AEO Specialist

We're looking for a Marketing Programs Manager who thrives in the details, keeps multiple workstreams moving simultaneously, and knows how to work across teams to get things done. This is a high-execution, high-ownership role, where you'll be working directly alongside cross-functional partners and making sure programs stay on track from kickoff through delivery. In this position, you’ll flex across Growth Marketing's most important programs, supporting initiatives that span PMM, SEO/AEO, paid media, analytics, and product. Your focus will be shaped by the team's priorities, which means you'll need to be genuinely curious about how all of these functions work and comfortable context-switching between them. This is a hybrid role working from our New York office 2-3 days per week. You will report to the the Marketing Strategy & Operations Manager. YOU’LL GET TO… * Own the day-to-day program coordination for key Marketing initiatives including tracking milestones, flagging blockers, and keeping stakeholders aligned and informed * Build and maintain project plans, workback schedules, and status trackers for programs spanning multiple teams * Run kickoffs, working sessions, and recurring syncs, own the agenda, capture decisions and actions, and follow through on outcomes * Surface risks and dependencies early and help drive resolution before they become blockers * Support the development and maintenance of cross-functional playbooks for recurring programs * Partner with PMM on go-to-market program coordination: product launches, campaign rollouts, and cross-channel alignment * Support SEO and AEO program management; coordinating between content, product, paid, and analytics teams to keep optimization initiatives on track * Help manage the intake and triage of incoming requests, applying clear criteria to route work correctly and protect team capacity * Contribute to cross-functional RACI maintenance and operating model documentation WHO WE’RE LOOKING FOR * 2-4+ years of experience in program management, marketing operations, project coordination, or a closely related role * Exceptional organizational skills, successfully tracking multiple workstreams simultaneously  * Strong communication skills, ability to write a clear brief, run a tight meeting, and follow up without being asked * Bias for action, seeing what needs to happen and making it happen * Comfortable working across functional teams and navigating ambiguity, you build trust quickly and adapt without losing momentum * Curious about how marketing PMM, SEO/AEO, paid media, and analytics work * Proficient with project management tools (Asana, Airtable, Notion, or similar) and Google Suite * Familiarity with AI tools like ChatGPT, Claude, or similar, ability to leverage AI to work smarter and move with speed * SaaS or consumer technology experience is a plus BENEFITS & PERKS * A choice between medical plans with an option for 100% covered premiums  * Fertility and adoption benefits * Access to supplemental insurance plans for additional coverage * Headspace mindfulness app subscription * Global Employee Assistance Program * Retirement benefits with employer match * Flexible paid time off * 12 weeks paid parental leave and family care leave * Pretax commuter benefit * Education reimbursement * Employee donation match to community organizations * 7 Global Employee Resource Groups (ERGs) * Dog-friendly workplace * Free lunch and snacks * Private rooftop * Hack week twice per year CASH COMPENSATION RANGE: $85,500 - $138,000 USD The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors. In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock. Sales positions generally offer a competitive On Target Earnings (OTE) incentive structure in addition to base salary. ABOUT SQUARESPACE Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,700 is headquartered in New York City, with offices in Dublin, Ireland, and Aveiro, Portugal. For more information about our company, visit https://www.squarespace.com/about/careers. OUR COMMITMENT  Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace. #LI-EC Thank you in advance for providing the following details about your work history from your resume! 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YOUR ROLE: BUILD THE GROWTH ENGINE FOR A BRAND PEOPLE TALK ABOUT PrimaryMD is a concierge primary care and longevity practice redefining what medicine feels like. Our members pay $18,000 a year for a real physician partner — unhurried visits, advanced diagnostics, and a care team that proactively builds their longevity plan. We operate in New York and San Francisco, we're founder-led and built on our own revenue — no investors to answer to — and our SoHo flagship opens this fall. Here's the interesting part: we've grown almost entirely by word of mouth — deliberately. We built the product, the physician team, and the member experience first, and let our members do the talking. That foundation is set. Now we're ready to build the engine. That's the job. You'll be our first marketing leader, reporting directly to the CEO, with a mandate to own the entire function: brand, paid, email, PR, partnerships, events.  Location: Hybrid, New York City — in office 3–4 days a week (Hudson Yards today; our SoHo flagship opens this fall), and out in the city for events and partnerships Reports to: Founder & CEO Team: Agency and freelance partners from day one; full-time hires as the engine scales Compensation: $135,000–$165,000 base, commensurate with experience HOW YOU'LL MAKE AN IMPACT Build the Member Growth Machine This is the mandate everything else serves. Twelve months in, marketing reliably delivers new members every month at an acquisition cost we understand — paid, email, partnerships, and referrals all converting and all measured. You'll launch and optimize Google and Meta campaigns, build the funnel analytics, kill what doesn't work fast, and scale what does. Own the Brand, End to End You're the guardian of PrimaryMD's brand identity. Working from our brand book and our voice — PACI: Personalized, Accessible, Caring, Inspiring — you'll make sure every touchpoint, from an Instagram post to the SoHo lobby to a member email, delivers the same message: empathy powered by precision, luxurious without being cold, credible without being clinical. Run Partnerships & PR Build the relationships that build the brand: collaborations with the wellness, fitness, hospitality, and lifestyle brands our members already love; in-person events worth dressing up for; press that positions our physicians as the voices of concierge longevity care. You'll select and manage PR agencies rather than waiting on them — you know what a good agency relationship produces and how to demand it. Own Email & Lifecycle Marketing From the first touch to the member renewal, you own the email strategy — prospect nurture, newsletter, member communications cadence — and the CRM discipline behind it. Lead the Agency Roster Our AEO/SEO agency reports to you from day one. You'll set their targets, hold them accountable, and add (or cut) agencies and freelancers across creative, paid, and PR as the numbers dictate. You spend every dollar like it's yours, because we run on our own revenue and it effectively is. Launch SoHo Our flagship opens this fall in one of the most visible retail neighborhoods in the world. It's your first big campaign moment — the events, the press, the partnerships, and the paid support that turn an opening into a statement. WHAT SUCCESS LOOKS LIKE By Day 90. You've diagnosed the funnel, locked the brand foundations, launched first paid campaigns on Google and Meta, and the email engine is shipping. The SoHo opening plan is yours and it's in motion. By Month 6. At least two channels are producing members at a cost we understand. The agency roster is performing or replaced. Our name is starting to come up in rooms we're not in. By Year 1. Marketing is a member growth machine — a predictable, measured engine sitting alongside word of mouth. The playbook is documented and ready to travel to the next market. WHAT WE'RE LOOKING FOR EXPERIENCE * Luxury services fluency is required. You've marketed high-ticket services — not products — to affluent, discerning customers, and you understand that trust is the product. Luxury hospitality and private members clubs, premium wellness and boutique fitness, concierge or executive health — that's the neighborhood we're hiring from. * Partnerships and PR are required. You've built brand partnerships that actually produced customers, and you've managed PR agencies well enough to know the difference between coverage and buzz. * Startup build experience is required. You've built a marketing function from scratch, or near-scratch, at an early-stage company — you know what it means to be the whole department before you get to lead one. * 5–8+ years in marketing, with breadth across the full stack: brand, performance, content, email, events. * Hands-on paid media strongly preferred. You've personally set up and optimized Google and Meta campaigns — written the copy, structured the audiences, read the dashboards — not just reviewed an agency's slides. THE PERSON * A full-stack operator. You can set the strategy in the morning and build the campaign in the afternoon. You don't mind getting your sleeves dirty — spinning up a test, shooting the content, fixing the landing page. * An owner, not a clock-puncher. We measure outcomes, not hours. Launches and events will have their intense weeks; you manage your own energy and you deliver. * A brand guardian with taste. You notice when a font is off, when a caption is off-voice, when an experience is 90% right — and you care about the last 10%. * A relationship builder. You genuinely like people, you follow up, and doors in NYC's wellness, hospitality, and media worlds open when you knock. * Bought into the mission. You believe healthcare should feel personal, proactive, and human — and you want to make a brand out of that belief. THIS PROBABLY ISN'T FOR YOU IF… * You've only marketed products, or only worked in big teams where "hands-on" meant writing the brief. * You need an established playbook — here, you write it. * You'd rather manage the work than do the work. For a while, you'll do plenty of both. WHY PRIMARYMD? First marketing leader, full mandate. The brand, the budget, the channels, the agencies — the entire function is yours to build, reporting directly to the founder & CEO. As the company scales into new markets, the function scales under you. A product that deserves it. Two founding physicians who write and speak at a world-class level, a five-star member experience, and membership demand built by word of mouth alone. You're not polishing a mediocre offering — you're amplifying an exceptional one. Small team, big standard. A senior, collaborative team that lives our PACI principles — Personalized, Accessible, Caring, Inspiring. ABOUT PRIMARYMD PrimaryMD is a tech-enabled concierge primary care practice emphasizing The Human Advantage — proactive, relationship-based care that's tech-enabled but always human-first. From advanced diagnostics to personalized care plans and continuous support, we empower members to optimize their healthspan. Join us in building a future where medicine is personal, preventive, and profoundly impactful.