1st Formations · Covent Garden - Hybrid
Head of Marketing
About 1st Formations At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence. Running a business shouldn’t be slo...
About 1st Formations
At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence.
Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one,
these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling.
We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform
that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll,
and ongoing business support in one cohesive experience.
No stitched-together services.
No legacy workflows disguised as software.
Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence.
Why Join Us Now?
You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression.
£18m annual revenue, including £9m ARR
Over 1 million companies formed
Certified B Corp and Carbon Neutral Business
Forecast to grow 5x–10x over the next three years
The Role
The Head of Marketing is a commercially minded, performance-driven leader responsible for driving customer acquisition, revenue
growth, and online visibility across BSQ Group's portfolio of company formation websites. This role sits at the intersection of
content, SEO, paid media, and analytics - with a mandate to grow our digital channels through rigorous, data-led execution.
This is not a brand-building role. As a specialist company formation business -where most customers form a company once in their
lifetime - our acquisition model is built almost entirely on organic and paid online presence. The successful candidate will think
like an ecommerce operator and measure success in conversions, cost per acquisition, and channel ROI.
Key Responsibilities
Performance & Acquisition
Own the marketing strategy with a clear focus on performance, acquisition, and revenue contribution
Manage a team of Senior Content Managers, Freelance Writers, Videographer, Social Media Manager, Affiliate Marketing Manager
Set and manage KPIs across all channels: organic traffic, paid media ROAS, conversion rates, and cost per acquisition
Drive continuous improvement in channel-level ROI and report results to senior leadership
Content & SEO
Lead and develop two Senior Content Managers and oversee all freelance content production
Set editorial strategy aligned to search intent, SEO priorities, and conversion goals
Ensure content output — written, video, and social — serves acquisition objectives across all six websites
Collaborate closely with the Head of Digital and SEO Director on keyword strategy and on-page optimisation
Paid Media & Affiliate
Own paid media strategy and budget across search, display, and social channels
Oversee affiliate marketing programme, including partner recruitment, commission structures, and performance tracking
Social Media & Video
Provide strategic direction for social media and video content, keeping output commercially relevant
Manage the in-house videographer and social media resource to maximise reach and engagement that drives acquisition
Cross-Functional Collaboration
- Work alongside the Head of Digital on shared resources (designers and developers) to ensure marketing-led projects are delivered
on time
- Partner with the Head of Digital on data and analytics to build a joined-up view of customer journeys and acquisition
performance
Contribute to website strategy
What We Are Looking For
Proven track record in a senior marketing role within an ecommerce, transactional, or lead-generation business
Strong performance marketing mindset - demonstrates commercial results, not just reach or awareness metrics
Hands-on experience leading content teams and setting editorial strategy tied to SEO and conversion
Fluency in paid media channels (PPC, paid social) with budget management experience
Experience with affiliate marketing programme management
Credibility to lead and inspire Senior Content Managers- strong marketing expertise is essential for this
Data-literate: comfortable interpreting analytics and making decisions based on performance data
Experience working across multiple websites or digital properties
Familiarity with company formation, legal services, or fintech verticals
Experience working alongside digital/technical teams on CRO and UX-driven projects
Understanding of SEO strategy at a directorial level (able to brief and challenge the SEO Director
What We Offer
£90-110k and comprehensive benefits package
Hybrid working model
Real opportunities for progression as the business scales
The chance to influence both customer experience and product development
A culture that values ownership, impact, and continuous learning
Equal Opportunities
1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all
applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship,
marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you
have a disability or special need that requires accommodation, please let us know.
Roll
Head of Marketing
Plats
Publicerad
12 juni
Sista ansökningsdag
16 augusti
Källa