Description Built on service. Powered by people. Impact exists because a small group of industry leaders believed companies in our

space were doing it wrong. Many prioritized margins while the people doing the work and the clients relying on it became an

afterthought. Impact was built differently: invest in great people, trust them to do great work, and deliver the kind of service

clients remember. That approach helped us grow from a small office technology company into a national managed services provider,

while remaining privately owned and people-first. What makes Impact special is that growth has never come at the expense of the

values that got us here. We continue to reinvest in our people, our capabilities, and the opportunities ahead so employees can

grow alongside the business. We’ve built something special, but we’re far from finished. The people who join Impact now will help

define what comes next. Job Overview The Director of Events is a senior marketing leader responsible for shaping and driving

Impact’s enterprise-wide event strategy across the full revenue funnel. Reporting to the Chief Marketing Officer, this role leads

the events function and owns the full lifecycle of event programs, from strategic planning and audience promotion through on-site

execution, post-event nurture, and performance reporting. This is a high-impact, quota-carrying role accountable for event-sourced

and event-influenced lead targets, pipeline contribution, and revenue outcomes. The ideal candidate is a strategic operator who

can build scalable programs, lead cross-functional partners, and use CRM, marketing automation, and AI-enabled workflows to

improve event quality, speed, and measurable ROI. Our North Star: Client Centricity Responsibilities Own and evolve Impact’s

full-funnel event strategy, aligning the annual events calendar to revenue goals, segment priorities, and marketing objectives.

Lead, coach, and develop the events team while establishing scalable processes, playbooks, and best practices that improve

execution quality and team efficiency. Partner with the CMO and leaders across Sales, Demand Generation, Content, Design, Media,

Marketing Operations, RevOps, Customer Success, and executive leadership to connect event investment to pipeline and growth

priorities. Plan and oversee internal and external programs, including trade shows, executive roundtables, VIP client events,

customer and partner events, demand-generation roadshows, webinars, virtual programs, sales kickoffs, and company events. Design

integrated pre-event and post-event digital campaigns, including ABM outreach, personalized audience targeting, multi-touch

promotion, persona-based lead nurture, on-demand content promotion, and sales follow-up plays. Develop and manage ABM nurture

programs tied to event cohorts, funnel stage, persona, and priority accounts to accelerate pipeline velocity. Own event-level lead

targets and reporting frameworks that track registrations, attendance, engagement, MQLs, opportunities, pipeline contribution, and

revenue influence. Ensure proper CRM hygiene, lead routing, dashboarding, and post-event analysis so senior stakeholders have

clear visibility into event performance and ROI. Manage the events budget, including forecasting, tracking, purchase orders,

invoice reconciliation, vendor relationships, venue relationships, contract negotiations, financial reporting, and event

technology partners. Identify cost efficiencies without compromising event quality, attendee experience, or business impact. Serve

as senior onsite lead for key events, ensuring strong execution, clear communication, and an exceptional attendee experience.

Serve as a visible AI advocate within the events function, championing adoption of AI tools across the team and helping direct

reports build AI fluency in their day-to-day workflows. Actively use AI tools to elevate event planning and execution, including

AI-assisted content generation, audience research, post-event reporting, attendee experience design, personalized messaging

sequences, dynamic content generation, and automated follow-up workflows. Operate within Impact’s agentic AI operating system,

directing AI agents across research, drafting, data assembly, performance analysis, and process automation tasks while applying

strategic judgment to validate and refine outputs. Identify, evaluate, and implement AI-powered event technology and marketing

tools that improve operational efficiency, personalization, attendee engagement, and lead capture. Stay current on emerging AI

tools, platforms, and best practices relevant to event marketing, bringing informed recommendations to the CMO and contributing to

Impact’s broader AI enablement strategy. Build and document AI-assisted event workflows and playbooks that can be adopted

team-wide, creating scalable, repeatable processes that raise the baseline quality and speed of event execution across the

organization. Qualifications & Experience 8+ years of experience in event marketing, field marketing, or a related marketing

function, including at least 3 years in a leadership or management role. Demonstrated experience building full-funnel event

strategies that include pre-event promotion, audience targeting, post-event nurture, and measurable pipeline impact. Proven

ability to own and achieve event-sourced lead generation targets, including MQLs, pipeline contribution, and revenue influence.

Experience managing internal and external events at scale, including trade shows, executive programs, hosted events, partner

programs, webinars, and virtual events. Hands-on experience with CRM platforms such as Microsoft Dynamics or Salesforce for lead

tracking, reporting, routing, and pipeline attribution. Experience with HubSpot or similar marketing automation platforms for

event messaging, email automation, and lead nurture campaigns. Strong vendor, venue, contract, budget, purchase order, and invoice

management skills. Exceptional project management skills with the ability to manage multiple programs, stakeholders, timelines,

and priorities at once. Strong executive presence and communication skills, including comfort presenting performance updates and

recommendations to senior leadership. Working knowledge of AI-enabled tools and a willingness to use AI thoughtfully to improve

speed, quality, personalization, and reporting across event workflows. Willingness and ability to travel for events and provide

onsite leadership for key programs. Bachelor’s degree in Marketing, Communications, Business, or a related field preferred; MBA a

plus. What Drives Impact Our purpose is people. We empower them to innovate, grow, and succeed. That's how we change the world –

one person, one company, one community at a time. Behaviors define what our values look like in action. Leaders are expected to

model them; teams are expected to live them: Innovation : We embrace change because innovation lives outside the comfort zone.

Passion : We are driven by purpose, fueled by passion, and obsessed with making an impact. Honesty : We are fiercely transparent

and consistently honest. Fun : We fuel work with fun, knowing life's too short for boring. Employee First : We are built by our

people, for our people, and that will never change. Low Ego : We champion ideas over titles, because brilliance knows no rank. One

Team : We win as a team, we lose as a team, we are one team. Compensation The typical base salary for this role is

$100,000-$136,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not

limited to skillset, experience and training, licensures and/or certifications, and other organizational needs. Impact may offer

applicable incentive compensation plans depending on role and/or department. Full compensation details can be discussed with an

Impact Talent Acquisition team member at the start of the interview process. Benefits We Take Pride In 5-year Tiffany & Co. Gift

Card, 10-year Custom Rolex, 20-year $20,000 Check incentive rewards Valuable time off with up to 20 days of PTO, 7 Paid Sick Days,

12+ paid holidays, and Paid Parental Leave Development and growth opportunities with on-going training & continued education

reimbursement 401(K) & retirement plans with complimentary financial advisory services Comprehensive health, disability, life,

dental, and vision plans For more information, visit https://www.impactmybiz.com/careers/#benefits Work Authorization &

Immigration Sponsorship Candidates must be authorized to work in the United States at the time of application. Immigration

sponsorship may be considered in limited circumstances based on business need, cost, workforce planning, and applicable government

requirements. Impact does not guarantee sponsorship for any visa category and may decline certain petitions based on associated

costs or regulatory requirements. Certain positions within Impact may involve access to information, technology, software, or

technical data that is subject to U.S. export control laws and regulations, including the International Traffic in Arms

Regulations (ITAR) and the Export Administration Regulations (EAR). Where required by applicable law based on the nature of the

role, individuals in such positions must qualify as a “U.S. Person,” as defined by law, or otherwise be eligible to obtain any

required government authorizations. #LI-Onsite

Roll

Director, Events

Kategori

Corporate Marketing

Publicerad

18 juli

Sista ansökningsdag

17 augusti

Källa

Arbetsförmedlingen

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Sista ansökan: 16 aug.Publicerad: 17 juli

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Sista ansökan: 16 aug.Publicerad: 1 juli

Membership & Events

Groups & Events Director

Unknown Employer•Brazzaville

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Sista ansökan: 17 aug.Publicerad: 18 juli