
Adyen · Madrid
This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the fina...
This is Adyen
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft -
making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.
For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure
they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and
solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.]
Commercial Partnerships Manager (Country Enablement)
You are the go-to market expert for driving local margin growth by leveraging our global partner ecosystem and connecting internal
teams.
We are looking for a born networker, driven and energetic who loves connecting with people and building strong relationships. Has
high energy, a stand-out individual, a go-getter with a can-do attitude who's not afraid to take charge and make things happen.
You will help drive our guiding principles; supporting your Country’s goals and ambitions through the value of partnerships,
orchestrating internal partnership resources to serve our business stakeholders and be the eyes and ears of the local markets,
supporting a selection of key local strategic partners.
What you'll do
ecosystem networks, key pillar enablers;
comes to partnerships, you will be our chosen nominee
success
strong ROI
advantage of the rewards
new and emerging verticals and the changing partnership landscape, underpinning Adyen’s Global Partnership Strategy;
Who you are
and/or GSI (Global System Integrators) partners (Tech industry experience is a plus).
mindset;
country goals and ambitions
Our Diversity, Equity and Inclusion commitments
Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping
us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to
join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at
Adyen.
Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications.
Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!
What’s next?
Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application
within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role.
Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.
This role is based out of our Madrid office. We are an office-first company and value in-person collaboration; we do not offer
remote-only roles.
YOUR MISSION Over the years, partnerships have been one of the most powerful and capital-efficient channels for our business. From a historical base of 192 interested leads generated through partner introductions and referrals — resulting in 19 past customers and 4 active customers, including a publicly traded company acquired through our Remote.com partnership — we know this motion works. As Partnerships Manager, You will own and scale this engine. This is a builder role: starting from a strong foundation of informal relationships and past wins, you will formalize and grow two distinct partnership pipelines — Commercial and Marketing — that together drive revenue, brand visibility, and long-term strategic positioning. Business Context & Partnership Model Our partnerships have historically operated across two value streams: Commercial Partnerships — Revenue & Lead Generation The commercial partnerships model is straightforward: we work with organisations whose clients or members are likely to need our services, and we structure introductions, referrals (paid and unpaid), and co-selling arrangements. Partners act as a trusted channel into qualified networks — shortening our sales cycle and increasing close rates because leads arrive with built-in credibility. The Remote.com partnership is a strong proof point: it brought us a publicly traded company as a customer. The next phase is about systematising what worked, identifying more partners in adjacent categories, and making the pipeline predictable. Target commercial partner categories include: * Business accelerators and startup programmes * Accounting and financial advisory firms that can refer their clients to us * Networks similar to YPO, StartX, YC * Venture capital and investor networks * Capital providers and debt financing firms * Due diligence and compliance consultancies * Companies specialising in remote talent and distributed workforce solutions * Providers of complementary services (HR tech, legal, payroll, etc.) Secondary Priority: Marketing Partnerships — Brand Credibility & Presence Marketing partnerships operate on a different logic: they increase our surface area in the market and make our brand, our people, and our clients visible to audiences we do not yet reach. These are not primarily revenue drivers in the short term — they are credibility and distribution plays that compound over time. Outcomes we are building toward include being featured as a brand across relevant media and communities, placing our people as recognised voices in our space, and amplifying client success stories to attract similar profiles. Target outcomes from marketing partnerships include: * Guest appearances on podcasts, panels, and webinars * Guest posts and bylines in industry publications * Interviews and editorial features * Backlinks from credible, high-authority websites * Being featured in industry events and conference programmes * Providing expert quotes to journalists and content creators * Securing referrals and testimonials from partners and clients * Indexing as a recognised brand across directories, lists, and ecosystem maps * Showcasing our activities, talent, and client outcomes in partner content Your Responsibilities Pipeline Development & Partner Management * Design and build two structured partnership pipelines: Commercial and Marketing, each with defined target profiles, outreach processes, and success metrics * Identify, research, and evaluate potential partners that align with our strategic vision and customer profile * Own the full partner lifecycle: from first contact and qualification through to activation, launch, and ongoing relationship management * Serve as the primary point of contact for all partners, representing our brand with consistency and credibility * Maintain a live pipeline view with clear stages, statuses, and expected outcomes Commercial Partnership Execution * Develop commercial partnership structures including referral agreements, co-selling arrangements, and revenue-sharing models (both paid and non-paid) * Build relationships with accelerators, VCs, accounting firms, capital providers, due diligence consultancies, and complementary service providers * Drive lead flow from partners: introductions, warm referrals, and joint outreach * Track partner-sourced revenue and contribution to overall pipeline with clear attribution Marketing Partnership Execution * Secure guest appearance slots on relevant podcasts, webinars, panels, and events * Place guest posts, bylines, and editorial features in key publications and media outlets * Build backlink and co-marketing relationships with high-authority websites in our space * Generate testimonials, referrals, and case study opportunities from client and partner networks * Ensure the company, our people, and our clients are represented and indexed across relevant ecosystem directories and featured lists Product Innovation & Market Intelligence * Stay informed about market trends, emerging technologies, and shifts in our competitive landscape to identify new partnership opportunities * Work closely with Product Management to surface partner needs, prioritise capabilities that increase partner and customer value, and help partners build deeper solutions on top of our platform * Act as a feedback loop between the market and internal teams — surfacing what partners are hearing from their clients and what opportunities we are not yet capturing YOUR PROFILE * Proven ability to build relationships and manage external stakeholders with professionalism and long-term thinking * Experience in partnerships, business development, or a client-facing growth role * Commercial mindset: comfortable discussing revenue, deal structures, and partner economics * Strong written and verbal communication skills — able to represent the company credibly to senior counterparts * Self-directed and organised: capable of managing multiple conversations and workstreams without close oversight * Familiarity with SaaS, HR tech, remote work, or B2B services is a strong plus * Existing network in relevant spaces (accelerators, VC, accounting, media) is a meaningful
An Introduction to Primer Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform. Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on. Watch our showcase > Read up on our $100m Series C Learn more about our culture > WHICH TEAM WILL YOU BE JOINING? The Partnerships team at Primer is at the heart of how we grow. With the launch of Primer for Partners, our no-code platform that enables partners to build and manage their Primer integration autonomously, we are accelerating how we scale across the ecosystem. We work with the payments industry's most important players, from payments partners to service partners, to deepen integrations, expand market reach, and unlock new revenue. As Primer scales across EMEA, partnerships are a core go-to-market lever: the right partner relationships accelerate merchant adoption, drive product-market fit in new markets, and feed directly into our commercial growth objectives. 🔍 WHAT WILL YOU BE DOING? * Own the regional partnerships strategy and execution end-to-end: define the roadmap, recruit the right partners, and manage the full lifecycle of those relationships across EMEA * Identify and sign the partners that accelerate product-market fit in the region, with a strong instinct for where integrations and commercial traction intersect * Drive commercial outcomes through partnerships, working hand-in-hand with Sales to generate new business revenue and build a repeatable channel motion * Act as the primary owner of partner relationships internally and externally, including at executive level, with deep accountability for outcomes * Drive partner experience from onboarding through to growth, working cross-functionally with Sales, Product, Engineering, Marketing and Operations to ensure partners are set up for success * Be present and active in the market: close to merchant communities, partner ecosystems, and regional dynamics 👀 WHAT WE’D LOVE TO SEE: * Proven track record in Partnerships, Business Development or Sales in payments, fintech, e-commerce or a related technology company * Strong understanding of the European payments ecosystem * Able to operate at all levels: from executive relationship management to hands-on tactical execution * Thrives in ambiguity and early-stage environments: you can help write the playbook while running plays at the same time * Commercially driven with high EQ and a product-oriented mindset * Natural collaborator with cross-functional teams, and someone who builds trust quickly with external partners and merchant community ✅ A TYPICAL INTERVIEW PROCESS * An initial intro call with a Talent Partner * An interview with the Hiring Manager * Challenge Stage - Contextualised to the role * A final, values-alignment interview WHAT'S THE CULTURE LIKE AT PRIMER? We're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering success for our merchants. We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including workations, our annual company retreat, and access to co-working spaces across most major cities. The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong onboarding, a collaborative environment, and a team that is genuinely invested in your success. It's never something you face alone. OUR BENEFITS 🌍 We are fully remote and globally distributed; and have been since day one 💰 Competitive share options 🌴 Uncapped holiday, with 25 days minimum to be taken 🗣️ Co-working space access across major cities 📅 Workations & Company Retreat 💻 The best equipment for your role 🏠 £500 towards your home office setup 🔎 Generous learning budget 🏥 Private Medical Insurance 📈 A broad set of additional perks and benefits (depending on location) DON’T MEET EVERY SINGLE REQUIREMENT? At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for this or other roles. Primer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage and civil partnership, or any other background or belief.
An Introduction to Primer Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform. Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on. Watch our showcase > Read up on our $100m Series C Learn more about our culture > WHICH TEAM WILL YOU BE JOINING? The Partnerships team at Primer is at the heart of how we grow. With the launch of Primer for Partners, our no-code platform that enables partners to build and manage their Primer integration autonomously, we are accelerating how we scale across the ecosystem. We work with the payments industry's most important players, from payments partners to service partners, to deepen integrations, expand market reach, and unlock new revenue. As Primer scales across North America, partnerships are a core go-to-market lever: the right partner relationships accelerate merchant adoption, drive product-market fit in new markets, and feed directly into our commercial growth objectives. 🔍 WHAT WILL YOU BE DOING? * Own the regional partnerships strategy and execution end-to-end: define the roadmap, recruit the right partners, and manage the full lifecycle of those relationships across NAMER * Identify and sign the partners that accelerate product-market fit in the region, with a strong instinct for where integrations and commercial traction intersect * Drive commercial outcomes through partnerships, working hand-in-hand with Sales to generate new business revenue and build a repeatable channel motion * Act as the primary owner of partner relationships internally and externally, including at executive level, with deep accountability for outcomes * Drive partner experience from onboarding through to growth, working cross-functionally with Sales, Product, Engineering, Marketing and Operations to ensure partners are set up for success * Be present and active in the market: close to merchant communities, partner ecosystems, and regional dynamics 👀 WHAT WE’D LOVE TO SEE: * Proven track record in Partnerships, Business Development or Sales in payments, fintech, e-commerce or a related technology company * Strong understanding of the European payments ecosystem * Able to operate at all levels: from executive relationship management to hands-on tactical execution * Thrives in ambiguity and early-stage environments: you can help write the playbook while running plays at the same time * Commercially driven with high EQ and a product-oriented mindset * Natural collaborator with cross-functional teams, and someone who builds trust quickly with external partners and merchant community ✅ A TYPICAL INTERVIEW PROCESS * An initial intro call with a Talent Partner * An interview with the Hiring Manager * Challenge Stage - Contextualised to the role * A final, values-alignment interview WHAT'S THE CULTURE LIKE AT PRIMER? We're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering success for our merchants. We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including workations, our annual company retreat, and access to co-working spaces across most major cities. The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong onboarding, a collaborative environment, and a team that is genuinely invested in your success. It's never something you face alone. OUR BENEFITS 🌍 We are fully remote and globally distributed; and have been since day one 💰 Competitive share options 🌴 Uncapped holiday, with 25 days minimum to be taken 🗣️ Co-working space access across major cities 📅 Workations & Company Retreat 💻 The best equipment for your role 🏠 £500 towards your home office setup 🔎 Generous learning budget 🏥 Private Medical Insurance 📈 A broad set of additional perks and benefits (depending on location) DON’T MEET EVERY SINGLE REQUIREMENT? At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for this or other roles. Primer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage and civil partnership, or any other background or belief.