Adobe Analytics & Customer Data Consultant

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.  THE OPPORTUNITY At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.  We are proud of:  * The work we do and the innovation we drive  * Our values of share, care and dare  * A workplace culture that fosters creativity, diversity and autonomy  * Our borderless, global framework, which enables seamless collaboration    THE ROLE   Please note, we are only accepting applicants from the provinces of Ontario and Québec for this role. For Québec-based candidates, fluency in English is necessary because the position entails collaboration with teams based in the rest of Americas and occasionally in Europe. The Adobe Journey Optimizer (AJO) Engineer is part of the Experience and Commerce team and plays a key role in designing, building, and optimizing customer engagement solutions powered by Adobe Experience Cloud technologies.  This role sits at the intersection of marketing technology, customer data, and software implementation. Working closely with strategists, marketers, architects, data teams, and clients, the AJO Developer is responsible for translating customer engagement requirements into scalable, data-driven journeys and campaigns within Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).  The ideal candidate combines strong marketing automation expertise with a solid technical foundation in customer data platforms, data modeling, segmentation, personalization, and journey orchestration. They understand how customer data flows across systems and can efficiently configure, troubleshoot, and optimize end-to-end customer experiences across multiple channels.  While the role operates within a collaborative team environment, it also requires autonomy, attention to detail, and a proactive mindset to drive successful implementations and deliver outstanding client outcomes.    Role Responsibilities  Adobe Journey Optimizer & Campaign Development  * Design, configure, and deploy customer journeys in Adobe Journey Optimizer (AJO), including event-based and audience-based entry conditions.  * Build and manage multi-channel customer experiences across email, push notifications, SMS, and other supported activation channels.  * Develop reusable content templates, dynamic content blocks, personalization logic, and message fragments.  * Configure journey decisioning, branching logic, wait steps, event triggers, and audience qualification rules.  * Support campaign execution, testing, quality assurance, and production deployments.  Adobe Experience Platform & Customer Data  * Design and maintain Experience Data Model (XDM) schemas, field groups, identity structures, and data models to support marketing use cases.  * Support customer data onboarding, ingestion, validation, and activation processes within Adobe Experience Platform and Real-Time CDP.  * Configure and troubleshoot customer profiles, identity stitching, segmentation services, and audience activation workflows.  * Partner with data engineering teams to ensure data quality, governance, performance, and scalability.  * Monitor data flows and troubleshoot issues impacting profile qualification, segment population, and journey execution.  Data, Personalization & Optimization  * Create and optimize customer segments and audiences based on behavioral, transactional, and profile data.  * Leverage personalization capabilities to deliver relevant customer experiences at scale.  * Use SQL and platform reporting tools to validate data quality, investigate issues, and support campaign analysis.  * Analyze journey and campaign performance and recommend continuous improvements.  * Support A/B testing, audience optimization, and personalization strategies.  Technical Collaboration & Delivery  * Collaborate with architects, marketers, consultants, and client stakeholders to translate business requirements into technical solutions.  * Participate in project discovery sessions, solution design workshops, and implementation planning.  * Document technical designs, data structures, journey logic, and deployment processes.  * Support QA activities, troubleshooting, and production support.  * Contribute to implementation best practices and help establish scalable delivery standards across projects.  Governance & Compliance  * Ensure implementations adhere to data governance, privacy, consent management, and regulatory requirements.  * Support the configuration and maintenance of consent frameworks within Adobe Experience Platform.  * Promote platform best practices, performance optimization, and operational excellence.    Required Qualifications  * 3+ years of experience in Marketing Automation, CRM technology, or Customer Engagement Platforms.  * 2+ years of hands-on experience with Adobe Journey Optimizer (AJO).  * Experience with Adobe Experience Platform (AEP) and/or Adobe Real-Time CDP.  * Strong understanding of customer journey orchestration and lifecycle marketing concepts.  * Experience designing and configuring audience segmentation and activation workflows.  * Knowledge of Experience Data Model (XDM), identity management, customer profiles, and data ingestion processes.  * Experience developing email templates and marketing communications using HTML and CSS.  * Strong SQL skills for data validation, troubleshooting, and audience analysis.  * Understanding of customer data architecture and end-to-end data flows supporting marketing activation.  * Experience working in Agile delivery environments.  * Strong problem-solving, troubleshooting, and communication skills.  * Professional proficiency in English.    Preferred Qualifications  * Experience with Adobe Campaign.  * Adobe Certified Professional or Expert certifications in Adobe Journey Optimizer, Adobe Experience Platform, or Real-Time CDP.  * Experience with Customer Journey Analytics (CJA).  * Experience with Adobe Experience Cloud ecosystem products such as Adobe Target, Adobe Analytics, or Adobe Experience Manager.  * Familiarity with APIs, integrations, and customer data platforms.  * Knowledge of consent management and data governance frameworks.  * Experience working with enterprise B2C, B2B, or B2B2C customer engagement programs.  If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.    COMMITMENT TO REACHING ALL KINDS OF PEOPLE  We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all.    THE BENEFITS   This is a Full time position based in Canada. The offered salary range is $100,000 - $150,000 CAD annually, depending on experience and location.  Valtech offers a comprehensive benefits package effective after three months of continuous service: * A comprehensive insurance plan, where you can choose the module that best suits your needs—Gold, Silver, or Bronze. The employer may contribute up to 80% of your coverage depending on the selected module. This plan includes short- and long-term disability coverage. * Dialogue via Sun Life provides virtual healthcare services, allowing you to consult with a healthcare professional for emergencies, prescription renewals, and more. You also have access to the Employee and Family Assistance Program, as well as a complete mental health support program. * A $500 Personal Spending Account, which can be used for healthcare reimbursements, gym memberships, public transit passes, office supplies, or contributions to your RRSP through Valtech. * A retirement plan where Valtech will match 100% of your RRSP contributions through a Deferred Profit Sharing Plan (DPSP), up to a maximum of 4%. You can start contributing to your RRSP immediately, and to the DPSP after 3 months. The vesting of the DPSP will be after a 24 months of service.  * Access to a flexible vacation under Valtech's policy to support your work-life balance, with 5 days available during your probation period and a prorated amount calculated for the remainder of the year. * Personal Technology Reimbursement – $30/month for every employee-offered on day 1.  * We close during the winter holidays and offer flexible scheduling throughout the year, so you can enjoy those sunny Friday afternoons—provided your weekly hours are completed.   YOUR APPLICATION PROCESS Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps. Your CV should cover key information on relevant experiences and expertise. We do not require information such as age, gender, marital status, or a headshot in your application. We review all candidates based on skills, experience, and potential. ⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses. We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.     ABOUT VALTECH Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.  At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.  At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.  Are you ready to create what’s next? Join us.

WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.   Are you excited by the power of data and the potential it holds to solve business problems? Do you want to help world-class brands use marketing and customer data to drive revenue growth and better customer experiences? Are you ready to stand in front of clients and help guide them through the jungle of cloud computing, insights, CRM, advanced analytics, and AI? Join our team as  VP, Analytics - CRM/martech and lead our major client’s analytics, data science, BI, insights, CRM measurement, audience strategy, and marketing effectiveness to deliver tangible business impact! WHAT WILL YOUR DAY LOOK LIKE? As our new VP, Analytics - CRM/martech, you will take on a senior, client-dedicated leadership role that blends analytical depth, business consulting, and cross-functional leadership. Serving as a trusted advisor, you will connect client priorities to the right capabilities across data, CRM, technology, and strategy, and help drive measurable business outcomes. The business needs will occasionally require you to be a “player-coach” where you are hands-on to complete deliverables and meet client requirements in a fast-paced environment. More specifically, your tasks will include: Lead Client Analytics & Strategic Advisory * Own the analytics agenda for the client relationship and align all work to business priorities and measurable outcomes. * Advise senior stakeholders using data-driven insights across analytics, BI, data science, CRM, audience strategy, testing, and optimization. * Translate complex signals and technical concepts into clear, actionable recommendations that build confidence with clients, partners, and internal leaders. Technology, Data & CRM Architecture Enablement * Shape strategic roadmaps for CRM analytics, first-party data, measurement, audience planning, personalization, and customer intelligence. * Assess client data landscapes, business requirements, and operating constraints to identify practical opportunities for improvement. * Partner with technology and enablement teams to deliver scalable, executable solutions. * Willingness and ability to be “hands-on” as needed to step in, guide, or support deliverables. Lead Across a Matrixed Organization * Lead across MAP global teams, WPP agency partners, and capability groups, building alignment through influence rather than direct authority. * Create clarity around priorities, roles, timelines, and decision-making while maintaining momentum and accountability. * Help define and optimize effective ways of working for analytics within the broader client operating model. Advance CRM & Customer Intelligence * Use first- and third-party data to identify insights, audience opportunities, and performance drivers. * Inform segmentation, targeting, personalization, customer journeys, and activation readiness. * Help evolve the client from traditional campaign reporting toward connected customer intelligence and decisioning. Build Measurement & Innovation Agendas * Design comprehensive measurement frameworks and learning agendas across CRM, owned, paid, and digital channels. * Define KPIs, dashboards, reporting structures, and testing approaches (including holdouts, control groups, and incrementality) to improve decision-making. * Apply advanced analytics, AI, and automation to forecasting, personalization, optimization, and scalable reporting. Build and Develop Talent * Build, mentor, and retain a high-performing analytics team, including globally distributed resources. * Set expectations for quality, consulting excellence, communication, and commercial impact. * Foster a culture of curiosity, accountability, collaboration, and continuous improvement. WHO ARE YOU GOING TO WORK WITH? You will be working closely in projects with a lot of different people with different professions, both inside and outside of VML MAP. As a senior leader, you will collaborate across MAP global teams, WPP agency partners, and capability groups. You will work directly with key stakeholders within the data, marketing, CRM, and IT organizations of our major global automotive client. Together with our tech and data specialists, client engagement leads, and strategic partners, you will build alignment through influence to put in place data solutions that drive business value in a collaborative work environment with a focus on both professional excellence and having fun on the way. WHAT DO YOU BRING TO THE TABLE? You are a leader who operates as a strategist, consultant, translator, and team builder. You are client-centered, commercially minded, and collaborative. It is important that you have strong core consulting skills as well as deep analytical experience and technical expertise. Consulting skills * Executive Communication: Strong written, verbal, and presentation skills, with the proven ability to advise senior clients and clearly communicate complex topics to stakeholders at all levels of the organization. * Structured Problem-Solving: The ability to assess complex client data landscapes, identify business requirements, and develop practical, executable solutions. * Matrix Leadership: The ability to lead through influence rather than direct authority, creating clarity and alignment across matrixed global teams and agency partners. * Relationship Building: Commercially minded with the ability to build trust and act as a trusted strategic advisor to client stakeholders. Data experience and expertise * Deep Subject Matter Expertise: Strong command of CRM, first-party data, customer analytics, marketing measurement, audience strategy, insights, and BI. * Measurement Frameworks: Proven expertise in designing measurement frameworks, KPI definitions, testing, attribution, dashboards, and optimization models. * Modern Martech Ecosystems: Familiarity with CDPs, decisioning, identity, marketing automation, or marketing cloud ecosystems. * Advanced Analytics & AI: Understanding of how to apply advanced analytics, statistical modeling, AI, and automation to forecasting, personalization, and scalable reporting. Mindset As a person, you are collaborative, curious, and comfortable with the complexity of high-tech dialogues and enterprise-level client solutions. You have the drive and enthusiasm to take the lead in front of the client while possessing the humility to be a "player-coach" when the team needs hands-on support. You strive to help and inspire the client to grow their business by turning complex data into clear business recommendations. In addition, you have:   * 15+ years in analytics, including significant leadership and consultative experience in an agency, consultancy, systems integrator, or client-service environment. * Hands-on experience with tools such as SQL, Python, R, BigQuery, Google Analytics, Salesforce, Adobe, or comparable platforms. * Ability to be onsite and/or travel 50%+ of the time. * Preferred: Experience in automotive or another data-rich consumer category (understanding automotive customer journeys, dealership/retail networks, loyalty, and lifecycle marketing). * Preferred: Local to the Detroit metro area, or open to cities within a 2-hour flight time to Detroit.   A LEADER IN PERSONALIZED CUSTOMER EXPERIENCES VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper-personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.  A GLOBAL NETWORK We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.  About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.