Growth Marketing

Northmill Bank is a challenger bank at the intersection of technology and finance, committed to revolutionizing the way people manage and protect their financial well-being. We are creating a different kind of banking experience, digital yet personal. Northmill Bank was founded in 2006 and have grown to over 200 employees in 3 countries, 4 000 merchants and 600 000 end users. We use the latest technology to develop safe, smart, and user-friendly products for our customers. They are the sole reason why we do what we do. We are a 100% cloud-based product company where technology is the driver to create smarter banking products. Grab this opportunity to be a part of us and our journey! About the role As a Marketing Manager B2C, you play a key role in driving the growth, relevance and customer value of our consumer products in the market. You will be responsible for the entire process, from planning to execution of our B2C initiatives and ensuring that all campaigns are aligned with Northmill Bank's overall business objectives. In this role, you will report directly to our Chief Marketing Officer (CMO). Responsibilities You drive initiatives for Northmill Bank's B2C products all the way from idea to execution and follow-up. You are responsible for developing and implementing marketing plans with a focus on customer acquisition, cross-selling, retention and reduced customer churn. You collaborate cross functionally with the product and sales team to ensure successful product launches and unified go-to-market strategies. You manage and optimize specific campaign and media budgets to ensure maximum ROI. You monitor and analyze campaign metrics and use customer insights to optimize our strategies. Who you are To succeed and thrive in this role, you have a deep understanding of the entire customer journey, from acquisition and activation to loyalty. You are constantly up-to-date on new trends in B2C marketing, changes in consumer behavior and new marketing channels. You are used to managing both internal and external stakeholders, including media partners. Qualifications Bachelor's degree in marketing, economics, technology/engineering or equivalent. More than 5 years of relevant experience in B2C marketing in a fast-paced environment, preferably in fintech or e-commerce. Fluent in Swedish and English at a professional level. Documented experience in successfully running and scaling consumer-facing marketing campaigns across multiple channels (digital, social media, CRM, etc.). Strong experience in cross-functional collaboration with product and sales teams to drive holistic growth. What we offer A fantastic office in a prime Stockholm location with great spaces and views An independent role with the opportunity to make a real impact Great opportunities for professional development Health - 5 000 kr health care allowance Conference abroad every other year Breakfast and fruits every day, as well as "holy fika” each Friday Regular after work and celebrated successes at the office Apply today and be a part of Northmill!

ABOUT US Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law. Joining Legora means three things. * We lean in: ownership over titles, outcomes over intentions. * We fight for excellence: high standards, direct, ego-free feedback. * We grow together: as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar. This is the place. THE ROLE We're looking for a Marketing Operations Manager to join our Growth Marketing team, reporting to the Senior Director, Growth Marketing. This role owns the engine room of marketing: the martech stack, campaign hierarchy, lead scoring and routing, and budget, that determine how fast, how well, and how cost-effectively marketing-generated demand converts into pipeline impact.   You'll work hand-in-hand with RevOps and the wider marketing team, and in particular a regional marketing director, to make sure every region has the reporting it needs to run its business. You're equally comfortable in the weeds of a routing rule and in a room with regional leadership explaining what the numbers mean.   WHAT YOU’LL DO * Own campaign hierarchy and structure: Build and maintain a clean, consistent campaign hierarchy in Salesforce (and connected tools) so every initiative, a single webinar, a third-party event, a sponsorship, a paid campaign, rolls up correctly into its parent program and ultimately into channel and pipeline reporting. * Enable campaign-level analytics: Make sure every campaign is structured and tagged so its performance can be isolated on its own or rolled up to the program level. Partner with RevOps and the Data Analytics team on how those metrics get modeled and presented, so at any given point we know exactly which campaigns are driving pipeline and which aren't. * Own the martech stack: Administer and continuously improve our marketing technology stack (CRM, marketing automation, enrichment, intent data, BI/analytics tools), keeping tools integrated, clean, and trusted. * Manage the marketing ops budget: Monitor spend across tools, campaigns, and vendors; ensure initiatives are delivered on time and within budget; and flag cost-effectiveness issues before they become a problem. * Improve speed-to-lead: In close partnership with RevOps, design, implement, and iterate lead scoring models and routing logic so the right leads reach the right rep as fast as possible. * Partner with RevOps: Be marketing's counterpart to RevOps on funnel definitions, handoffs, SLAs, and data hygiene across the lead-to-opportunity process. * Support regional marketing leadership: Work closely with regional marketing directors, alongside RevOps and the Data Analytics team, to make sure each region has the dashboards and reporting it needs for visibility into pipeline, funnel performance, and campaign impact. * Drive data integrity: Own the data model connecting marketing systems to Salesforce, and Hubspot, ensuring consistent fields, campaign attribution, and reporting logic across the funnel. * Enable the marketing team: Act as the go-to person for marketing systems and reporting questions, training the wider team on tools, processes, and self-serve dashboards. WHAT YOU BRING * An analytical, AI-enabled business mindset: 4-5 years of experience in marketing operations, equally comfortable building a report and explaining what it means for the business, is a campaign underperforming because of targeting, creative, or timing, and what should we do about it. You're quick to bring in AI tools (e.g., Clay) to work faster and smarter, not just to keep up with them. * Campaign reporting expertise: A track record of designing campaign hierarchies and reporting structures that let stakeholders drill from a single event or ad down to individual performance, and back up to full program-level ROI. * Salesforce expertise: Hands-on experience administering Salesforce, including the Campaign object, campaign hierarchies, and reporting/dashboards. This is a requirement. * Marketing automation and BI fluency: Experience with a marketing automation platform (HubSpot, Customer.io) and comfortable working in analytics/BI tools such as Hex, Looker, or Tableau, enough to partner effectively with RevOps and the Data Analytics team on how metrics get modeled and presented. You don't need to build every dashboard solo. * Lead scoring and routing experience: Proven experience designing lead scoring models and routing logic, ideally in a B2B SaaS environment. * Systems thinking: You see how tools, data, and process connect, and default to fixing the underlying system rather than patching one-off issues. * Clear communicator: You can explain technical or data concepts to non-technical stakeholders, including regional leaders who need answers, not jargon. WHAT’S IN IT FOR YOU * Global collaboration: Partner with teams and clients across Europe, APAC, and North America. * Competitive package: Comprehensive salary, benefits, and tools for success. * Meaningful work: Your efforts shape how thousands of lawyers use AI daily. Legora is an Equal Opportunity Employer At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.