Senior Product Marketing Manager - B2C

About us We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.  Great journeys start with Trainline 🚄  Now Europe’s number 1 downloaded rail app, with over 135 million monthly visits and £6.3 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be.  Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.  Introducing the Trainline Customer Growth Team 👋 Customer Growth sits at the heart of Trainline’s future growth strategy, helping us grow our active customer base, increase customer lifetime value and build durable, scalable revenue streams. The team works across the full customer lifecycle, from acquisition and onboarding through to engagement, retention and reactivation, with a focus on creating customer propositions that are valuable, commercially sustainable and easy to understand. In this role, you will play a key role in defining and delivering the 1-2 year strategy for Paid Propositions including Subscription, with a particular focus on new customer retention initiatives. You will own the end-to-end strategy for this proposition area, including proposition design, pricing, packaging, tiers, bundling and lifecycle optimisation, working closely with Product, Engineering, Design, Data Science, Analytics, Commercial and Marketing to turn strategic opportunities into pilots, experiments and scalable customer experiences. Please Note: We are open to considering Senior & Principal Level Product Managers. In this role as the Senior/Principal Product Manager (18-month FTC), you will...🚄 * Define and lead the 1-2 year strategy for Paid Propositions including Subscription, ensuring it is aligned to Trainline’s company strategy, customer priorities and commercial goals. * Own the end-to-end strategy for new paid customer propositions, including proposition design, pricing, packaging, tiers, bundling and lifecycle optimisation. * Lead a cross-functional squad across engineering, design, data science and analytics, creating clarity, momentum and focus in a strategic and evolving product area. * Shape, launch and learn from pilots and experiments, defining clear hypotheses, success measures and next steps so early insight can inform future product direction. * Use customer insight, behavioural data, segmentation and commercial analysis to understand customer needs and prioritise the most promising growth opportunities. * Explore new commercial scenarios and customer propositions, helping the business understand how different experiences could support sustainable and scalable growth. * Bring structure to ambiguous strategic questions, turning broad opportunities into clear product choices, roadmaps and actionable plans. * Communicate progress, trade-offs and recommendations clearly with senior stakeholders, building alignment and supporting confident decision-making across teams. We'd love to hear from you if you have...🔍 * Experience leading B2C digital product areas focused on customer growth, retention, repeat purchase, recurring value, paid customer propositions, subscription or similar commercial models. * Strong experience shaping customer propositions end to end, ideally including proposition design, pricing, packaging, tiers, bundling or lifecycle optimisation. * Strong product craft, with the ability to move from strategy and discovery through to delivery, testing, iteration and measurable customer outcomes. * Experience leading cross-functional squads, partnering effectively with engineering, design, data science, analytics and commercial stakeholders. * A data-informed approach to product decision-making, including confidence using customer insight, segmentation, experimentation and commercial analysis to prioritise opportunities. * Strong commercial awareness, with an understanding of customer lifetime value, revenue quality, pricing levers and sustainable growth dynamics. * The ability to operate in ambiguity, bringing structure to complex problems and making pragmatic decisions where there may not be a perfect answer. * Ideally, experience in travel, marketplaces, e-commerce, consumer technology or another high-frequency consumer environment where customer engagement is central to growth. More information: Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits.  We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!  We're operating a hybrid model and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period. We also have a 28-day Work from Abroad policy. Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do:  * 💭 Think Big - We're building the future of rail  * ✔️ Own It - We focus on every customer, partner and journey  * 🤝  Travel Together - We're one team  * ♻️ Do Good - We make a positive impact  We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated. Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!

FRESH FOOD, HAPPY DOGS. We believe dogs deserve the healthiest, most natural and tastiest meals - with none of the nasties. That’s why we make FRESHly prepared food, cooked just like you would at home and delivered direct to our customers in perfect portions. As a B-Corp certified company, you’re joining a sustainable business that genuinely cares about our people, our products and our impact on the planet. Our goal is simple: to help dogs live healthier, happier, and longer lives, while leaving humans smiling after every interaction. We’ve come a long way since our co-founders (Kev & Dave), hand delivered the very first Butternut Box. Today, we feed hundreds of thousands of hungry dogs across the UK and Europe - but we won’t stop until we’re feeding dogs everywhere. To get there, we need a team of brilliant people who share that ambition to come and work for us.  🐾 THE JOB:  As a Senior Software Engineer in the Acquisition Squad, you will be the driving force behind the key application and web development projects that directly fuel our growth. You will work closely with product managers, designers, growth marketers, and fellow engineers to build features and products that optimise our signup funnels, referral loops, and landing pages to delight prospective customers. * Architecture & Delivery: Contribute to the architecture and development direction of the squad to ensure high-quality, maintainable, modular, and reliable code is shipped across our acquisition stack. * Heavily Backend-Weighted: Your day-to-day focus will be heavily centered on our backend infrastructure (Ruby on Rails, PostgreSQL, GraphQL) to manage discount APIs, optimise session architectures, and support core functionality. We have a dedicated team of frontend experts who own our client-side technologies, though a willingness to collaborate across the stack is always welcome. * Marketing & Tracking Infrastructure: Partner closely with our Growth Marketing teams to maintain and optimise third-party tracking integrations. You will help manage server-side data collection, analytics event tracking, and cookie compliance, ensuring we eliminate single points of technical knowledge risk within the squad. * Engineering Culture: Learn about and champion best practices in code, systems architecture, and engineering processes while actively elevating those around you through pair programming, mentoring, and code reviews. 👀 WHAT WE'RE LOOKING FOR:  * Backend Expertise: Significant commercial experience in a senior engineering role with deep, production-grade familiarity with Ruby on Rails (But we are open to other OOP languages i.e Python) and PostgreSQL. * A/B Testing Knowledge: Strong familiarity and hands-on experience implementing structured A/B testing methodologies to drive core business metrics. * Autonomous Communication: The ability to work independently, communicate directly with downstream marketing and product stakeholders, and articulate technical/architectural decisions clearly without needing intermediaries. * Growth & Commercial Mindset: An understanding of how backend engineering and system performance directly impact core business metrics, user tracking, and conversion rates. * Dog-Centric: Completely obsessed with dogs! Nice to Haves: * Frontend Agility: Experience with React and TypeScript (if you want to flexibly pitch in on our digital onboarding stack alongside our frontend experts). * Tracking & Analytics Tools: Experience with or exposure to third-party tools like Segment, Google Tag Manager (GTM), Meta Pixel, Google Ads, or Amazon Advertising. * Modern Web Architectures: Familiarity with GraphQL, Storyblok (our CMS platform), and Vercel deployment workflows, alongside any exposure to Next.js. * Domain Background: Prior experience in fast-paced B2C/B2B startup environments, subscription models, or international e-commerce platforms. ⏳ THE INTERVIEW PROCESS: 1. Initial call with your dedicated Talent Acquisition Partner, carried out remotely.  2. Take home task via Coderbyte  3. Technical Interview  4. Behaviours interview and Leadership Interview We usually expect our interview process to take 3-5 weeks, end to end.  🙌 OUR BENEFITS: * 25 days holiday (plus 8 bank holidays) and an additional day for every year of service up to 5 years * 5 additional, paid 'paws' days off per year dedicated to your learning, development or personal wellbeing. Hit pause when you need it most * £500 personal learning & development budget to sharpen your skills * A significant discount on our Fresh food, to keep your own dogs as healthy as our customers * Enhanced parental leave * Flexible core working hours * Cycle to work scheme * Pension with NEST * Private Medical Insurance with Vitality * Private Dental Insurance with Bupa * Paid time off for fertility treatments and pregnancy loss * Paid sabbaticals for squad members with 5 or more years service at Butternut * Discounted gym access through MyGymDiscounts * Lots of office dogs (Ajax, Peggy, Chief, Louis, Hansen, Winnie and many more….) 💡 IMPORTANT THINGS TO NOTE: * We recommend getting your application in as soon as possible. We reserve the right to close the role early.  * Our team thrives on collaboration and whilst this role is being offered remotely you are also able to join us in our West London Office. We’re in 3 days a week (Monday, Wednesday, and Thursday). * We’re a small (but mighty!) recruitment team. We aim to respond to everyone personally, but if we’re flooded with brilliant applications, we may need to close the role early. We appreciate your patience while we review applications. * For this specific role, we’re unable to offer visa sponsorship, so you’ll need the right to work in the UK. ❗️WE BELIEVE IN A SEAT AT THE TABLE FOR EVERYONE.  Butternut Box is an equal opportunity employer. We believe that to make the best food for all dogs, we need a team that represents all humans. We celebrate different nationalities, backgrounds, experiences and perspectives. We are specifically committed to increasing representation from underrepresented groups. We want a strong, diverse team built from different identities and lived experiences. We’re not perfect, but we are dedicated to the ongoing work of building an inclusive, supportive place where you can do the best work of your career.