Senior Manager, Paid Media

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. Organic growth is critical to sustainable business success - and it is being actively redefined every day. We are building the team to address and meet that redefinition by investing in sustainable growth levers outside of paid media. This role will combine the art of experimentation with the science of optimization - building the next generation of organic growth loops that expand reach, authority, conversion, and impact.  We’re looking for an Organic Growth Hacker to uncover, test, and scale unproven, creative strategies that drive non-paid growth across web, lifecycle, social, and emerging discovery channels. This role is ideal for someone who thrives at the intersection of data, strategy, and execution - constantly experimenting to find what works and operationalizing those insights for scale. This role is responsible for driving organic MQLs from our small and medium business segment, directly contributing to our primary goal of growing our core market. The ideal candidate is resourceful, data-driven, and fluent in modern organic growth tactics - including usage of AI GTM tooling. They thrive in finding ways to bring a sense of measurement and structure to ambiguity. They use data to spot opportunities early, build experiments around them, and turn learnings into repeatable growth loops that compound over time. They are strong “general athletes” that over index on analysis and experimentation vs any one area of functional expertise.   A day in the life (Responsibilities): * Identify & Test Growth Levers: Design and run experiments to unlock organic acquisition and engagement opportunities across web, lifecycle, social, and product surfaces. Examples could include: 1) Defining our prospect lifecycle strategy (email and SMS) for our free tooling roadmap 2) Working with MOPs to enrich our prospect database and build personalized messaging at scale via AI 3) Partner with web on our on-site conversational experiences 4) Drive experimentation roadmap for content download forms/lead acquisition 5) Identify emerging channels or communities for Toast to begin off-site distribution experimentation * Collaborate Across Teams: Partner with MOPs, web, content, SEO, brand, and analytics teams to translate insights into actionable growth strategies. * Leverage Data to Drive Action: Analyze performance data, user behavior, and search trends to prioritize high-impact opportunities. * Build Scalable AI -powered Growth Systems: Turn one-off wins into repeatable playbooks that enrich customer and prospect data, surface high-intent opportunities, and enable personalized engagement at scale. * Stay Ahead of Trends: Constantly explore new channels, algorithms, and formats — from AI search to niche social communities — to keep our growth engine ahead of the curve.   What you'll need to thrive (Requirements): * 10+ years of experience in Growth, demand generation or digital marketing, with a track record of measurable impact * Familiarity with CRM/lifecycle channels (email, SMS, in-product messaging) * Experience working with AI workflows and automation tools (i.e. Clay), analytics platforms, and A/B testing methodologies. * Deep understanding of how AI, content, data, and technology intersect to drive discovery and conversion. * Creative problem-solving mindset — thrives on testing, iterating, and scaling what works. * Strong cross-functional collaboration and communication skills. * Curiosity about the evolving digital landscape — including LLM-driven search, social algorithms, and content discovery innovation.   AI at Toast At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture. Our Total Rewards Philosophy We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits. The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits. You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy. Zone A $142,000—$227,000 USD Zone B $123,000—$197,000 USD Zone C $111,000—$178,000 USD How Toast Uses AI in its Hiring Process Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. To learn more: https://careers.toasttab.com/ai-in-hiring Our Approach to Hybrid Working We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location. Please visit the Locations page on our career site to learn more about our in-office expectations by region: https://careers.toasttab.com/locations-toast Diversity, Equity, and Inclusion is Baked into our Recipe for Success At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences. We Thrive Together We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: https://careers.toasttab.com/locations-toast. Apply today! Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com. ------ For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

WHAT WE DO MATTERS: At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success. ABOUT THE ROLE AND OUR TEAM: The strategic and highly analytical Senior Manager, Marketing Intelligence (you!) will help shape how The Knot Worldwide plans, invests, and measures marketing performance across our global portfolio. In this role, you will serve as a trusted thought partner to Marketing, FP&A, Product, Data, and Executive Leadership by delivering forecasting, performance intelligence, and decision-ready insights that drive business outcomes. You will own centralized marketing performance reporting and forecasting across both U.S. and international markets, helping leadership understand acquisition trends, marketplace health, and investment opportunities. You’ll work closely alongside cross-functional partners across Paid Media, SEO, CRM, Product Analytics, and Finance, and report into senior Marketing Strategy leadership. RESPONSIBILITIES:  * You own global marketing forecasting and performance intelligence across key acquisition channels including Paid Media, SEO, CRM, ASO, Social, and Consumer performance, ensuring accurate visibility into business outcomes. * You serve as the centralized partner to FP&A for marketing investment planning, influencing $40M+ in global media spend allocation decisions across U.S. and international markets. * You develop executive-ready performance narratives and top-of-funnel insights for monthly Executive Business Reviews (MBRs), ensuring leadership has clear, consistent visibility into acquisition and marketplace trends. * You proactively identify risks and opportunities in marketplace performance, leading cross-functional deep dives into metric shifts (e.g., UBOs, digital leads, signups) and quantifying business impact to guide course-correction. * You build scenario planning frameworks and alternative outlooks that enable leadership to pressure-test assumptions, evaluate tradeoffs, and respond effectively to changing market conditions. * You monitor competitive dynamics and emerging acquisition trends (including AI-driven traffic shifts), translating insights into actionable recommendations for marketing strategy and investment prioritization. * You inform marketing attribution and measurement plans in partnership with Data and FP&A partners to ensure accurate, rigorous, and best-in-class marketing evaluation.  * You support Board-level and executive-facing materials, delivering high rigor, discretion, and clarity in the insights that inform the company’s highest-stakes decisions. SUCCESSFUL CANDIDATES HAVE: * You have 6–8 years of experience in marketing analytics, forecasting, strategy, business intelligence, FP&A partnership, or a related field. * You have deep expertise in acquisition performance measurement across channels such as Paid Media, SEO, CRM, and App growth, and understand how these drivers connect to marketplace and revenue outcomes. * You can synthesize complex, cross-functional inputs into clear, decision-ready insights and executive-level narratives. * You are highly proactive in identifying risks, data integrity issues, and performance shifts, and you bring a business-first mindset to solving ambiguous problems. * You have experience influencing investment decisions and strategic planning processes at scale, ideally across multi-market or global environments. * You are a strong cross-functional leader who thrives as a connector across teams, building alignment and accountability across stakeholders. * You bring exceptional communication, judgment, and organizational rigor, with the ability to operate effectively in fast-moving, high-visibility environments. WORK MODEL: This role is Together@TKWW-eligible and based near one of our office hubs. You’ll be expected to work in the office two days a week as part of our hybrid work model.   #LI-Hybrid   #management  Starting pay is determined based on a combination of factors which may include location/market, education, experience, skills, and other qualifications of the successful candidate. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, commissions, equity or sales incentives, if applicable. We also offer benefits to eligible employees including medical, dental, retirement, and generous leave policies. Annual salary range $108,850—$175,000 USD At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life’s most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.    WHAT WE LOVE ABOUT YOU: * Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments. * Raise the bar: You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision. * Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully. * Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way.  You love to win, together. WHAT YOU LOVE ABOUT US: We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people. Together@TKWW is our approach to hybrid work. It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward. * For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection. * For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings. To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C. __ US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Privacy Notice:  The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy [https://tkww-jobpreview.my.canva.site/candidate-privacy-notice]. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority.