Principal Product Manager - AI Creation & Growth (Remote Eligible)

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. We are seeking a Senior Field Marketing Manager to lead enterprise-focused strategy and demand orchestration for our EMEA Sales organisation. In this role, you are a strategic partner to sales leadership and a key architect of Smartsheet’s field marketing engine. You are accountable for driving pipeline velocity, defining investment strategy, and establishing the operational rigor required to win in complex enterprise accounts. This is a role for a seasoned field marketing leader who thrives in evolving environments. You will look beyond individual tactics to build scalable marketing engagement plans that can be leveraged across the organization, ensuring Smartsheet maintains a world-class presence that resonates with sophisticated buying committees and drives measurable revenue impact. What You’ll Do * Drive Segment Pipeline & Engagement: Achieve account and segment pipeline and engagement goals through targeted marketing strategies and tactics tailored to the high-priority sales segment you support. * Own Segment Strategy: Align marketing investment directly to enterprise revenue targets, pipeline gaps, and regional sales priorities for your segment. * Deliver Regional Event Excellence: Align and collaborate with other marketing teams such as Customer marketing, Demand events, Growth marketing, Sales development and others  to create and deliver regional events and programs that meet regional pipeline, awareness, and customer cross-sell and upsell objectives. * Orchestrate Sales Alignment: Establish and lead regular bi-directional pipeline inspection cadences with Sales leadership to identify coverage gaps, track conversion, and course-correct investments in real-time. * Develop Scalable Playbooks: Create and pilot multi-dimensional program templates, such as executive roundtables, bespoke customer days, and summits, that can be scaled as "playbooks" for the broader global team. * Master Full-Funnel Accountability: Partner cross-functionally with Global Campaigns, Product Marketing, and SDRs to ensure the field has the messaging and enablement needed to accelerate deals at every stage. * Maintain Operational Rigor: Manage complex regional budgets with precision and maintain high standards of data integrity within Salesforce and Tableau, ensuring all activities are tied to measurable ROI. * Ignite a Culture of Inclusivity: Foster an environment that recognizes the diverse strengths individuals bring to the team to promote engagement and innovative marketing strategies. * Perform other duties as assigned. What Success Looks Like * Strategic Partnership: You are recognized as a key advisor to Sales leadership, influencing territory planning and resource allocation through data-backed marketing insights. * Pipeline Acceleration: You successfully drive measurable increases in pipeline velocity and deal size through targeted marketing interventions. * Operational Mastery: You maintain flawless operational rigor, with 100% accuracy in budget management and lead-flow tracking. * Playbook Innovation: You have successfully created at least one repeatable marketing "play" or process improvement adopted by the wider field marketing organization. You Have * 7–10+ years of B2B marketing experience, specifically in Field Marketing, Demand Generation, or Integrated Marketing with an enterprise focus. * Native or Bilingual Fluency in French: Exceptional written and verbal communication skills in French are mandatory to effectively engage with the local market and create culturally resonant campaigns. * Extensive Knowledge of the B2B SaaS French Market: A deep understanding of the unique market dynamics, buyer personas, and competitive environment within the French tech ecosystem. * Proven Track Record: Demonstrated success driving pipeline creation, acceleration, and revenue impact in high-growth environments. * Enterprise Expertise: Deep understanding of executive-level engagement and tailoring messaging for complex buying committees and large-scale deals. * Data-Driven Mindset: Significant experience using Salesforce and Tableau to analyze pipeline health and provide executive reporting. * Builder Mentality: Exceptional ability to navigate ambiguity, lead cross-functional teams, and build processes from the ground up. * B2B SaaS experience strongly preferred. * Legally eligible to work in the UK on an ongoing basis. Perks & Benefits: * Employer-paid Private Medical and Dental, additional cost for family members * Monthly contributions toward your pension * 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program * 20 weeks fully paid Maternity Leave * 12 weeks fully paid Paternity/Adoption Leave * Personal paid Volunteer Day to support our community * Opportunities for professional growth and development including access to Udemy online courses * Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account. * Teleworking options from any registered location in the UK (role specific)   Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together. Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.  If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.   #LI-Remote

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software. *Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab. About the Role We are looking for a Distinguished Engineer to pioneer and scale autonomous, agentic SDLC capabilities across GitLab. Distinguished Engineers are recognized experts across multiple technology domains and represent the most senior level of technical leadership within and across divisions at the company. In this role you will deeply immerse in GitLab's product and internal engineering workflows to identify classes of problems that can be wholly or largely addressed by AI agents, validate them through rigorous experimentation in production-adjacent environments, and codify patterns that can be productized for our millions of users. You will act as a bridge between Architecture, Product, Infrastructure, and Data and ML teams, ensuring that agentic capabilities deliver durable value internally first and then scale reliably and securely to our customers. Additionally, the level for this role will be determined through the interview process and may be scoped as either Distinguished Engineer or Fellow Engineer based on the depth and breadth of experience demonstrated. What You'll Do * Define and continuously refine a company-wide technical vision for autonomous, agentic SDLC that aligns with GitLab's product strategy and Engineering job architecture. * Identify and prioritize non-linear productivity opportunities across the SDLC, from planning and coding to review, security, compliance, and operations, targeting 10x step changes rather than incremental gains. * Translate ambiguous problem spaces into concrete, iterable roadmaps in partnership with Product, AI and ML, and Architecture teams. * Lead hands-on experiments and prototypes to validate where agentic workflows can fully own or materially reshape engineering tasks, including autonomous MR authoring, test creation and triage, security remediation, release readiness, and incident response. * Design and implement reference architectures for agentic SDLC inside GitLab, including orchestration patterns, safety guardrails, observability, and human-in-the-loop controls. * Define evaluation frameworks using offline benchmarks and online experiments to measure correctness, latency, safety, cost, and productivity impact of agentic workflows. * Select and own a small set of high-impact internal use cases as pathfinders and drive them from concept through adoption to measurable productivity gains. * Work directly with engineering teams to embed agentic workflows into day-to-day development, ensuring they are trusted, observable, and resilient. * Define and track core productivity metrics such as cycle time, MTTR, and MR throughput, and link agentic interventions to real business outcomes. * Capture and codify reusable patterns, libraries, and playbooks that other teams can adopt with minimal friction. * Work with Product Management and Engineering leadership to convert proven internal patterns into product capabilities that can be safely and reliably offered to customers. * Ensure designs respect multi-tenant, compliance, and data governance requirements across GitLab.com and self-managed customers. * Serve as a point of escalation for complex technical and architectural decisions related to agentic workflows, AI safety, and large-scale systems integration. * Mentor Principal and Staff Engineers working on AI and agentic efforts, raising the overall bar for technical execution, experimentation rigor, and cross-team collaboration. * Write clear, opinionated design documents, architecture narratives, and decision records that help teams make aligned, high-quality decisions independently. * Represent GitLab in the broader ecosystem at conferences, standards groups, and open source communities on topics such as AI-assisted development, autonomous agents, and productivity measurement. * Partner with Security and Compliance to define guardrails, review processes, and monitoring for agentic features, ensuring responsible use of AI and protection of customer data. * Work with Reliability and SRE teams to ensure that agentic services are observable, debuggable, and resilient, and that failure modes degrade gracefully. What You'll Bring * 10+ years of software engineering experience, including 4+ years in a Staff, Principal, or equivalent senior technical leadership role. * Deep expertise in AI and ML systems, including large language models, agentic frameworks, and autonomous workflow design at production scale. * Proven track record of leading hands-on technical experimentation, including defining evaluation frameworks, running benchmarks, and translating findings into scalable architecture decisions. * Strong background in scalable, multi-tenant distributed systems, including service decomposition, fault tolerance, observability, and operational resilience. * Experience designing and implementing human-in-the-loop controls, safety guardrails, and responsible AI practices for production systems. * Demonstrated ability to drive cross-functional alignment across Engineering, Product, Infrastructure, and Data and ML teams on complex, ambiguous technical challenges. * Experience mentoring senior engineers and influencing technical direction across multiple teams or divisions without direct authority. * Ability to work effectively in a fully remote, globally distributed organization with excellent written and asynchronous communication skills. * Familiarity with GitLab's DevSecOps platform, CI/CD primitives, and the software development lifecycle is a strong plus. The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary. United States Salary Range $260,000—$418,000 USD HOW GITLAB SUPPORTS FULL-TIME EMPLOYEES * Benefits to support your health, finances, and well-being * Flexible Paid Time Off  * Team Member Resource Groups * Equity Compensation & Employee Stock Purchase Plan * Growth and Development Fund * Parental Leave  Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application. ---------------------------------------------------------------------------------------------------------------------------------- Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.   Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us. GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.