Paid Acquisition Manager

Who are we? moka.care is a mental health solution for companies, with one mission in mind: nurturing healthy minds to foster healthy organizations. We guide employees through individual and group therapy or coaching sessions. Alongside we help HR teams to take care of their employees’ mental health on a daily basis. Where we are currently: Since our creation in December 2019, more than 400 companies (L'Oreal, Spendesk, Qonto, Engie, Castalie, etc.) have joined moka.care, and we now have over 300,000 employees covered in France but also throughout the world! We have raised 17,5 million euros and are 70 to help companies improve their mental well-being. What we believe in? Excellence in care is our obsession. Culture is not nice words we put on the walls, we have defined 4 tangible values to make this culture live: Team Play, Optimism, Ownership & Agility. Why do we need you? Moka.Care has built strong foundations in a rapidly evolving market. We are now looking for a marketing leader who can scale our growth and pipeline generation efforts, strengthen our commercial execution, improve go-to-market effectiveness and continue building a leading brand for HR and People teams. Reporting to Guillaume d’Ayguesvives, co-founder, you will own Moka.Care’s global marketing strategy with a strong focus on pipeline generation, revenue impact and commercial performance. You will lead a multidisciplinary team of 8 people organized across three main areas: Brand, Awareness & Customer Enablement, led by a Brand & Product Marketing Lead Lead Generation, Content & Sales Enablement BDR Team, led by a BDR Team Lead You will also work closely with the Revenue Operations team to ensure strong alignment between marketing performance, pipeline generation and revenue outcomes. This role is designed for a performance-oriented marketing leader who combines strategic vision with operational excellence, and who knows how to build scalable growth systems in B2B environments. What will you do? Lead a high-performing marketing organization Provide clear direction, prioritization and performance management across the team Coach and develop managers and senior contributors Stay closely involved in execution, funnel performance and operational priorities Strengthen collaboration across Marketing, Sales, Customer, Product, Tech and Revenue Operations teams Lead Moka.Care’s growth and pipeline generation Define Moka.Care’s growth and lead generation priorities across inbound, outbound, paid acquisition and lifecycle marketing Scale a predictable and efficient pipeline generation engine aligned with revenue objectives Improve acquisition efficiency, funnel conversion and channel performance Partner closely with Revenue Operations to strengthen marketing performance measurement, attribution and budget allocation decisions Strengthen alignment and operating rhythms between Marketing, BDR and Sales teams Lead and develop the BDR Team Lead to maximize outbound pipeline generation and performance Drive commercial positioning & go-to-market effectiveness Partner closely with Brand & Product Marketing Lead to ensure Moka.Care’s positioning and messaging effectively support pipeline generation and revenue objectives Improve go-to-market effectiveness by strengthening the connection between marketing initiatives, commercial priorities and sales execution Guide segmentation, market expansion and strategic growth initiatives Ensure strong alignment between positioning, messaging and commercial strategy Contribute to maximizing the commercial impact of new offers, campaigns and strategic initiatives Act as a strategic thinking partner to our Brand & Product Marketing Lead to Support thought leadership through public-facing opportunities and by building relationships with key influencers (HR leaders, scientific experts, industry communities, etc.) Support brand awareness initiatives with creative campaign ideas and strong narratives Protect consistency across brand, content and communication initiatives You’re the ideal person if You have 8+ years of experience in B2B marketing, including leadership roles (ideally marketing to HR and People Teams as core target personas) You have a strong track record in demand generation, pipeline creation and revenue-focused marketing You have experience leading or working closely with BDR/SDR teams and outbound pipeline generation You are highly data-driven and comfortable working closely with funnel performance and GTM metrics You combine strategic thinking with a strong operational mindset You also have a strong brand sensibility and understand the importance of positioning and messaging You know how to build strong alignment between Marketing, BDR, Sales and Revenue Operations teams You are fluent in both French and English

Department: GTM EU Growth | Retail & Trade Marketing  Location: Paris, office-first Employment type: Full-time, office-first   TEAM DESCRIPTION France is SumUp's most important retail market, and this role is at the centre of making it perform. Based in Paris, you'll be close to the retailers, the field team, and the commercial decisions that matter most. You'll own the full trade marketing picture for France: setting the strategy, shaping the plans with key retail partners, and leading a field team to execute them across more than 1,400 stores. This role is for someone who spots the gap, builds the plan, and gets it done, whether that means negotiating a display brief with a major retailer or redesigning how the field team tracks in-store performance.   WHAT YOU'LL DO * Develop and execute trade marketing strategies for the French market, focused on driving sell-out, new account acquisition, and net revenue growth * Lead and coordinate the external field execution team (Field Operations Manager, Project Manager, and Merchandisers) to deliver outstanding in-store results * Monitor and improve in-store execution through our Perfect Store framework, identifying gaps and driving action plans across key retail partners * Experience leading and earning the trust of senior external stakeholders, treating them with the same rigour and care as internal team members * Collaborate with Business Development Managers to define tactical and annual plans for key accounts, and align commercial and marketing priorities * Partner with the Marketing Development team to build bespoke campaigns and initiatives tailored to the French retail landscape   YOU'LL BE GREAT FOR THIS ROLE IF... * Solid experience in trade marketing or retail marketing within the French market, ideally with a background in FMCG or consumer electronics * Proven ability to manage multiple projects simultaneously, keeping delivery on track across agencies, field teams, and internal stakeholders * Strong written and verbal communication skills in both French and English, with the ability to produce clear, structured briefs and present confidently to retail partners * Confidence leading and developing people, whether they sit inside the organisation or outside it * Comfortable moving between strategic planning and hands-on execution without losing momentum * A track record of taking ownership, following through on commitments, and building trusted relationships quickly across teams   WHY YOU SHOULD JOIN SUMUP 🌎 Opportunity to work with a truly global, multicultural team from our Paris location. This involves an office-first setup 🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced 🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success 📚 A dedicated annual L&D budget of EUR2000 for your individual development, which can be used to attend conferences and/or advance your career through further education 💼 Financial security: corporate pension contributions that support your long-term future 🏥 Healthcare support: we cover 50% of the monthly cost of your health insurance for your Mutuelle and Prevoyance 🚌 Extra allowances: we offer restaurant tickets (Swile) and cover transportation costs 🏖 Generous time off: enjoy 25 days of paid leave, plus bank holidays and special leaves 🎉 Regular breakfasts, team events, office parties & sports activities 🌴 Break4me: 1-month sabbatical after 3 years of service 🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team   ---------------------------------------------------------------------------------------------------------------------------------- ABOUT SUMUP Be empowered to do more that matters. At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships. Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify. SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.   Job Application Tip We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.