Community & Content Lead - Gaming

Tobii is the global leader in eye tracking and a pioneer in attention computing. For more than 20 years, we have built technology that understands human attention and intent, enabling more natural and immersive interactions between people and technology. Within Tobii Gaming, we bring this innovation to some of the world’s most passionate gaming communities, enhancing experiences across flight simulation, space exploration, racing and other immersive gaming environments. We are now looking for a hands-on and community-driven Senior Product Marketing Manager to be responsible for rallying and activating the full Tobii Gaming ecosystem, including game studios, peripheral manufacturers, platform partners, and creators, to deliver impactful launches and sustained growth. The Opportunity As Senior Product Marketing Manager, you will play a key role in shaping the future of Tobii Gaming by leading go-to-market strategy and execution for our next-generation products. Working at the intersection of product, marketing and partnerships, you will bring together game studios, hardware partners, creators and platform partners to deliver impactful launches and drive sustained growth. By building strong partnerships and aligning teams around a common vision, you will help turn innovative products into successful market experiences. Your mission * Lead the go-to-market strategy and execution for future Tobii Gaming products, ensuring successful launches and sustained market impact * Build, activate and grow Tobii Gaming’s partner ecosystem across game studios, hardware manufacturers, platform partners, publishers and creators * Plan and execute industry events, partner activations, and co-marketing initiatives that drive awareness, community engagement, and business growth. * Develop and execute partner-driven marketing campaigns that drive awareness, engagement and commercial growth * Collaborate closely with product, sales, our marketing agency, ecommerce and the Community & Content Lead to align positioning, messaging and launch activities * Identify new partnership opportunities and turn them into impactful collaborations that strengthen Tobii Gaming’s presence in the gaming ecosystem * Use market insights, partner feedback and performance data to continuously improve go-to-market execution and business results We hope you have * Experience leading product marketing, go-to-market initiatives or partner marketing within gaming, technology or a related industry * Proven ability to drive complex launches and marketing initiatives involving multiple stakeholders and partners * Experience building and managing strategic partnerships that create value for both customers and the business * Strong commercial and strategic thinking, combined with a hands-on approach to execution * Ability to translate product capabilities into compelling positioning, messaging and customer value * Strong communication and collaboration skills, with native-level English * Experience launching hardware products, working with creators, or familiarity with simulation gaming communities is a strong plus, but not required Who are you? We believe you are a proactive and relationship-driven marketer who enjoys turning ideas into action. You combine strategic thinking with hands-on execution and thrive when collaborating across teams, partners and communities. You are commercially minded, curious and passionate about gaming. Most importantly, you enjoy building partnerships, bringing people together and creating impactful launches that drive real results. The recruitment process Applications are reviewed on an ongoing basis. Please submit your application as soon as possible. We look forward to hearing from you!

WE ARE FATSHARK We are a critically acclaimed Swedish video game studio with about 200 experienced and skilled developers. We are most well-known for the Warhammer: Vermintide franchise, but have also helped develop a number of AAA titles and we launched the highly anticipated game Warhammer 40,000: Darktide. We have grown quite a bit over the last few years, but we still embrace the same values that we started with. We want to build the best first person co-op games together, in an approachable, fun and passion-driven way. THE ROLE As Community Manager, you’ll act as the bridge between our games and the people who play them. You'll be on the frontlines of player-facing conversation, engaging fans on our social channels, chatting in forums and Discord, and working with other teams to make sure the player voice is heard. You’ll be part of our Marketing Team and report to the Community Lead. This role is all about keeping the players updated with news from Fatshark games, handling the feedback loop between the community and our development teams, and coming up with new ways to engage the playerbase in-between bigger beats when we don’t have a lot of things to talk about. As a person, you like the challenge of coming up with new ideas, you are not afraid to lead smaller-scale projects to increase engagement, and you thrive in a marketing team that is very close to our production pipeline. You are a clear communicator, have a proven track record in copywriting and you can maneuver working with big IP-holders. You are used to working in a fast-paced team and understand that sometimes plans need to be shifted when production chains move. WHAT YOU'LL DO * Act as a public face for our games in the community, and have a positive impact on player conversations in our owned channels * Help drive and develop the community strategy — communication planning, scheduling, creating activities * Work with the production team to solicit/curate community feedback * Manage community KPIs and drive positive effects on the community * Collaborate with marketing creative and production teams to deliver community assets such as screenshots, videos, etc. * Work closely with our Digital Marketing Manager to support social media plans and engagement * Build and maintain relationships with key community ambassadors * Build and maintain relationships with key community creators/influencers REQUIRED QUALIFICATIONS * 3+ years of professional experience in community management or similar experience * Good knowledge of community sentiment tools * A good understanding of social media and influencers/content creators * Strong organizational skills and time management skills * Excellent English communication skills, both written and verbal * Deep knowledge of the community and a passion for gaming * Experience with asset creation for social media posts * Experience with basic video editing BONUS QUALIFICATIONS * Good knowledge of the Warhammer franchise, especially Warhammer 40,000 * Previous work with IP-owners * Experience with live streaming * Previous work with content creators/influencers/streamers * Understanding of project management tools such as Confluence, Jira, etc. * Past experience with engaging a live game (Games as a Service) community WHAT WE OFFER * A playful, friendly and inclusive workplace * Opportunities for personal growth with varied projects, experienced co-workers and recurring hack weeks/days * Regulated flex time and paid overtime * Occupational pension * Health benefits and health check ups * Parties, social events and team-building activities * Dog-friendly office located in central Stockholm APPLICATION DETAILS We have a policy of working 4 days in the office per week, with 1 day optional to work from home. The onboarding is being done fully in the office. We look forward to reviewing applications and will be interviewing candidates continuously until the position has been filled. Location: Stockholm (on-site) Start: ASAP Form of Employment: Permanent, full-time