User Research

Natural Cycles° is a leading women’s health company that developed the world’s first birth control app, used by millions globally. We are a fast growing startup, and we promote an international working environment filled with smart and ambitious colleagues based in Stockholm, Geneva, New York, and remotely. Our mission is to pioneer women’s health through research and passion, empowering every woman with the knowledge she needs to take charge of her health. We are seeking a User Researcher to join our User Research team and partner directly with our Product teams. In this role, you'll be a key player in shaping our understanding of user behavior and needs across our various product areas. You will be responsible for leading research efforts to inform product strategy and design, helping us create intuitive, valuable experiences for our users. You'll act as a strategic partner to our product teams, helping them uncover the most impactful questions to ask and ensuring our decisions are grounded in user insights. Please note that we are hiring for this role in Sweden. What you will be doing Lead the research: Product team research: Lead, plan, and execute end-to-end research studies across our core product teams, including optimizing the app experience for active users, evaluating hardware wearability, and researching features such as in-app messaging to ensure a supportive user journey Conduct impactful research: Use a mix of qualitative and quantitative methods, including user interviews, usability testing, surveys, and diary studies, to generate actionable insights. You should be proficient in selecting the right method for the right question Partner with the team: Work closely with product managers, designers, engineers, and data analysts across different teams to embed user research into the product development lifecycle. You will help them develop hypotheses and validate product ideas Communicate findings: Synthesize complex research findings into clear, compelling narratives. You will present your insights to stakeholders throughout the organization, acting as a powerful advocate for the user Advocate for user-centered design: Champion user needs and preferences throughout the organization, educating team members on the value of user research Hardware & wearables: Partner with our Devices team to evaluate how users interact with our physical hardware. You will lead studies on the end-to-end experience, device setup, and the long-term ergonomics and wearability of our products What skills and experience we think you have Experience in user research: Minimum of 4 years of experience as a user researcher in a commercial product setting, with a strong portfolio showcasing a variety of research projects and methodologies. A plus is if you’ve worked in related fields, e.g., health-related products/services or medical products Proficiency in research methods & tools: A deep understanding of user research methodologies, including qualitative and quantitative approaches. You should have extensive experience in conducting interviews, usability tests, and surveys, and know when to apply each method. You are comfortable managing research tools such as Maze, and Prolific or UserInterviews for participant recruitment. Experience leveraging analytics platforms (e.g., Mixpanel, Hotjar, or Google Analytics) to triangulate behavioral data with qualitative insights is highly valued. Curiosity about AI in research is a plus Collaboration skills: Exceptional communication and interpersonal skills, with the ability to build strong relationships and influence cross-functional teams Strategic thinking: A desire to go beyond answering simple questions to uncover deeper user needs and business opportunities. You are a natural problem-solver who can frame research in a way that drives strategic decisions Language skills: English on a professional level is key. Fluency in additional languages is a significant plus Hardware & medical device experience: If you have experience in usability testing for medical devices (specifically EN 62366 standards), that’s a significant bonus; if not, a strong curiosity and a willingness to learn our regulatory environment are just as important What we offer Flexible work arrangement - you will be part of a team based around Stockholm that values effective collaboration and transparent communication, irrespective of work location Professional development - you will work alongside knowledgeable colleagues in the continuous growth and skill enhancement environment Modern technology - you will leverage innovative technologies and tools, within an environment that empowers you to contribute ideas and take ownership of your work Impactful projects - you will contribute to groundbreaking projects that redefine industry standards and create tangible value Commitment to quality - you will join a dynamic and progressive organization that prioritizes profitable, long-term product development Location We are remote-friendly, but we find great value in being able to connect with our teams in person. Most of the User Research team you will work with is located in Stockholm. How to apply To apply, just upload your CV and answer the questions on the application form. Keep in mind that we can't accept applications through email because of GDPR, and only applications submitted via the career site (and in English) will be considered. At Natural Cycles we value diversity and inclusion because we know that teams with people from different backgrounds and experiences are stronger. We welcome candidates from all walks of life and are committed to creating an inclusive environment for all employees and candidates. Note: We are not looking for consultants or help from recruitment agencies

Ready for a new challenge? Here is what we offer. Team spirit, built upon trust & ownership. Together, we decide how to win. We trust each other and take great ownership in what we do. We respect the individual, assume the best in others and believe in close collaboration and communication, within and outside the team. New challenges and personal growth. We live by our entrepreneurial spirit, this means taking risks, identifying opportunities and always seeking new solutions. Do you have ideas how we can scale even faster? Bring them on! A passionate and fun culture. We are passionate about our work and believe that having lots of fun is essential for both creativity and success. Welcome to a diverse and inclusive workplace, with a lot of fun and exciting activities going on- including Health Month, inspirational sessions, team activities, company trips and board game nights. A stable and global industry-leader based in Stockholm, expanding and scaling to new markets! We’re in a great position to drive success and seize new opportunities, our international customer base is constantly growing and so is our product. With the support of our new owners, we are making moves to expand into new markets, setting a clear course for growth in 2025. 🦋 Are you + Bannerflow = true? As a product designer, you play a key role in turning product innovation into a user-friendly experience supporting customers' pains and our company's objectives simultaneously. You will participate in the end-to-end product development process and run several initiatives in parallel. You will have a high degree of freedom when shaping the user experience for some of the world's most famous brands to accelerate their online marketing.  Some of your responsibilities will include Champion User-Centric Design: Drive our design direction by ensuring users remain at the heart of every decision. Use user research and data insights to prioritize customer needs and deliver value-driven solutions. Understand the Business Impact: Develop a deep understanding of our business model and ensure that design decisions are informed by and contribute to broader business objectives. Drive Cross-Functional Collaboration: Work closely with teams across tech, product, and other relevant stakeholders to address complex UX and UI challenges with elegant, innovative solutions. Communicate Design Ideas Effectively: Share your vision through high-quality concepts and prototypes. Recognize when pixel-perfect details are needed and when quick, low-fidelity sketches can effectively convey ideas. Support Development Implementation: Provide developers with detailed and clear design specifications to ensure your vision is translated into a seamless user experience. Tracking: Set routines for tracking and optimization of implemented features and solution Efficient WoW: Take ownership of identifying efficient way of working, challenging the status quo So, what are we looking for? We are looking for someone with the following criteria:   4+ years of experience as a Product Designer, balancing user needs with business goals and hands-on experience in user research. A portfolio showcasing user-centered designs with a strong focus on complex product challenges (ideally, in B2B/SaaS). You feel comfortable using your toolbox of design methodologies and are interested in industry trends and best practices that can enhance our products and processes. You are interested in trying out and using new technologies, including AI products, in your daily work. Excellent communication skills, both in presenting ideas and giving/receiving feedback. You have a problem-solving and commercial mindset that thrives in a fast-paced and collaborative environment. It’s a bonus if you have experience within the digital advertising landscape. Why join us? 🤔 At Bannerflow, we live by our values of passion, collaboration, and challenge. As an Product Designer, you’ll help us continue to revolutionize the Ad Tech industry through cutting-edge technology and product excellence. You’ll also get to enjoy our fun and engaging culture with activities like padel tournaments, webinars, Friday beers, and Level-up Hackathons. We offer a hybrid workplace and a competitive compensation package including pension according to ITP1, health allowance, parental leave top-up, and health care insurance. We are committed to building a diverse and inclusive team and welcome applications from candidates of all backgrounds, experiences, and abilities.