Sr. Performance Marketing Manager (m/w/x)

At the Vitrolife Group, we work every day to unlock the full potential of science and technology to reduce the barriers towards building a family. Together we help our customers and their patients to fulfill the dream of having a baby. Location: Remote Position Summary The Marketing Manager IVF Genetic Testing leads strategic marketing initiatives across PGT A, PGT M, PGT SR, EMMA ALICE, ERA, and emerging genomic technologies supporting reproductive medicine. This role is responsible for building market awareness, driving demand, and enabling commercial success in a highly technical and clinically sensitive environment. The ideal candidate combines knowledge of IVF workflows and genetic testing with strong capabilities in messaging, content development, product launches, and customer insights. This role serves as a key bridge between commercial teams, clinical scientists, and genetic counselors to ensure accurate and compelling communication with clinicians, embryologists, and patients. Key Responsibilities Marketing Strategy and Market Development * Develop and execute regional marketing strategy for genetic testing and genomic services * Define segmentation and positioning across IVF clinics, embryology labs, and genetic counseling networks * Build annual marketing plans and track performance to drive demand and revenue growth Product Messaging, Content and Brand Development * Develop scientifically accurate and differentiated messaging aligned with clinical evidence and regulatory requirements * Create marketing materials including white papers, case studies, presentations, digital campaigns, and educational content * Translate complex genetic data into clear and meaningful customer value Commercial Enablement * Partner with sales to deliver training, tools, and competitive positioning * Develop resources such as ROI tools, workflow guides, and objection handling materials * Provide ongoing competitive intelligence and field insights Product Launch and Execution * Lead go to market strategy and execution for new assays, platform updates, and enhancements * Coordinate cross functional alignment across clinical, regulatory, product, and counseling teams * Monitor launch performance and adjust based on adoption, turnaround time trends, and feedback Customer Insight and Clinical Engagement * Conduct voice of customer research with physicians, embryologists, lab leaders, and genetic counselors * Build strong relationships with key opinion leaders to support credibility and evidence development * Lead advisory boards, webinars, and scientific engagement initiatives * Analyze usage data and reporting trends to refine strategy and messaging Qualifications Required * Bachelor’s degree in Marketing, Life Sciences, or related technical field, or equivalent experience in an IVF environment * Experience managing technical product lines and supporting product launches * Strong understanding of IVF workflows and genetic testing applications * Excellent communication, presentation, and strategic planning skills Preferred * Experience working with embryology or genetic testing key opinion leaders * Familiarity with CRM systems such as Salesforce and marketing analytics tools * Ability to translate scientific concepts into clear and compelling messaging Benefits * Paid Time Off and 10 Paid Holidays * 401(k) with Employer Match * Medical, Dental, Vision * IVF Coverage to support family building needs * GAP Insurance * Basic Life and AD&D Coverage * Short- and Long-Term Disability * Optional AFLAC Supplemental Policies * Employee Assistance Program (EAP) * Flexible Spending & Health Savings Account An offer of employment is contingent on the successful passing of a background check. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Vitrolife Group is a global provider of medical devices and genetic services. Based on science and advanced research capabilities, we develop services and products for personalized genetic information and medical device products. We support our customers by improving their clinical practice for the patient's outcome of fertility treatment. We are currently approximately 1 100 colleagues worldwide, with headquarters in Gothenburg, Sweden. Vitrolife Group's products and services are available in more than 110 countries through our own presence in 30 countries and a network of distributors. Vitrolife Group is a sustainable market leader and aims to be the preferred partner for IVF-clinics by providing superior products and services with the vision of fulfilling the dream of having a baby. The Vitrolife share is listed on Nasdaq Stockholm.

Description Position at Trinity Property Consultants About Trinity Property Consultants At Trinity Property Consultants, your expertise fuels our mission. Guided by our values of innovation, teamwork, excellence, and empowerment , we’ve been a leader in the multifamily industry for over 25 years and proudly manage properties for a nationally ranked NMHC’s Apartment Owner. We are building more than great places to live – we’re creating vibrant communities and meaningful careers. Compensation : $100,000 to $110,000 annually, depending on experience, plus eligibility for performance and lease renewal bonuses. Schedule : Monday through Friday, 9:00 a.m. to 6:00 p.m. The Opportunity As a Senior Property Manager , you’ll have the autonomy to run your property like your own business: drive financial success (NOI, occupancy goals, renewals), achieve strong resident satisfaction and retention, ensure operational consistency and compliance all while inspiring and developing your team. In turn, we are committed to investing in your growth, celebrating your wins, and empowering you to shape your future. This isn’t just another property management role; it’s a launching pad for your next big career move. What You’ll Own Business & Financial Performance Own your community’s financial performance by meeting occupancy and NOI goals. Provide accurate and timely reporting to regional leadership. Execute pricing and marketing strategies based on market trends and competitors to maintain a strong occupancy. Identify and implement operational efficiencies without sacrificing quality and experience. Operational Excellence & Resident Experience Conduct regular property and vacant unit inspections to ensure smooth operations and adherence to regulations, policies and procedures. Partner with Maintenance and vendors to ensure prompt, high-quality service resolution. Create an industry-leading living experience for our residents focusing on delivering a high-quality product and service while fostering community engagement to support renewals and a positive reputation. Team Development & Leadership Hire, train, and lead a high-performing on-site team. Inspire team growth through goal setting, coaching, and regular performance check-ins. Build a culture of accountability, empowerment, and recognition. What You Bring Leadership: Strong communicator with emotional intelligence to lead, coach, and empower others. Customer Focus: Committed to providing a high-quality, personalized experience to residents. Business Mindset: Data-driven, results-oriented, and motivated to exceed goals. Adaptability: Prioritizes in a fast-paced environment with confidence and grace. Other Skills: Strong budgeting, financial analysis, and sales experience. Knowledge of fair housing regulations. Qualifications Experience: 2-5 years of experience as a Property Manager in the multifamily housing industry is required, with 2 years minimum experience at a 400+ unit property and/ or mixed-use community. Education: Bachelor’s degree preferred; industry designations certifications (CPM, CAM, RMP) are a plus. Tech Proficiency: Intermediate skills in MS Office (Word, Excel, Outlook, Teams), SharePoint, ADP. Experience with Yardi, Entrata, Asana, and EliseAI is a bonus. Requirements Availability & Travel This position will require availability for nights, weekends, and holidays as needed, as well as occasional travel for company events or meetings. Active participation in team functions and regional or company activities is expected. Physical Demands This position necessitates regular periods of sitting, standing, walking, as well as use of hands and arms. Occasional climbing may be required. Extended use of computers or telephones is also necessary. The role may require lifting up to 25 pounds independently, and occasionally up to 50 pounds with assistance. The ability to respond promptly to both visual and auditory alarms is essential. Candidates must be able to work both indoors and outdoors under various weather conditions, including rain, snow, heat, hail, wind, and sleet. We Take Care of You Medical, Dental & Vision: Highlights include company-paid individual PPO-HSA plan (with $1,200 annual employer contribution); HMO options for California residents. Dental and vision premiums are fully covered for employees; coverage for dependents is available at an additional cost. Retirement Plans (401K): The company matches the employee's contribution up to 2% of salary. Life & Disability Insurance: We provide up to $25,000 in life insurance and AD&D, short and long-term disability when enrolled in a medical plan. Time Off: 11 paid holidays, 2-4 weeks of vacation (based on tenure), and paid sick time. Referral Bonuses: $1,000 referral bonuses for eligible hires. Volunteer Time Off: Up to 16 hours annually (8 for personal volunteer activities, 8 for company-sponsored events). Perks: Professional development, tuition reimbursement, employee discounts, and more. Our Commitment to Belonging Trinity Property Consultants is proud to be an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive, respectful workplace where all individuals can thrive irrespective of race, ethnicity, gender identity, sexual orientation, age, religion, disability or other protected classes. Ready to Join Us? Explore what it’s like to grow your career with a company that values people as much as performance. Learn more and apply today! Note: This job description includes the core Sr. Property Manager responsibilities of Trinity Property Consultants. These duties are subject to change based on company discretion. Trinty Property Consultants is an equal opportunity employer and does not discriminate against persons because of age, race, color, creed, religion, disability, gender, ethnic or national origin, or veteran status. Trinity Property Consultants prohibits discrimination against individuals with disabilities and will reasonably accommodate applicants with a disability, upon request, and will also ensure reasonable accommodation for employees with a disability.