Head of Sales DACH

Start: Immediately | Level: Head of | Location: remote in Germany | Working hours: Fulltime (40h/week) Own and shape the Hydration category strategy of a leading brand in functional nutrition.  We’re looking for an experienced product marketing expert to take end-to-end ownership of our Hydration products and strategy. The major focus will be on how to grow in the ready-to-drink category and in the grocery channel. Starting as soon as possible, on a remote contract, but with monthly on-site days at our office in Germany. YOUR MISSION * You take full ownership of the Hydration category * You manage the existing portfolio and innovation pipeline * You define the strategy of how we should continue to grow, especially within the ready-to-drink category and in the grocery channel * You develop the go-to-market strategies and marketing campaigns across relevant channels, ensuring seamless execution and performance monitoring * You collaborate closely with cross-functional teams, particularly product development and sales, to bring new products to market in line with the brand positioning * You stay on top of market trends, consumer insights, and competitive developments, translating data into actionable growth opportunities * You drive product launch excellence by building comprehensive rollout plans and coordinating all related activities across departments * You oversee product-related budgets, develop pricing and forecasting models, and analyze performance metrics to support strategic decisions YOUR EXPERIENCE & SKILLS * You hold a degree in Marketing, Business Administration, or a related field; a Master’s degree is an advantage * You bring 6+ years of experience in product marketing management within the FMCG industry * You have experience working on a Hydration / Drinks brand * You have a track record of successfully managing products across their full lifecycle—from idea to launch and beyond * You are well-versed in portfolio strategy, consumer segmentation, and product positioning techniques * You know how to plan and execute impactful go-to-market and activation strategies, including pricing and distribution * You think analytically, enjoy working with data, and are confident in market research, financial analysis, and planning * You communicate clearly, present ideas convincingly, and collaborate effectively across different teams and levels * You thrive in a fast-paced, agile environment and take ownership to deliver strong results * You speak English & German fluently WHY CHOOSE US? Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle. You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from: * Flexible working hours and remote work options * Attractive employee discounts * Subsidy for the E-gym Wellpass * Workation * Corporate benefits * 28 days vacation/year * and much more ABOUT US The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021. ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise. TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees. This is us – The Quality Group – nice to meet you! Now it’s your turn! We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!

ABOUT EASYGENERATOR We’re a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful. We’re an AI-first company, utilizing cutting-edge tools in both our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product.   ROLE SUMMARY The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion. This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion. A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.     CORE RESPONSIBILITIES Demand Engine & Pipeline * Own paid, organic, website, and conversion channels. * Translate growth targets into clear priorities and roadmaps. * Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth. Website & Conversion * Lead website structure, messaging, UX, landing pages, and CRO. * Partner with PMM to ensure clear, differentiated positioning. * Maintain clarity, credibility, and performance across touchpoints. Paid & Organic Growth * Lead paid acquisition and €2M+ budget allocation aligned to revenue goals. * Optimize for pipeline and revenue impact with strong attribution visibility. * Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline. Content & Design * Lead revenue-focused content aligned to buyer journey and enterprise sales. * Ensure digital design supports differentiation, clarity, and conversion. Revenue & Analytics * Own marketing-sourced pipeline targets and key revenue KPIs. * Build quarterly growth plans and improve funnel bottlenecks. TEAM LEADERSHIP * Lead paid, content, web, and design teams. * Establish scalable processes and experimentation frameworks. * Partner closely with PMM, Revenue, and Leadership. QUALIFICATIONS * 5+ years in B2B SaaS digital growth; 2+ years team leadership. * Proven pipeline growth and €2M+ budget ownership. * Strong expertise in paid, CRO, and SEO/GEO. * Editorial judgment, digital design understanding, and enterprise sales awareness. * Analytical and commercially driven. * Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context. PREFERRED * Experience in 20M–100M ARR SaaS. * International SaaS exposure. * Close collaboration with PMM and Commercial teams.