Employer Brand Manager

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job We’re looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don’t just get noticed — they move people. This isn’t a video editing role — it’s about turning performance data into fresh breakthrough creative concepts that capture attention and drive results. You’ll sit at the intersection of data, psychology, and storytelling — analysing what works, ideating what’s next, and directing others to bring it to life.   You'll be responsible for: * Developing strategic creative concepts for paid video campaigns across social platforms * Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities * Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors * Partnering with UA and growth teams to test hypotheses and scale what performs * Reviewing and optimising creative iterations — ensuring every asset aligns with brand and business goals * Spotting patterns, trends, and cultural moments to inform future campaigns * Guiding the creative process end-to-end, from concept through to execution and analysis   Your experience Must-have: * 2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager) * A portfolio showing data-driven creative concepts that delivered measurable results * Deep understanding of paid social creative performance and testing methodologies * Strong communication skills — able to translate insights into compelling creative directions * Fluency in English and a natural ability to craft ideas for a global (especially US) audience * Familiarity with creative production workflows, without needing to be hands-on in editing tools * Proficiency with project management tools (Jira, Confluence, Google Workspace) * Curiosity for new formats, cultural trends, and emerging AI creative tools * An obsession with results   Nice-to-have: * Familiarity with budgeting and resource allocation for creative projects * Experience working collaboratively with creative partners (writers, motion designers, video editors)   What success looks like * Growth in video creative’s contribution as a driver of paid UA success * Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement) * Tangible impact on overall paid UA campaign growth and ROI Salary range from 4200 EUR #LI-DL1  How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.  What you'll get We support impact with meaningful reward. Here’s what that looks like: * Competitive salary and annual reviews * Opportunity to participate in Flo’s performance incentive scheme * Paid holiday, sick leave, and female health leave * Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents * Accelerated professional growth through world-changing work and learning support * In-person collaboration and work in a hybrid model, with 3 days per week spent in the office * 5-week fully paid sabbatical at 5-year Floversary * Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.

At Langate, we're passionate about crafting digital solutions that make a real impact. Our focus spans diverse sectors, including business, medicine, and education. We take immense pride in our strong collaboration with the U.S. We're here to shape the future of technology, one milestone at a time. In addition to technical expertise, we value excellent communication skills. Collaboration and effective teamwork are the cornerstones of our success, and we believe in fostering an environment where everyone’s voice is heard and valued.      About the project : The product is a global employee recognition platform used by large companies to help people thank and reward each other at work. Employees can send personalized recognition messages, attach points or awards, and later exchange those points for gifts from the internal rewards catalog. In many organizations, employees feel unseen and undervalued, even when they do great work. Our product solves this by creating a simple, engaging way for people to recognize good work instantly, right when it happens, and make that recognition visible to the whole company. The platform supports multi-tenant architecture, meaning every client has its own version of the system with unique branding, translations, reward programs, and product catalog categories. End users are medium- and large-sized enterprises worldwide that care about employee engagement, retention, and company culture. The team includes Product Managers, Business Analysts, Developers, Designers, QA, and a Project Manager working in close collaboration. We use Agile, with regular iterations and two releases per year. The roadmap is defined upfront.   Currently, the team is focused on:   1. introducing AI-driven personalization and automation to enhance user experience,   2. developing new engagement and recognition features,   3. improving performance and UX,   4. and expanding integration capabilities with enterprise tools and services.     You’ll be part of a global team shaping how organizations recognize and motivate their people by making a real impact on workplace culture while working with modern tools, scalable architecture, and a supportive international team.    Requirements:  1. 3+ years of experience as a Business Analyst in software development projects.  2. Solid understanding of SDLC and Agile (Scrum / Kanban).  3. Strong skills in requirements elicitation, analysis, documentation, and change management.  4. Ability to create clear user stories, acceptance criteria, use cases, and process flows.  5. Confident in communicating with stakeholders and facilitating workshops or interviews.  6. Experience working with both functional and non-functional requirements.  7. Understanding of system design concepts and ability to suggest solution improvements.  8. Experience creating visual models (diagrams, wireframes, flowcharts).  9. Strong analytical mindset, attention to detail, and structured approach to work.  10. Upper-Intermediate English level (written and spoken).  Nice to have:  1. Experience with enterprise-level or multi-tenant SaaS platforms.  2. AI knowledge and experience applying it to add value to both the development lifecycle as well as incorporating it into features for client-facing applications    Responsibilities:  1. Determine business requirements, focusing on a solution or part of a solution, and document them.  2. Explore solution-related risks, external factors, assumptions, constraints, etc.  3. Suggest design options and improvements for the To Be state of a solution.  4. Conduct stakeholder analysis (roles, responsibilities, influence, attitude, preferences for the identified internal and external stakeholders).  5. Outline communication rules, escalation path, and keep up to date with the BA-related meetings schedule.  6. Prepare for and conduct elicitation sessions using different techniques and their combinations (e.g., surveys, observations, group interviews, document analysis, interface analysis, etc.)  7. Explain the business context of a solution to the development team and other relevant stakeholders.  8. Discuss solution requirements and design options with the team, and communicate outcomes to the client (incl. business context, tech dependencies, constraints, risks, benefits, and opportunities).  9. Escalate requirements conflicts to the relevant stakeholders and track their resolutions.  10. Work on both functional and non-functional requirements specification and documentation (e.g., user story with acceptance criteria, use-cases, feature document, quality attribute scenario, etc.)  11. Support both functional and non-functional requirements with appropriate models and visuals (e.g., diagrams, matrices, mockups, wireframes, calculation models).  12. Verify both functional and non-functional requirements and models with the team and client. Create a verification checklist if needed.  13. Validate both functional and non-functional requirements against the business needs, goals, and objectives of a particular solution.  14. Outline scope boundaries of a module or feature (e.g., in- and out-of-scope, functional decomposition, use case diagrams, models, etc.)  15. Prioritize solution requirements using simple classification techniques.  16. Use traceability to ensure requirements coverage and to analyze requirements changes.  17. Obtain stakeholders' approval for solution requirements.  18. Maintain solution requirements and their attributes.  19. Assess the impact of the identified requirements changes, document and communicate changes and their implications to relevant stakeholders.  20. Collect feedback on implemented solution or solution component using multiple sources of information: demo, UAT, defects, user support requests, etc.      Schedule: 5/2, 8-hour working day (40 hr per week).  US time-zone preferable, at least 4+ hours of overlap       Need more information? Welcome!