Who We Are
MAP | WPP Enterprise Solutions designs, builds, and operates
the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead
clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in
engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit
across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google,
Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’
businesses.
About WPP
MAP is part of WPP, the trusted growth partner for the world's leading brands. Powered
by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions,
creativity, production, enterprise solutions and expert strategic counsel.
Do you have strong data and analytical skills, with a passion for shaping business strategy? Can you
architect, build, and apply modern data models to deliver impactful marketing insights? Are you seeking an exciting role with
significant opportunities for leadership and growth? Then you might be the Senior Data Insights Consultant we are looking
for!
What will your day look
like?
As our new Senior Data Insights
Consultant, you will join our growing Technology and Data team. Here, you will be a key leader in helping our clients make
data-driven decisions to enhance their digital communication on an enterprise scale. This entails designing, enabling, and
delivering complex data solutions and integrations for various campaign platforms. More specifically, your tasks will include:
Architecting, building, and delivering value-adding insights
solutions, serving as a key advisor to clients on how to leverage their data assets to optimize large-scale
communication strategies.
Performing advanced analysis to uncover actionable patterns,
trends, and opportunities that directly inform client strategy and decision-making.
Designing and running test-and-learn programs (A/B
tests, incrementality, holdouts) across channels to measure impact and continuously optimize communication
performance.
Partnering with senior stakeholders to define strategic
business questions and translating them into robust analytical frameworks and data roadmaps.
Supporting or leading the data-stream on complex,
large-scale projects with globally recognised brands, ensuring that data solutions and integrations are designed and
delivered for scalability and business impact.
Driving ongoing proactive client ideation
— identifying new opportunities, use cases, and data-driven initiatives that help clients grow their
business.
Helping drive agentic AI adoption, exploring and
embedding agentic solutions into our data and insights workflows to enhance efficiency and client value.
Providing answers
and insights to business-related questions via automated reporting solutions as well as ad-hoc data analyses,
including building reports and insights dashboards within marketing platforms such as Adobe and Salesforce.
Mentoring, reviewing, and advising less senior team members
— elevating quality, fostering technical excellence, and supporting their professional growth.
Collaborating with highly skilled specialists including
Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists and Marketing Operations experts to service our
clients coherently.
Who are you
going to work with?
You will join a team
of hands-on Data Insights Consultants, Data Scientists and Data Engineers who are passionate about bringing value and knowledge
from data. We are all about unlocking insights from data through analytics and making that insight applicable in 1:1 data-driven
communication and CRM. Your work will always be firmly anchored in data in a cross-disciplinary setting, collaborating closely
with highly enthusiastic experts from Strategy or Creative backgrounds.
What do you bring to the table?
As a person, you possess a strong consultancy
mindset, demonstrating resilience, curiosity, and an eager-to-learn attitude. You combine this with strong business
acumen, allowing you to understand and anticipate client needs effectively. You are outgoing and love being part of
interdisciplinary projects and solutions. You are eager to learn and quick to understand the complexity of high-tech dialogues and
solutions.
Furthermore, you have the drive,
enthusiasm, and technical credibility to act as the primary data and insights advisor for senior client leadership, guiding them
through complex challenges and inspiring them to grow their business. It's an advantage if you have consulting,
agency experience or marketing domain knowledge, but it's not a requirement.
In addition, you have:
Technical skills
A minimum of 5 years of experience in a consultant/business
liaison role related to data, BI, analytics or reporting solutions. Can independently design, build, and optimize modern
analytics solutions that are scalable, maintainable, and ready for real-world production use.
Write, debug, and optimize complex SQL queries,
ensuring clarity, efficiency, and production readiness.
Design and build scalable dimensional data models from raw
source systems (fact/dimension structures, performance-aware design). Apply strong data modelling principles, governance standards
and practices that ensure data accuracy, consistency, and security.
Develop and manage DBT transformations using layered
architecture, including testing and documentation best practices.
Build production-ready Power BI semantic models and
dashboards, including advanced DAX measures, performance optimization, and secure data access (RLS).
Work collaboratively using GitHub, following structured
branching, pull request, and code review workflows.
Familiarity with or a strong interest in the application of
AI and agentic frameworks, and machine learning principles to generate conversational analytics, predictive and advanced marketing
insights.
Comfortable working in modern cloud data environments (e.g.,
Snowflake, BigQuery, Databricks, Fabric).
Understanding the data structures and reporting capabilities
within major marketing and martech platforms (e.g., Adobe Campaign/AJO, Salesforce Marketing Cloud). Ability to build
and deliver reports and insights dashboards natively within these tools is a strong advantage
Interpersonal skills
Technical stakeholder management and
influence: A proven ability to build trust and act as a strategic partner to
senior-level clients and internal leaders. You can confidently navigate complex, technical stakeholder environments and influence
decision-making through data-driven reasoning.
Communication and storytelling: Exceptional written and verbal communication skills in English, with the ability to articulate complex data
concepts and insights into clear, compelling narratives for both technical and senior business audiences.
Consultative and solutions-oriented
mindset: The ability to critically assess complex business challenges, ask probing
questions to uncover root causes, and propose robust, data-driven solutions.
Leadership and mentorship: Proven experience in coaching and mentoring junior team members. You actively foster a culture of technical
excellence, collaboration, and continuous learning within the team.
Autonomy and critical thinking: You are a self-starter who can think critically, identify issues and opportunities autonomously,
and take the initiative to propose and implement corrective actions.
A leader in personalized customer experiences
VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship
between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain
of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired
brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000+ technology
specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+
nationalities.
A global network
We are part of the global VML network that encompasses more
than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and
the power of differences.
WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions
without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels
they belong and has the same opportunities to progress in their careers.
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