Director, Strategic Accounts

WHAT’S IN IT FOR YOU?  Ready to make a serious impact? Millions of people already rely on Calendly, and we’re still in the midst of exciting product growth — it’s a fantastic time to join us. Everything you’ll work on here will accelerate your career to the next level. If you want to learn, grow, and do the best work of your life alongside the best people you’ve ever worked with, then we hope you’ll consider allowing Calendly to be a part of your professional journey. A DAY IN THE LIFE OF A DIRECTOR, BRAND AND ADVOCACY AT CALENDLY WHAT'S SO GREAT ABOUT WORKING ON CALENDLY'S MARKETING TEAM? We are the team behind how millions of people discover, understand, and fall in love with Calendly. From shaping our brand narrative to mobilizing customers and employees as authentic advocates, our Marketing team drives the awareness and affinity that fuels Calendly's growth. We move fast, think boldly, and are deeply committed to telling stories that matter — and we're looking for a leader to help us do it at scale. WHY DO WE NEED YOU? We are looking for a Director of Brand and Advocacy who will bring strategic vision, operational excellence, and a genuine passion for brand storytelling to one of our most critical functions. You will report to the Vice President, Brand and Product Marketing and be responsible for owning Calendly's brand amplification strategy across social media, PR and communications, and customer advocacy channels. You will lead a talented team — a Social Media Lead, a Customer Advocacy Lead, and a PR Contractor — and be accountable for both the channel programs that maximize distribution and the compelling content and campaigns that feed them. You will also serve as a key cross-functional partner to our Internal Communications and Employee Experience teams, helping to activate employees as authentic brand voices. ON A TYPICAL DAY, YOU WILL: * Define and evolve Calendly's integrated brand amplification strategy, setting a 1–3 year vision for how we show up across social, PR, and advocacy channels to grow awareness, share of voice, and brand affinity. Translate company and product priorities into coordinated programs that make Calendly's story impossible to ignore. * Lead and develop your team — a Social Media Lead, Customer Advocacy Lead, and PR Contractor — by setting clear goals, providing coaching, and creating an environment where each person can do their best work. Hold the team accountable to outcomes while removing blockers and advocating for resources needed to execute. * Oversee Calendly's social media strategy and execution, partnering with the Social Media Lead to develop platform strategies, content pillars, editorial calendars, and channel-specific playbooks that grow reach and drive meaningful engagement. Ensure social content is on-brand, audience-first, and connected to the broader marketing narrative. * Guide and provide strategic direction to our PR contractor, helping shape Calendly's narrative, prioritize media opportunities, and ensure PR efforts are tightly connected to broader brand and business goals. Serve as the internal voice of the brand in all communications decisions, translating company priorities into clear story angles and messaging frameworks the PR contractor can execute against. * Build and scale customer advocacy programs that identify, activate, and nurture brand champions — turning customer success into reviews, testimonials, case studies, speaking opportunities, and community engagement that amplify Calendly's story at scale. Design the systems and incentive structures that make participation easy and sustainable. * Partner with Internal Communications, Employee Experience, and the Social Media Lead to activate employees as authentic brand voices on social and professional networks. Provide strategic direction, content toolkits, and brand guidance that makes it easy for employees to share Calendly's story in ways that feel genuine and impactful. * Partner cross-functionally with creative, product marketing, demand gen, and executive communications teams to develop compelling content and campaigns that feed all brand and advocacy channels. Ensure creative quality, message consistency, and strong alignment between brand moments and business objectives. * Establish KPIs and a reporting cadence to measure the impact of brand, PR, and advocacy programs — tracking reach, share of voice, engagement, and pipeline influence. Use data and insights to continuously optimize strategy and communicate program effectiveness to senior leadership. WHAT DO WE NEED FROM YOU? BASIC QUALIFICATIONS * 15+ years of progressive experience in brand, communications, or marketing roles, with at least 3 years in a director-level or equivalent senior leadership position managing cross-functional teams. * Demonstrated track record of developing and scaling integrated brand amplification strategies across social media and customer advocacy channels, with the ability to set strategic direction for PR and communications efforts executed by agency or contractor partners. * Proven experience leading and developing direct reports and contractor/agency relationships, with a strong track record of building high-performing, accountable teams. * Deep expertise in B2B social media strategy and content development, including platform best practices across LinkedIn, X (Twitter), and other key channels relevant to a SaaS audience. * Comfort working with and providing strategic guidance to PR contractors or agency partners — able to set messaging direction, prioritize story opportunities, and evaluate PR output without needing to be a hands-on media relations practitioner. * Experience building or scaling customer advocacy, reference, or community programs — including reviews, testimonials, brand ambassadors, and customer marketing initiatives. * Data-driven mindset with the ability to establish KPIs, measure program effectiveness across channels, and translate insights into strategic decisions. * Authorized to work lawfully in the United States of America as Calendly does not engage in immigration sponsorship at this time. PREFERRED QUALIFICATIONS * Experience in B2B SaaS or technology companies, ideally in a product-led growth environment where brand and advocacy play a key role in the growth flywheel. * Familiarity with customer advocacy platforms (e.g., Influitive, Khoros, or similar) and community management tools used to manage and scale advocate programs. * Experience partnering with internal communications or people teams to shape employee-facing brand initiatives, or familiarity with employee advocacy platforms (e.g., EveryoneSocial, Bambu) as a collaborator or sponsor of the program rather than a primary operator. * Strong existing relationships with B2B technology, productivity, or SaaS media contacts that can be activated for Calendly's benefit. * Experience launching integrated brand campaigns from concept through execution, including partnering with creative and design resources to develop compelling content. * Background spanning both in-house and agency environments, with a strong understanding of how to set clear scopes of work and get the most from contracted relationships. Tier 1 Salary Hiring Range $223,835—$279,793 USD Tier 2 Salary Hiring Range $205,182—$256,477 USD Tier 3 Salary Hiring Range $186,529—$233,161 USD The ranges listed above are the expected annual base salary for this role, subject to change. Calendly takes a number of factors into consideration when determining an employee’s starting salary, including relevant experience, relevant skills sets, interview performance, location/metropolitan area, and internal pay equity. Base salary is just one component of Calendly’s total rewards package. All full-time (30 hours/week) employees are also eligible for our Top Performer Bonus program (or Sales incentive), equity awards, and competitive benefits. Calendly uses the zip code of an employee’s remote work location, or the onsite building location if hybrid, to determine which metropolitan pay range we use. Current geographic zones are as follows: * Tier 1: San Francisco, CA, San Jose, CA, New York City, NY * Tier 2: Chicago, IL, Austin, TX, Denver, CO, Boston, MA, Washington D.C., Philadelphia, PA, Portland, OR, Seattle, WA, Miami, FL, and all other cities in CA. * Tier 3: All other locations not in Tier 1 or Tier 2 If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please let your Recruiter know when first connecting with them. Calendly is registered as an employer in many, but not all, states. If you are located in Alaska, Delaware, Hawaii, Idaho, Iowa, Montana, Nebraska, North Dakota, Rhode Island, South Dakota, and West Virginia, you will not be eligible for employment. Note that all individual roles will specify location eligibility. All candidates can find our Candidate Privacy Statement here Candidates residing in California may visit our Notice at Collection for California Candidates here: Notice at Collection This role may require occasional travel for company events, team collaboration, or offsites.

WHAT’S IN IT FOR YOU?  Ready to make a serious impact? Millions of people already rely on Calendly, and we’re still in the midst of exciting product growth — it’s a fantastic time to join us. Everything you’ll work on here will accelerate your career to the next level. If you want to learn, grow, and do the best work of your life alongside the best people you’ve ever worked with, then we hope you’ll consider allowing Calendly to be a part of your professional journey. A DAY IN THE LIFE OF A SENIOR DIRECTOR, GROWTH MARKETING AT CALENDLY WHAT'S SO GREAT ABOUT WORKING ON CALENDLY'S GROWTH MARKETING TEAM? Growth marketing is a key strategic bet for Calendly. We have a highly viral product by nature and therefore a funnel that has huge potential if optimized and leveraged correctly. At the same time we are sprinting to launching multiple new products this year. The Growth marketing team is key to both optimizing our scheduling funnel while building new funnels for our new products. We move fast, think boldly, and are deeply committed to telling stories that matter — and we're looking for a leader to help us do it at scale. WHY DO WE NEED YOU? We are seeking an experienced and strategic Senior Director of Growth Marketing to lead our customer acquisition, retention, and revenue growth initiatives across digital and lifecycle channels. This leader will be responsible for building and scaling data-driven marketing strategies that accelerate growth, optimize funnel performance, and maximize customer lifetime value. They will own web, lifecycle marketing and upper funnel acquisition. The ideal candidate combines strategic vision, analytical rigor, and team leadership, with a proven track record of driving measurable business results in high-growth environments. This role will partner cross-functionally with Product, Sales, Brand, Analytics, and Finance teams to deliver integrated growth programs aligned with company goals. ON A TYPICAL DAY, YOU WILL FOCUS ON: GROWTH STRATEGY & LEADERSHIP * Partner closely with the Growth Product leader to jointly define and drive unified company wide growth strategy, aligning product led and marketing led initiatives across the full customer lifecycle. * Develop and execute the company’s comprehensive growth marketing strategy across acquisition, activation, retention, and re-engagement. * Own growth KPIs including customer acquisition cost (CAC), conversion rates, customer lifetime value (LTV), retention, and revenue contribution. * Identify and prioritize new growth opportunities through testing, experimentation, and channel expansion. * Lead annual and quarterly growth planning, forecasting, and budget allocation. LIFECYCLE & RETENTION MARKETING * Build lifecycle marketing strategies that improve onboarding, engagement, retention, and customer advocacy. * Partner with CRM and product teams to develop personalized customer journeys across email, SMS, in-app, and push channels. * Improve customer lifetime value through segmentation, automation, and upsell/cross-sell initiatives. WEB * Own the website end to end * Define goals and a roadmap to achieve them * Partner with product marketing to ensure we tell compelling stories about our products that drive adoption * Experiment to improve conversion rates * Ensure the website is a highly optimized revenue driver but also an incredible experience as the front door to our brand DEMAND GENERATION & ACQUISITION * Oversee paid acquisition channels including paid search, paid social, affiliate, display, SEO, and partnerships. * Optimize multi-channel campaigns to improve lead generation, customer acquisition, and ROI. * Drive full-funnel demand generation strategies that align with sales and revenue targets. * Evaluate and scale emerging acquisition channels. ANALYTICS & EXPERIMENTATION * Establish a culture of experimentation through A/B testing and performance optimization. * Analyze funnel performance, attribution, and cohort behavior to identify growth opportunities. * Build dashboards and reporting frameworks to track campaign effectiveness and business impact. * Leverage data insights to inform strategic decisions and improve marketing efficiency. TEAM LEADERSHIP & CROSS-FUNCTIONAL COLLABORATION * Build, mentor, and lead a high-performing growth marketing team. * Collaborate closely with Product, Brand, Analytics, Finance, and Sales to align growth initiatives with business objectives. * Foster a performance-driven culture focused on accountability, innovation, and continuous improvement. * Manage external agencies, vendors, and marketing technology partners. WHAT DO WE NEED FROM YOU? BASIC QUALIFICATIONS: * 10+ years of progressive experience in growth marketing, demand generation, or performance marketing. * 5+ years of leadership experience managing high-performing marketing teams. * Proven success scaling customer acquisition and retention programs in fast-paced, high-growth environments. * Deep expertise in paid media, lifecycle marketing, funnel optimization, and attribution. * Strong analytical skills with experience using tools such as Google Analytics, Tableau, HubSpot, Marketo, or similar platforms. * Experience managing significant marketing budgets and delivering measurable ROI. * Excellent leadership, communication, and stakeholder management skills. PREFERRED QUALIFICATIONS: * Strategic thinker with strong execution capabilities. * Highly data-driven with a bias toward action and experimentation. * Collaborative leader who thrives in cross-functional environments. * Adaptable and comfortable navigating ambiguity in evolving business environments. * Have an analytical and experimental mindset * Understand customer journeys and how to design experiences that resonate with customers to take action Tier 1 Salary Hiring Range $252,413—$315,516 USD Tier 2 Salary Hiring Range $231,378—$289,223 USD Tier 3 Salary Hiring Range $210,344—$262,930 USD The ranges listed above are the expected annual base salary for this role, subject to change. Calendly takes a number of factors into consideration when determining an employee’s starting salary, including relevant experience, relevant skills sets, interview performance, location/metropolitan area, and internal pay equity. Base salary is just one component of Calendly’s total rewards package. All full-time (30 hours/week) employees are also eligible for our Top Performer Bonus program (or Sales incentive), equity awards, and competitive benefits. Calendly uses the zip code of an employee’s remote work location, or the onsite building location if hybrid, to determine which metropolitan pay range we use. Current geographic zones are as follows: * Tier 1: San Francisco, CA, San Jose, CA, New York City, NY * Tier 2: Chicago, IL, Austin, TX, Denver, CO, Boston, MA, Washington D.C., Philadelphia, PA, Portland, OR, Seattle, WA, Miami, FL, and all other cities in CA. * Tier 3: All other locations not in Tier 1 or Tier 2 If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please let your Recruiter know when first connecting with them. Calendly is registered as an employer in many, but not all, states. If you are located in Alaska, Delaware, Hawaii, Idaho, Iowa, Montana, Nebraska, North Dakota, Rhode Island, South Dakota, and West Virginia, you will not be eligible for employment. Note that all individual roles will specify location eligibility. All candidates can find our Candidate Privacy Statement here Candidates residing in California may visit our Notice at Collection for California Candidates here: Notice at Collection This role may require occasional travel for company events, team collaboration, or offsites.