Senior Media Activation Executive

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com [wppmedia.com]. Role Summary and Impact  We are looking for a highly motivated and experienced Senior Media Executive to join the WPP Media Clients Team. As the primary point of contact for a portfolio of clients, you will manage their advertising needs end to end across all channels (may include digital/non-digital or biddable/non-biddable). Your primary responsibilities will include developing and maintaining strong relationships with clients, understanding their business goals, and translating these into effective advertising strategies. You will independently oversee the entire campaign lifecycle, from initial strategy and planning to setup, execution, and ongoing optimization, while also contributing to the mentoring and development of junior team members. Your role is crucial in ensuring that campaigns are delivered on time, within budget, and meet or exceed client expectations. Through meticulous planning, continuous performance analysis, and strategic leadership, you will drive successful outcomes and deliver exceptional value to our clients.   Skills and Experience What you will do: Client Relationship & Servicing: * Client Champion: Proactively communicate with clients, providing regular updates on campaign performance, industry trends, and new opportunities. Independently manage client expectations and ensure high levels of satisfaction with our services, handling escalations with confidence and professionalism. * Trusted Advisor: Build and maintain strong, long-lasting relationships with clients based on trust, transparency, and proactive communication. Act as a trusted strategic advisor, providing well-informed guidance and recommendations to help clients achieve their business goals, drawing on your experience across multiple campaigns and industries. Account Management & Strategy: * Data-Driven Approach: Lead a data-driven approach to optimize campaign performance and drive client success. This involves independently leveraging advanced analytics and data insights to inform strategy, planning, and execution, and guiding junior team members in doing the same. * Analyse key performance metrics, identify trends, and make data-backed decisions to enhance the effectiveness of advertising campaigns, proactively flagging risks and opportunities. * Strategic Insight: Develop and maintain a deep understanding of client businesses, target audiences, competitive landscapes, and industry trends, using this knowledge to proactively shape and evolve client strategies. * Goal-Oriented Planning: Lead client conversations to define clear and measurable campaign objectives, aligning advertising strategies with overall business goals and contributing to longer-term account planning. * Cross-Channel Expertise: Independently develop comprehensive advertising strategies and media plans across all relevant channels, with a strong understanding of how channels work together to deliver holistic results. * Budget Management: Determine appropriate budgets, allocate resources effectively across different channels, and make informed recommendations to optimize campaign performance and client investment. Implementation & Operations: * Seamless Execution: Lead the implementation of advertising campaigns across all channels, ensuring timely launch, accurate setup, and quality control, while supporting junior associates in their day-to-day execution tasks. * Budget Control: Manage campaign budgets and track spending meticulously to ensure optimal ROI and full client transparency, proactively identifying and resolving budget discrepancies. * Team Collaboration & Mentorship: Collaborate effectively with internal teams (e.g., creative, analytics) to ensure seamless campaign execution. Take an active role in supporting and mentoring junior team members, sharing knowledge and best practices to elevate overall team performance. * Performance Monitoring: Independently monitor and optimize campaign performance, using analytics tools to track key metrics, identify areas for improvement, and implement solutions with minimal direction. Optimization & Reporting: * Data-Driven Optimization: Regularly and independently analyse data to uncover insights, adjust strategies, and implement changes that enhance campaign performance, going beyond surface-level metrics to identify deeper trends. * A/B Testing: Design and lead A/B testing initiatives to identify the most effective campaign elements and optimize for conversions, engagement, and other key performance indicators, sharing learnings across the team. * Insightful Reporting: Develop and deliver regular reports that clearly communicate campaign performance, insights, and strategic recommendations to clients in a digestible and actionable format, tailoring the narrative to different stakeholder audiences. * Strategic Analysis: Proactively analyse campaign data to identify trends, opportunities, and areas for improvement, providing forward-looking strategic recommendations to clients to inform future campaigns and account growth.   What you will need: * Approximately 3 years of experience in media, advertising, or a related field, with a proven track record of managing client accounts and campaigns end to end. * Demonstrated ability to work independently with a high degree of ownership and accountability, while also contributing effectively as part of a team in a fast-paced, deadline-driven environment. * Strong communication, presentation, and interpersonal skills, with a proven ability to build and nurture strong relationships with clients and internal stakeholders at varying levels of seniority. * Strong understanding and hands-on experience with all major advertising channels (may include biddable/digital channels like search, social, and programmatic as well as non-biddable/non-digital channels like TV, Print, Radio, OOH/DOOH, Cinema, Digital IOs, etc.), with the ability to develop integrated, cross-channel strategies. * Proficiency in using analytics tools (e.g., Google Analytics, Adobe Analytics, Evogenious (TV), Clear Decisions, Excel, PowerBI) to track campaign performance, generate insights, and inform optimization strategies, with the ability to independently interpret and present data findings. * Strong analytical and problem-solving abilities, with a consistently data-driven approach to campaign planning, management, and optimization. * Emerging leadership qualities, with experience or a willingness to support and mentor junior team members, contributing to a positive and collaborative team culture.   Life at WPP Media & Benefits  Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) [https://www.wppmedia.com/pages/privacy-policy] for more information on how we process the information you provide.  While we appreciate all applications received, only those candidates selected for an interview will be contacted.    Please read our Privacy Notice [https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment] for more information on how we process the information you provide.  Please read our Privacy Notice [https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment] for more information on how we process the information you provide.

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com [wppmedia.com]. About The Role  The Senior Manager position reports directly in the APMEA Head of Programmatic. The role is responsible for overseeing the overall health and success of their respective account(s) and is expected to also contribute to supporting WPP Media’s broader Programmatic Practice. Within this role you’ll be responsible for owning the business relationship with your client, agency and team in addition to ensuring the successful delivery of programmatic campaigns. The primary responsibilities of the role include the management of the programmatic team and fostering strong relationships with respective digital agency counterparts, clients and external partners. The Senior Manager is also expected to be the team’s source of expertise and point of escalation for all aspects of the execution of a programmatic campaign including implementation, optimization and inventory and audience strategy.   While the role typically does not require day to day trading of campaigns as part of their normal responsibility, the expectation is that they should be able to do so if and when required.   Programmatic Senior Managers are typically responsible for overseeing the day-to-day workload, training and career development of a team of programmatic talents both onshore and offshore.  Responsibilities:  * Owning the business relationship for the account and driving growth of programmatic utilization and investment   * Working directly with client and account leads to define the role of programmatic within a client’s digital strategy and create the frameworks to see it effectively executed   * Working with client and delivery leads to manage client SOWs and staffing plans to ensure teams are appropriately resourced relative to volume of revenue, complexity and overall workload   * Preparing and delivering presentations directly to clients or key agency stakeholders including QBRs, key campaign recaps and future planning initiatives   * Educating clients and agency teams as the landscape evolves to ensure they are aware of new media opportunities that can be activated programmatically   * Providing strategic partner recommendations to clients including DSP, Verification, and other similar platforms in conjunction with account leads   * Leveraging relationships with platform, inventory and data providers to maximize their value specific to an account needs   * Owning relationships and with members of the broader digital account teams including planning, investment, operations and analytics   * Overseeing the management of campaigns to ensure they consistent meet or exceed client KPIs and acting as the team’s central point of expertise and escalation to address challenges as they rise  * Holding members of the team accountable to flawless execution of campaign implementation and developing the QA processes that allow them to do so   * Ongoing training and support of the career growth of direct reports   * Developing best practices that improve the quality or efficiency of work within an account or broader programmatic practice  * Responding to New Business Briefs and providing broader strategic support you’re your programmatic expertise for larger presentations, projects or pitches   What You Need:  * Bachelor's degree in a related field. (Media & Advertising, Mass Communication, Digital Marketing, Computer Science preferred).  * 7+ Years of relevant career experience, with 5+ years’ experience trading programmatic campaigns at an agency, brand, DSP or Ad Network strongly preferred.   * Other Programmatic functions, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning or client-side roles supporting a direct response or e-commerce brand may also be considered for high qualified candidates.   * Past team management experience is required. Experience working with offshore is a plus.  * Strong familiarity with key programmatic and digital platforms.  * Understanding and knowledge of key industry concepts and trends  * Perspective of current and future state of programmatic as a media channel.   * Excellent verbal and written skills   * Exceptional organizational skills and detail oriented mindset   * Strong presentation skills and comfort presenting to senior stakeholders    * Strong analytical abilities and quantitative skills   * Ability to prioritize tasks effectively   * Natural curiosity and desire to continuously learn   * Passionate and commitment to master WPP Media’s best-in-class AI tools and platforms to create innovative solutions for client’s growth  Life at WPP Media & Benefits  Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.   We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.   #LI-Promoted Please read our Privacy Notice [https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment] for more information on how we process the information you provide.