Product Marketing Manager

The Distributor Sales Manager – North Europe is a key member of the EMEA Sales team, with responsibility for driving revenue growth and market share across the Baltics, Nordics, Belgium, Denmark, and Ireland. The individual in this role will lead the management of indirect channels to deliver on the company’s growth plans for our advanced inspection portfolio, including NDT (UT, PA, TOFD, ET) and RVI products. In addition to bringing technical and commercial expertise, the individual in this role will play a collaborative role in driving business results and profitability. S/he will act as a true business partner to our distributors, pushing the strategy and value creation for end-users. Day-to-day, the role will have primary responsibility for planning, implementing, managing, and controlling all sales-related activities within the partner network. S/he will have the ability to navigate a complex technical market and contribute to optimizing the sales cycle. This individual must also possess strong communication skills and the ability to collaborate effectively with Application Engineers, Product Management, and Senior Executives. Tasks To be a strategic partner to our distribution network, driving sales performance for Ultrasonic (UT, PA, TOFD), Eddy Current (ET) and Remote Visual Inspection (RVI) product lines. To provide insightful analysis into territory performance, pipeline health, and forecast accuracy that leads to substantive business improvement in the North Europe region. To play a leading role in identifying, recruiting, and onboarding new channel partners in under-penetrated markets. To ensure strong technical enablement of partners by coordinating training and support for complex applications. To act as an agent of change for the business, driving the adoption of new product launches and marketing initiatives within the distributor network. To manage the sales cycle effectively, from lead generation support to deal closure, ensuring partners remain focused on Evident’s strategic goals. To travel frequently (approx. 30-50%) across the region to support partners and visit key accounts. Requirements Bachelor’s degree in Engineering (Mechanical, Electrical, Material Science) or a related technical field; or equivalent commercial experience. Minimum of 3–5 years of experience in technical sales or channel management, preferably within the NDT, Inspection, or Test & Measurement industry. Distributor management experience with a proven track record of growing indirect sales channels in international markets. Strong CRM experience (Salesforce.com or similar) and ability to manage sales forecasting and reporting. Interpersonal and negotiation skills, capable of coaching partners, providing feedback, and evaluating performance. Strong commitment to business ethics and integrity. Fluent in English (corporate language); knowledge of a Nordic language, Dutch, or German is a strong advantage. Proficient technical awareness of NDT methods (specifically UT, PA, TOFD, or ET) and/or RVI/XRF technologies is desirable. Benefits Working from home / Flexible working environment (aligned with territory needs). Company Car or Car Allowance (standard for field sales roles). Competitive Salary + Performance-based Bonus/Commission. Supplementary pension contribution. Above-standard healthcare options (depending on country of contract). 25 days of holiday (or aligned with local country standards). Anniversary awards for years worked. International working environment with opportunities for development within a global organization.

Bring your life  Are you passionate about building strong brands, creating exceptional consumer experiences, and bringing products and stories to market on a global scale? At Thule, we're looking for a Global Go-to-Market Manager to lead and continuously develop our global go-to-market process, ensuring that products, campaigns, and commercial initiatives are launched successfully across regions and channels.  This is a highly collaborative role where you'll work at the intersection of Product Management, Marketing, Sales, Digital, and regional teams. You'll play a key role in creating alignment, driving execution, and ensuring that our go-to-market initiatives deliver both brand impact and commercial results.    What you'll do at Thule  As Global Go-to-Market Manager, you will own and continuously develop the global go-to-market process, ensuring that product launches, campaigns, and strategic business initiatives are planned, coordinated, and executed successfully across markets and channels.  In this role, you will serve as a project management lead for global marketing initiatives, creating the structure, governance, and ways of working that enable cross-functional teams to deliver effectively. You will bring together plans, people, timelines, and deliverables, ensuring alignment across product management, marketing, sales, digital, creative, and external partners.  A key part of the role is driving launch readiness through clear project planning, stakeholder coordination, documentation, progress tracking, and follow-up. You will facilitate decision-making, manage dependencies, identify risks, and ensure that teams remain aligned, informed, and accountable throughout the process.  You will also contribute market and consumer perspectives to planning and prioritization, using insights, trends, and performance data to strengthen go-to-market strategies and improve launch effectiveness. By continuously refining processes, frameworks, and tools, you will help improve how marketing initiatives are planned and executed across the organization.  Success in this role comes from creating clarity in complex environments, fostering collaboration across functions, and ensuring that marketing initiatives are delivered with consistency, quality, and commercial impact.    What you bring  To succeed in this role, you bring solid experience in project management within a marketing environment, with a proven track record of leading complex go-to-market initiatives, product launches, or integrated marketing programs involving multiple stakeholders, functions, and markets.  You have a strong understanding of marketing processes and ways of working and are skilled at creating structure, managing timelines, coordinating stakeholders, and driving projects from planning through execution. You are comfortable balancing strategic objectives with operational delivery and know how to keep people, plans, and priorities aligned in a fast-paced international environment.  You bring experience working with market insights, consumer trends, and performance data, using these inputs to support decision-making and strengthen go-to-market effectiveness. Experience from Direct-to-Consumer and B2C environments is valuable, as is a background from a premium consumer brand.  You are recognized for your ability to navigate complexity, build alignment across teams, and maintain momentum across multiple initiatives simultaneously. Strong organizational skills, attention to detail, and a disciplined approach to documentation, follow-up, and stakeholder management are essential for success in this role.  As a person, you are collaborative, proactive, and highly organized. You enjoy bringing people together around a common plan, creating clarity where there is ambiguity, and ensuring that great ideas are translated into successful execution. Fluency in English is required.    Why you should join Thule  At Thule, we believe in strong teamwork both within your own team but also cross functional between teams. We strive to be an open and curious organization, sharing our knowledge and inspiring one another.   Within Thule Group you will find people who have a passion for the products we make and the outdoor company we are. We share the same values, and we like to have fun. All of our employees have a joint responsibility to maintain that spirit and contribute to it.    Hiring Process  Apply by submitting your application and resumé through “Apply for position” on our Thule Career Site. The application deadline is August 2, 2026.  Due to summer holiday, we will begin reviewing applications only after the application period has closed. No screening or interviews will be conducted before that. All candidates will receive updates after the deadline. Kindly note that we do not accept applications via email.  If you have any questions about the role, feel free to contact our Talent Acquisition Partner, Oscar Persson, at Oscar.persson@thule.com  We look forward to hearing from you! Thule is a global sports and outdoor company. We offer high-quality products with smart features and a sustainable design that make it easy for people across the globe to live an active life. Under the motto Bring your life — and with a focus on consumer-driven innovation and long-term sustainability — we develop, manufacture and market products within the product categories Sport & Cargo Carriers (roof racks, roof boxes and carriers for transporting cycling, water and winter sports equipment, and rooftop tents mounted on a car), Active with Kids & Dogs (car seats, strollers, bike trailers, child bike seats and dog transport), RV Products (awnings, bike carriers and tents for RVs and caravans) and Bags & Mounts (backpacks, luggage and performance mounts). Thule Group has about 3,000 employees at nine production facilities and 35 sales offices worldwide. The Group’s products are sold in 138 markets and in 2025, sales amounted to SEK 10,4 billion. www.thulegroup.com