Account Director - Programmatic & Ad Tech

PAID MEDIA ACCOUNT DIRECTOR - MATERNITY COVER Hybrid working pattern London location WHO WE ARE Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth. Our broad range of data-driven solutions in digital marketing and data consulting are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe. We have over 2000 employees across 26 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client. REPORTS TO Group Account Director ROLE PURPOSE We’re looking for an energetic and ambitious Paid Media Account Director to work with us on some of the biggest names in Travel. You’ll be responsible for millions in ad spend and will be instrumental in creating media plans & developing innovative strategies to drive client growth. You will be joining a collaborative team with a great culture and will be working with trusted clients. Leading a renowned client, you will be supported by the Group Account Director and the rest of the team. This role will give you the opportunity to share your knowledge, develop the team and contribute greatly to the growth of the client.  Main responsibilities  Paid Media/ Cross-Channel Strategy * Work with the Group Account Director to build a strong and innovative Paid Media advertising offering across all Paid Channels managed for the client (including, but not limited, to Paid Search, Paid Social, Programmatic Display, Online Video, CTV, Native, etc) * Oversee Paid Media campaigns execution, optimisation and management * Lead with investment and strategy planning across the Paid Media activity * Lead with end-of-month finance reconciliation, invoices and POs * Design testing frameworks, making sure to follow best practices and test the latest features, technologies and partners to bring added value  * Provide Paid Media advertising consultancy and training for clients * Maximise the value of the Paid Media advertising we produce by advising clients on best practices across reporting, measurement and attribution * Lead with the development of Paid Media business reviews, cross-sells and pitch material * Be proactive in feeding back good results, data trends, case studies, discovered techniques and tools to the Group Account Director and colleagues * Lead with the development of processes, automation and best practices across the Paid Media department and the wider agency team Client & People management * Strengthen client relationship - Build trusted relationships with senior client stakeholders * Lead client strategy sessions. Present campaign performance and strategic recommendations * Challenge client thinking through insight-led recommendations. Act as the senior escalation point * Be able to demonstrate good communication skills and possess the ability to converse well with other team members and clients in a clear, understandable way * Demonstrate a strong work ethic, with a positive and flexible attitude, and the ability to work independently and as part of a team * Have the ability to lead and develop people through training and by setting an example * Supporting the development of other members of the team * Good time management and organisational skills Commertial * Grow Account Revenue  * Participate/lead in new media proposals and new client pitches Analytical Skills & Tools * Demonstrate advanced knowledge in Paid Media Platforms (Google Ads, Microsoft, SA360, DV360, Meta, Amazon, Criteo, YouTube, TikTok, etc) * Demonstrate advanced knowledge in Ad Serving: Campaign Manager (CM360) is a must * Good understanding of GA360 and other products of the GMP suite * Good understanding of Measurement Frameworks, MMM partners, Incrementality Testing, A/B Testing * Experience working with industry-leading Paid Media Partners  * Experience managing large budgets using budget trackers and applying automation via Supermetrics or equivalent * Use A/B testing and data-driven approaches to continuously improve campaign results * Have an analytical mind and possess problem-solving skills * Be a creative thinker and possess excellent attention to detail SKILLS REQUIRED * Have a minimum of 7-8 years’ experience in a Paid Media role * Understanding of the travel vertical preferred  * Demonstrate previous experience in implementing and managing medium to large Paid Media campaigns * Experience interpreting MMM outputs and how to apply learning to the Paid Media strategy * Experience managing junior members of the team and supporting their development * Advanced user knowledge of Excel * Excellent communication skills

WHO WE ARE: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.  At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.  Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.  ***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life: As a CRO Account Director, you’ll be responsible for working with clients within the CRO service offering. This role focuses on servicing and leading a book of business while driving organizational growth through strategic leadership, data analysis, client engagement, experimentation, and platform proficiency. Through indirect management, you will be supporting and coaching your pod’s account managers, developers and designers. The Account Director will lead teams of highly-talented marketers by working closely to optimize their efforts and provide guidance, enforcing pivots when necessary. This role works to drive performance through CRO tactics, while guiding and counseling clients on how these tactics can drive business outcomes.  Key Responsibilities: * Strategic Leadership: Guiding strategic decisions that significantly impact the growth trajectory of the organization. This involves not only identifying strategic opportunities but also evaluating risks and potential outcomes. You will be responsible for leading a team of skilled UI/UX designers and developers, and account managers, providing guidance, mentorship, and ensuring cohesive collaboration to realize strategic objectives. Additionally, you will play a pivotal role as the lead strategist, where you'll actively contribute to and lead growth initiatives. This includes formulating actionable plans, defining goals, and aligning the team to work cohesively towards achieving these objectives, all while keeping a keen eye on emerging market trends and industry advancements to stay ahead in the competitive landscape.  * Data Analysis & Insights: Utilize analytical tools  to derive actionable insights, present detailed analysis to clients, and identify key metrics for business growth.  * Client Relationship & Communication: Facilitate transparent and effective communication with clients to comprehend their needs and goals. Gather and analyze feedback from clients to enhance our strategies. Provide regular updates on their performance, offering insights and actionable recommendations to drive targeted improvements. Update clients with comprehensive metrics and performance insights to empower informed decision-making. * Client Portfolio: Manages a diverse set of clients equal to or greater than $55K in monthly recurring revenue or 8-9 clients in the pod. Experimentation & Optimization: Drive rapid experimentation to identify high-impact strategies, with a focus on optimizing e-commerce in alignment with targeted metrics.  * Power Circuit Delivery: ensure timely completion and adherence across the department * Service expansion ideation and ownership * Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our diagnostic system) compliance across managed ADs * Platform Proficiency & Cross-Channel Marketing: Demonstrate proficiency in ecommerce platforms such as Shopify and Wordpress and a holistic approach to various marketing channels.  * Team Coaching and Development: Leads by example and practices servant leadership; Delivers timely, specific feedback to account team members to up-level existing client services. Provides timely feedback to Group Directors and department leadership on performance management challenges.  * Responsible for other tasks and projects as assigned by CRO department leadership and Power Digital leadership, as needed * Employ AI technologies to enhance and optimize business processes. * Utilize and leverage Power Digital's Nova ecosystem as it relates to your department. * Team Support: Step in to lead as AD across other accounts outside of your book of business when deemed necessary Role opportunities this role offers the chance to: * Enhance Client Performance: Implement strategies to optimize clients' operations, leading to improved efficiency and measurable growth. * Strengthen Client Relationships: Foster trust and loyalty by understanding client needs, maintaining transparent communication, and consistently delivering exceptional service. * Lead Cross-Functional Teams: Coordinate and guide team members from various departments, ensuring collaborative efforts align with organizational objectives and achieve common goals. Role Requirements: * A/B Testing Effectiveness: Efficiently executing A/B tests to improve conversion rates. * Testing Velocity: Maintaining an active testing schedule with a certain number of A/B tests per month. * Collaboration within the Pod: Ensuring cross-departmental collaboration and communication to serve client needs. * Learning and Adaptation: Continuously adapting strategies based on data from test results. * Innovation in CRO Strategies: Implementing innovative strategies within the conversion rate optimization team. * Documentation and Reporting: Providing timely and accurate reporting of CRO results to clients and stakeholders. * Technology Utilization: Leveraging CRO tools and technologies effectively to enhance processes and outcomes. * Experience speaking to business-level metrics such as LTV:CAC, MER, etc. * Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment * Ability to quickly build rapport and develop relationships with executive-level points of contact * Desire to work in a role that functions as both a marketing consultant and a business consultant for clients * Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills * Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development. Key Performance Indicators (KPIs) * Revenue Impact: Increased revenue attributed to conversion rate optimization. Demonstrate the impact of CRO efforts on clients' ARPU generation within the first three sprints (months) or 90 days of engagement with the client by at least 20% lift * Manages a portfolio of approximately 9 client accounts totaling ~$55K in monthly recurring revenue, with an average client revenue allocation of ~$13,750K per team member, while maintaining strong client performance and ~89% bi-annual retention. * Client Retention: Retain clients by consistently delivering value through personalized CRO strategies and maintaining regular communication to ensure satisfaction. Focus on building strong relationships during the first two months, aiming for an 89% retention rate * Conversion Rate Improvement: Achieve a 10% increase in funnel conversion rates for the key metrics identified as priorities ("metrics on fire") on client websites in the first two -three months. Continuously optimize and improve overall conversion rates by focusing on main metrics that require attention and enhancement * Client Satisfaction: Ensure clients are satisfied with conversion rate optimization efforts and overall service by improving client feedback and satisfaction levels. The target is to achieve an average client satisfaction score of 4.5 out of 5 on feedback surveys within the first 3 and 6 months with the client. This will be accomplished by regularly communicating progress, proactively addressing client needs, and resolving any concerns that arise. * Client Escalation: Ensure client escalations are resolved and churn is avoided by maintaining 95% escalations closed with the client retained and active 60 days post resolution. Proactively and accurately logging 100% of escalations on a weekly basis in the CS Sentiment Sheet, partnering with the escalation lead assigned to define an action plan and providing at least two updates per week to clients and CS team until closure. * Service expansion new pipeline of $25k/quarter Most Important Things (MITs) * A/B Testing Effectiveness: Efficiently executing A/B tests to improve conversion rates. * Testing Velocity: Maintaining an active testing schedule with a certain number of A/B tests per month. * Collaboration within the POD: Ensuring cross-departmental collaboration, coaching, development and communication to serve client needs. * Learning and Adaptation: Continuously adapting strategies based on data from test results. * Innovation in CRO Strategies: Implementing innovative strategies within the conversion rate optimization team. * Documentation and Reporting: Providing timely and accurate reporting of CRO results to clients and stakeholders. * Technology Utilization: Leveraging CRO tools and technologies effectively to enhance processes and outcomes. * Client Retention: Maintain monthly recurring revenue retention & prevent churn risks.    Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ [https://powerdigitalmarketing.com/company/careers/]. [https://powerdigitalmarketing.com/company/careers/] If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com [recruiting@powerdigital.com] before taking any further action in relation to the correspondence.