Senior Product Marketing Manager (f/m/d)

DEINE AUFGABEN * Positioning & Messaging: Develop deep buyer personas in close collaboration with Product Managementand Sales, grounding every positioning decision in real customer and market insight. Build audiencespecific product positioning and messaging frameworks for AVILOO’s core offerings – FLASH Test,PREMIUM Test, and AVILOO Battery Warranty – ensuring each message resonates with its intendedaudience, whether that’s a leasing company, a vehicle dealer, or a private EV owner. * Go-To-Market Playbooks: Plan, coordinate, and drive product and feature launches from brief toexecution – aligning timelines, stakeholders, and messaging across marketing, sales, and product.Develop full GTM playbooks for new market entries (UK, Nordics, US, APAC), translating central strategyinto locally relevant launch plans. Work hand-in-hand with Sales to ensure every launch is backed by theenablement, content, and training the team needs to succeed from day one. * Sales Enablement: Create and continuously maintain a high-quality library of sales materials – includingpitch decks, one-pagers, battle cards, and demo guides – tailored to different buyer personas and salesstages. Train the sales team on product updates, new positioning, and competitive developments,ensuring reps always go to market with the most current and compelling story. Provide dedicated supportto international sales teams, adapting and localizing materials to fit specific market contexts andcustomer needs. * Market & Competitive Intelligence: Drive AVILOO’s competitive positioning: build and maintain astructured view of the competitive landscape, develop targeted battle cards, and run regular win/lossanalysis in partnership with Sales. Translate findings into actionable recommendations for product, sales,and leadership. * Voice of the Customer: Build and run a systematic Voice-of-Customer program – gathering feedback fromcustomers, prospects, and sales teams and synthesizing insights that inform both positioning and theproduct roadmap. Ensure the customer’s perspective is always represented in product and marketingdecisions. * Cross-functional Collaboration: Work closely with Corporate Marketing on product-related content(video testimonials, explainers, white papers) and with the Growth team on landing pages, paidcampaigns, and conversion-focused copy. Align with Product Management on roadmap communicationsand internal product updates. * Creative freedom in a company that is set to increase its revenue a hundredfold in the coming years. * A workplace with a true start-up mentality, flat hierarchies, and fast decision-making. * Use of cutting-edge tools and artificial intelligence for optimization. DEIN PROFIL * At least 4–6 years of experience in product marketing, ideally in a B2B SaaS, tech, or automotiveadjacent environment. * A demonstrated ability to develop product positioning and messaging that resonates with bothtechnical and commercial audiences. * Proven experience building GTM playbooks and driving successful product launches into existing andnew markets. * Strong sales enablement skills – you know how to translate product complexity into tools andnarratives that make sales teams more effective. * Hands-on experience with competitive intelligence and market research; you know how to turn datainto decisions. * Comfortable working closely with sales teams and commercial stakeholders, with a genuineunderstanding of what helps reps win. * Excellent written and verbal communication skills; you can write a crisp one-pager and a compellingpitch deck with equal confidence. * Excellent English skills; German or other European languages are a strong advantage. * Experience with multi-market or international GTM strategies is a distinct advantage. * BA/MA degree in marketing, business, communications, or a related field, or equivalent professionalexperience. * Genuine enthusiasm for electric mobility, sustainability, and the future of transportation. * Strong communication and presence, and a solution-oriented mindset. * Interest in exploring new topics. * Passion for using AI – you leverage technology to work faster, more accurately, and more efficiently. * Independent, precise, and pragmatic work style. * Team player who rolls up their sleeves when the situation calls for it. * A desire to work alongside colleagues in an office rather than alone at home WARUM WIR? * A senior product marketing role at the centre of AVILOO’s global growth strategy, with direct influenceon pipeline and revenue. * Ownership of positioning, messaging, and sales enablement across AVILOO’s core product portfolio(FLASH Test, PREMIUM Test, AVILOO Battery Warranty). * A seat at the table for product launches, market entry decisions, and GTM strategy – working closely with Product Management, Sales, and the CMO. * An extraordinary content asset to work with: nearly one million battery tests across 800 vehicle models,ready to become powerful market intelligence. * Flexible working and the freedom to shape the product marketing function according to your vision. * Reliable work-life balance – personally guaranteed by the CEO. * A performance- and team-oriented work environment where success is celebrated together. * The minimum salary for this position is € 3,954 gross/month in accordance with the Austrian IT CollectiveAgreement (full-time, 38.5h/week). Actual compensation is based on qualifications and experience andexceeds the collective agreement minimum.

🎤 WHY VOIZE? BECAUSE WE'RE MORE THAN JUST A JOB! At voize, we believe the greatest gift to frontline workers is time: time to care, connect, and be present. Today, that time is lost to busywork and complex systems that pull them away from what matters most: people. Our vision is to change that by building AI companions that seamlessly take over digital workflows. We don't replace humans with technology - we amplify their impact. Our mission is backed with a $50M Series A funding led by Balderton Capital, with support from HV Capital, Y Combinator and other leading VCs. Today, 2,000+ facilities trust voize, and over 200,000 users rely on our AI companion to ease their daily workload. Here's the real opportunity: voize is more than a scribe and far more than another documentation tool. We're defining what AI in healthcare actually looks like. We understand nursing workflows at a depth most never reach. We build from real clinical insight and we've created the system that works for caregivers - not against them. Now we need the storyteller who translates product excellence into real life benefit. 💡 YOUR MISSION: TRANSLATE WHAT WE BUILD INTO MARKET MOMENTUM As our Sr. Product Marketing Manager, you sit at the intersection of Product, CS, Sales, and Marketing. Your job: take what we ship and turn it into messaging customers act on, materials Sales close with and momentum the market can feel. You'll own product messaging, narratives and launches across our product portfolio. You'll assure the team knows how to communicate new features. And you'll become the internal expert that Sales, CS, and Product all turn to when they need to know how to talk about what we build. You'll own product messaging, narratives and launches across our product portfolio. You'll assure the team knows how to communicate new features. And you'll become the internal expert that Sales, CS, and Product all turn to when they need to know how to talk about what we build. 🚀 YOUR DAILY BUSINESS - NO TWO DAYS ARE ALIKE * Shape the narrative. Own positioning and messaging for each of our products. Translate technical depth into stories that resonate with care facility operators, frontline staff, and clinical decision-makers. * Set up our comms backbone. Build (and rebuild) our newsletter and communication infrastructure end-to-end. You've done this before, you know what good looks like and don't need hand-holding. * Make Sales unstoppable. Provide a single source of truth to Sales & CS. Build the decks, battle cards, cheat sheets, and one-pagers that turn complex deals into closed ones and customers into advocates. * Land launches that move the business. Lead cross-functional GTM for new features, from brief to post-launch impact. Define the why, equip the team, and measure what changed in product behavior, not just open rates. * Become the product expert. Per product line, become the internal expert and pull insights back into Product. Run customer feedback loops that actually loop. * Build like an owner. Set up rituals & processes, create accountability, and visibility that don't exist yet. 🤝 YOUR SKILLSET - WHAT YOU BRING TO THE TABLE * Hands-on PMM experience in SaaS: you've translated technical topics into clean, simple stories before, and shipped product launches end-to-end. * Newsletter & comms infrastructure expertise: you've built and scaled this from scratch. You can walk us through what you set up, what worked, what didn't, and what you'd do differently. You know your way around Hubspot. * Communication & collaboration excellence: you build bridges with Product, Support, Customer Success and especially with Sales. * AI-native: you're already fluent in using AI and the tools re-shaping how marketers work. You know how to leverage AI & Automation in your work. * Turn complexity into clarity: you give crisp direction. You spot ambiguity and remove it. You hold yourself and others accountable, and you make progress visible. * Native or bilingual in German and fluent in English. 🎯 WHAT SUCCESS LOOKS LIKE (FIRST 3–6 MONTHS) * Newsletter is rebooted and running on a reliable cadence with measurable engagement * One source of truth for product messaging is live, owned by you, and actively used by Sales and CS * At least one major launch shipped end-to-end with PMM running point, and behavioral metrics in product show it landed * Cross-functional rhythm established with Sales, CS, and Product, they know who to come to and how 🌱 GROWING TOGETHER - WHAT YOU CAN EXPECT AT VOIZE * We are a fast-growing startup, that means you will tackle challenges, grow quickly, and make a real impact, giving frontline workers more time for people * We foster an open, collaborative culture with regular team events, whether you work from our Berlin office or remotely across Germany * Become a co-creator of our success with stock options (ESOP) * Generous perks: 30 vacation days plus your birthday off, Germany Transport Ticket, Urban Sports Club, regular company off-sites, and access to learning platforms such as Blinkist and Audible, plus free language courses * You decide when you work best, that means flexible working hours and a good hybrid set-up ✨ READY TO SHAPE THE STANDARD? APPLY NOW! 🚀 We're looking forward to your application and can't wait to meet you - no matter who you are or what background you have.