
Sona · Hybrid - New York
3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organizations are still left to choose betwee...
3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organizations
are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most
important part of their businesses: their people.
Enter Sona: the next generation of AI-native, frontline workforce management. We've built an end-to-end platform covering
Scheduling, HR, Payroll, and Communications that gives the largest frontline organizations everything they need to staff more
intelligently and empower their teams.
In 4 years, we've already made a deep impact on the lives of over 100k frontline workers and the operation of their organizations,
grown the team to 140+, and secured over $100M in funding from notable VCs, including N47, Felicis, Northzone, Gradient Ventures
(Google), SpeedInvest, Antler, and Notion Capital, plus notable angels like Tom Blomfield (Monzo).
It's a hugely exciting time to be joining the team. We're still small enough that you'll have a significant impact on the
company's growth trajectory and culture, but large enough to have a great structure, experienced leaders, and world-class benefits
in place.
About the Role
As an Account Executive at Sona, you'll own the full sales lifecycle for mid-to-enterprise sized customers in our core US
frontline sectors (Hospitality or Retail), working closely with our founders, VP of Sales, Head of NA Sales, and a high-performing
marketing team.
We're looking for future leaders of our US business, where high expectations and high rewards go hand in hand. As an early member
of the US sales team, you'll help shape how we sell, who we sell to, and what the US org looks like as we scale.
Responsibilities
solution.
market insights that shape our product roadmap.
Requirements
We're building the highest-performing sales team at Sona, where careers accelerate tenfold. To thrive here, you'll need:
up.
But more importantly, we care about who you are. If these traits describe you to a tee, you'll thrive at Sona:
Benefits
Note: this represents a typical benefits package for a US-based, full-time employee. Exact details may vary based on location
and employment type but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team
to clarify the available benefits for you.
3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organizations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses: their people. Enter Sona: the next generation of AI-native, frontline workforce management. We've built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organizations everything they need to staff more intelligently and empower their teams. In under 5 years, we've already made a deep impact on the lives of over 100k frontline workers and the operation of their organizations, grown the team to 140+, and secured over $100M in funding from notable VCs, including our Series B led by N47 alongside Felicis, Northzone, and Gradient Ventures (Google). It's a hugely exciting time to be joining the team. We're still small enough that you'll have a significant impact on the company's growth trajectory and culture, but large enough to have a great structure, experienced leaders, and world-class benefits in place. More on working at Sona here. About the Role This is the founding BDR role for our NYC expansion. You'll build the top of the US sales pipeline alongside our growing sales team, working Hospitality and Retail verticals across multi-site enterprise operators. The team you'll be joining: 110% average rep attainment, zero sales attrition, and a CEO with five prior exits up to $6B. You'll have direct access to the VP of Sales and CEO, and a clear path to AE in 12 months for the people who earn it. The flip side: this is a build-the-playbook role, not a run-the-playbook role. The US motion is new, the messaging is still being tested, and you'll have a real say in what works. Responsibilities * Run outbound to Directors and C-Suite operators in US Hospitality and Retail businesses. * Book qualified meetings for the US AE team, working from named-account lists alongside self-sourced opportunities. * Test messaging, channels, and sequences. Figure out what gets a response, share it with the team, kill what doesn't work. * Run early discovery on inbound and outbound conversations to qualify fit before AE handover. * Partner with marketing on campaigns, events, and content. Bring back signal from the field on what prospects actually care about. * Represent Sona at US trade shows and industry events. This is not just another BDR role; it’s a chance to be part of something meaningful, with a team that values your potential and is ready to support your career development every step of the way. Requirements * 6-12 months in a BDR or SDR role at a B2B tech or SaaS company. We'll consider strong applicants with less if the rest of the picture is right. * You're comfortable picking up the phone to senior people. Outbound calls to VPs and C-Suite don't faze you. * You hit your numbers and you know why you hit them. Self-directed, target-driven, and honest about what's working and what isn't. * You're curious about the craft. Sales psychology, messaging, what makes prospects respond. You test things. * You want to grow into a closing role and you're prepared to put in the work to get there. Benefits * Base salary of $60,000 to $80,000 + 50% target bonus, uncapped * Hybrid: New York City, 3+ days a week * Share options * 401k contributions, employer match up to 2% * Comprehensive health insurance available from day one (UnitedHealthcare) * 20 days PTO + Local public holidays (sick leave is separate) * Enhanced parental leave & pay * Bi-annual all expenses paid team retreats * The latest MacBook and equipment budget for your home office * Professional development budget * Unlimited free books Note: this represents a typical benefits package for a US-based, full-time employee. Exact details may vary based on location and employment type, but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team to clarify the available benefits for you.
About the Role BrainStation offers world-class digital skills learning courses, programs and workshops for professionals to kick-start or accelerate their careers in AI, data, design, technology, marketing and product. Our team of Account Executives are responsible for supporting the growth of BrainStation’s products in-person in London and online, globally. Living at the intersection of technology, education and growth, you are an individual who is fascinated with all things digital, thrilled to democratize learning, and eager to contribute to BrainStation’s overall success. Responsibilities * Advise, inspire and motivate professionals to elevate their careers in technology. * Drive growth through revenue generating activities including but not limited to outbound calls, emails, and video conferencing with prospective customers. * Build community by leveraging BrainStation’s world-class thought leadership events. * Leverage full-suite of in-house cutting edge revenue driving platforms to learn, apply and execute best practices. * Work collaboratively with our product, learning design and experience teams to iterate on and curate bespoke digital learning products. * Invest in understanding and creating long-lasting relationships with industry partners, organizations, and other community leaders pursuing digital skills training for their members. Requirements * Goal and results oriented * Outgoing, energetic, and fun * Passionate about education, technology and growth * Committed to succeeding in this role and growing with BrainStation * Bachelor’s Degree holders Perks and Benefits * Mentorship Program * Comprehensive Health & Wellness Benefits Package * Pension Scheme * Parental Leave Program * Flexible Working Hours * Work from Home Flexibility * Service Recognition Programs * Socials, Outings & Retreats * Culture of Learning & Development About BrainStation BrainStation is a global leader in digital skills training and workforce transformation. Established in 2012, BrainStation works with instructors from the most innovative brands to develop and deliver cutting-edge, real-world digital education that has empowered professionals across the world. Bonus: Have you been to a campus or joined an online learning opportunity? We are actively seeking individuals that believe in lifelong learning and that have taken part in our On Campus or Online offerings [https://brainstation.io/courses]. NOTE: Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. BrainStation is committed to maintaining a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status will receive consideration for employment. If you have any accessibility requirements or concerns regarding the hiring process or employment with us, please notify us so we can provide suitable accommodation. #LI-Hybrid
ABOUT US Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law. Joining Legora means three things. * We lean in: ownership over titles, outcomes over intentions. * We fight for excellence: high standards, direct, ego-free feedback. * We grow together: as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar. This is the place. WHAT YOU'LL DO You will be at the centre of Legora's go-to-market engine — with direct, measurable accountability for pipeline and revenue. This is not a supporting role. You own outcomes: building the strategy, running the plays, and driving the numbers. * Own end-to-end GTM initiatives with direct pipeline and revenue targets across key segments and markets — not coverage, not coordination. * Build, test, and scale outbound and growth motions from zero. You are accountable for outcomes, not outputs. * Work hand-in-hand with Sales across the full deal cycle — from shaping the initial outreach narrative to supporting commercial close. * Turn Legora's product capabilities into sharp, differentiated positioning that lands with senior legal decision-makers and enterprise buyers. * Identify the highest-value use cases and build targeted campaigns and plays with a clear line of sight to commercial outcomes. * Run structured experiments across channels and segments — move fast, kill what doesn't work, double down on what does. * Own pipeline, conversion, and win-rate data. Diagnose what's broken, fix it, and show the impact. * Help define and codify Legora's GTM playbook — not just what works, but why it works and how to scale it across the business. WHAT YOU BRING You're a commercially driven operator who measures success in revenue, not activity. You're as comfortable generating pipeline yourself as you are shaping the strategy behind it — and you don't wait to be told where the gaps are. WE'RE LOOKING FOR * 4–8 years in GTM, growth, sales, or commercial roles at a B2B SaaS company or high-growth environment. * A verifiable track record of directly driving pipeline and revenue — not supporting someone else's number. * Deep fluency in enterprise sales: multi-stakeholder dynamics, longer cycles, and what it actually takes to get a deal across the line. * Demonstrated ability to take a GTM initiative from whiteboard to measurable commercial impact — end to end, no handoffs. * High ownership and urgency. You spot gaps, move fast, and close them — without waiting for a process to exist. * Sharp commercial judgment. You know how to prioritise for maximum impact and say no to what doesn't move the needle. * Comfortable with ambiguity — you build structure and clarity where none exists. * Strong communicator who can earn credibility with internal teams and senior external stakeholders alike. Legora is an Equal Opportunity Employer At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.