Senior Product Marketing Manager, Partnerships

Asana Marketing is hiring a Senior Product Marketing Manager to own the GTM strategy for our new product, Command by Asana. This strategic, high-growth role is focused on rapidly scaling products from initial traction to mass adoption. You will operate at the intersection of product strategy and commercial execution, working with Product to launch new features, arming Sales with the tools to win deals, and collaborating with partners to generate market momentum. This opportunity is ideal for someone with experience selling to developers and engineering leaders, who has navigated both PLG and SLG motions, and is technical enough to communicate with depth and credibility. This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. WHAT YOU’LL ACHIEVE * Define and own the end-to-end go-to-market strategy, partnering closely with the Integrated Campaigns team to drive measurable business results. * Develop and maintain messaging and positioning that articulates how new applications serve enterprise needs and solve complex problems for technical personas. * Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates. * Equip Sales and Success teams to win by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories. * Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment. * Analyze performance data and customer feedback to refine positioning and proactively identify new growth opportunities. ABOUT YOU * Experience: 8+ years of experience in product marketing within the B2B tech space (SaaS experience preferred). * Technical Depth: You understand how software is built, feel comfortable engaging with developers and engineering leaders, and can translate technical capabilities into value-based stories. * Strategic Growth Mindset: Proven track record of scaling products from "1 to 10" and "10 to 100," with a deep understanding of both PLG and SLG motions. * Product Intuition: You are naturally inclined to explore new tools, identify what’s possible, and thrive on distilling complex technical concepts into simple, compelling narratives. * Collaborative Leader: Strong experience partnering with Product teams to align roadmaps with market needs and customer pain points. * AI & Tech Curiosity: Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. WHAT WE’LL OFFER Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $180,000 - $207,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: * Mental health, wellness & fitness benefits * Career coaching & support * Inclusive family building benefits * Long-term savings or retirement plans * In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. #LI-Hybrid ----------------------------------------------------------------------------------------------------------------------------------   About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.

ABOUT US Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X,  and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process. ABOUT THE ROLE As a Senior Label Relations Manager on the Twitch Music team, reporting to the Director of Music Relations & Licensing, you will be key to building, strengthening, and maintaining relationships between Twitch and our music partners (labels and other third-party strategic partners). The Twitch Music team bridges the gap between Twitch, the music industry, and our streamers.  In addition to furthering existing relationships, you will be pivotal in creating new relationships within the music and DJ communities, as well as developing new business partnerships and deal structures.  This role will be highly cross-functional, working with both internal and external business partners. Internally, this role will be working across Operations, Programming, Product, Engineering, Legal and Finance to support the overall Twitch Music strategy.  The role will require travel and may require evening attendance at industry events and shows. You can work in Los Angeles, CA or New York City, NY.  YOU WILL: * Develop and leverage relationships with external partners (labels, artists, managers, third parties)  to deepen engagement with the Twitch service, including by coordinating efforts across multiple external stakeholders. * Act as an ambassador and advocate for Twitch within the music industry. * Serve as the partner lead for:  * managing the day-to-day relationship with select music labels to further jointly developed goals related to growth on Twitch (e.g. notable musicians, key music moments, the Twitch DJ program);  * ensuring content availability in collaboration with music operations teams, as well as helping to drive continuous improvement in digital music operations; and developing, and negotiating, high impact partnership deals with essential music operations and third-party strategic partners to support existing and new music initiatives on Twitch.  * Track and analyze partnership performance across all responsibilities listed above, and develop plans to optimize future performance based on those results. * Gather feedback and needs from our music partners, and work to incorporate them into product and marketing roadmaps. * Maintain music cultural expertise by monitoring industry trends and identifying new opportunities across labels, artists and partnerships. YOU HAVE: * 6+ years of experience with label relations, account management, product/project management or sales/marketing, ideally at a record label/distributor, artist management agency, digital music service or social media company. * 3+ years with a digital music/media organization in a business development or commercial role. * Exceptional knowledge of the music industry and digital media landscape. * Excellent data analysis and quantitative skills, including business forecasting. * Strong organizational, time-management, and cross-departmental communication abilities; able to adapt due to last minute changes in plans. * Detail-oriented and a self-starter, with an ability to juggle multiple projects. * Demonstrated problem-solving skills and ability to influence cross-functional teams.. * Ability to interact with stakeholders across all levels of seniority. * Bachelor's degree, or equivalent, required. BONUS POINTS * Familiarity with Twitch community PERKS * Medical, Dental, Vision & Disability Insurance * 401(k) * Maternity & Parental Leave * Flexible PTO * Amazon Employee Discount Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.  Job ID: TW9196 The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. US, NY, New York - Annually $131,600—$185,000 USD The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. US, CA, Los Angeles - Annually $119,600—$161,900 USD Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.