Senior CRM Project Manager - Personalized promotions & Wallet (F/M/X) - Permanent

About Coursera Coursera and Udemy are now one company, creating one of the world's most comprehensive skills development platforms for the AI era. This strengthens our ability to accelerate AI-powered innovation and shape how the world discovers and builds skills at a pivotal moment of change. Read more about the combined company by visiting our blog [https://blog.coursera.org/coursera-and-udemy-are-now-one-company-creating-the-worlds-most-comprehensive-skills-platform/]. Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. Coursera partners with leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations — including AI-powered personalized guide and features, like Role Play and Course Builder, and role-based solutions like Skills Tracks — enable instructors, partners, and companies to deliver scalable, personalized, and verified learning. Institutions worldwide rely on Coursera to upskill and reskill their employees, students, and citizens in high-demand fields such as GenAI, data science, technology, and business, while learners globally turn to Coursera to master the skills they need to advance their careers. Coursera is a Delaware public benefit corporation and a B Corp. Coursera recently combined with Udemy to create one of the world’s most comprehensive skills development platforms. Why Join Us At Coursera, we’re looking for inventors, innovators, and lifelong learners ready to shape the future of education. You’ll help build global programs and tools that power online learning for millions turning bold ideas into real impact. People who thrive here are customer-first builders who move fast, simplify ruthlessly, and iterate relentlessly on the metrics that matter.  We’re a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones — creating opportunities for teams to do their best work together. Our virtual hiring and onboarding experience makes it easy to join us and start making an impact from anywhere. If you’re ready to make a global impact, help scale unique products across Coursera + Udemy, and grow your career, apply below. Job Overview The Deal Desk team at Coursera partners closely with Sales and cross-functional stakeholders to enable efficient, scalable, and commercially sound deal execution across the Enterprise business. As the Senior Manager, Deal Desk, you will lead a team of 5-10 employees and continuously evolve the global Deal Desk function, establishing scalable commercial governance, pricing practices, and operational processes that support enterprise revenue growth. This role serves as a trusted advisor to Sales leadership and executive stakeholders by balancing customer needs with business objectives. You will partner closely with Revenue Operations, Finance, Pricing & Packaging, Legal, Deal Operations, Product, Compensation, and other cross-functional teams to remove obstacles throughout the sales cycle, improve operational efficiency, and continuously evolve commercial policies and processes that enable scalable growth. Beyond leading day-to-day Deal Desk operations, you will leverage insights from customer transactions to influence pricing strategy, commercial policies, operational improvements, and go-to-market initiatives. As Coursera continues to evolve, including the integration of commercial operations with Udemy, this role will play a key leadership role in shaping scalable commercial processes and governance for the future.   Responsibilities FUNCTIONAL LEADERSHIP & STRATEGY * Lead and continuously evolve the global Deal Desk function, establishing scalable commercial governance, pricing practices, and operational processes that support enterprise revenue growth. * Lead and develop a high-performing global Deal Desk team responsible for supporting Enterprise Sales through commercial guidance, pricing governance, quote approvals, and complex deal structuring. * Coach, mentor, and develop team members through performance management, career planning, ongoing feedback, and professional development while fostering a culture of accountability, collaboration, and continuous improvement. * Serve as the senior escalation point for complex, high-impact, or non-standard commercial transactions requiring cross-functional alignment and sound commercial judgment. * Lead the development, implementation, and ongoing refinement of commercial policies, pricing governance, approval frameworks, and operational standards that balance revenue growth, customer experience, and financial controls. * Partner closely with Sales leadership to enable complex transactions while maintaining pricing discipline, commercial consistency, and operational scalability.   OPERATIONAL EXCELLENCE & ANALYTICS * Oversee daily Deal Desk operations, ensuring timely resolution of sales inquiries, commercial approvals, and deal escalations while maintaining established service levels and delivering an exceptional internal customer experience. * Develop, maintain, and analyze Deal Desk reporting and operational KPIs, monitoring deal velocity, approval cycle time, pricing trends, discounting behavior, exception rates, and overall commercial health to identify opportunities for continuous improvement. * Own commercial approval frameworks within Salesforce CPQ and continuously identify opportunities to simplify approval workflows, improve operational efficiency, and reduce friction throughout the sales process. * Lead continuous improvement initiatives across commercial processes, policies, systems, and approval frameworks to improve seller productivity, operational efficiency, and customer experience. * Exercise sound commercial judgment when evaluating complex or non-standard transactions, balancing customer outcomes, revenue objectives, operational scalability, and financial risk while empowering the team to make consistent, high-quality decisions. CROSS-FUNCTIONAL PARTNERSHIP * Collaborate across Revenue Operations, Finance, Pricing & Packaging, Legal, Product, Deal Operations, Compensation, and other stakeholders to resolve complex customer scenarios and drive cross-functional alignment. * Represent Deal Desk in strategic planning initiatives related to pricing strategy, commercial policy, new product launches, promotional programs, and go-to-market evolution. * Partner with system owners to prioritize enhancements to Salesforce, CPQ, pricing tools, and commercial systems that improve automation, scalability, governance, and seller experience. * Leverage insights from customer transactions and market feedback to influence pricing strategy, product offerings, commercial policies, and future process improvements. * Partner with leadership on strategic initiatives supporting the evolution and integration of Coursera and Udemy commercial operations, including harmonization of Deal Desk processes, governance models, and best practices. * Build strong relationships across executive and cross-functional stakeholders, influencing decisions through data-driven recommendations and sound commercial judgment.   Basic Qualifications * 8+ years of experience in Deal Desk, Revenue Operations, Commercial Operations, Sales Operations, Finance, Pricing, or a related commercial function. * 3+ years of experience leading and developing high-performing teams of 5-10 people * Experience supporting complex Enterprise SaaS or subscription-based sales organizations. * Strong understanding of enterprise pricing strategy, discount governance, commercial approvals, and complex deal structuring. * Experience developing or influencing commercial policies, pricing frameworks, operational processes, or governance models. * Experience partnering effectively with Sales, Finance, Legal, Product, Revenue Operations, and executive stakeholders. * Strong analytical skills with advanced proficiency in Microsoft Excel and/or Google Sheets, including the ability to translate data into actionable business recommendations. * Experience with Salesforce CRM and CPQ platforms. * Demonstrated ability to manage multiple strategic initiatives simultaneously while operating effectively in a fast-paced, high-growth environment. * Excellent written and verbal communication skills with strong executive presence and stakeholder management abilities.   Preferred Qualifications * Experience leading Deal Desk or Commercial Operations functions within a high-growth B2B SaaS organization. * Experience supporting global sales organizations across multiple regions and business segments. * Experience driving operational transformation, commercial process optimization, or large-scale cross-functional initiatives. * Experience supporting mergers, acquisitions, or commercial integration initiatives. * Working knowledge of quote-to-cash processes and downstream operational considerations, including familiarity with ASC 606 revenue recognition principles. * Strong project management skills with a track record of delivering scalable operational improvements. * Ability to balance commercial creativity with sound business judgment, operational excellence, and financial governance.   Compensation  This role is available in the following US Pay Zones: US Zone 3: $158,950 - $187,000 US Zone 4: $148,325 - $174,500 At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are. US Pay Zones * US-Z1: Bay Area  * US-Z2: NYC and Seattle Metro  * US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA * US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI #LI-JC2 For more information about how Coursera collects and uses your personal information, please see our Global Applicant Privacy Notice [https://files.clinchtalent.com/1d7f2c0f91ebf75d580f56447fa54859/2acb24eb91f1e23b90ac9e9285de5aaf/Global%20Applicant%20Privacy%20Notice.docx%20(1).pdf]. To protect against recruitment fraud, Coursera + Udemy recruiters only communicate via official coursera.org/udemy.com email addresses and never through personal accounts. We do not accept resumes via email or social media; please submit all applications directly through our careers page. If you encounter suspicious recruitment activity, please report it via our Fraudulent Activity Submission Form. [https://forms.gle/Mb8UktwuaJAukb3H7] Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at recruiting@coursera.org.

Description Built on service. Powered by people. Impact exists because a small group of industry leaders believed companies in our space were doing it wrong. Many prioritized margins while the people doing the work and the clients relying on it became an afterthought. Impact was built differently: invest in great people, trust them to do great work, and deliver the kind of service clients remember. That approach helped us grow from a small office technology company into a national managed services provider, while remaining privately owned and people-first. What makes Impact special is that growth has never come at the expense of the values that got us here. We continue to reinvest in our people, our capabilities, and the opportunities ahead so employees can grow alongside the business. We’ve built something special, but we’re far from finished. The people who join Impact now will help define what comes next. Job Overview The Director of Events is a senior marketing leader responsible for shaping and driving Impact’s enterprise-wide event strategy across the full revenue funnel. Reporting to the Chief Marketing Officer, this role leads the events function and owns the full lifecycle of event programs, from strategic planning and audience promotion through on-site execution, post-event nurture, and performance reporting. This is a high-impact, quota-carrying role accountable for event-sourced and event-influenced lead targets, pipeline contribution, and revenue outcomes. The ideal candidate is a strategic operator who can build scalable programs, lead cross-functional partners, and use CRM, marketing automation, and AI-enabled workflows to improve event quality, speed, and measurable ROI. Our North Star: Client Centricity Responsibilities Own and evolve Impact’s full-funnel event strategy, aligning the annual events calendar to revenue goals, segment priorities, and marketing objectives. Lead, coach, and develop the events team while establishing scalable processes, playbooks, and best practices that improve execution quality and team efficiency. Partner with the CMO and leaders across Sales, Demand Generation, Content, Design, Media, Marketing Operations, RevOps, Customer Success, and executive leadership to connect event investment to pipeline and growth priorities. Plan and oversee internal and external programs, including trade shows, executive roundtables, VIP client events, customer and partner events, demand-generation roadshows, webinars, virtual programs, sales kickoffs, and company events. Design integrated pre-event and post-event digital campaigns, including ABM outreach, personalized audience targeting, multi-touch promotion, persona-based lead nurture, on-demand content promotion, and sales follow-up plays. Develop and manage ABM nurture programs tied to event cohorts, funnel stage, persona, and priority accounts to accelerate pipeline velocity. Own event-level lead targets and reporting frameworks that track registrations, attendance, engagement, MQLs, opportunities, pipeline contribution, and revenue influence. Ensure proper CRM hygiene, lead routing, dashboarding, and post-event analysis so senior stakeholders have clear visibility into event performance and ROI. Manage the events budget, including forecasting, tracking, purchase orders, invoice reconciliation, vendor relationships, venue relationships, contract negotiations, financial reporting, and event technology partners. Identify cost efficiencies without compromising event quality, attendee experience, or business impact. Serve as senior onsite lead for key events, ensuring strong execution, clear communication, and an exceptional attendee experience. Serve as a visible AI advocate within the events function, championing adoption of AI tools across the team and helping direct reports build AI fluency in their day-to-day workflows. Actively use AI tools to elevate event planning and execution, including AI-assisted content generation, audience research, post-event reporting, attendee experience design, personalized messaging sequences, dynamic content generation, and automated follow-up workflows. Operate within Impact’s agentic AI operating system, directing AI agents across research, drafting, data assembly, performance analysis, and process automation tasks while applying strategic judgment to validate and refine outputs. Identify, evaluate, and implement AI-powered event technology and marketing tools that improve operational efficiency, personalization, attendee engagement, and lead capture. Stay current on emerging AI tools, platforms, and best practices relevant to event marketing, bringing informed recommendations to the CMO and contributing to Impact’s broader AI enablement strategy. Build and document AI-assisted event workflows and playbooks that can be adopted team-wide, creating scalable, repeatable processes that raise the baseline quality and speed of event execution across the organization. Qualifications & Experience 8+ years of experience in event marketing, field marketing, or a related marketing function, including at least 3 years in a leadership or management role. Demonstrated experience building full-funnel event strategies that include pre-event promotion, audience targeting, post-event nurture, and measurable pipeline impact. Proven ability to own and achieve event-sourced lead generation targets, including MQLs, pipeline contribution, and revenue influence. Experience managing internal and external events at scale, including trade shows, executive programs, hosted events, partner programs, webinars, and virtual events. Hands-on experience with CRM platforms such as Microsoft Dynamics or Salesforce for lead tracking, reporting, routing, and pipeline attribution. Experience with HubSpot or similar marketing automation platforms for event messaging, email automation, and lead nurture campaigns. Strong vendor, venue, contract, budget, purchase order, and invoice management skills. Exceptional project management skills with the ability to manage multiple programs, stakeholders, timelines, and priorities at once. Strong executive presence and communication skills, including comfort presenting performance updates and recommendations to senior leadership. Working knowledge of AI-enabled tools and a willingness to use AI thoughtfully to improve speed, quality, personalization, and reporting across event workflows. Willingness and ability to travel for events and provide onsite leadership for key programs. Bachelor’s degree in Marketing, Communications, Business, or a related field preferred; MBA a plus. What Drives Impact Our purpose is people. We empower them to innovate, grow, and succeed. That's how we change the world – one person, one company, one community at a time. Behaviors define what our values look like in action. Leaders are expected to model them; teams are expected to live them: Innovation : We embrace change because innovation lives outside the comfort zone. Passion : We are driven by purpose, fueled by passion, and obsessed with making an impact. Honesty : We are fiercely transparent and consistently honest. Fun : We fuel work with fun, knowing life's too short for boring. Employee First : We are built by our people, for our people, and that will never change. Low Ego : We champion ideas over titles, because brilliance knows no rank. One Team : We win as a team, we lose as a team, we are one team. Compensation The typical base salary for this role is $100,000-$136,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skillset, experience and training, licensures and/or certifications, and other organizational needs. Impact may offer applicable incentive compensation plans depending on role and/or department. Full compensation details can be discussed with an Impact Talent Acquisition team member at the start of the interview process. Benefits We Take Pride In 5-year Tiffany & Co. Gift Card, 10-year Custom Rolex, 20-year $20,000 Check incentive rewards Valuable time off with up to 20 days of PTO, 7 Paid Sick Days, 12+ paid holidays, and Paid Parental Leave Development and growth opportunities with on-going training & continued education reimbursement 401(K) & retirement plans with complimentary financial advisory services Comprehensive health, disability, life, dental, and vision plans For more information, visit https://www.impactmybiz.com/careers/#benefits Work Authorization & Immigration Sponsorship Candidates must be authorized to work in the United States at the time of application. Immigration sponsorship may be considered in limited circumstances based on business need, cost, workforce planning, and applicable government requirements. Impact does not guarantee sponsorship for any visa category and may decline certain petitions based on associated costs or regulatory requirements. Certain positions within Impact may involve access to information, technology, software, or technical data that is subject to U.S. export control laws and regulations, including the International Traffic in Arms Regulations (ITAR) and the Export Administration Regulations (EAR). Where required by applicable law based on the nature of the role, individuals in such positions must qualify as a “U.S. Person,” as defined by law, or otherwise be eligible to obtain any required government authorizations. #LI-Onsite