(Senior) Product Marketing Manager (f/m/d)

Apaleo is the world’s most open, API-first property management platform powering the next generation of hospitality operations. Its modular, AI-powered infrastructure enables hoteliers to customise their tech stack, automate routine work, and deliver seamless, personalised guest experiences, powered by best-in-class apps and autonomous AI agents that adapt to every stay. As the hospitality industry enters the age of Agentic AI, where autonomous agents handle everything from revenue optimisation to guest communication, we need someone who can translate our deep technical capabilities into compelling, differentiated value for every segment and market we serve. As a Senior Product Marketing Manager at Apaleo, you connect the dots between our platform, our market, and the teams that bring both together. You build deep product knowledge and turn it into sharp, differentiated positioning that helps us win in the segments and markets we focus on. You work closely with our existing content team, adding product and solution depth to what they create. But your impact goes beyond content. You orchestrate how Revenue, Product, and Marketing move together around key moments and decisions, from product launches to new market entry. WHAT YOU'LL DO MAKE OUR VALUE TANGIBLE Build deep product knowledge and turn it into positioning that lands well before a demo. Draw on real customer outcomes to make Apaleo's impact concrete and credible across segments, verticals, and markets. EQUIP OUR COMMERCIAL TEAMS TO WIN Develop the narratives and materials that help our commercial teams communicate Apaleo's value consistently across the full funnel, from first touch to close and beyond. DRIVE LAUNCHES AS A SYSTEM Lead product launches and key market moments end to end. Brief and align all teams involved, ensure consistency across every touchpoint, and feed learnings back into product decisions. SECURE AI LEADERSHIP Strenghten and strategically expand our AI positioning as hospitality enters the age of Agentic AI - where autonomous agents handle everything from revenue optimisation to guest communication. WHAT WE'RE LOOKING FOR Must-Have * Vast experience in B2B SaaS product marketing, with a track record of building and owning positioning and messaging frameworks * Ability to build deep product knowledge fast and turn it into narratives that make complex platform capabilities tangible for both technical and commercial audiences * Proactive and collaborative across functions: you know how to align people, initiate new ways of working, and drive momentum across teams * A genuine curiosity for new technology, particularly AI, and an appetite to stay ahead of where the market is heading * Excellent written and verbal communication in English Good to Have * Background in hospitality tech or a working knowledge of how properties operate and make technology decisions, which shortens the path to real depth significantly * Familiarity with API-first or platform products and the ability to make technical architecture a compelling selling point * Experience working in international markets, particularly in Europe (DACH, UK, FR) * German or French language skills is a plus WHY APALEO * A diverse & international team work alongside passionate experts from various disciplines and backgrounds, fostering a truly global perspective. * Flat hierarchy & flexible structure enjoy autonomy and ownership in an environment that values collaboration over rigid hierarchies. * A key role in a fast-growing start up be part of one of the most promising international startups in the hospitality industry, right in the heart of Munich. * Fair & transparent compensation benefit from a clear peer review system and career progression plan designed to reward your growth. * Flexible working style we support flexible hours and hybrid work from our Munich office. * Engaging team events from cocktail club nights and team dinners to meet-ups and the legendary Oktoberfest celebrations. PERKS & LIFESTYLE * Flexible & Remote Work Options: We focus on results, not clocking hours. You can work from home, the office or in a hybrid setup, with flexibility to adapt your schedule as long as it makes sense for your role, your team and our business. * Free Public Transport: Travel across Germany with ease using our fully covered Deutschland Ticket. * Team Connection: Strong connections fuel collaboration. We celebrate and connect through regular team dinners, company meetups, Oktoberfest celebrations, Christmas parties, and other offsite events. * Paid Time Off: Enjoy 30 days of vacation to fully disconnect, recharge, and return inspired. * Health & Wellbeing: Prioritize your health with access to hundreds of gyms, fitness studios, and wellness options through our EGYM Wellpass membership. How you make an impact joining Apaleo: Joining Apaleo means more than just taking on a role it’s about driving real change in the hospitality industry. Your contributions will directly shape our innovative platform, influence company-wide decisions, and help redefine the future of hospitality tech. At Apaleo, your voice matters, your ideas are valued, and your impact is tangible. Be part of a team where your work fuels progress, collaboration sparks innovation, and growth is a shared journey. We are proud to be an Equal Opportunity and Affirmative Action Employer, committed to fostering a diverse, inclusive, and welcoming workplace. We encourage applications from individuals of all backgrounds, regardless of race, color, religion, gender identity or expression, sex, national origin, age, marital status, disability, or any other characteristic protected by applicable law. Your personal data will be handled with the utmost care and in compliance with GDPR and relevant data protection regulations. We celebrate differences and believe that diversity enriches our team and drives innovation.

🎤 WHY VOIZE? BECAUSE WE'RE MORE THAN JUST A JOB! At voize, we believe the greatest gift to frontline workers is time: time to care, connect, and be present. Today, that time is lost to busywork and complex systems that pull them away from what matters most: people. Our vision is to change that by building AI companions that seamlessly take over digital workflows. We don't replace humans with technology - we amplify their impact. Our mission is backed with a $50M Series A funding led by Balderton Capital, with support from HV Capital, Y Combinator and other leading VCs. Today, 2,000+ facilities trust voize, and over 200,000 users rely on our AI companion to ease their daily workload. Here's the real opportunity: voize is more than a scribe and far more than another documentation tool. We're defining what AI in healthcare actually looks like. We understand nursing workflows at a depth most never reach. We build from real clinical insight and we've created the system that works for caregivers - not against them. Now we need the storyteller who translates product excellence into real life benefit. 💡 YOUR MISSION: TRANSLATE WHAT WE BUILD INTO MARKET MOMENTUM As our Sr. Product Marketing Manager, you sit at the intersection of Product, CS, Sales, and Marketing. Your job: take what we ship and turn it into messaging customers act on, materials Sales close with and momentum the market can feel. You'll own product messaging, narratives and launches across our product portfolio. You'll assure the team knows how to communicate new features. And you'll become the internal expert that Sales, CS, and Product all turn to when they need to know how to talk about what we build. You'll own product messaging, narratives and launches across our product portfolio. You'll assure the team knows how to communicate new features. And you'll become the internal expert that Sales, CS, and Product all turn to when they need to know how to talk about what we build. 🚀 YOUR DAILY BUSINESS - NO TWO DAYS ARE ALIKE * Shape the narrative. Own positioning and messaging for each of our products. Translate technical depth into stories that resonate with care facility operators, frontline staff, and clinical decision-makers. * Set up our comms backbone. Build (and rebuild) our newsletter and communication infrastructure end-to-end. You've done this before, you know what good looks like and don't need hand-holding. * Make Sales unstoppable. Provide a single source of truth to Sales & CS. Build the decks, battle cards, cheat sheets, and one-pagers that turn complex deals into closed ones and customers into advocates. * Land launches that move the business. Lead cross-functional GTM for new features, from brief to post-launch impact. Define the why, equip the team, and measure what changed in product behavior, not just open rates. * Become the product expert. Per product line, become the internal expert and pull insights back into Product. Run customer feedback loops that actually loop. * Build like an owner. Set up rituals & processes, create accountability, and visibility that don't exist yet. 🤝 YOUR SKILLSET - WHAT YOU BRING TO THE TABLE * Hands-on PMM experience in SaaS: you've translated technical topics into clean, simple stories before, and shipped product launches end-to-end. * Newsletter & comms infrastructure expertise: you've built and scaled this from scratch. You can walk us through what you set up, what worked, what didn't, and what you'd do differently. You know your way around Hubspot. * Communication & collaboration excellence: you build bridges with Product, Support, Customer Success and especially with Sales. * AI-native: you're already fluent in using AI and the tools re-shaping how marketers work. You know how to leverage AI & Automation in your work. * Turn complexity into clarity: you give crisp direction. You spot ambiguity and remove it. You hold yourself and others accountable, and you make progress visible. * Native or bilingual in German and fluent in English. 🎯 WHAT SUCCESS LOOKS LIKE (FIRST 3–6 MONTHS) * Newsletter is rebooted and running on a reliable cadence with measurable engagement * One source of truth for product messaging is live, owned by you, and actively used by Sales and CS * At least one major launch shipped end-to-end with PMM running point, and behavioral metrics in product show it landed * Cross-functional rhythm established with Sales, CS, and Product, they know who to come to and how 🌱 GROWING TOGETHER - WHAT YOU CAN EXPECT AT VOIZE * We are a fast-growing startup, that means you will tackle challenges, grow quickly, and make a real impact, giving frontline workers more time for people * We foster an open, collaborative culture with regular team events, whether you work from our Berlin office or remotely across Germany * Become a co-creator of our success with stock options (ESOP) * Generous perks: 30 vacation days plus your birthday off, Germany Transport Ticket, Urban Sports Club, regular company off-sites, and access to learning platforms such as Blinkist and Audible, plus free language courses * You decide when you work best, that means flexible working hours and a good hybrid set-up ✨ READY TO SHAPE THE STANDARD? APPLY NOW! 🚀 We're looking forward to your application and can't wait to meet you - no matter who you are or what background you have.