Director, Product Marketing

ABOUT US Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law. Joining Legora means three things. * We lean in: ownership over titles, outcomes over intentions. * We fight for excellence: high standards, direct, ego-free feedback. * We grow together: as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar. This is the place. The Role We’re looking for a Events & Field Marketing Manager or Senior Events & Field Marketing Manager to join our team in New York City and lead the execution of high-impact marketing programs across North America. This role will play a key part in driving brand awareness, pipeline growth, and customer loyalty through regional field initiatives, including event sponsorships, owned brand experiences, and integrated campaigns. You’ll report to the Marketing Director, North America and collaborate closely with the global marketing team, including demand generation, product marketing, content, and design. You’ll be embedded in the regional go-to-market and engagement teams to plan and execute programs that drive customer acquisition, engage target accounts and nurture customer relationships. What You’ll Do * Plan and execute regional field marketing programs, including industry events, sponsorships, and Legora-hosted experiences for our customer community. * Partner closely with sales and partner teams to align field programs with pipeline goals, account priorities, and revenue outcomes. * Own event execution end-to-end, spanning venue and vendor selection, attendee communications, GTM enablement, content and speaker preparation, onsite delivery, budget management, lead capture, and post-event follow-up. * Deliver integrated campaigns that amplify field programs across email, social, digital, and out-of-home channels. * Identify and activate Legora customers for speaking engagements, case studies, and local advocacy opportunities. * Track, analyze, and report on program performance, measuring ROI and key metrics to inform optimization and future planning. * Build and maintain strong relationships with cross-functional stakeholders, external vendors, and agency partners. * Bring creativity and fresh ideas to elevate the attendee experience and consistently reinforce Legora’s brand at every touchpoint. What You Bring * 4-5 years of experience in B2B marketing, preferably in SaaS or technology sectors, or in events production or events management. * Hands-on experience supporting events, sponsorships, or regional campaigns. * Strong organizational skills and attention to detail; able to manage multiple projects simultaneously. * Excellent written and verbal communication skills. * Comfortable collaborating across functions and regions in a fast-paced environment. * Experience with marketing automation (e.g., Pardot, Customer.io) and CRM tools (e.g., Salesforce) is a plus. What’s In It For You * Global collaboration: Partner with teams and clients across Europe, APAC, and North America. * Competitive package: Comprehensive salary, benefits, and tools for success. * Meaningful work: Your efforts shape how thousands of lawyers use AI daily. * In-person environment: Union Square office designed for ambitious builders and company provided lunch daily. * Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package: Medical, Dental & Vision * Multiple medical plan options through Aetna and Kaiser Permanente * HSA or Healthcare FSA (based on plan selection) * Dental plans via MetLife * Vision plans via Vision Care Family Support * Generous parental leave * Free access to Maven Clinic * Dependent Care FSA * Free One Medical membership for employees and dependents Additional Perks * Pre-tax commuter benefits * Life Insurance + STD/LTD * 401(K) with generous company match * Unlimited PTO * Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more Legora is an Equal Opportunity Employer At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.

ABOUT US Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law. Joining Legora means three things. * We lean in: ownership over titles, outcomes over intentions. * We fight for excellence: high standards, direct, ego-free feedback. * We grow together: as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar. This is the place. THE ROLE We're looking for a Performance Marketing Manager to own and scale digital campaigns that drive pipeline and revenue across targeted accounts. This is a hands-on, execution-focused role where you'll plan and launch campaigns across a wide range of paid and digital channels — from LinkedIn, Meta, Google to podcast sponsorships, newsletters, and niche media — with a strong focus on Account-Based Marketing (ABM). You'll be part of our Growth Marketing team, reporting to the Senior Director, Growth Marketing, and will collaborate closely with the marketing and growth team, including product marketing, content, and design, to create highly tailored, multi-touch campaigns that reach our ICP. WHAT YOU’LL DO * Build and manage targeted digital campaigns to land new prospects to learn and try Legora products * Use AI tools to speed up campaign work, creative variants, ad copy, audience/account research, and reporting, rather than doing everything manually * Launch cross-channel campaigns across media channels, podcast ads, legal newsletters, and other emerging platforms * Develop ABM strategies that align with sales priorities, targeting key account lists and segments * Create tailored messaging and assets in collaboration with content and design * Run A/B tests on creative, messaging, and channel mix to continuously improve performance * Monitor funnel performance across campaigns, with clear visibility into CAC, ROAS, and pipeline contribution * Own budget planning and spend pacing, ensuring every dollar drives measurable outcomes * Report on results and optimize based on channel attribution, account engagement, and pipeline acceleration * Stay on top of new trends in digital advertising, legal tech, and B2B buyer behavior WHAT YOU BRING * 5+ years of digital performance marketing experience, with a strong track record in B2B and ABM * Deep experience running multi-channel campaigns across LinkedIn, Google, Meta and emerging media * Hands-on ownership of paid campaign management and performance tracking tools * Experience collaborating with sales and BDR teams to align marketing with ABM programs * Familiarity with tools like Hubspot, Dreamdata & LinkedIn Campaign Manager * Analytical, curious, and eager to experiment with messaging and targeting strategies * Strong communicator with a bias for execution and a proactive, problem-solving mindset * AI-forward: comfortable using AI tools (e.g., ChatGPT, Clay, AI-powered ad and creative platforms) to move faster on targeting, creative testing, and reporting, not just running channels manually WHAT’S IN IT FOR YOU * Global collaboration: Partner with teams and clients across Europe, APAC, and North America. * Competitive package: Comprehensive salary, benefits, and tools for success. * Meaningful work: Your efforts shape how thousands of lawyers use AI daily. * In-person environment: Union Square office designed for ambitious builders and company provided lunch daily. * Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package: Medical, Dental & Vision * Multiple medical plan options through Aetna and Kaiser Permanente * HSA or Healthcare FSA (based on plan selection) * Dental plans via MetLife * Vision plans via Vision Care Family Support * Generous parental leave * Free access to Maven Clinic * Dependent Care FSA * Free One Medical membership for employees and dependents Additional Perks * Pre-tax commuter benefits * Life Insurance + STD/LTD * 401(K) with generous company match * Unlimited PTO * Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more Legora is an Equal Opportunity Employer At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.