Director, New Business

Who we are  At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! . See yourself at Twilio Join the team as Twilio’s next Senior Director, Analyst Relations. About the job This position is needed to lead our global AR strategy across our core and emerging enterprise tech portfolio, spanning CPaaS, Customer Data Platforms (CDP), Identity, Conversational AI, and comprehensive Customer Engagement Platforms. This is a high-visibility leadership role tailored for a sophisticated communicator who commands executive presence and possesses a deep mastery of the modern B2B enterprise technology landscape. As the architect of our analyst strategy, you will lead and grow a high-performing team tasked with a critical mission: maintaining and solidifying our undisputed leadership in established markets while educating, influencing, and shaping the narrative in the new and emerging categories that define our future. You will serve as a trusted advisor to our executive team and a compelling storyteller to the industry’s most influential market analysts. Responsibilities * Strategic Vision & Execution: Set the global analyst relations strategy across our core and emerging portfolio. Drive execution by partnering cross-functionally across Communications, PMM and R&D. * Analyst Engagement & Advocacy: Build and nurture deep, trust-based relationships with tier-one firms (Gartner, Forrester, IDC) and key industry consultants. Lead strategic advisory sessions, briefings, inquiries, and flagship events like our Analyst Summit. * Category & Audience Expansion: Identify high-impact opportunities to amplify our story beyond traditional coverage and reports, educating and influencing analysts in new and emerging market spaces and gaining insight to feed back to the business and inform our roadmap from the analysts’ expertise. * Evaluations & Content Architecture: Drive the end-to-end strategy and content submission process for major market reports (Magic Quadrants, Waves, MarketScapes), collaborating with product marketing and senior leadership to ensure winning positioning. * Executive Coaching & Advisory: Act as a trusted advisor to senior executives and product leaders; provide sharp feedback on messaging and thoroughly prepare spokespeople for high-stakes analyst engagements. * Team Leadership & Process Excellence: Scale and optimize the AR function, improving organizational structures, managing budgets, and implementing processes that elevate the entire team's execution. Qualifications  Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! *Required: * Enterprise Tech Experience: 15+ years of tech experience within B2B SaaS, developer platforms, or data infrastructure. * AR Track Record: A proven track record of managing and securing leadership positioning in major analyst reports and executing global, multi-category communication strategies. * Executive Presence: Proven track record of commanding poise, managing pressure, and successfully influencing audiences at the C-suite and VP level. * Communication: Exceptional written, verbal, and persuasive communication skills. * Business Acumen: Strong business acumen and quantitative skills to research strategic issues, generate insights from complex market data, and translate them into actionable business recommendations. * Leadership & People Management: Excellent people leadership skills with a demonstrated ability to attract, motivate, mentor, and performance-manage a world-class, growing team. * Collaborative Powerhouse: A natural relationship builder and proactive self-starter who values diverse input, stimulates candid dialogue, partners seamlessly across matrixed stakeholders, and maintains a positive attitude and sense of humor.  Location This role will be remote, based in the United States. Travel  We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 15% travel is anticipated to help you connect in-person in a meaningful way.  What We Offer Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. Compensation *Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only. The estimated pay ranges for this role are as follows: * Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $207,200 - $259,000. * Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $219,360 - $274,200.  * Based in the San Francisco Bay area, California: $243,680 - $304,600. * This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave. The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. Application deadline information (required for ALL US jobs) Applications for this role are intended to be accepted until August 31, 2026, but may change based on business needs.  Twilio thinks big. Do you? We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts. So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions. Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

WHAT’S IN IT FOR YOU?  Ready to make a serious impact? Millions of people already rely on Calendly, and we’re still in the midst of exciting product growth — it’s a fantastic time to join us. Everything you’ll work on here will accelerate your career to the next level. If you want to learn, grow, and do the best work of your life alongside the best people you’ve ever worked with, then we hope you’ll consider allowing Calendly to be a part of your professional journey. A DAY IN THE LIFE OF A SENIOR DIRECTOR, GROWTH MARKETING AT CALENDLY WHAT'S SO GREAT ABOUT WORKING ON CALENDLY'S GROWTH MARKETING TEAM? Growth marketing is a key strategic bet for Calendly. We have a highly viral product by nature and therefore a funnel that has huge potential if optimized and leveraged correctly. At the same time we are sprinting to launching multiple new products this year. The Growth marketing team is key to both optimizing our scheduling funnel while building new funnels for our new products. We move fast, think boldly, and are deeply committed to telling stories that matter — and we're looking for a leader to help us do it at scale. WHY DO WE NEED YOU? We are seeking an experienced and strategic Senior Director of Growth Marketing to lead our customer acquisition, retention, and revenue growth initiatives across digital and lifecycle channels. This leader will be responsible for building and scaling data-driven marketing strategies that accelerate growth, optimize funnel performance, and maximize customer lifetime value. They will own web, lifecycle marketing and upper funnel acquisition. The ideal candidate combines strategic vision, analytical rigor, and team leadership, with a proven track record of driving measurable business results in high-growth environments. This role will partner cross-functionally with Product, Sales, Brand, Analytics, and Finance teams to deliver integrated growth programs aligned with company goals. ON A TYPICAL DAY, YOU WILL FOCUS ON: GROWTH STRATEGY & LEADERSHIP * Partner closely with the Growth Product leader to jointly define and drive unified company wide growth strategy, aligning product led and marketing led initiatives across the full customer lifecycle. * Develop and execute the company’s comprehensive growth marketing strategy across acquisition, activation, retention, and re-engagement. * Own growth KPIs including customer acquisition cost (CAC), conversion rates, customer lifetime value (LTV), retention, and revenue contribution. * Identify and prioritize new growth opportunities through testing, experimentation, and channel expansion. * Lead annual and quarterly growth planning, forecasting, and budget allocation. LIFECYCLE & RETENTION MARKETING * Build lifecycle marketing strategies that improve onboarding, engagement, retention, and customer advocacy. * Partner with CRM and product teams to develop personalized customer journeys across email, SMS, in-app, and push channels. * Improve customer lifetime value through segmentation, automation, and upsell/cross-sell initiatives. WEB * Own the website end to end * Define goals and a roadmap to achieve them * Partner with product marketing to ensure we tell compelling stories about our products that drive adoption * Experiment to improve conversion rates * Ensure the website is a highly optimized revenue driver but also an incredible experience as the front door to our brand DEMAND GENERATION & ACQUISITION * Oversee paid acquisition channels including paid search, paid social, affiliate, display, SEO, and partnerships. * Optimize multi-channel campaigns to improve lead generation, customer acquisition, and ROI. * Drive full-funnel demand generation strategies that align with sales and revenue targets. * Evaluate and scale emerging acquisition channels. ANALYTICS & EXPERIMENTATION * Establish a culture of experimentation through A/B testing and performance optimization. * Analyze funnel performance, attribution, and cohort behavior to identify growth opportunities. * Build dashboards and reporting frameworks to track campaign effectiveness and business impact. * Leverage data insights to inform strategic decisions and improve marketing efficiency. TEAM LEADERSHIP & CROSS-FUNCTIONAL COLLABORATION * Build, mentor, and lead a high-performing growth marketing team. * Collaborate closely with Product, Brand, Analytics, Finance, and Sales to align growth initiatives with business objectives. * Foster a performance-driven culture focused on accountability, innovation, and continuous improvement. * Manage external agencies, vendors, and marketing technology partners. WHAT DO WE NEED FROM YOU? BASIC QUALIFICATIONS: * 10+ years of progressive experience in growth marketing, demand generation, or performance marketing. * 5+ years of leadership experience managing high-performing marketing teams. * Proven success scaling customer acquisition and retention programs in fast-paced, high-growth environments. * Deep expertise in paid media, lifecycle marketing, funnel optimization, and attribution. * Strong analytical skills with experience using tools such as Google Analytics, Tableau, HubSpot, Marketo, or similar platforms. * Experience managing significant marketing budgets and delivering measurable ROI. * Excellent leadership, communication, and stakeholder management skills. PREFERRED QUALIFICATIONS: * Strategic thinker with strong execution capabilities. * Highly data-driven with a bias toward action and experimentation. * Collaborative leader who thrives in cross-functional environments. * Adaptable and comfortable navigating ambiguity in evolving business environments. * Have an analytical and experimental mindset * Understand customer journeys and how to design experiences that resonate with customers to take action Tier 1 Salary Hiring Range $252,413—$315,516 USD Tier 2 Salary Hiring Range $231,378—$289,223 USD Tier 3 Salary Hiring Range $210,344—$262,930 USD The ranges listed above are the expected annual base salary for this role, subject to change. Calendly takes a number of factors into consideration when determining an employee’s starting salary, including relevant experience, relevant skills sets, interview performance, location/metropolitan area, and internal pay equity. Base salary is just one component of Calendly’s total rewards package. All full-time (30 hours/week) employees are also eligible for our Top Performer Bonus program (or Sales incentive), equity awards, and competitive benefits. Calendly uses the zip code of an employee’s remote work location, or the onsite building location if hybrid, to determine which metropolitan pay range we use. Current geographic zones are as follows: * Tier 1: San Francisco, CA, San Jose, CA, New York City, NY * Tier 2: Chicago, IL, Austin, TX, Denver, CO, Boston, MA, Washington D.C., Philadelphia, PA, Portland, OR, Seattle, WA, Miami, FL, and all other cities in CA. * Tier 3: All other locations not in Tier 1 or Tier 2 If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please let your Recruiter know when first connecting with them. Calendly is registered as an employer in many, but not all, states. If you are located in Alaska, Delaware, Hawaii, Idaho, Iowa, Montana, Nebraska, North Dakota, Rhode Island, South Dakota, and West Virginia, you will not be eligible for employment. Note that all individual roles will specify location eligibility. All candidates can find our Candidate Privacy Statement here Candidates residing in California may visit our Notice at Collection for California Candidates here: Notice at Collection This role may require occasional travel for company events, team collaboration, or offsites.