CEO & Co-founder AI SaaS Insurance

HELP FIX CUSTOMER-CENTRICITY AT SCALE Every company wants to become more customer-centric. At TheyDo, we make that ambition real. Our AI-powered journey management platform helps the world’s largest enterprises align around what matters most: their customers. By bringing scattered data and teams together, we empower smarter decisions and better experiences. Since 2019, global leaders across industries — including Ford, Cisco, Johnson & Johnson, Siemens, Home Depot, and Lufthansa — have trusted us to scale journey management and deliver measurable impact. Backed by $50M from top-tier investors, including Blossom and 20VC, we are building a category-defining company. Our fully remote team of 100+ TheyDoers represents 30+ nationalities across 27 countries, united by a customer-led, people-first culture. Our mission is clear: Make journey management the most powerful business tool in the world. If you’re looking for a place where your work shapes the future of how companies operate, join us. Let’s build it together. ROLE TYPE: This is a 3 month full time contract to start ASAP with scope to extend. ROLE SUMMARY TheyDo created Journey Management and is now evolving into the Experience Context Platform, the operating layer that connects customer insight, AI agents, and business execution for the enterprise. Ford, Pfizer, Lufthansa, Siemens, and Lloyds are some of the customers who already run on journeys. This role exists to lay the groundwork for the community of practitioners who believe the same thing, and to start making sure the world knows TheyDo is where that conversation lives. You'll work across two connected areas: the social presence that builds TheyDo's reputation in the market, and the early shape of a community program that engages champions at our best customers. Both require strategic thinking, genuine relationship-building, and the ability to operate without a playbook. You'll collaborate closely with Marketing, Sales, CS, and leadership, and report to the VP of Marketing. By the end of this contract, we should have a clear, evidence-backed answer to: what does TheyDo's social strategy look like, and what's the right format for a champion community proven well enough to make a confident call on what comes next. COMMUNITY BUILDER The Experience Context Platform is a category in motion. The practitioners who adopt it earliest will shape how the rest of the market understands it and this role is how TheyDo builds, nurtures, and activates that group. That means two things: you'll own TheyDo's social strategy and execution deciding which channels matter, what the right voice looks like, and how to turn organic presence into a genuine funnel. You'll collaborate with our Co-Founder and CEO Jochem, and other thought leaders to amplify credible voices in the space, treating LinkedIn not as a publishing queue but as a distribution engine for ideas worth spreading. As the practitioner landscape evolves, LinkedIn today, Reddit or somewhere else tomorrow you'll move with it. Right now, our hypothesis is that the highest-value community format is small and intentional - virtual roundtables, curated online sessions, and occasionally in-person moments with the champions inside our customer base. Community also lives inside the product, and the right answer may be a combination of both. You'll make that assessment, place the bet, and build the program not inherit a brief. WHAT YOU'LL OWN Social Strategy & Thought Leadership You'll own TheyDo's social strategy end-to-end: channel selection, voice, content cadence, and how it all maps to pipeline. LinkedIn is the starting point, but you'll evaluate where the Journey Management and Experience Context Platform conversations actually lives and go there. You'll experiment with formats, short-form video, carousels, written posts, repurposed content and build a feedback loop that tells you what's actually earning attention versus what just looks like it is. You'll collaborate with internal experts and external thought leaders to co-create content that earns attention. You'll work closely with PMM, demand gen, content, CS, and Product to make sure social amplifies the work happening across the team, not just runs parallel to it. Success is a social presence that generates inbound interest from the right personas, not just follower growth. Thought Leader & Influencer Relationships You'll map the Journey Management and CX landscape who has voice, who's building it, who is genuinely aligned with where TheyDo is going and build real, ongoing relationships with those people. You'll create ways for them to engage with TheyDo that feel authentic because they are: co-created content, event appearances, social amplification. No one has owned this properly before. You'll build it from scratch. Champion Community Program You'll design and run TheyDo's community program for Tier 1 customer champions, building on the format hypothesis outlined above and validating, adjusting, or replacing it as you learn what this audience actually responds to. You'll own the strategy, the calendar, the relationships, and the feedback loops back to Product, CS, and Sales.   Newsletter You'll write and manage a newsletter that earns opens. Not a product update digest - a publication people in the Journey Management and Experience Context space actually want to read. You'll surface stories from customers, product, and the community, and hold a high bar for what's worth sending. WHAT WE'RE LOOKING FOR * You've owned social strategy at a B2B SaaS company, ideally targeting enterprise customers not just executed someone else's plan. You have a point of view on what makes B2B social actually work and you can defend it. * You've built community programs before, ideally in an enterprise SaaS context. You know the difference between a community that looks active and one that actually compounds. * You're a strong writer. A LinkedIn post, a newsletter, an event invitation, and a thought leadership brief all read differently - you know why, and you can write all four without losing the thread. * You think in strategy and execute in detail. You can set the vision for what TheyDo's social presence should be and then make it happen without waiting for someone to hand you a brief. * You're curious about Journey Management, CX, and enterprise AI. * You use AI as a genuine part of your workflow - for research, drafting, content repurposing, community insight - and you can be concrete about how it's changed how you work. * 5+ years in social media, community, or customer marketing in a B2B environment. Experience across more than one of these disciplines matters more than depth in just one. WHAT YOU WON'T DO * You won't execute a social calendar without owning the strategy behind it. If you don't know why a post exists, it shouldn't go out. * You won't run events for the sake of activity. The community program should compound - every interaction should deepen a relationship or surface an insight worth acting on. * You won't operate in a silo. The intelligence you gather - from social, from events, from influencer conversations - belongs to the whole GTM team. * You won't wait for the playbook. It doesn't exist yet. You'll write it. SUCCESS METRICS (90-DAY PROOF POINTS) * Champion pilot validated — a completed pilot with a small group of Tier 1 champions, with clear takeaways on format and what's worth scaling. * Social strategy proven — a documented strategy, early inbound signal, and a content engine that's demonstrably working. * Clear recommendation — by the end of the contract, a clear, evidence-based recommendation on what this function should look like going forward, and whether it should become a permanent role. WHAT WE OFFER OUR PERMANENT EMPLOYEES: 💰 Competitive compensation and pre-IPO equity - we like to give our team members ownership with our stock package. When TheyDo succeeds, we all succeed! 🌍 Fully remote working with flexible hours - we're staunch advocates for autonomy and flexibility. 🩺 Health Insurance benefit - at TheyDo our team’s health and wellbeing are a priority. We include tailored support for every employee, regardless of location. 🌴 Flexible holiday days – We love what we do and equally love taking a break. You'll have a minimum of 25 days of paid holiday per year (pro rata), in addition to public holidays and an extra three days during our annual company-wide winter shutdown in December. 🧠 Learning and Development budget we encourage everyone to take ownership and invest in their growth and development, providing financial support to benefit you in your role and career. 🧘‍♂️Wellbeing budget - nurture your mind and body. We’ll support you in looking after you, whether it's meditation, mindfulness, or a yoga/gym membership. 👪 Paid parental leave - we'll ensure financial support and time off for you to bond with the newest little members of your family (6 months for the primary carer, and 6 weeks for the secondary carer - fully paid). We provide paid childcare leave when you need to take time out to help your little one recover. 👨‍💻Home office or co-working support - choose your ideal workspace with our home office or co-working budget. Whether you prefer the comfort of your home office or the collaborative atmosphere of a co-working space, we've got you covered. 🗺️ Company events - we regularly connect in-person to strategise, reflect or simply have fun. Our most recent company retreats were held in Spain, Portugal and France. ⚒️ Latest tech & tools - MacBook Air or Pro, we want you to have the equipment that you’re most comfortable with. We use tools such as Gather, Slack, Notion, Loom, G:Suite and naturally TheyDo to work collaboratively and asynchronously. 🚀 Continuous growth of our benefits package as we continue to grow in size To any recruitment agencies, we appreciate you would like to support us but we do not accept any unsolicited CVs or introductions. About TheyDo Our core values are the driving force behind every decision we make. We ‘Journey together’ along a path of collaboration and synchronization. In everything we do, we ‘Own it’, never shying away from taking action or making decisions. Our ‘Cloaks off’ mentality ensures that transparency and integrity reign supreme. We ‘Simply to accelerate', cutting through complexity to focus on what truly matters and moving forward with clarity and speed Moreover, ‘Customer Fueled’ innovation is at the heart of our work, as we know that the success of our product is directly linked to how we involve our customers in the process. TheyDo is an equal opportunities employer. Our customers are diverse, and we believe our organisation should be, too. We nurture an inclusive culture where everyone feels equally important, no matter their background or status. We will never discriminate on the grounds of gender, civil status, family status, sexual orientation, religion, age, disability, education, or race. Our commitment to building a diverse and inclusive TheyDo includes making reasonable adjustments to the interview process. If you need any adjustments, please reach out to your Talent Partner. If you are a woman or part of an underrepresented group, we encourage you to apply. Even if you don’t check every box — your skills and perspective could be just what we need to succeed. We value diversity and know you bring something unique to the table! #LI-Remote

About Us Every business needs to know who they’re really working with whether it’s suppliers, investors, partners, or third parties. At Xapien, we’re reinventing how organisations do that, combining speed, scale and accuracy with cutting-edge AI. Since 2018, we’ve grown from a deep-tech startup to a global player in AI-driven due diligence and risk intelligence. 2024 was a landmark year as we closed a $10M Series A, earned recognition in the Chartis RiskTech100® and Everest Group’s Leading 50™, and expanded our products, markets and customer base. 2025 was even bigger: With new regulations, rising compliance pressure and growing reputation risks, organisations everywhere are demanding smarter, faster ways to work and they’re turning to us. Customers worldwide from global law firms and private banks to universities and nonprofits rely on Xapien to turn days of manual research into trusted insights, delivered in minutes. Our momentum so far Customers in a diverse range of industries, with particular growth in wealth management, financial services and supply chain onboarding. Demand accelerating beyond our UK headquarters, across multiple continents with new customers in the Middle East, Asia, and Oceania. Why this is an exciting time to join This isn’t just another job role; it’s an opportunity to shape the future of the due diligence industry with a market-leading product trusted by global organisations. Whether you’re in marketing, communications, sales, or finance, you’ll play a critical role in driving growth, building credibility, and defining how we connect our product to a rapidly evolving market. We’re scaling fast with more customers, more releases, and bigger regulatory and market challenges. Expectations are rising, due diligence now means real-time insight, delivered efficiently and with impact. You won’t just be executing campaigns, closing deals, or managing numbers, you’ll be influencing strategy, optimising processes, and helping position a brand that’s setting the new standard for trust and transparency. For people who love learning, innovating, and making an impact that matters now is the moment to be a part of Xapien. What will you do: Reporting to Shaun O'Mahony, Co-Founder and CPTO, you'll take ownership of the product roadmap, the team, and the day-to-day product decisions that currently sit with the CPTO. You'll bring the B2B enterprise SaaS playbook that turns promising technology into a scalable product business — customer advisory boards, structured roadmap communication, segmentation discipline, and the kind of evidence-based decision-making that lets the whole organisation move faster with confidence. What makes Xapien genuinely exciting for a senior product hire is the moment it's in. The hard technology problem is largely solved. What's needed now is the product and commercial discipline to focus that capability on the right customers, in the right segments and to build the organisation that can sustain and accelerate that focus as the company scales. For a product leader who wants to pair world-class technology with world-class product management, and have their fingerprints on how a category-defining company grows, the timing doesn't get much better than this. Key responsibilities: * Translate company strategy into a clear product roadmap with explicit bets, sequenced priorities, and defined ICPs for each target segment. * Establish and maintain a rigorous prioritisation framework that connects strategy and customer evidence to roadmap decisions — and has the courage to kill work that doesn't pass the test. In a company with big ambitions and limited resources, saying no is as important as saying yes. * Drive segmentation discipline: define where Xapien plays, how it wins, and ensure every initiative ladders up to that focus. * Partner with the CEO, CPTO, and Chief Strategy Officer to align product direction with commercial strategy and fundraising narrative. * Establish a customer advisory board to create a structured, ongoing feedback loop with key accounts — moving beyond ad-hoc conversations to systematic insight. * Define how the roadmap is communicated to commercial teams and customers: what's shared, what's not, how commitments are framed, and how expectation-setting works across sales cycles. * Own the product narrative for commercial conversations — ensuring sales teams can confidently articulate what's coming, what's possible, and what's out of scope. * Implement outcome-based metrics and feedback loops that measure whether the product is moving the needle for customers and the business, not just shipping features. * Represent the voice of the customer in leadership discussions, grounding strategic decisions in evidence rather than opinion. * Embed modern product discovery practices: continuous customer research, hypothesis-driven development, and rapid validation cycles. * Build planning and delivery processes together with engineering that give commercial and leadership teams confidence in commitments. * Own product quality standards — ensuring what ships actually solves the problem it was meant to solve, not just pass QA. * Bring the rigour of enterprise SaaS product management to a team with strong technical instincts but less structured product experience: release management, beta programmes, adoption tracking, and customer success integration. * Grow and develop the product team, hiring for customer empathy, analytical rigour, and collaborative mindset. * Create career pathways and coaching frameworks that develop strong product managers who can operate independently. * Shift the team culture from escalation-dependent to empowered — product managers who understand the "why" behind decisions and can make the right calls autonomously. * Foster shared ownership of outcomes across product, engineering, and commercial teams — breaking down silos that slow down a growing organisation. Here’s our promise to you: * We are going to work with you - to build a rewarding and fulfilling career with the opportunities, challenges and resources you need to do you your best work. * We succeed together- you will own a meaningful part of the business through our employee shares & equity programme. * Private health insurance to keep you in tip-top condition. * Life Insurance – let's hope nobody ever needs this! * Unlimited holidays – yes, it really is uncapped – take the time you need, when you need it. * Everyone is learning, developing and challenging themselves so we have a £1k professional development fund per year if you want to learn new skills, even new things outside of work. * Most importantly of all, we will work with you, to help you realise your fullest potential, always.