Product Manager - Paper.io 2

Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale. The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures. Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work. The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too. We’re changing the world of payments, and we’re looking for an exceptional team to help us.    About the Role Shape the future of growth at Payhawk. This is a high-impact global role, working directly with the CMO to build, scale, and optimise demand generation for one of our platform products.  We need an experienced demand generation operator who’s ready to design global campaign strategies from scratch, driving experimentation, and collaborating cross-functionally to create aligned, insight-driven growth. If you’ve built a successful demand-generation machine in a single market and are ready to take your playbook global, this is your next step. Outcomes you will drive * Pipeline and MRR generation for the Product you are responsible for (New Business and Expansion) * MRR and Number of Won Named Accounts * Pipeline from Named Accounts * Driving a consistent flow of “Engaged” Named Accounts each month * Increasing Engaged-to-SAL conversion rates through highly relevant campaign motions * Generating pipeline from ABM at an industry-leading ROI per euro spent Responsibilities  * Demand-generation strategy: Define the strategy for generating demand for the Product across new business and expansion motions * GTM Pod Leadership: Alongside a Product Marketing Manager, you will be responsible for steering a cross-functional marketing team (a “GTM Pod”). You will make decisions regarding the demand-generation initiatives * GTM Pod Reporting: Contribute to Monthly Reports and leadership discussions. In particular, justifying spending decisions and marketing ROI * Ultimate budget owner: Decide how to allocate the budget across demand-generation and demand-capture channels and initiatives, to maximise cost-efficiency and marketing ROI * ABM strategy & architecture: Define our campaign structure, hypotheses, personas, and targeting aligned to the new Named Accounts structure in the Revenue Org * Account funnel design: Build and maintain the framework and rules for progression through ABM funnel stages * Growth-focused execution: Launch campaigns fast, test relentlessly, and refine based on real-world feedback * Content creation: Develop key campaign assets (ads, emails, landing pages), and partner with the Content Team for localization * Multi-touch and multi-channel orchestration: Activate campaigns across multiple channels including digital ads, outbound email, and gifting * AI-powered personalization: Use AI and martech tools to tailor messaging and campaigns to account segments * Performance analytics: Track and analyse campaign effectiveness, and identify opportunities for optimisation * Playbook development: Codify what works into repeatable models for global scale * BDR alignment: Collaborate closely with our BDR team to ensure ABM signals inform outreach and drive conversion * AE alignment: Collaborate closely with our AE team to ensure MQLs are worked promptly and expertly, and we win the pipeline we create Requirements * 5+ years Demand-Gen experience, ideally in B2B SaaS or fintech * Proven experience developing marketing strategies that support an Outbound motion * Proven track record of generating demand with Enterprise accounts * Experience creating global “one-to-many” Account-Based Marketing campaigns * Experience in building programmatic marketing campaigns * Experience working within a “growth” mindset, i.e. running high volumes of structured experiments to improve marketing effectiveness * Hands-on – You’re not just setting strategy—you’re writing copy, building landing pages, and testing new tools * Exceptional leadership, communication, and collaboration skills * Fluent in English * Willingness to work from our office 4 days per week Company Benefits * 30 days of paid time off + 12 work-from-anywhere days * Exchange policy to another Payhawk office (Amsterdam, Sofia, Berlin, London, Barcelona) * Health and fitness membership * Two company on-sites per year * Opportunity to use the Payhawk product, with a monthly commuting allowance of 150EUR Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in France. Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale. The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures. Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work. The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too. We’re changing the world of payments, and we’re looking for an exceptional team to help us.  Role Mission We’re looking for an ambitious, self-driven, and adaptable individual based in Paris, who wants to be a part of a huge success story. As a Business Development Representative (BDR) at Payhawk, you’ll generate new leads and business opportunities for the French market, playing a pivotal role in shaping our success. If you’re looking for professional growth, opportunities to hone your sales skills, and a chance to work on innovative projects, Payhawk is the place to take your career to the next level! As a BDR, you’ll be the first to introduce our platform to potential customers, building relationships and driving pipeline opportunities for our Account Executives. You’ll receive the tools and coaching needed to thrive in a dynamic environment, and your success will be recognised and rewarded through competitive financial incentives and clear career progression. What will your day look like? * Take ownership of your outbound prospecting campaigns, using a mix of outreach strategies—such as emails, calls, social selling, and events—to engage prospective clients. * Collaborate closely with a high-performing Account Executive team in the Paris office, executing targeted prospecting strategies to create high-value opportunities. * Leverage marketing-led demand generation campaigns, identifying and following up with prospects to build relationships and generate leads. * Build a strong sales pipeline for the French market, specifically targeting companies with over 200 employees that fit our Ideal Customer Profile. * Proactively identify new niches and create innovative campaign ideas to continuously improve outreach. * Analyse your outreach efforts and campaign results to draw insights and refine future strategies. * Manage a pipeline of potential clients, ensuring consistent coverage to exceed monthly targets and drive sustainable growth. What does it take to be a successful BDR at Payhawk? * A drive to exceed sales targets and progress quickly your career * Motivation to make a measurable impact * Resilience and a growth mindset * Feeling comfortable working in a fast-paced environment * Excited to work in an AI-first environment, actively using AI tools to move faster, cut repetitive work and have more impact * Strong communication and relationship-building skills * Fluency in English and French (min. C1) Why should you join us? * Clear development opportunities toward a Senior BDR role, followed by a transition into an Account Executive position * Structured onboarding, sales coaching, and powerful enablement tools to help you succeed * Competitive compensation package with uncapped commission * Global FinTech (Series B) with $236M in funding * First Bulgarian unicorn with 350 employees globally * 4 days in the office per week to collaborate, learn and win together as a team * 30 days of paid time off + 12 work-from-anywhere days * Health and fitness membership * Two company on-sites per year in Bulgaria * Opportunity to use the Payhawk product, with a monthly commuting allowance of 150EUR Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work.  Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.