Product Marketing Manager

This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.  For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. About the role Adyen is looking for a Global Event Marketing Manager, Operations & Enablement who will be the driving force behind the efficiency, scalability, and measurement of Adyen’s global event portfolio. This role focuses on centralizing processes, technology and reporting to maximize the productivity of our 22 local event managers and 350+ events and accurately prove event marketing ROI.  What you’ll do * Design, document, and implement Standard Operating Procedures (SOPs) across the entire event lifecycle (planning, registration, contracting, post-event lead flow) to drive consistency and efficiency. * Own, manage, and optimize the centralized event technology stack, including our event management platform (Cvent) and prebooked meeting platform (Jifflenow). * Ensure seamless integration between event technology tools and core business systems, specifically managing data flow into Marketo (marketing automation) and Salesforce (CRM) to guarantee data accuracy and sales enablement. * Lead the adoption and best practices for on-site lead capture tools, such as Icapture, ensuring regional teams adhere to standardized data collection protocols. * Be the primary point of contact between the Event Marketing Community and the Demo Tool team. Support the community with onboarding into demos, facilitate knowledge sharing between the event team and manage internal processes/collaborate with Supply chain to streamline event hardware supplies.  * Manage key global operational vendor relationships (e.g., event tech providers) to ensure service quality and cost efficiency. * Maintain and automate our Global Event Measurement Framework and Dashboard to track essential KPIs, accurately calculate event ROI, and report on pipeline generation and campaign effectiveness to leadership. * Serve as the internal technical expert and trainer, leading enablement sessions for the 22 event marketing managers on new tools, processes, and reporting requirements. Who you are * 5+ years of experience in B2B Event Marketing. You have a proven track record of executing high-impact events and understand the end-to-end lifecycle of event management. * You have spent a significant portion of your career (at least 2-3 years) focused on Event Operations, Marketing Ops, or Enablement. You are ready to move away from individual execution to focus on global scalability and efficiency. * Deep, hands-on administrative expertise with major event management platforms. Experience with Cvent, Jifflenow, or iCapture is a plus. * A passion for documentation, process optimization, and creating scalable solutions for a large, decentralized team. * Highly organized, detail-oriented, and effective at training and collaborating with cross-functional stakeholders (RevOps Tooling, RevOps Analytics, Finance, Legal, Marketing). * Exceptional analytical skills with a data-first mindset, capable of defining KPIs, building clear ROI models, and generating strategic insights from complex global data sets. * Knowledge of Marketo and Salesforce is a plus. * Fluent spoken and written English. Our Diversity, Equity and Inclusion commitments  Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.  Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application! What’s next? Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility. This role is based out of our Amsterdam office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.  At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.  A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. We are seeking a versatile marketing leader to manage our marketing engagement across Europe. As our first local marketing person in the region, you will design and execute a comprehensive GTM strategy that accounts for the diverse cultural, economic, and linguistic landscape of Europe. You will be responsible for identifying high-growth clusters, navigating complex regulatory environments, and building a unified brand voice that resonates across multiple borders. Your work will span social, influencers, partner, and event marketing. You will be the fulcrum of all the region's outbound activity. Location: Netherlands (plus a few weeks at HQ for an extended orientation) YOU WILL: * Holistic Regional Strategy: Design a scalable marketing framework that can be adapted for Tier 1 European markets (high volume/established) and Tier 2/3 markets (high growth). * Localized Content Ecosystem: Oversee the "transcreation" and localization of all marketing assets. While English is our core working language, you will ensure our brand voice translates with native-level nuance across key European regions, leveraging your German or French skills where applicable. * Agile GTM Execution: Lead product launches across Europe, prioritizing markets based on data, barriers to entry, and localized product-market fit. * Cross-Border Community & Influencer Growth: Leverage regional social media and platform trends to build a loyal community through targeted influencer partnerships and localized channels (Instagram, TikTok, LinkedIn, etc.). * Policy & Comms Collaboration: Work closely with legal and policy teams to navigate the varied regulatory landscapes of Europe, ensuring absolute compliance with GDPR and local data privacy standards. * Event & Ecosystem Strategy: Develop locally relevant events and community initiatives across key priority European markets, while also participating in existing industry events that support relationship building, market understanding and ecosystem growth. * Strategic Market Partnerships: Build and develop trusted partnerships with brands, NGOs, across key European markets to strengthen local credibility, relevance and long-term growth, while deepening engagement with creators, industry stakeholders and broader market ecosystems. YOU HAVE: * 8+ years of marketing experience with a deep, pan-regional focus across Europe. * Independent Drive: Proven ability to operate autonomously within a strategic framework, driving clear outcomes with minimal day-to-day oversight. * Language Proficiency: Absolute professional fluency in English. The ability to understand, speak, or review content in German and/or French is a plus. * Broad Market Knowledge: Experience managing marketing efforts in highly fragmented environments—from varying audience demographics and cultural perceptions to distinct European economic climates. * 5+ years in Consumer Tech: Deep understanding of the European consumer journey, specifically privacy-first user behaviors, mobile trends, and local trust barriers. * Strategic Influence: Proven ability to advocate effectively for regional European needs (budget, product localized features, compliance requirements) to a global/US-based HQ. * Data-Driven test and learn mentality: Ability to drive growth and iterate quickly by being resourceful, analytical, and hands-on.   Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted). Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process. For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.