Marketing Director

London Full time In office 4 days/week  Why This Role * You’ll lead marketing across the entire business, with several products, multiple priority verticals and two distinct go-to-market motions * There’s a strong product, a loyal customer base and real momentum behind the business: you’re building the engine, not starting from scratch * This is a build, and you get to lead it. Who we are Modulr is the payments automation platform that streamlines money movement with accuracy, control and reliability – built to scale. We process more than 200m transactions and over £180bn in payment value on an annualised basis, and we’re trusted by over 6,000 businesses from fast-growing SMEs to global enterprises. We automate how money moves into and out of a business (payroll, supplier payments, spend management and payment collection) through a single platform, connected to the accounting and payroll systems finance teams already use, and underpinned by principal memberships of Visa and Mastercard and direct access to central bank infrastructure. As a regulated payments provider with over a decade of experience, we’re the platform finance teams trust to run mission-critical operations. Modulr is backed by PayPal, FIS, General Atlantic, Blenheim Chalcot, Frog Capital and Highland Europe, with over 400 employees across London, Edinburgh, Amsterdam and Mumbai. Find out more about us on our website. The role You’ll report to the Chief Product Officer and lead marketing across the business. There’s a capable team in place and plenty of good work already happening. Your opportunity is to bring it all together: a single strategy, shared goals, and an operating rhythm that turns the team’s energy into a predictable, measurable demand engine. You’ll define what success looks like across the funnel and build the connective tissue, from clear OKRs to campaign attribution, that lets the team see and grow its impact. This is a builder’s role, and that’s the best part of it. You’ll be hands-on with the strategy, the campaigns and the numbers, and you’ll bring the AI workflows that help a focused team do the work of a much larger one. The business is wonderfully varied, with several products, multiple priority verticals and two distinct go-to-market motions, and the most effective leaders here build strong relationships well beyond their own team. If you enjoy shaping things and bringing people with you, you’ll thrive. What you’ll do Set the strategy and bring the team with you - You’ll define the marketing strategy and the OKRs, goals and operating cadence that give the whole team a shared plan and a clear definition of great. Own the demand engine - You’ll take paid acquisition to the next level, building rigorous testing and experimentation system across paid search and social so every pound works harder. You’ll also make content a flagship strength: from high-value thought leadership to SEO and GEO, content is how Modulr earns attention, builds trust and pulls inbound demand into the funnel. Drive commercial rigour - Working closely with RevOps to build the data and systems foundation that lets marketing operate as a confident, commercially minded function, connecting marketing, sales and the broader stack. Sharpen how Modulr shows up in market - You’ll make product marketing a real strategic differentiator. In a crowded payments market, the sharper we are on who we serve, the harder every campaign and sales conversation works. From ICP and positioning to messaging and product launches, you'll define how Modulr shows up in market. Build out the growth motions - You’ll launch and grow ABM into large enterprise across our priority verticals, build the partner-led motion that drives SME acquisition, and help shape the emerging product-led growth (PLG) motion that lets SMEs adopt Modulr for themselves. Several routes to market, one ambitious team. Grow events into a pipeline channel - You’ll grow events into a deliberate, high-impact pipeline channel that builds on the strong presence we already have. Lead and develop the team - You’ll develop the people on the team, help them do the best work of their careers, and hire selectively to add the skills that take us further. Make AI the team’s superpower - You’ll build workflows and agents yourself and coach the team to build their own, weaving AI through how marketing works day to day. Done well, this is how a focused team compresses campaign cycles, personalises at scale and grows its impact without adding headcount for every new ask. Who you are * A track record of building and scaling B2B marketing functions by bringing strategy, people and process together to build a team that produces consistent pipeline. * Confidence owning the number across pipeline, CAC, payback and attribution, with the analytical sharpness and commercial acumen to translate data into clear prioritisation and confident decision-making. * An entrepreneurial mindset and a track record of driving cross-functional change. You take initiative, focus on solutions rather than process, and you’re just as happy rolling up your sleeves alongside the team as you are setting direction. * Experience across both product-led and sales-led growth motions, in businesses with several products and more than one priority vertical, paired with outstanding communication and stakeholder management across teams you don’t directly own. * A bias to outcomes and the judgement to focus the team on the things that will make the biggest difference. * Real fluency with AI, not just everyday use. You’ve built and shipped your own agents, automations and workflows, and you can sit down and prototype something yourself. We’d love you to walk us through your work during the interview process.   What We Offer You * Share Options – We offer a Company Share Option Plan (CSOP), giving you the opportunity to benefit from any increase in share value in the event of a sale, merger, or flotation. * Bonus – Our annual discretionary bonus, paid in May for the previous year, is based on both company and individual performance. * Flexible benefits - £1000 to spend on benefits to suit you, including private medical insurance, gym membership, dental etc. * Wellbeing app – confidential, on-demand access to therapy, coaching, counselling, management training or mindfulness sessions with accredited professionals, with company-funded hours and top-up options available. * Holidays - 33 days annual leave (including bank holidays) plus your birthday off. In the UK, Christmas Day, Boxing Day, and New Year’s Day are fixed holidays. You can choose the remaining days to suit your personal schedule. * Learning opportunities - Our two-day onboarding program, ModStart, helps equip you for success. Learning doesn’t stop there; we’ll continue to support your development through various channels. * Company-Wide Events - Participate in collaborative and engaging events with colleagues across the business. * Bike to work / E-bike scheme ModInclusion At Modulr, we’re committed to building a diverse, equitable and inclusive culture where everyone feels they belong and can bring their whole self to work. We welcome applications from candidates of all backgrounds as we believe it’s the right thing for our people, our business, and the community we operate in. By submitting your CV, you consent to us using your personal data to assess your application, contact you, or share your CV with relevant hiring managers. You can request removal of your data at any time by emailing peopleops@modulrfinance.com - though this will withdraw you from consideration for the role.

Your mission Integrated Brand & Product Campaigns * Lead the creation and execution of impactful brand and product campaigns from concept to launch, overseeing the full lifecycle including creative development, production, social media, PR, retail marketing, partnerships, and event execution. * Demonstrate the ability to build campaigns from zero to one, shaping compelling product and brand stories that resonate with consumers. Marketing Strategy & Excellence * Leverage global best practices and local market insights to continuously elevate marketing excellence. * Balance a cohesive global brand identity with locally relevant campaigns that resonate with diverse consumer segments and cultural contexts. * Ensure strong, consistent brand storytelling across all consumer touchpoints. Business & Data-Driven Leadership * Deeply understand the business and apply data, insights, and performance metrics to inform marketing decisions. * Deploy diverse marketing strategies and channels to drive brand awareness, demand generation, and long-term brand equity. * Balance short-term commercial impact with long-term brand building. Leadership & Cross-Functional Collaboration * Lead, inspire, and develop a large, high-performing marketing team, fostering a culture of collaboration, accountability, and growth. * Manage marketing budgets and ensure effective allocation to maximize brand and business impact. * Act as a bridge between global and local teams, advocating for local market needs while ensuring strong execution of global strategies. * Partner closely with commercial, retail, product, and global marketing teams to deliver integrated business outcomes. * Communicate and collaborate effectively with global senior leadership, providing strategic insights and market perspectives. Your Story * Over 20 years of experience in marketing and communications. Proven track record in sportswear, footwear, apparel, or FMCG industries. * Strong strategic thinking combined with hands-on execution capability. * Demonstrated success leading large-scale brand and product campaigns across multiple channels. * Experience managing sizable teams (over 30) in a fast-paced environment. * Deep understanding of modern marketing ecosystems, including digital, social media, PR, retail marketing, and experiential marketing. * Highly data-driven and commercially minded, with a strong understanding of how marketing drives business growth. * Exceptional leadership, communication, and stakeholder management skills, including experience working with global senior executives. * Ability to operate effectively in a global organization with strong cross-market collaboration. What We Offer On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.