Director, Product Marketing

We're Looking for an experienced Director, Product Marketing! About the Company: Security Benefit is a leader in the U.S. retirement market with more than $60 billion in assets under management. We offer opportunities to thrive, innovate, and make an impact. As part of our team, you’ll play a key role in driving the future of the U.S. retirement industry. Security Benefit is a PLACE where we promise to help our customers To and Through Retirement®. We’re proud to have been recognized as one of the best in the business: * Named to Ward’s 50 list of top-performing life-health insurance companies * Recognized on list of Ingram’s Top 100 Private Companies in the Kansas City area in 2024   About the Role: As the Director, Product Marketing you will be responsible for leading the product marketing strategy for Security Benefit’s annuity and retirement product portfolio. This leader owns product positioning, messaging, value proposition development, product lifecycle marketing, sales enablement, and product content strategy to ensure advisors, distribution partners, and clients clearly understand the value of our solutions.   Working closely with Product Management, Distribution, Brand Strategy, Digital Engagement, Marketing Operations, and the Director of Go-to-Market Strategy & Market Activation, this role translates product capabilities into compelling market stories that drive awareness, engagement, and sales success. The Director serves as the voice of the customer, ensuring market insights shape product messaging while maintaining a consistent, differentiated brand experience across all channels. The Director, Product Marketing position reports to the 2nd Vice President, Product & Chanel Marketing and can be based out of our home office in Topeka, Kansas, or remotely for the right candidate. We work a hybrid schedule, offering flexibility to work both remotely and on-site. Product Marketing & Positioning * Own the positioning, messaging, and value proposition framework for Security Benefit’s annuity and retirement product portfolio. * Translate product features, customer insights, and competitive advantages into compelling narratives for advisors, distribution partners, and end clients. * Develop product positioning strategies that clearly differentiate Security Benefit offerings in the marketplace. * Ensure consistent messaging across all marketing channels, campaigns, sales materials, and customer touchpoints in partnership with Brand Strategy and Digital Engagement. * Serve as the product marketing voice during product development, providing market-back input on product design, naming, customer needs, and feature prioritization. Sales Enablement & Content Strategy * Lead the development and execution of product marketing content strategies that support advisor engagement and sales growth. * Build and maintain a comprehensive library of advisor-facing sales tools, presentations, brochures, videos, FAQs, battle cards, objection-handling guides, web content, email templates, and product playbooks. * Partner with Distribution and Channel Marketing leaders to ensure enablement resources address channel-specific needs and selling strategies. * Support product education and training by developing marketing content that simplifies complex financial concepts. * Drive adoption of AI-enabled content development while ensuring alignment with brand governance and regulatory requirements. Product Lifecycle Management * Own the ongoing marketing strategy for products throughout their lifecycle, ensuring marketing materials, messaging, and sales resources remain current, accurate, and aligned with evolving business priorities. * Partner with Product Management, Legal, Compliance, and subject matter experts to proactively update product content in response to regulatory changes, tax law updates, product enhancements, and industry developments. * Lead periodic reviews of the product marketing content library to ensure materials remain relevant, compliant, and reflective of current product positioning and competitive differentiation. * Evaluate existing product messaging and sales enablement resources to ensure they align with evolving customer needs, advisor expectations, market trends, and competitive dynamics. * Proactively review, retire, and archive outdated product marketing materials and sales resources to maintain a current, compliant, and relevant content library across all distribution channels. * Establish governance and review processes to maintain the accuracy, consistency, and effectiveness of product marketing assets across all marketing and distribution channels. Market Intelligence & Competitive Insights * Monitor industry trends, competitive activity, advisor needs, regulatory developments, and customer insights to inform product marketing strategy. * Develop competitive analyses and messaging frameworks that strengthen Security Benefit’s market differentiation. * Partner with Marketing Insights to integrate customer research, competitive intelligence, and market data into positioning, messaging, and product marketing strategies. * Use performance metrics and market feedback to continuously refine product marketing strategies, messaging, and content effectiveness. Cross-Functional Leadership & Collaboration * Partner closely with Product Management to translate product capabilities into customer-focused value propositions and marketing strategies. * Collaborate with other Marketing leads to support successful product launches and integrated marketing campaigns. * Work closely with Brand Strategy, Digital Engagement, Marketing Operations, Creative Services, Communications, Legal, and Compliance to ensure integrated, compliant, and consistent product marketing execution. Team Leadership * Lead and develop the Product Marketing function, fostering a high-performing, collaborative, and customer-focused team. * Establish clear priorities, goals, and performance expectations aligned with business objectives. * Mentor and coach team members while building organizational capabilities in product marketing, sales enablement, content strategy, and strategic storytelling. * Manage department budgets, agency relationships, marketing technology, and external vendors to maximize marketing effectiveness and operational efficiency.   What We’re Looking For: * Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred. * 8–10+ years of progressive marketing experience, including at least 3–5 years leading product marketing teams within financial services, insurance, or another regulated industry. * FINRA Series 6 license or ability to obtain within six months of employment. * Demonstrated experience developing product positioning, messaging, and value proposition strategies for complex financial products. * Experience supporting advisor or intermediary distribution channels through sales enablement and marketing content. * Experience managing product marketing throughout the product lifecycle, including launches, ongoing product maintenance, regulatory updates, and content governance. * Proven ability to lead, coach, and develop high-performing marketing teams. * Strong analytical skills with experience leveraging competitive intelligence, customer research, and market insights to drive strategic decisions. * Excellent written, verbal, and presentation skills, with the ability to translate complex products into clear, compelling narratives. * Experience managing marketing budgets, agency relationships, and cross-functional initiatives.   Why Choose Security Benefit? When you join our team, you’re not just getting a paycheck — you’re getting a career path full of growth opportunities, plus a robust benefits package that puts your well-being first. Here’s what you can expect as a full-time Security Benefit associate: * Competitive salary and annual incentive bonuses to reward your contributions. * 33 days of paid time off (including PTO, holidays, Volunteer Day, and days of significance). * Paid parental leave after 90 days of service. * Comprehensive medical, dental & vision insurance. * 401(k) with company match, plus Profit Sharing & Savings Plan. * Short- and Long-Term Disability Insurance to give you peace of mind. * Flexible Spending Accounts for medical and dependent care. * Life Insurance to protect your loved ones. * Educational assistance to support your career development. * Associate assistance programs for your personal and professional well-being.   Ready to Make an Impact? Apply today by visiting our career page to submit your resume. We’re excited to meet you! Security Benefit is an Equal Opportunity Employer.

ABOUT US Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law. Joining Legora means three things. * We lean in: ownership over titles, outcomes over intentions. * We fight for excellence: high standards, direct, ego-free feedback. * We grow together: as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar. This is the place. The Role We are hiring a Director, Product Marketing to own positioning, messaging, and go-to-market strategy for a critical area of the Legora platform. Depending on background and business need, this role will anchor on one of several focus areas spanning core product, solutions, or platform capabilities. Regardless of the specific remit, the mandate is the same: translate what we build into a narrative the market understands and buyers act on. This is a senior leadership role for someone who has spent a decade or more doing product marketing in high-growth enterprise SaaS or AI environments. They have led teams, shaped go-to-market strategy at the senior leadership level, and know how to build the marketing function around a product area, not just run launches. They are exceptional storytellers, strategists, and superb operators who can turn complex, technical capabilities into clear commercial advantage. The role reports to the VP of Product Marketing, with scope to build and manage a small team. What You'll Do * Recruit, mentor, and develop a small team of product marketing professionals as the function scales * Define and own product positioning, messaging, and narrative strategy for your team and area of the platform * Lead go-to-market strategy end-to-end. From market insight and narrative development through operational execution and performance measurement. * Develop deep expertise in your area, the buyers it serves, and the competitive landscape surrounding it * Drive thought leadership and category-shaping content, including executive-level materials and external speaking opportunities * Build enablement assets and frameworks that equip field teams to tell a consistent, compelling story * Serve as a strategic advisor to GTM on high-value opportunities, bringing product and market context into deal cycles * Align cross-functionally on roadmap priorities, launches, and market feedback * Establish KPIs and reporting for your area's marketing impact, ensuring clear line-of-sight from activity to revenue What You Bring * 10+ years in product marketing, with deep experience owning product or solutions GTM at scale in enterprise SaaS or AI * Proven track record of leading and developing high-performing marketing professionals * Deep experience marketing AI, data, or platform products, ideally to enterprise or professional services buyers * A demonstrated ability to take complex, technical product capabilities and turn them into positioning that resonates with both technical evaluators and executive buyers * Track record of building go-to-market motions that measurably grow pipeline and accelerate revenue—not just produce assets * Exceptional writing and storytelling. You should be able to point to something you've written and defend every word * Strategic operator who thrives in ambiguous, fast-moving environments and can set direction for others—not just execute * Experience influencing at the executive level and working cross-functionally across Product, Sales, and Engineering * Based in New York City What’s In It For You * Global collaboration: Partner with teams and clients domestic and internationally. * Competitive package: Comprehensive salary, benefits, and tools for success. * Meaningful work: Your efforts shape how thousands of lawyers use AI daily. * In-person environment: U.S. offices designed for ambitious builders. * Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package: Medical, Dental & Vision * Multiple medical plan options through Aetna and Kaiser Permanente * HSA or Healthcare FSA (based on plan selection) * Dental plans via MetLife * Vision plans via Vision Care Family Support * Generous parental leave * Free access to Maven Clinic * Dependent Care FSA * Free One Medical membership for employees and dependents Additional Perks * Pre-tax commuter benefits * Life Insurance + STD/LTD * 401(K) with generous company match * Unlimited PTO * Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more Legora is an Equal Opportunity Employer At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.