Product Strategy

Summary of Role Do you thrive in a fast-paced environment where innovation, leadership, and exceptional user experience collide? ComeOn Group is looking for a Lead Product Owner to drive strategic product vision, lead a team of talented Product Owners, and shape the next generation of our cutting-edge iGaming products. Responsibilities: Establish product management best practices, standardisation, and quality benchmarks across the PO-led delivery teams within your product domain. Oversee complex regulatory landscapes across multiple jurisdictions, ensuring products remain hyper-compliant while delivering top-tier product experience. Leverage deep data analytics, competitor bench-marking, and qualitative research to drive high-impact portfolio decisions and optimise product ROI. Drive alignment across cross-functional engineering, UX/UI, compliance, and marketing teams to remove roadblocks and maximize delivery velocity. Directly manage, mentor, and upskill a team of Product Owners, establishing high performance standards, clear KPIs, and continuous career development plans. Take high-level responsibility for the end-to-end strategy of our Casino product portfolio, ensuring alignment with overall business goals and market opportunities. Serve as a strategic partner to the Head of Product, executive leadership, and commercial heads, translating business strategy into clear product roadmaps. About you: 5+ years of Product Ownership experience in a fast-paced, B2C environment, alongside prior working experience in the iGaming industry. 1–2+ years of leadership or mentoring experience (managing Product Owners or leading cross-functional squads). Demonstrated ability to connect product initiatives directly to business outcomes, ROI, and core KPIs. Strong expertise in handling complex, multi-jurisdictional compliance requirements within regulated iGaming markets. Advanced ability to synthesise quantitative metrics, product analytics, and qualitative user feedback into actionable product strategies. Excellent negotiation, presentation, and conflict-resolution skills when dealing with senior stakeholders and technical teams. What’s In It for You? Competitive salary + bonus scheme Hybrid working model with flexibility between home and office One-time bonus to help you set up your home workspace (we are truly hybrid) Work remotely for up to 40 days per year from anywhere in the world Private health insurance and a flexible wellbeing allowance for initiatives that support your wellbeing. Complimentary breakfast and lunch on select days, as well as great in-office events happening throughout the week. Fun quarterly team events and social gatherings A Bit About ComeOn Group We’re a global iGaming business, home to a portfolio of exciting casino and sportsbook brands across various international markets. With 500+ talented employees across 7 locations, we’re committed to creating safe, innovative, and fun experiences for our players. Our Product organisation is strategically divided into two core pillars: Games and Player Experience. As a CRM Product Owner within the Player Experience area, you will work within one of our nine high-performing, cross-functional squads. Partnering with a dedicated team of Backend and Frontend Developers, UI/UX Designers, and QA Engineers, you will take full ownership of our Player Communication domain. Your mission is to push the boundaries of personalisation and automation across Email, SMS, On-site Notifications, and Chatbots. By optimising our CRM tools, you’ll drive audience growth and deliver hyper-relevant player engagement that sets the standard in highly regulated global markets. We’re proud to be a diverse team and an equal opportunity employer. All applications are considered fairly and with respect. Want to know more about us? Just visit our website www.comeon-group.com or any of our social media channels to take a deep dive into our culture! LinkedIn Instagram Facebook Glassdoor

We’re looking for a Growth-oriented Product Manager to lead our website team and elevate Natural Cycles’ website experience. In this role, you will own the full pre-signup web funnel, from first impression to the moment a visitor decides to start sign-up. Your mission is to increase awareness, educate users, communicate our value, and ultimately drive more users into the funnel. You’ll blend product strategy, growth marketing instincts, and experimentation to uncover what resonates with different audiences and markets. Through rapid learning cycles, thoughtful landing page optimization, and cross-functional collaboration, you’ll meaningfully shape the company’s top-of-funnel growth. This role is perfect for you if you thrive on conversion rate optimization, experimentation, and data-driven product development. Your work will shape the very first steps of the user journey and have a direct impact on user acquisition, conversion, and how millions of people discover Natural Cycles. What you will be doing Own the pre-signup web funnel—shaping strategy and optimizing key website surfaces to clearly communicate value and drive users to start sign-up Run and evaluate A/B tests across messaging, layout, and UX to continuously improve conversion and accelerate learning Identify and act on conversion opportunities by analyzing traffic, funnel behavior, and user intent Collaborate closely with the Sign-up, Marketing, and Brand teams to ensure a seamless, aligned experience across the acquisition journey Use data and user insights to guide decisions, define success metrics, and validate hypotheses Drive a strong experimentation culture, championing a test-and-learn mindset across the team and cross-functional partners Write clear product requirements and drive execution with Engineering, Design, and QA to deliver fast, high-quality improvements What success looks like Increased website conversion and more users who click “Start Sign-up” Faster experimentation cycles with strong learnings Close alignment and smooth experience between Web and Sign-up flows Strong collaboration with Brand and Marketing on messaging & campaigns Clear narrative of successes, insights, and next bets What skills and experience we think you have Growth mindset & experimentation: You’re always seeking new ways to drive user acquisition, testing hypotheses through A/B experiments and conversion rate optimization leveraging experience in growth marketing, SEO/landing page optimization, and product-led growth User empathy & psychology: You deeply understand user needs, motivations, and behaviors, using insights to craft compelling narratives that drive conversion Commercial acumen: You have a solid understanding of subscription-based business models and key growth drivers Strong analytical skills: You excel at analyzing data, measuring KPIs, and making informed decisions. Hands-on experience with analytics tools: You’re comfortable working with Amplitude, Mixpanel, Google Analytics, or similar platforms Excellent organizational and strategic thinking skills: You can balance short-term impact with long-term vision, effectively prioritizing initiatives Great communication skills: You thrive in cross-functional teams and can clearly articulate insights, priorities, and strategies Leadership experience: You’re an experienced leader who provides clarity, fosters alignment, and empowers cross-functional teams toward impactful outcomes It's a plus if you also have: Experience in subscription or consumer health tech Knowledge of SEO or content marketing Experience optimizing funnels in multiple markets People management experience What we offer Flexible work arrangement - you will be part of a team based in and around Stockholm that values effective collaboration and transparent communication, irrespective of work location Professional development - you will collaborate with industry leading developers, promoting continuous growth and skill enhancement Modern technology - you will leverage innovative technologies and tools, within an environment that empowers you to contribute ideas and take ownership of your work Impactful projects - you will contribute to groundbreaking projects that redefine industry standards and create tangible value Commitment to quality - you will join a dynamic and progressive organization that prioritizes profitable, long-term product development Location We are remote-friendly, but we find great value in being able to connect with our teams in person. Most of the Product Growth team is located in Stockholm.  How to apply To apply, just upload your CV and answer the questions on the application form. Keep in mind that we can't accept applications through email because of GDPR, and only applications submitted via the career site (and in English) will be considered. At Natural Cycles we value diversity and inclusion because we know that teams with people from different backgrounds and experiences are stronger. We welcome candidates from all walks of life and are committed to creating an inclusive environment for all employees and candidates.