Senior Adobe Application Consultant

MAP | WPP Enterprise Solutions designs, builds, and operates

the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead

clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in

engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit

across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google,

Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’

businesses.

MAP is part of WPP, the trusted growth partner for the world's leading brands. Powered

by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions,

creativity, production, enterprise solutions and expert strategic counsel.

Are you passionate about driving

innovation with Adobe Experience Cloud technologies? Do you want to collaborate with leading global enterprises to build and

optimize their digital frameworks? If so, you might be the Adobe Senior Application Consultant we are looking for!

What

will your day look like?​

As our new Adobe Senior Application Consultant, you will become part of our growing development

team. Here, you will deal with lots of moving pieces and help us build the most effective way to launch marketing campaigns at

scale for global brands – focusing on making the process as seamless and efficient as possible for marketers and operations

specialists while also activating new technical capabilities within the Adobe ecosystem. As an Application Consultant, you will

bridge the gap between technology and marketing strategies. You will work closely with clients to understand their business

objectives and translate them into technical requirements for Adobe solutions. You will collaborate with developers to ensure the

technical solutions align with the client's business goals.

• Collaborating effectively within a cross-functional team, partnering with operations and client teams to ensure seamless

solution delivery and client success using Adobe platforms.

• Driving the successful adoption of Internal enterprise

marketing tools and Adobe applications across our client base by leveraging your technical expertise to configure efficient and

tailored end-to-end client experiences.

• Streamlining client operations by configuring and implementing customised

business rules and automations within Adobe marketing platforms.

• Bringing client solutions to life by configuring and

implementing new features according to provided specifications and designs within Adobe environments.

• Ensuring the

quality and reliability of implementations by rigorously testing configurations and newly developed features within Adobe

applications.

• Proactively identifying, troubleshooting, and resolving technical issues within existing Adobe

applications, ensuring a seamless user experience.

• Collecting business requirements by engaging with marketers to

translate them into technical specifications for Adobe solutions.

• Utilising Adobe Experience Platform (AEP) and related

tools to build data audiences and manage segments while understanding their quality and integrity.

• Contributing to a

culture of continuous improvement by identifying and recommending opportunities to optimise Adobe platforms and their

features.

You will join a team of highly skilled developers, architects,

data specialists, product managers, and project managers who are passionate about building great solutions and customer

experiences together. You will also get to work closely with experts from other technology, creative, and client teams.

As a person, you have a team player mindset and an open-minded attitude. You can

communicate ideas and technical topics honestly and clearly – also to non-experts – while respecting the views of others on the

team. You are eager to understand and find solutions, allowing you to quickly adapt to changing situations and come up with new

ideas. As a strategic thinker, you take into consideration the big picture and critically assess the projects you're working on,

consulting and advising when needed. At the same time, you solve problems analytically and pragmatically, both independently and

as part of the team.

• 5 - 8 years of relevant experience in application consulting, marketing technology, campaign

operations, CRM, marketing automation, or a similar technical consulting role.

• Strong hands-on experience with campaign

execution, campaign configuration, programme builds, and marketing automation workflows.

• Subject matter expertise in at

least one major marketing technology platform, such as Adobe Campaign, Adobe Journey Optimizer, Marketo Engage, Braze or a

comparable CRM or marketing automation tool.

• Advanced understanding of campaign execution processes, including

requirements assessment, technical debriefing, build, QA, testing, deployment, monitoring, and optimisation.

• Ability to

independently assess, develop, and maintain scalable, future-proof campaign solutions.

• Experience contributing to or

consulting on campaign solution design from scratch.

• Ability to develop and execute UAT tests at campaign or programme

level.

• Experience supporting technical documentation, including solution requirements, specifications, campaign

documentation, and process documentation.

• Strong understanding of marketing operations, customer journeys, lifecycle

communications, triggered campaigns, segmentation, and campaign performance objectives.

• Good understanding of business

acumen and client strategy, with the ability to apply this knowledge in day-to-day delivery and consulting.

• Experience

working with cross-functional teams, including developers, architects, data teams, project managers, technical project managers,

marketing operations, and account teams.

• Knowledge of data usage within campaign execution, including audience selection,

validation, segmentation, QA, and data-driven campaign logic.

• Relevant platform certifications or accreditations are an

advantage, depending on the technology stack, such as AJO certification, Adobe Campaign certification, Braze, or similar.

• Strong passion for Marketing Technology and staying abreast of the latest AI developments.
• Strong attention to detail

and commitment to quality.

MAP is a world-leading Centre of

Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at

scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data,

we work with some of the world's most admired brands to help them on their transformation journey to becoming truly

customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations

experts, and creative minds from 55+ nationalities.

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions

without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels

they belong and has the same opportunities to progress in their careers.

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