marketing strategy

Description Position at LeoVegas Group ABOUT THIS ROLE: As Finland is moving towards becoming a regulated market, we are seeking a dynamic and results-oriented Country Director to help us successfully enter and flourish in this exciting new market. We seek a dynamic and results-oriented Country Director to drive all commercial and operational activities in Finland, serving as the ultimate strategic leader for the market when the market becomes regulated. This role entails overall P&L responsibility, defining the overarching market strategy and vision. The ideal candidate will have a strong understanding of the Finnish market and a proven track record in managing marketing and operational teams. YOU WILL BE RESPONSIBLE FOR: ● P&L Management: Take complete ownership of the P&L, driving exponential growth and ensuring maximum profitability for the Finnish market. ● Collaboration with Leadership: Serve as the primary liaison and strategic partner to the Managing Director - Nordics, ensuring alignment between local market objectives and group-wide business strategy. ● Marketing Strategy Development: Define and champion the comprehensive marketing and brand strategy across all channels, ensuring market dominance while strictly adhering to local regulations. ● Campaign Planning: Direct the strategic input into the Group’s campaign planning process, translating market insights into high-impact marketing directives. ● Operational Collaboration: Direct cross-functional execution across all operational areas to optimize specific market needs and ensure high-quality delivery. ● Media Management: Establish the overarching media strategy and budget, leading high-level negotiations and managing relationships with key media partners and agencies. ● Product Liaison: Drive the Finnish product localization strategy in close collaboration with Global Product Directors (Casino/Bingo, Live Casino, and Sports) to maximize market impact and relevance. ● Performance Analysis: Define market-specific KPIs and transform performance analysis into strategic shifts, partnering with the Data & Analytics team to ensure strategic alignment and provide executive-level reporting. ● Market Knowledge: Serve as the definitive internal expert on the Finnish market, providing executive-level competitive intelligence, identifying new growth opportunities, and anticipating regulatory changes. ● Team Structure Advisory: Define the optimal organizational structure for the Finnish market, owning the strategy for recruiting, developing, and retaining top-tier local talent in partnership with Function Heads and Directors. OUR SUCCESSFUL CANDIDATE WILL HAVE: ● Substantial experience in a senior leadership role within a marketing-driven organisation, preferably in iGaming. ● Proven track record of managing P&L and delivering results against financial targets. ● Strong understanding of the Finnish market dynamics, competitive landscape, and regulatory environment. ● Strong analytical skills and experience working with data to drive decision-makingKnowledge of digital marketing strategies and tools. ● Excellent communication and interpersonal skills, with the ability to build relationships across diverse teams. ● Previous experience in a cross-functional role or in managing distributed teams. ● Fluency in Finnish and English. ● Strong negotiation skills with a network of media contacts in Finland. WHO WE ARE At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 18 offices worldwide. BENEFITS ● Hybrid work policy ● 4 weeks of Workation (T&C apply) ● 30 annual vacation days ● Occupational Pension ● 5,000 SEK wellness contribution annually ● Parental Leave Top-Up ● Possibility to enrol in a private health care insurance for both you and your partner ● 1,500 SEK equipment allowance ● Benify - benefits portal with many offers and discounts JOIN US! In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen! Would you be a good fit for the Leo Pride - give us a roar! **As our company working language is English, we’d like to see your CV in English, please**

We are currently looking for a Business Expert within Marketing for an international and innovation-driven organization. The assignment focuses on strengthening how creative and content performance is measured, optimized, and continuously improved across multiple digital touchpoints and channels. In this role, you will drive the development of scalable frameworks and operating models that connect creative performance insights with broader business goals. Acting as a bridge between marketing, analytics, product, and technology teams, you will help create a more data-informed and performance-oriented approach to creative decision-making. Main Responsibilities Creative Performance & Strategy Define and implement a scalable approach for evaluating and improving creative performance across digital channels. Establish frameworks and methodologies that enable structured and repeatable performance analysis. Drive alignment around creative effectiveness and performance measurement across teams. Testing & Optimization Build and manage structured testing frameworks, including experimentation initiatives such as A/B testing. Ensure hypotheses, learnings, and optimization initiatives are prioritized and translated into actionable improvements. Support data-driven decision-making related to content, campaigns, and customer experience. Insights & Continuous Improvement Develop insight and reporting structures that transform performance data into clear recommendations and creative direction. Ensure learnings are integrated into campaign planning, content production, and platform strategies. Create sustainable feedback loops between business, analytics, and creative teams. Cross-Functional Collaboration Collaborate closely with stakeholders across Marketing, Product, Analytics, and Technology. Facilitate alignment around priorities, performance metrics, and improvement opportunities. Support strategic initiatives by identifying opportunities connected to customer experience, data, and digital performance. Tools & Innovation Evaluate and implement modern tools and technologies that strengthen insight generation and creative optimization. Explore AI-driven and automated solutions to improve workflows and performance analysis. Translate new capabilities into practical and scalable business applications. Best Practices & Capability Development Define standards, frameworks, and guidelines that support better and more consistent creative decisions. Enable teams to work more insight-driven by making performance data accessible and actionable. Contribute to long-term capability building within creative and performance-focused teams. Required Skills & Experience Strong ability to connect business objectives with creative and content strategies. Solid understanding of analytics, experimentation, testing methodologies, and performance measurement. Experience building frameworks, processes, or scalable operating models. Strong stakeholder management skills and the ability to influence cross-functional teams. Strategic mindset combined with a hands-on and pragmatic approach. Fluent in English and Swedish. Success Factors Increased adoption of scalable creative performance frameworks. Stronger business impact through testing, optimization, and insight-driven improvements. More structured and efficient ways of working across teams and channels. Improved consistency and clarity in creative and content-related decision-making. Successful integration of new tools, methods, and workflows into the organization. Application & Start Date Start Date: ASAP/2026-05-18 End Date: 2026-09-30 Application Deadline: 2026-05-12 Remote Work: 25% Location: Stockholm Contact Person: 0790 062 711 Selections and interviews are ongoing! Sway Sourcing is an innovative recruitment partner specializing in matching the right talent with the right company—quickly and efficiently. Our primary focus lies in Finance, Administration, HR, Marketing, and IT, but we also have the broad expertise and flexibility required to deliver tailored recruitment solutions across all industries. Although we are a relatively new player, we have already gained the trust of many of Sweden's largest companies and operate both nationally and internationally. With bases in Sweden and Spain, we offer a unique combination of local expertise and global reach. Our strong network and deep industry insights make us the obvious partner for companies looking to stay ahead in their recruitment efforts.

Product Marketing Manager PinMeTo is no longer just a location marketing tool - we are evolving into an AI-native growth engine. With the launch of Places AI, we’ve moved beyond static data management into the world of agentic workflows, turning complex multi-location data into automated, measurable business outcomes. As we enter this phase of rapid innovation and sharper commercial execution, we are looking for a Product Marketing Manager to bridge the gap between our engineering breakthroughs and global market dominance. At our headquarters in Malmö, Sweden, you won’t just "write copy." You will join a high-velocity product ecosystem where cross-functional teams - comprising Product Managers, Designers, and Engineers - work as single units to discover and deliver world-class SaaS solutions. In this role, you will own the strategic commercial success of our entire portfolio, translating sophisticated AI capabilities into a narrative that resonates with the world’s largest multi-location brands. Are you ready to turn technical innovation into a market-leading category? The Mission Your goal is clear: Turn product innovation into commercial revenue. You will be the glue between Product, Sales, Marketing, and Customer Success. You aren’t just launching features; you are building the category narrative for the next generation of MarTech. You will ensure every launch is commercially packaged, perfectly positioned for our ICP, and equipped with the firepower Sales needs to win. What You’ll OwnCategory Positioning & Narrative Define and refine PinMeTo’s AI-native category narrative. Own the positioning for Places AI and our integrated platform products. Translate technical capabilities (AI agents, LLMs) into clear, undeniable business value. Own the "Battlecards": Know our competitors better than they know themselves and clarify our differentiation. GTM & Launch Excellence Partner with Product Managers to build structured GTM playbooks for every launch. Partner with management to define pricing and packaging models that drive expansion. Measure what matters: Track pipeline impact, feature adoption, and expansion potential post-launch. Sales & CS Enablement Create the "Greatest Sales Deck" and ROI frameworks that make the value of PinMeTo obvious. Develop cross-sell and expansion narratives to help CS grow our footprint within existing brands. Lead training sessions for internal teams and pilot customers. Market Intelligence Conduct deep-dive win/loss analysis to understand why we win (and why we don't). Validate Product-Market Fit (PMF) before we scale new features. Be the "Voice of the Market" back to the Product team to influence the roadmap. Who You Are The Strategist: You have a proven track record in B2B SaaS Product Marketing, specifically with technical or AI-driven products. The Storyteller: You can take a complex technical feature and turn it into a compelling narrative. Confident communicator, comfortable presenting to internal and external stakeholders. The Executor: You are hands-on. You don't just strategize; you build the decks, the playbooks, and the frameworks .You thrive on autonomy, love turning ambiguity into clarity and ideas into practical systems. The Data-Head: You partner with RevOps to track how product launches impact the bottom line. You have a Data-informed mindset with a bias toward execution. The Influencer: You excel at driving cross-functional collaboration and leading through influence as a senior individual contributor (no direct reports). You have an academic background in Business, Marketing, or a related technical field. Fluent in English, both written and verbal. Why This Role Matters We are investing heavily in Agentic Workflows and AI capabilities. This is a high-visibility role where your work directly dictates our growth trajectory. You aren't just joining a company; you are shaping how multi-location brands interact with AI for the next decade. This role ensures that what we build is what we win with. PinMeTo was founded in 2013, when location data of most companies was outdated, inconsistent or simply missing on services like Google, Facebook and Apple. The vision was to provide a solution that enables brands with multiple locations to connect with their customers, outperform their competitors and thrive. Since then we have grown to 100+ employees located in 8 countries, helping 1,000+ companies manage 125,000+ locations worldwide. Trusted by enterprise companies like H&M, 7-Eleven, and Hertz, PinMeTo stands as a leading player within the local search and marketing technology industry.