Paid Media Account Director (Maternity cover)

About Ogilvy   Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.   About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. Social Account Director     Department: Social Location: London Contact type: 12-Month Fixed Term Contract (Maternity Cover) Full Time/Part time: Full Time Reporting into: Client Partner About Ogilvy: Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. The agency specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Lloyds Banking Group, Madri, Unilever and Mondelēz International.  Ogilvy’s influencer marketing practice is the largest globally; we are proud to be the most awarded influencer agency for six years running and the recipient of the Cannes Grand Prix for Social & Creator for two consecutive years.   Ogilvy UK also hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – which is now in its 12th year. James Murphy is the CEO of Ogilvy Group UK, which includes Ogilvy UK and New Commercial Arts (NCA), a boutique creative agency he co-founded in 2020, recently acquired by WPP.      About this role: Social and content has never been more important for clients. Showing up authentically, with intention, across social platforms helps brands connect with their audiences. It helps them to sell and serve better. This role provides the opportunity to work on a really exciting client that have a portfolio of soft drinks brands. You will have the opportunity to manage key campaigns across the year that will involve working with our strategy, creative and production team to deliver best in class campaigns and content. This role is perfect for someone that has a wide knowledge of social – they will have experience managing content and campaigns that build brand advocacy as well having an understanding of how to create hard working assets that drive to purchase. The ideal candidate will know how to effectively lead an account, steering processes and ways of working internally, with agency partners and with our clients. The ideal candidate will have their finger on the pulse across all things social – from what’s trending that could be a good opportunity for a brand to leverage, through to a thorough understanding of how data, strategy, community management feed into the success of a brands social media presence. Whilst the candidate will have a passion for delivering best in class social campaigns, they will also be required to lead in other areas of the marketing mix, and the idea candidate will have some integrated experience.   A bit about you: We are flexible on whether you have come from an agency of client background, but we think the following are really important for this role: * Organised and autonomous; you’ll be responsible for motivating the team to do great work, whilst anticipating any areas that may hinder the success of the campaign * Whilst you will work with a Account Manager to support with budgets and timings, you will also be well averse in taking this on and have an excellent understanding of processes and what it takes to deliver social campaigns on budget and on time * Financially savvy; you’ll need to work with the rest of the agency team to deliver proposals that are within the client’s budgets and ensure successful delivery * You will be an excellent communicator; providing clear succinct guidance to the internal teams as well as being able to present the work to clients * You’ll be someone that loves to get stuck into a task, and collaborate with the client and agency teams, and make stuff happen! * Experience within the retail sector is not essential but would be helpful     More about your role at Ogilvy: As a Social Account Director you lead large, more complex projects, armed with your experience and proven ability to think and do. You are able to problem solve and create highly effective and fruitful working relationships with clients and colleagues, collaborating with other Capabilities and Crafts instinctively.  You may also have a solid understanding of strategy and always ensure that you and the team are working towards strategic objectives.  * Has a relationship with mid-level clients that  is one of trusted partner, based on proven track record of delivery. * Is able to confidently lead conversations and problem solve in the moment as required, and act as a point of escalation for junior clients. * Has strong skills in paid and organic social and has worked across a wide variety of clients and projects from small response driven workstreams to larger more complex social experiences across multi platforms and touch points * Understands how to work and lead project delivery in a Social first environment, as well as as part of an integrated team. * Is confident managing multi-level stakeholders in complex matrix organisations as well managing resources and teams, across all levels, with diverse skills and personalities. * Understands the strategic, and business context the client is operating in and uses this knowledge to develop solutions and approach tasks in a way that is effective for the client                               * Collaborates confidently with other capabilities and crafts in service of finding the best Social creative solution to the clients business problem.  Is seen as a champion for the craft with all those they come in to contact with.  * Demonstrates their ability for creative problem solving in how they approach every task – whether that’s identifying a way to improve the internal process, ideating for an innovative social solution, or co-creating an inspiring way to sell in the work. Able to consider different angles on a brief – a non linear thinker. * Takes responsibility for larger projects. And acts accountable for both the work, and the process. * Understands that they are accountable for the actions of the account team reporting into them on projects; guiding them and intervening and managing up as required.  * Will manage client expectations when having to charge more for additional work in a manner which does not expose the agency to financial risk * Is well informed about the commercials of all projects they are responsible for, managing those below them to meet agreed targets  * Able to maintain strong partnership with internal stakeholders across all crafts in and support cross functional agendas for the benefit of the company and the client. * Has strong relationship with their days to day clients and wider client stakeholders, and uses these relationships to help protect the work, strengthen the relationships and activate new opportunities. * Acts as an escalation point for the team in resolving issues. Supports the team in confidently navigating through problems How we help you Thrive: * 25 days annual leave + 1 Volunteer Day * Bupa Healthcare * Enhanced Maternity, Adoption and Shared Parental Leave * Flexible Working Model with core working hours: 10am – 4pm * A 1.5:1 Matching Pension Structure * Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests. * Season Ticket Loan and Cycle to Work Scheme * Life Assurance At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.  We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.  Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity. Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.

MEET DEEPL DeepL is a global AI product and research company focused on building secure, intelligent solutions to complex business problems. Over 200,000 business customers and millions of individuals across 228 global markets today trust DeepL's Language AI platform for human-like translation, improved writing and real-time voice translation. Founded in 2017 by CEO Jaroslaw “Jarek” Kutylowski, DeepL now has around 1,000 passionate employees and is supported by world-renowned investors including Benchmark, IVP, and Index Ventures. Our goal is to become the global leader in trusted, intelligent AI technology, building products that drive better communication, foster connections, and create a meaningful impact. To achieve this, we need talented people like you to join our journey. If you’re ready to shape the future of AI and grow your career in a fast-moving, purpose-driven environment, DeepL is your next destination. WHAT SETS US APART What sets us apart is our blend of cutting-edge AI technology, meaningful work, and a culture where people truly thrive. We’re a team of innovators, researchers, and creators driven by a shared purpose to unlock human potential by making work simpler, smarter, and more connected. When we share what it’s like to work at DeepL, the reactions are overwhelmingly positive. This might be because of our technology that helps millions of people and businesses communicate and work better every day, or because of the trust, curiosity, and care that shape our culture. What we know for sure is this: being part of DeepL means joining a team dedicated to innovation, growth, and well-being. Discover more about life at DeepL onLinkedIn,Instagram, and our Blog. ABOUT THE ROLE DeepL is at an inflection point in its growth, and this is an opportunity to directly shape how the world's most accurate AI translation company turns its highest-value accounts into customers and expands them further through account-based marketing. This is a 12-month fixed-term contract covering maternity leave, based in London (hybrid / 2-days per week). As Senior ABM Digital Marketing Manager, you will execute and optimise account-based marketing campaigns across DeepL's core paid channel mix, driving measurable account engagement and pipeline outcomes across our target accounts. This is a hands-on, individual-contributor role reporting to the Director of Performance Marketing and Campaigns. You will sit at the intersection of Field, SDR and Marketing, turning target account lists into personalised, multi-channel paid campaigns, while also enabling regional marketers to adapt and run ABM plays that fit their own markets. You'll be equally comfortable optimising a programmatic display campaign as you are coaching a regional colleague on how to localise an account-based play for their patch. WHAT YOU'LL OWN CAMPAIGN EXECUTION & OPTIMISATION * Build, launch and continuously optimise account-based campaigns across programmatic/display (including the ones managed by media partners), paid social and other relevant paid channels, ensuring creative, targeting and budget are tuned to the accounts and buying groups you're engaging. * Apply an experimentation mindset across ABM channels: A/B test creative, targeting and channel mix to improve account engagement and conversion at every funnel stage. * Push beyond template ad units and generic messaging, developing creative concepts and campaign formats for target accounts, and tying every creative decision back to account engagement, pipeline or revenue impact. FIELD, SDR & MARKETING ALIGNMENT * Act as one of the primary marketing points of contact for Field and SDR teams on target accounts, aligning on buying-committee personas and success metrics so that ABM is a shared motion, not a marketing-only initiative. * Manage agency and media partner relationships, providing clear briefs, holding partners accountable to KPIs, and ensuring budget efficiency. * Partner with Field, SDRs, Field and regional marketing teams to ensure ABM programmes are integrated, timely and grounded in a consistent narrative across all products and regions. ENABLEMENT & SCALABILITY * Build the frameworks, playbooks and channel guidance that let regional marketers tailor and execute account-based approaches for their own markets, making ABM repeatable rather than something only you can run. * Lead the evaluation, selection, and onboarding of ABM technologies and platforms to build a scalable marketing technology stack. Define platform requirements, conduct vendor assessments, oversee implementation and integrations, establish best practices and governance, and drive user adoption to support personalized, account-centric marketing at scale. * Partner with relevant teams to localise existing assets and commission new creative where gaps exist, ensuring every asset can be traced back to an account outcome. MARTECH & REPORTING * Act as the internal owner for ABM and their integration with CRM and marketing automation, ensuring , in collaboration with Marketing operations, clean data flow, accurate targeting lists and reliable reporting. * Define and report on ABM-specific metrics, including account engagement, pipeline influenced/sourced by ABM, account penetration, deal velocity and win rates, communicating these clearly to Field and Marketing leadership. WHAT YOU'LL BRING * 5–7+ years in B2B marketing, with hands-on experience running and optimising account-based marketing campaigns, ideally in enterprise or B2B SaaS. * Strong hands-on experience with paid/programmatic channels, including campaign setup, targeting, budget optimisation and performance reporting. * A track record of working closely with Field and SDR teams, with the credibility and communication skills to be seen as a true partner rather than "marketing on the side." * Experience building playbooks or frameworks that other marketers (regional or otherwise) can pick up and run with, scaling your impact through others as well as your own campaigns. * Comfort defining KPIs, working in CRM and reporting tools, and using data to justify creative, targeting and budget decisions at the account level. * Ability to push for stronger creative and campaign concepts while always tying that creativity back to account engagement, pipeline or revenue. * Strong project management skills, with the ability to run multiple concurrent account campaigns independently and prioritise effectively without heavy oversight. * Excellent communication skills, able to align stakeholders across Field, Marketing, regional teams and leadership, and to represent campaign performance in reporting. * A builder's mindset, comfortable operating without a large team beneath you — this is a role for someone who wants to own outcomes directly, not just direct others. WE ARE AN EQUAL OPPORTUNITY EMPLOYER You are welcome at DeepL for who you are - we appreciate authenticity here. Our product is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all succeed, contribute, and think forward! So bring us your personal experience, your perspectives, and your background. It’s in our diversity that we will find the power to break down language barriers in the world.