Media Buyer DOOH/OOH (H/F/X)

ABOUT SANITY At Sanity.io we’re building the future of AI-powered Content Operations. Our AI Content Operating System gives teams the freedom to model, create, and automate content the way their business works, accelerating digital development and supercharging content operations efficiency. Companies like SKIMS, Figma, Riot Games, Anthropic, COMPLEX, Nordstrom, and Morningbrew are using Sanity to power and automate their content operations. We're looking for a Senior Manager, Paid Media to own Sanity's paid media program: strategy, measurement, and testing agenda, and to build and lead the team behind it. You'll manage a $5M+ annual budget, working with agencies and contractors for execution while coordinating closely with demand gen, ABX, and RevOps internally. This is the first dedicated paid media hire, and it's a people-manager role from day one: you'll oversee two contractors immediately, with a plan to convert them to full-time hires by January, and grow the team to 2–3 people within your first year. You'll shape how this function works from the ground up, including the team you hire, coach, and lead to run it. WHAT YOU'LL DO * Build and lead the team: Manage two paid media contractors from day one, with a plan to convert them to full-time hires by January, and grow the team to 2-3 people within the first 12 months. You’ll hire, onboard, coach, and develop direct reports. This is a people-management role, not a solo IC function. * Own paid media strategy and budget: Plan, allocate, and manage a $5M+ annual budget across LinkedIn, Meta, YouTube, Google, Reddit, TikTok, DSP, and DOOH. Every dollar accountable. * Manage agencies and contractors: Brief, steer, and hold external partners accountable. You set the strategy and testing agenda; they execute. You know what good agency output looks like because you’ve been on that side of the table. * Run paid social as a primary channel: LinkedIn, Meta, YouTube, Reddit, and TikTok are where our buyers spend time. You’ll build audience strategies, creative testing frameworks, and campaign architectures that turn paid social into a pipeline driver. * Build the infrastructure: Stand up measurement frameworks, attribution models, tagging systems, and reporting dashboards. If the plumbing doesn’t exist, you build it. Work with RevOps and marketing ops to close the loop between ad spend and pipeline. * Run structured experimentation at scale: Design and execute testing programs across creative audiences, channels, and bidding strategies. You have a methodology for this, not just a habit of “trying things.” Document what works, kill what doesn’t, share findings across the org. * Use AI to sharpen performance: You’re already using AI for bidding optimization, audience modeling, creative iteration, and performance analysis. We expect you to show how AI fits into your workflow and where it gives you an edge. This isn’t a nice-to-have; it’s how modern paid media operates. * Drive full-funnel programs: Campaigns that serve the entire buyer journey, from awareness through demo requests and pipeline acceleration. Coordinate with demand gen, ABX, content, and sales. * Report on what matters: Translate platform metrics into business outcomes: pipeline generated, cost per opportunity, influenced revenue. ABOUT YOU * 8+ years in B2B paid media, managing $5-10M+ annual budgets, with at least 2+ years of experience managing a team * Deep expertise in paid social (LinkedIn, Meta, YouTube, Reddit, TikTok) and working knowledge of Google Ads, DSP, and DOOH * Experience managing agencies and contractors. You write sharp briefs, set KPIs, and course-correct when performance drifts. Bonus if you’ve worked agency-side. * Built and run structured experimentation programs across creative, audiences, and channel mix at scale * Built paid media infrastructure: attribution, naming conventions, tagging, reporting * Demonstrated use of AI in paid media: bidding optimization, performance analysis, creative production, audience segmentation. You can walk us through specific examples of how AI has improved your results. * Strong communicator who can present to leadership and align cross-functional partners. This matters as much as your platform skills. * Familiar with B2B SaaS or developer tools, longer sales cycles, and buying committees WHAT SETS YOU APART * Paid media experience in developer tools, content platforms, or technical infrastructure * Familiarity with ABM platforms (Demandbase, 6sense) and account-based motions * Scaled a paid program from early stage to mature, multi-channel operation * Built AI-assisted workflows that go beyond platform defaults (e.g., custom models for bid management, AI-driven creative testing, automated budget reallocation) * Experience with Salesforce or HubSpot for closed-loop reporting WHAT WE CAN OFFER * A highly-skilled, inspiring, and supportive team * Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth * A global, multi-culturally diverse group of colleagues and customers * Comprehensive health plans and perks * A healthy work-life balance that accommodates individual and family needs * Location-based salary and competitive stock options program WHO WE ARE Sanity.io is a modern, flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort. Forward-thinking companies choose Sanity because they can create tailored content authoring experiences, customized workflows, and content models that reflect their business. Sanity recently raised a $85m Series C led by GP Bullhound and is also backed by leading investors like ICONIQ Growth, Threshold Ventures, Heavybit and Shopify, as well as founders of companies like Vercel, WPEngine, Twitter, Mux, Netlify and Heroku. This funding round has put Sanity in a strong position for accelerated growth in the coming years. You can only build a great company with a great culture. Sanity is a 200+ person company with highly committed and ambitious people. We are pioneers, we exist for our customers, we are helved, and we love type two fun! Read more about our values here! Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

WHO WE ARE Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.  We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.   We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany.  Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more.       YOUR ROLE: The Buyer oversees tactical planning, execution and reporting of campaigns.  They utilize their knowledge of the media marketplace and media channels to brainstorm and ideate new activations and vendors for media campaigns.  A successful Buyer is resourceful, organized, and energetic throughout the planning process. A strong communicator, you are comfortable in a fast-paced industry and handling multiple projects.   At Crossmedia, it’s more than just doing the job, it’s about doing things the right way and living our values of Trust, Reason, and Happiness, day in and day out.  This is what those values mean for a Buyer at Crossmedia. Reliable, ethical & operates in the best interest of Crossmedia & clients   * Maintains a base-level knowledge of buying for both online and offline media channels:  Digital (Banners, Audio, Video) Search, Social, TV, Radio, OOH [Out-of-Home], Print.  * Owns vendor communications and developing relationships with clients. * Manages RFP process: developing partner consideration sets, putting together RFPs, and managing conversations & RFP development with partners.  * Collaborates on the buying of media, vendor contracts, budget management by individual platforms, billing/invoicing for media campaigns. * Leads knowledge of media buying tools to execute plans and buys- Freewheel, SBMS/Adazzle, GCM & MOAT/IAS, GCM, Datorama, Tableau etc.  * Applies principles of negotiation to ensure discounts and added value * First ‘gatekeeper’ and reviewer for Assistant’s work.  * Ensures smooth campaign launch & execution and communicates updates internally and externally. * Deep understanding of the Digital media trafficking process * Performs weekly pacing and monitoring of campaign performance Focuses on a quality product, adhering to Crossmedia’s high standards   * Fully comprehends media strategy and tactical details. * Supports Supervisor/Director in the development of media approach * Proactively encourages media + creative integration through cross-agency presentations and timelines * Validates accuracy of data use for reporting * Develops media POVs for clients  * Encourages thinking outside of the box. * Stays up to date with marketplace offerings and new opportunities Personal efforts generate satisfaction – clients, team, company   * Participates in training to enhance their professional growth.  * Mentors Assistant Buyers; provides ongoing feedback and reviews to guide growth.  * Displays a high level of personal dedication and motivation.  * Positively contributes to our culture.  * Troubleshoots team issues and concerns.   * Builds esprit de corps through strong team communication.   REQUIREMENTS * 2 years of experience in a media investment/buying role across online and/or offline channels, including campaign execution and managemen (Digital - Display, Audio, Video), Search, Social, and Traditional (TV, Radio, OOH, Print). * Proficiency with media tools and platforms such as Freewheel, SBMS/Adazzle, GCM, MOAT/IAS, Tableau, * Strong project and campaign management skills, including RFP development, vendor negotiations, trafficking, and pacing/reporting. * Effective communication and collaboration skills—able to manage vendor relationships, support internal teams, and clearly articulate media strategies. * Ability to mentor junior team members  Salary range $62k – $75k. Compensation is determined on the skills, qualifications and tenure of the applicant.  This role requires proximity to New York City. We offer a hybrid work arrangement, with a combination of onsite work and the flexibility to work from home. CROSSMEDIA BENEFITS Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: * Flexibility to work in hybrid manner with in-office and work from home options (depending on role).  * Open/Flexible PTO with US & UK specific policies  * Sponsored healthcare options and agency-wide physical & mental health support  * 401k with company match (USA), and generous Pension (UK)  * Paid sabbatical at significant milestone anniversaries * Generous paid parental leave policy * Life milestone recognition & support * The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) * Cell phone/tech reimbursement * Student Loan payment plan (US) * Tuition reimbursement * Learning & Development and training programs * And burgers – lots and lots of burgers   COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.  All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ). Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based)  Physical Demands:  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:  * Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time. * Ability to stand, bend, and reach * Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. * The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. * The ability to observe details at close range (within a few feet of the observer). In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.  (US based candidates).