Community & Content Lead, Tobii Gaming

Tobii is the global leader in eye tracking and a pioneer in attention computing. For more than 20 years, we have built technology that understands human attention and intent, enabling more natural and immersive interactions between people and technology. Within Tobii Gaming, we bring this innovation to some of the world’s most passionate gaming communities, enhancing experiences across flight simulation, space exploration, racing and other immersive gaming environments. We are now looking for a hands-on and community-driven Senior Product Marketing Manager to be responsible for rallying and activating the full Tobii Gaming ecosystem, including game studios, peripheral manufacturers, platform partners, and creators, to deliver impactful launches and sustained growth. The Opportunity As Senior Product Marketing Manager, you will play a key role in shaping the future of Tobii Gaming by leading go-to-market strategy and execution for our next-generation products. Working at the intersection of product, marketing and partnerships, you will bring together game studios, hardware partners, creators and platform partners to deliver impactful launches and drive sustained growth. By building strong partnerships and aligning teams around a common vision, you will help turn innovative products into successful market experiences. Your mission * Lead the go-to-market strategy and execution for future Tobii Gaming products, ensuring successful launches and sustained market impact * Build, activate and grow Tobii Gaming’s partner ecosystem across game studios, hardware manufacturers, platform partners, publishers and creators * Plan and execute industry events, partner activations, and co-marketing initiatives that drive awareness, community engagement, and business growth. * Develop and execute partner-driven marketing campaigns that drive awareness, engagement and commercial growth * Collaborate closely with product, sales, our marketing agency, ecommerce and the Community & Content Lead to align positioning, messaging and launch activities * Identify new partnership opportunities and turn them into impactful collaborations that strengthen Tobii Gaming’s presence in the gaming ecosystem * Use market insights, partner feedback and performance data to continuously improve go-to-market execution and business results We hope you have * Experience leading product marketing, go-to-market initiatives or partner marketing within gaming, technology or a related industry * Proven ability to drive complex launches and marketing initiatives involving multiple stakeholders and partners * Experience building and managing strategic partnerships that create value for both customers and the business * Strong commercial and strategic thinking, combined with a hands-on approach to execution * Ability to translate product capabilities into compelling positioning, messaging and customer value * Strong communication and collaboration skills, with native-level English * Experience launching hardware products, working with creators, or familiarity with simulation gaming communities is a strong plus, but not required Who are you? We believe you are a proactive and relationship-driven marketer who enjoys turning ideas into action. You combine strategic thinking with hands-on execution and thrive when collaborating across teams, partners and communities. You are commercially minded, curious and passionate about gaming. Most importantly, you enjoy building partnerships, bringing people together and creating impactful launches that drive real results. The recruitment process Applications are reviewed on an ongoing basis. Please submit your application as soon as possible. We look forward to hearing from you!

TL;DR As Community Program Lead, you will turn Lovable’s global builder ecosystem into a measurable driver of activation, retention, and brand strength. You’ll define and execute a global community program strategy aligned with company-level growth targets, build and scale programs (Ambassadors, Campus Leaders, etc).The core of this role is scaling a community flywheel, recruiting and supporting local ambassadors, running recurring events, and converting community engagement into measurable business impact. If you’ve built and scaled community programs in fast-growing tech environments and care deeply about empowering builders, this role is for you. About Lovable Lovable is building the world's most loved AI software development platform, empowering builders to ship real products faster than ever before. We've grown to 150K+ community members in our first year, with passionate builders across 80+ countries creating everything from side projects to production applications. Our community is our competitive advantage—they validate us, amplify us, and help us build the best product in the market. The Role As Community Program Lead, you will build and scale Lovable’s global community programs as a measurable driver of growth, activation, and retention. You will define the operating model, establish clear measurement frameworks, and build programs that convert community participation into long-term customer value. You’ll report directly to the Head of Community and work cross-functionally with Growth, Product, Sales, and Brand to ensure community initiatives are tightly aligned with company-level growth targets and measurable business outcomes. Community at Lovable is a growth and brand lever. Success in this role will be measured by: Community → Product Activation Rate: % of new users activated through community touchpoints Retention Lift: 30/60/90-day retention of community-engaged users vs. non-engaged users Community → User Conversion: Conversion rate from non-Lovable community members to active Lovable users Revenue Influence: Expansion or pipeline impact influenced by community programs Program Health: Ambassador retention, participant activation rates, and repeat engagement within structured programs What You'll Do Define and execute Lovable’s global community program strategy aligned with revenue, retention, and growth targets (both online & offline) Expand Lovable into new geographies and segments through program-led initiatives Build and scale structured programs Manage program and event budgets, sponsorships, and in-kind support (credits, swag, resources) Develop scalable content systems that highlight builder stories, product use cases, and community wins Enable community-generated content (tutorials, templates, workshops, courses) Represent Lovable externally, engaging in communities, and building strong relationships with influencers and ecosystem partners Who You Are Must-Haves 5–7+ years of experience in community, growth, marketing, or ecosystem roles within tech Experience working with developer, AI, SaaS, or technical builder audiences Strong operational mindset, you think in systems, playbooks, and measurable impact Understand how to build and run communities, from online engagement to in-person events, and can translate that experience into repeatable, scalable programs Technical enough to understand and use Lovable deeply—you should be able to demo the product, troubleshoot issues, and speak the language of builders Familiarity with community platforms (Discord, Slack, forums) and community analytics tools Thrive in ambiguous, fast-moving environments and are comfortable being an early hire in a region with significant room to shape the approach From the community—ideally you've been an active participant or leader in developer, tech, or builder communities yourself Key Traits We're Looking For Builder mentality: You don't just manage, you roll up your sleeves and build alongside your team Strategic AND tactical: You can zoom out to set vision and zoom in to execute details flawlessly Startup resilience: You thrive in ambiguity, adapt quickly, and stay focused on impact over perfection Natural networker: You connect people, create energy, and build movements Why Join Lovable Lovable lets anyone and everyone build software with any language. From first-time founders to Fortune 100 teams, millions of people use Lovable to turn raw ideas into real products—fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. As Community Program Lead, you’ll have the opportunity to shape and scale the fastest-growing AI coding community in the world. Over 150K+ builders are already actively creating, sharing, and launching with Lovable. Your work will empower them to succeed, and turn their momentum into product insight, brand strength, and growth. You’ll join a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity, and low-ego collaboration. We’re looking for someone who cares deeply about builders, ships fast, and is excited to help millions more people bring their ideas to life. Our Values Role-Modeling: We lead by example and set the standard for excellence Build in Public: We share our journey transparently and learn in the open Speed & Iteration: We ship fast, learn quickly, and continuously improve Care Deeply: We're invested in our users, our product, and each other About your application Please submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join. We treat all candidates equally - if you’re interested, please apply through our careers portal.