Marketing Manager - IVF Genetic Testing

At the Vitrolife Group, we work every day to unlock the full potential of science and technology to reduce the barriers towards building a family. Together we help our customers and their patients to fulfill the dream of having a baby. Location: Remote Position Summary The Senior Marketing Manager IVF Technologies is responsible for the strategy, development, and lifecycle management of capital equipment platforms used in embryology and andrology laboratories, including incubators, electronic witnessing systems, and integrated automation solutions. This role requires a strong understanding of IVF lab workflows, environmental control requirements, device engineering, regulatory considerations, and total cost of ownership. The ideal candidate will translate technical capabilities into clear value propositions that improve consistency, reliability, workflow efficiency, and clinical outcomes for clinics, embryologists, and patients. Key Responsibilities Marketing Strategy and Planning * Develop and execute marketing strategies for capital equipment platforms, including incubators, electronic witnessing systems, and automation solutions. * Conduct market analysis to assess segment size, growth trends, adoption curves, and competitive landscape. * Partner with product management to translate technical capabilities into differentiated value propositions for key stakeholders. * Build annual marketing plans, budgets, and forecasts aligned to revenue and market share objectives. Campaigns, Content and Messaging * Create marketing content including brochures, technical guides, white papers, case studies, and digital assets. * Develop product training materials, demo scripts, and competitive positioning tools. Manage digital marketing initiatives including website content, SEO and SEM, and lead generation campaigns. Commercial Enablement * Collaborate with the sales team to deliver training, tools, and competitive frameworks that strengthen go to market execution. * Develop launch kits and commercial playbooks for new products and upgrades. * Support industry events such as ASRM, trade shows, workshops, and symposia, including booth strategy and key opinion leader engagement. * Strengthen field marketing and distributor enablement programs. Customer Insights and Voice of Customer * Conduct interviews, surveys, and advisory boards with embryologists, physicians, lab leaders, and biomedical engineers. * Identify workflow challenges, unmet needs, and drivers of capital investment decisions. * Analyze customer data including utilization, downtime, and purchasing cycles to refine targeting and messaging. * Partner with service teams to understand performance trends impacting customer experience. Product Launch and Go to Market Execution * Lead product launch strategy and execution across multiple channels. * Align cross functional teams on timelines, messaging, training, and content development. * Track launch performance and optimize campaigns based on data and market feedback. Market and Portfolio Analytics * Monitor product performance, market share, pipeline growth, and competitive dynamics. * Track pricing trends, procurement cycles, and relevant reimbursement considerations. * Report on key performance indicators including lead generation, funnel progression, and campaign return on investment. Qualifications Required * Bachelor’s degree in Marketing, Life Sciences, or a related technical field, or equivalent experience in an IVF environment. * 5 to 8 years of commercial experience in medical device capital equipment, life sciences instrumentation, or laboratory systems. * Strong communication, collaboration, and leadership skills. Preferred * Experience working with embryology key opinion leaders or clinical education teams. * Familiarity with CRM systems such as Salesforce, marketing automation tools, and analytics platforms. * Ability to translate scientific or technical concepts into compelling commercial messaging. Benefits * Paid Time Off and 10 Paid Holidays * 401(k) with Employer Match * Medical, Dental, Vision * IVF Coverage to support family building needs * GAP Insurance * Basic Life and AD&D Coverage * Short- and Long-Term Disability * Optional AFLAC Supplemental Policies * Employee Assistance Program (EAP) * Flexible Spending & Health Savings Account An offer of employment is contingent on the successful passing of a background check. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Vitrolife Group is a global provider of medical devices and genetic services. Based on science and advanced research capabilities, we develop services and products for personalized genetic information and medical device products. We support our customers by improving their clinical practice for the patient's outcome of fertility treatment. We are currently approximately 1 100 colleagues worldwide, with headquarters in Gothenburg, Sweden. Vitrolife Group's products and services are available in more than 110 countries through our own presence in 30 countries and a network of distributors. Vitrolife Group is a sustainable market leader and aims to be the preferred partner for IVF-clinics by providing superior products and services with the vision of fulfilling the dream of having a baby. The Vitrolife share is listed on Nasdaq Stockholm.

About Skyscanner Everyone loves travelling, but planning is not without its challenges ✈️. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 160 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily 💻. Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all 🌍. Our vision? To be the world's number one travel ally. (Ambitious? 💪 Yes, but, hey, that's what got us here). Now, we’re on the lookout for a Creator Manager to help us bring that vision to even more travellers.  About the role  (Hybrid) This is your chance to be part of something big. As our first social Creator Manager in AMER, you’ll shape a creator programme that doesn’t just rack up views - it helps people travel smarter.   We’re after a sharp strategist with serious creative instincts and a sixth sense for what works on social. Someone who gets that influence starts with trust and builds it through relevance, resonance and bold moves that pay off.  You’ll shape our influencer strategy across partnering with creators to craft content that’s helpful, saveable, scroll-stopping and platform-perfect. Not rinse-and-repeat brand deals, but thoughtful collaborations that feel true to each creator and genuinely useful to their communities.   Working closely with our Regional AMER and Global Social & Community Leads (plus your counterparts across EMEA and APAC), you’ll help build a world-class creator model - one that earns trust, drives performance and turns Skyscanner into the travel brand people love.   What you’ll be doing * Building standout creator collaboration: You’ll develop meaningful relationships with creators across key AMER markets, turning successful collaborations into long-term partnerships delivering sustained value for both them and us.   * Designing purposeful creator strategies: You’ll work hand-in-hand with our regional and global Social & Community team to ensure creator content isn’t just an aesthetic, it’s purposeful and aligns with our broader brand and marketing strategies and activities.   * Manage multi-market creator programmes and campaigns:  You’ll manage our rolling organic advocate programmes across AMER markets alongside splash campaign activities, in collaboration with agencies, freelancers and partners to deliver stories that people genuinely want to watch, save and share.   * Localising with insight: You’ll provide sharp AMER market expertise, ensuring our global creator strategy lands authentically in every region without losing its local flavour.   * Spotting relevant trends: You’ll identify the right cultural moment and social media trends to develop bold creator activations that land with meaning and momentum.   * Scaling our commission-led model: You’ll work in collaboration with our Senior Affiliate Marketing Manager, building a creator affiliate programme that works for emerging voices and established names alike.  * Optimising for performance: You’ll use analytics platforms, such as insights tools for creator vetting, social dashboards for metrics tracking and performance reporting frameworks, to drive decision, measure impact and improve results. * Contracting negotiations and budget management: You’ll manage the end-to-end creator process from budget planning and negotiating contracts through to the creative process and invoice management.  About you * Creator ecosystem expert: You know the creator world inside and out, with experience from agencies, in-house teams, or both. You’ve run campaigns across AMER (including USA, Brazil, Canada, Mexico, understand how each market differs and aren’t afraid to get hands-on with creator tooling. And when it comes to local regulations and disclosure rules, you’ve got them covered.  * Strategic operator: You know how to plan, launch, measure and optimise creator campaigns that don’t just go live, they go far.  * Platform fluent: Across Instagram, TikTok and YouTube you speak their language, understand platform quirks and instinctively know what plays where. Plus, you will test new platform opportunities for creator activities.   * Relationship builder: You’re the kind of person who turns introductions into long-term partnerships. From spotting rising talent early to nurturing trusted collaborators over time, you build relationships that can last well beyond a single campaign.  * Cross-functional connector:  You’re confident working with agencies and freelancers - crafting sharp briefs, giving thoughtful feedback and pushing for best-in-class creative while protecting the creator’s voice. You know standout work happens when collaboration is built on trust and clarity.   * Comms expert: Internally, you’re the glue. You keep freelancers, agencies and internal stakeholders and channels aligned, informed and moving in the same direction whilst balancing creative ambition with commercial reality and making it all feel seamless. You're also a clear communicator with an internal radar for timelines, to-do lists and the tiny details that keep everything running like clockwork.   * Trend spotter: You’ve got a sixth sense for emerging travel creators and cultural shifts before the algorithm catches on.  * Commercially savvy: You’re confident managing contracts, invoices and budgets. You know how to negotiate fairly and effectively.  * Data-driven decision maker: You love getting into the numbers, using insights to improve performance and guide smarter creative bets. You will be curious about the role of creators in the emerging world of LLMs and AI.  What it’s like here We are the real deal — no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans ❤️, building things that help travellers explore the world a little easier 🧭. Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better — and that the same is true of our diverse teams. We're proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all ✨. Sound like your kind of adventure? 🚀 Apply now and help us shape the future of travel. We're committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, and/or wish to apply under the Disability Confident scheme, please let your recruiter know. If you’d like more information on any of our policies, such as hybrid working or Parental Leave policies (typically we pay a minimum of 24 weeks birth parent/maternity leave globally), our recruitment team can provide more information on these.   #LI-EM2