
Airbnb · Paris
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 b...
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million
hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique
stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Homes team plays a key role in shaping the Airbnb stays experience. As a multidisciplinary team, we partner with Hosts to
conceptualize and develop high-quality, repeatable, and commercially viable offerings that align with our brand values.
Airbnb is seeking a Market Manager, with a primary focus on France, to support and grow our network of Hosts and Partners. This
role will be part of the Homes EMEA team and report to the Field Operations Manager.
As an Acquisition Manager, you will be responsible for supply acquisition and onboarding of high quality inventory. You will build
Airbnb's strong market presence in France and collaborate with other teams as the local in-market expert. As someone who knows the
Airbnb mission and values inside out, you will drive all phases of supply acquisition and market success from acquisition strategy
development to strategic partner relationship management. You will help develop and iterate scalable, localized supply acquisition
strategies in your territory aiming to secure our long-term success.
sales growth
support to your clients
success
initiatives
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement,
and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals
are encouraged to apply.
Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training,
transferable skills, work experience, business needs and market demands. The base pay range shown below is annualized, is subject
to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel
Credits.
France Annual Pay Range
About BlaBlaCar BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely. Your mission We are looking for an experienced Paid Acquisition Manager to own and accelerate BlaBlaCar’s paid acquisition strategy in France across both BlaBlaCar and BlaBlaCar Bus. You will be responsible for defining, executing and optimizing paid media strategies across multiple channels, including Search, Social and Display, with the objective of driving sustainable user acquisition and contributing to brand visibility. As the owner of the French market, you will manage campaigns and budgets end to end, identify growth opportunities and translate performance insights into clear strategic recommendations. You will combine strong hands-on campaign management expertise with a broader understanding of business priorities, user behaviour and market dynamics. You will work closely with Marketing, Data, Creative and Product stakeholders to develop testing roadmaps, improve acquisition efficiency and support the long-term growth of the French business. Your Responsibilities Paid Acquisition Strategy & Market Ownership Own the paid acquisition strategy and performance for France across BlaBlaCar and BlaBlaCar Bus. Define channel strategies, investment priorities and campaign plans based on business objectives, market dynamics and growth opportunities. Act as the key Paid Acquisition point of contact for the French market. Develop a strong understanding of local user behaviour, seasonality, competition and business priorities. Translate market and performance insights into actionable recommendations for Marketing, Product and business stakeholders. Ensure that global Paid Acquisition best practices are implemented while adapting strategies to the specific needs of the French market. Campaign Management & Optimization Set up, manage and continuously optimize paid acquisition campaigns across platforms such as Google Ads, Meta, TikTok and other relevant channels. Own campaign performance from planning and activation through to optimization and evaluation. Manage and allocate budgets across channels, campaigns and business lines to maximize acquisition volume and efficiency. Monitor performance and budget pacing, anticipate risks and take corrective action when needed. Develop and execute structured testing roadmaps across creatives, audiences, bidding strategies, formats and landing pages. Identify opportunities to scale successful campaigns and improve underperforming areas. Performance Analysis & Reporting Analyze campaign and business performance using acquisition, conversion and profitability metrics. Assess budget efficiency and marginal performance to support investment decisions. Build clear performance narratives and communicate results, risks and opportunities to relevant stakeholders. Provide regular forecasts and recommendations on budget allocation and expected performance. Partner with Data and Product teams to improve tracking, measurement and the understanding of acquisition incrementality. Channel Development & Cross-functional Collaboration Lead the exploration and development of new paid acquisition channels, formats and targeting approaches. Contribute to full-funnel and brand-building initiatives when relevant to the French market. Partner with Creative teams to improve asset performance and develop channel-specific creative learnings. Collaborate with Product and Data teams on conversion optimization, landing-page performance and measurement topics. Share learnings and best practices with the wider Paid Acquisition team and contribute to the evolution of the global acquisition strategy. Your Qualifications You have 3+ years of hands-on experience in paid acquisition or performance marketing, either in-house or within an agency. You have proven experience managing multi-channel campaigns and significant paid media budgets, with strong expertise in Google Ads and/or Meta Ads. You have strong analytical skills and can turn performance data into clear decisions and actionable recommendations. You are comfortable independently owning campaigns end to end, from planning and execution to testing, reporting and optimization. You can manage multiple priorities and collaborate effectively with Marketing, Data, Creative and Product stakeholders. You are fluent in French and professionally fluent in English. Nice to have: Experience managing both web and app acquisition campaigns. Familiarity with tracking, attribution and analytics tools such as Google Tag Manager, Adjust and Tableau. Experience in a marketplace, travel, mobility or consumer technology environment. What We Have to Offer: Hybrid position : 2 days at the office per week 50% healthcare coverage (Alan) 4 additional weeks on top of legal maternity/paternity leaves Financial support for home office equipment Minimum 25 days holiday per year Local meal plan policy (Swile card) 50% transportation paid (Forfait Mobilité Durable) Free unlimited carpooling & bus rides Personal growth via trainings, mentorship, and internal mobility programs Employee Stock ownership plan Regular team building events 1 day off per year to test our product Hiring Process A 45-min video-call with Barbara Carnet, Talent Acquisition Manager to get to know you, understand your career expectations and answer your questions A 45-min video-call with Benjamin Braconnier, Paid Acquisition Lead, to discuss the role in more depth A fully remote exercise to evaluate your hard skills, followed by a 60-min video-call with several Product and Marketing stakeholders A 30-min video-call with Caroline Wilsford, VP Growth to meet the team and get a feel for the broader Product organisation
About BlaBlaCar BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely. The Organic Growth team The Organic Growth team’s scope is: First and foremost, to define and roll-out an SEO & GEO strategy enabling us to emerge as a global & multimodal organic actor on all active markets. But it also includes the management of our website’s Landing Pages, content & UX, notably to support Conversion & marketing initiatives. With this hiring we want to improve our Organic Performance all over the world on carpooling but also new businesses such as bus, trains or accommodation while putting more focus on conversion rate optimization projects. The Organic Growth team is a team of 2 local specialists (France & Brazil) that sits within BlaBlaCar’s Growth team. This team manages centrally all our high impact channels (SEO, SEA, Facebook, Display, ASA, Youtube, ...) thanks to a skilled and motivated team of channel experts. Your responsibilities : Own & execute a comprehensive Organic (SEO, GEO & SMO) strategy, aligning with overall marketing and business objectives. Manage a team of 2 SEO experts & foster a spirit of initiative & ambition inside the team Feed & Prioritize the backlog of an Engineering squad of 5 engineers & 1 engineering manager to deploy projects within CRO, SEO/GEO & UX that best grow the business Support the delivery of these Product & Engineering projects including projects enabling agentic conversion via external LLMs (through MCPs) Perform technical audits & Performance analysis of our 6 main websites to identify and resolve issues & improve the quality of the user experience. Develop a web page optimization product backlog & prioritize it by leading an A/B testing program whose goal is to maximize our conversion rate. Collaborate with other team members including SEO, SEA, CRM, Paid, Product & Tech., to drive our overall website strategy in France and identify new landing page opportunities. Monitor, analyze, and report on GEO, SEO & CRO performance for our 6 main markets. Your qualifications You have a strong understanding of Google's algorithms and SEO best practices & proven experience in successfully managing SEO campaigns and achieving measurable results. You have a good experience on how to maximize visibility on Gen AI & how to optimize a website for Agentic Conversion You are knowledgeable on the Web CRO space, and advocate for bringing new techniques and technologies to the company. You know how to manage a small team & build cross-functional partnerships with product, engineering, design, and other marketing teams. Full working proficiency in English & French Fit with our BlaBlaPrinciples Thriving in a collaborative, fast-growing and innovative environment Ability to take ownership, aligned with business priorities Nice to have : Experience using a CMS & handling content strategies What we have to offer Hybrid working mode - 2 days per week at the Office in Bastille, Paris Financial support for home office equipment 4 additional weeks on top of legal maternity/paternity leaves 50% healthcare coverage (Alan) Minimum 25 days holiday per year Local meal plan policy (Swile card) 50% transportation paid (Forfait Mobilité Durable) Free unlimited carpooling & bus rides Personal growth via trainings, mentorship, and internal mobility opportunities Regular team building events 1 day off per year to test our product Interested in joining the ride? a 45-min video-call with your Talent Acquisition Manager to get to know you, understand your career expectations and answer your questions. a 30-min video-call with our William, our Organic Marketing Manager, to deep dive into the role & get to know you A 30-minute case study presentation (which you will be given 3 days to prepare for) with William, Thiago Barbosa (our SEO BR Specialist) & Julie Hernandez (OTA Product lead) to assess your technical skills. a 30-min video-call with Caroline Wilsford, our Growth VP, for vision fit and rounding off the process. Our hiring process lasts on average 25-30 days, offers usually come within 48 hours.
Qui sommes-nous ? ✌️ Choose, c’est avant tout l’histoire de Timothée, Thibaut et Vincent : 3 amis d’enfance formant un beau melting-pot de passionnés de tech, de design et de belles marques et qui ont toujours voulu s’investir dans un projet qui a du sens. ✨ Aujourd’hui, L’application met en avant les plus belles marques et leurs histoires dans une ambiance de concept store. 🌱 Les marques de demain : des marques créatives, portées par des passionnés et tournées vers l’avenir. Nous nous appliquons à partager de manière transparente leurs engagements (artisanal, socialement engagé, Made in France…) pour essayer de répandre et valoriser les initiatives positives pour un monde plus durable. 🎯 Nous accompagnons les marques sur leur stratégie d’acquisition et de visibilité en leur donnant accès à une communauté d’utilisateurs engagés, curieux et précurseurs. 📱 Mobile Only : chez Choose on a un peu l’obsession du travail bien fait, un jusqu’au-boutisme qui nous pousse à mettre toute notre énergie dans le développement de la meilleure app mobile possible. Tous les jours, avec tout notre cœur, tout simplement. Choose fait partie de la liste des 50 startups dans lesquelles vous aurez envie d’aller travailler en 2024 de Elinoï. Le pôle Sales Chez Choose, l'équipe Sales se compose d'une vingtaine de personnes, réparties en 3 pôles : Mode, Cosmétiques-Kids et Maison-Lifestyle. Chaque catégorie est ensuite divisée en plusieurs sous-catégories, sur lesquelles un Account Executive et un Account Manager travaillent en binôme, en se concentrant sur une sous-catégorie de produits spécifique. Par exemple, la catégorie Home & Lifestyle comprend des catégories telles que Cuisine (ustensiles, food), Salon (mobilier, décoration), etc. Les rôles des Account Managers et des Account Executives sont complémentaires : - Les Account Executives se consacrent à l'acquisition de nouvelles marques et à la planification de leur première vente événementielle sur notre plateforme. - Les Account Managers, quant à eux, gèrent un portefeuille de marques déjà passées sur Choose, analysent les performances des ventes précédentes et organisent les prochaines ventes événementielles. Ils forment donc une équipe indissociable qui garantit à nos clients la découverte quotidienne de nouvelles marques pépites sur notre application ✨ Ton rôle En tant qu’Account Manager, tu intégreras le pôle Cosmétiques-Kids de Choose ! Tu auras un impact majeur sur l’activité de Choose, car tu seras responsable du développement et de l'optimisation d’un portefeuille marques tendances et engagées que nous présenterons ensuite à notre communauté de clients ! Tes missions 1) Piloter et maximiser la croissance de ton portefeuille - Maîtriser & tenir à jour son portefeuille de marque et infos associées aux marques - Fidéliser les marques et maximiser leur récurrence à travers des rendez-vous, envois de news etc. - Identifier les opportunités de business pour convaincre les marques de retravailler avec Choose 2) Négocier et planifier des ventes évènementielles - Contacter son portefeuille de marques pour fixer des ventes événementielles en fonction du planning défini et des objectifs de chiffre d'affaires - Négocier les meilleures conditions commerciales (stocks, présence des best-sellers, remise etc.) en veillant à piloter la marge - Retravailler l'offre avec les marques pour garantir la désirabilité et la performance commerciale des sélections - Participer à la réflexion et à la mise en place de la stratégie e-merchandising 3) Suivre la mise en place des ventes & analyser les performances - Vérifier ses ventes une fois produites et pendant la vente suivre les stocks - Après la vente, analyser les performances (CA, marge, taux d'écoulement) et identifier les points d’optimisation - Présenter les bilans à ses tops marques et recommandations stratégiques à ses tops marquespour sécuriser les prochaines opérations Profil recherché - Tu justifies d’une expérience de 1 à 3 ans en Sales, notamment en Account Management (incl. stages et alternances). - Tu es familier/familière avec l'univers de la cosmétiques ou du lifestyle - Tu as un excellent relationnel, tu es dynamique, ambitieux(se) - Tu es orienté(e) résultats : tu aimes analyser des données pour proposer des solutions et des axes d'améliorations - Tu es rigoureux(se), autonome, et tu es très bien organisé(e) - Tu parles anglais (B2 minimum) Déroulement des entretiens #1 Call avec Juliette, notre Talent Acquisition Specialist #2 Échange avec ta future Manager #3 Case Study à réaliser chez toi et à présenter à un des membres de l'équipe #4 Entretien dans nos locaux pour une rencontre avec la team Pourquoi nous rejoindre aujourd'hui ? - Parce que Choose, c'est un produit adoré et utilisé quotidiennement par de fabuleux utilisateurs ( 4.9/5 sur 17000+ notes ) - Parce que nous avons une croissance à 2 chiffres chaque année depuis 4 ans mais que cette croissance est saine et maîtrisée ! - Parce que nous avons un potentiel unique et l'ambition de devenir le leader du shopping découverte dans le monde - Parce que vous recherchez une aventure entrepreneuriale et à participer à une phase de scale et d'internationalisation - Parce que nous sommes encore à taille humaine (100 collaborateurs) et que votre impact sera particulièrement fort et tangible Ce qui t'attend en nous rejoignant : - Des locaux où il fait bon vivre : bureaux WeWork dans le 9ème arrondissement (métro Place de Clichy, Europe ou Liège) et la possibilité de travailler en remote également (1 à 2 jours par semaine) - 20% sur vos prochaines commandes Choose ou la livraison gratuite - La prise en charge à 100% sur l'achat de livres pour progresser dans votre domaine - Des crédits mensuels pour ClassPass : parfait si vous êtes un(e) wellness-addict du sport ou des massages - Et aussi une carte Swile pour le déjeuner (11€/jour travaillé), la mutuelle prise en charge à 100% (Alan), le remboursement des frais de transport à 50%