, supporting organizations to accelerate their sustainability journey. Position Green’s offering combines a proprietary software with specialized sustainability advisory services. In making sustainability measurable and actionable, Position Green simplifies the ESG reporting challenge and helps build robust strategies that reduce risk and create lasting value. Founded in 2015 in the Nordics, Position Green today has over 1000 customers worldwide and 200 employees across Europe. About the role We’re looking for a Content Marketing Manager to join Position Green on a 6-month parental leave cover, with the possibility of extension depending on business needs. Your mission is to transform Position Green’s sustainability expertise into compelling content that educates the market, strengthens our category leadership and supports commercial growth. You’ll own our content strategy, editorial planning, website content and content production across the buyer and customer journey. Working closely with the team, you’ll ensure every major commercial initiative is supported by high-quality content that educates, engages and drives action. This is a strategic, hands-on role where you’ll shape how Position Green communicates with the market while remaining closely involved in execution. Key Responsibilities Content Strategy Own Position Green’s content strategy and roadmap, ensuring alignment with commercial priorities and marketing objectives. Develop and manage the content calendar across campaigns, product launches, thought leadership and lifecycle initiatives. Ensure all published content reflects our positioning, tone of voice and brand. Continuously optimise content topics, formats and distribution based on audience insights and business performance. Content Creation & Thought Leadership Create engaging, high-quality content across articles, webinars, reports, landing pages, newsletters, campaigns and organic social. Turn complex sustainability topics into clear, engaging and commercially relevant content. Partner with Sustainability Advisors, Product, Sales and Leadership to bring expert knowledge to market. Repurpose key content into multiple formats to maximise reach and impact. Contribute directly to content creation while leading the overall content programme. Website & Organic Discoverability Own the publishing and ongoing optimisation of content across the Position Green website. Ensure website content remains accurate, relevant and aligned with commercial priorities. Improve Position Green’s organic discoverability through content-led SEO, AEO and GEO. Identify opportunities to improve content structure, internal linking and user journeys to strengthen engagement and visibility. Content Operations Own the execution of the content roadmap from idea to publication. Maintain a structured content library to support campaigns, sales enablement and customer marketing. Establish and maintain high editorial standards across all published content. Performance & Optimisation Monitor the performance of our key content formats, including articles, reports, webinars, newsletters and organic social. Work closely with the Head of Marketing and Product Marketing Manager to continuously improve topics, formats and distribution based on performance data and commercial insights. Stay informed on developments within sustainability, B2B marketing, SEO and AI-powered search to identify new opportunities for growth. Are you the one we’re looking for? You’re an experienced content marketer with a commercial mindset. You enjoy turning complex ideas into engaging content that builds trust, educates the market and supports business growth. You’re comfortable balancing strategy with execution and enjoy collaborating with experts across different disciplines. You’ll likely have: Experience in content marketing within B2B SaaS. Exceptional writing and editing skills in English. Experience managing website content through a CMS. A strong understanding of SEO principles and an interest in AI-powered search and content discoverability. Experience using analytics and performance data to improve content effectiveness. Strong project management and stakeholder management skills. The ability to manage multiple priorities in a fast-paced environment. Experience with marketing tools (e.g., HubSpot, WordPress, Google Analytics, Ahref). Experience within sustainability, ESG or enterprise software is an advantage, but not essential. What do we offer? At Position Green you will work alongside some of the leading experts within this field, and you will have a great impact on accelerating the sustainability transformation in the global business community. This is your impact opportunity; Come work with us for a sustainable future. Location We are looking for someone based in the greater Malmö or Stockholm region who can be in the office at least 3 days a week, with the possibility to work remotely when it suits you and your schedule best. What’s next? If the above sounds interesting to you, we would love to receive your application. We will start reviewing applications in early August. In this recruitment, great importance is placed on personal suitability. The planned start date for the position is as soon as possible.