Sr. Manager, Procure to Pay Operations

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Observe by Snowflake is a high-growth SaaS observability platform built on the Snowflake AI Data Cloud, enabling businesses to troubleshoot modern distributed applications 10x faster. Now, as a core part of Snowflake, we’ve reached a major milestone in the evolution of the Snowflake platform. By bringing AI-powered observability directly into the Snowflake ecosystem, we’ve created the first truly unified platform for telemetry and business data. As a Senior Demand Generation Manager, you will actively contribute to the global demand generation strategy and drive pipeline growth. You will own and execute campaigns that include: SEM, website optimization (SEO/SEM), webinars, PPC, social media, virtual-events, hands-on workshops, email nurture, and lead generation to deliver tailored marketing messages and drive optimization through frequent and ongoing testing and analysis. You will also excel at working cross-functionally with sales, product marketing, field and the partner ecosystem. The ideal candidate will embody our company values, be creative and have a collaborative work ethic, strong attention to detail, data-driven decision making and a passion to deliver programs and projects that drive the growth and health of our business. This is not a remote position. The requirement is that this role will be based in Snowflake's Menlo Park office 3 days per week. WHAT YOU'LL DO: * Planning: Oversee the planning, execution and optimization of campaigns to deliver on aggressive pipeline targets. * Campaign Management: Develop, execute, and measure multi-channel integrated demand generation campaigns, including webinars, 3rd party syndication, ABM, PPC, Remarketing, virtual events, workshops, email marketing, content marketing and paid advertising. * Reporting: Set key performance indicators (KPIs), track engagement, and analyze attribution to ensure the success of ongoing integrated campaign activities. Communicate program results and performance with the sales and marketing teams. * Nurturing: Develop multi-touch omnichannel nurture to engage prospects and move them through the funnel. * Implement testing methodologies to enhance the demand creation process. Use A/B testing to optimize performance, and share best practices with the larger stakeholder teams. * Website SEO/GEO: Oversee keyword research and website content for increased visibility in search (Google) and AI platforms (ChatGPT, Gemini). Optimize SEO, and GEO to drive relevant traffic to the website. * SEM: identify keywords (including long-tail keywords) that we can bid on, create SEM ads, and optimize them to drive high quality traffic and leads to the website. * AI/Pilot: Leverage AI for all aspects of campaign creation. Pilot new channels and platforms to increase conversion rates and stay ahead of the Marketing technology curve. Effectively build stories/plays by slicing and collating existing content such as webinars, whitepapers, and blogs. * Program Management: Oversee end-to-end execution of objectives from initial planning, socialization, advocacy, execution, and reporting. Work closely with SDR, Sales, Content, PMM, Field and other stakeholders within and outside the organization. WHAT YOU’LL HAVE: * Minimum 5 years of experience developing & executing integrated marketing * campaigns. * BA/BS in Marketing, Computers, or related field is required. * Understanding of the observability and software audience. * Deep experience managing Marketo. * Demonstrated track record of driving significant growth in demand and pipeline. * Experience growing a database organically. * Experience working with third-party developer publications. * Extensive marketing tech stack experience including Marketo, Salesforce, ON24, Bizzabo or virtual event platforms, Mutiny, 6Sense, Intellimize and more. * Excellent written communication skills: you will be developing direct response copy for email and landing pages. * The ability to learn new technologies, products and systems quickly. * Expertise in understanding data, telling stories and executing across channels to create a customer-focused experience. * Experience with understanding traditional, digital and emerging channels to create demand. Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that's all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level. Snowflake is growing fast and we're scaling our team to help enable and accelerate our growth. We're passionate about our people, our customers, our values and our culture! We're also looking for people with a growth mindset and the pragmatic insight to solve for today while building for the future. And as a Snowflake employee, you will be accountable for supporting and enabling diversity and belonging. At Snowflake, the Sr. Product Marketing Manager - AI Data Cloud is an integral member of the AI Data Cloud product marketing team responsible for driving the operational engine behind our event content. This person manages the end-to-end content production pipeline across our flagship events — such as Snowflake Summit, Snowflake World Tour, and Data for Breakfast — and the downstream programs that extend from them, including digital event extensions and field programs. This highly organized and detail-oriented candidate ensures that sessions, speakers, and assets move from concept to delivery flawlessly and on schedule. This role works closely with internal stakeholders across product marketing, strategic events, field marketing, sales, and external agencies, serving as the primary point of contact for content workstreams across both physical and digital programs. Location: Hybrid — Menlo Park or Dublin WHAT YOU'LL DO: * Manage the end-to-end content production pipeline for strategic events — leveraging automation and AI-powered tools to track sessions, speakers, and assets from submission through delivery and post-event distribution * Act as the primary point of contact for internal and external speakers — managing submission deadlines, review cycles, rehearsal coordination, and asset approvals across concurrent programs * Ensure speaker portals, event content catalogs, and website content is accurate and current across all platforms * Coordinate cross-functional content reviews with internal stakeholders (Product Marketing, Legal, Corporate Marketing) and external agencies to ensure all assets are approved and show-ready * Lead the packaging and distribution of event content into reusable formats for account-level activations, webinars, and digital follow-ons — using AI to scale and personalize content repurposing across audiences and channels * Partner with agency and AV production teams to ensure content assets meet technical specifications and brand requirements OUR IDEAL CANDIDATE WILL HAVE: * 2–5+ years of experience in event operations, content operations, or marketing program execution in a B2B environment * Proven ability to manage multiple concurrent workstreams and stakeholders under tight deadlines * Experience with automating workflows with AI, project management tools, and content or event management platforms * Strong written and verbal communication skills with a customer service orientation and solution-focused approach * Execution excellence with great attention to detail as well as effective written and verbal communication * Experience in-house at a large, highly visible technology company or event marketing agency * Familiarity with Speaker Resource Center tooling, event CMS platforms (e.g., RainFocus, Cvent), or similar systems * Proven success in executing multiple events and programs simultaneously using both internal and external resources * Motivated self-starter with a bias for action who thrives in complex, fast-moving environments * Data-driven approach to evaluating the effectiveness of events and identifying opportunities for improvement * AI-driven mindset when implementing workflows and processes Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com The following represents the expected range of compensation for this role: * The estimated base salary range for this role is listed. * Additionally, this role is eligible to participate in Snowflake's bonus and equity plan. The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits. Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com