CRM Lifecycle Executive

Hello. We’re Teya. Teya was founded on a simple belief: local businesses deserve better. They are the cafés, restaurants, salons, shops and entrepreneurs that bring character to our high streets, create jobs and keep communities moving. Yet for too long, financial services has made life harder for them - with clunky tools, poor support and complexity that gets in the way of running a business. Teya exists to change that. We’re building a financial platform for local businesses across Europe - one built around simple tools, thoughtful design and real human support. Our Members rely on us to help them run their business with confidence, and that responsibility shapes the way we work. We move fast. We care about quality. We stay close to the detail. And we believe great performance and genuine hospitality should go hand in hand. If you want to build meaningful products, solve real problems and make a genuine difference for local businesses, we’d love to hear from you YOUR MISSION You'll help us build and launch the lifecycle programmes that turn new Teya merchants into long-term members. This is a hands-on role for someone early in their career who wants to learn lifecycle marketing properly, in a team that takes the craft seriously and uses modern tools to do it well. You'll work alongside the rest of the Owned Growth team to deliver impactful campaigns across our 9 European markets. You'll get hands-on in Braze from day one, build your understanding of what works across the lifecycle, and help translate our strategy into fantastic outcomes for our members and hockey stick growth for Teya. YOUR TEAM You'll join Owned Growth, a newly formed team inside Teya's marketing function that covers CRM, lifecycle, website, and sales communications across 9 European markets. Led by the Head of Owned Growth, the team works closely with regional marketing teams, Product, Analytics, and Brand. We're a team that moves quickly and uses modern tools to do it. We're deep users of Braze, Snowflake, Amplitude, and Lokalise, and we've built internal AI-powered workflows (Claude skills, Cowork automations and Glean agents) that mean our relatively small team can ship at the pace of a much bigger one. You'll use these tools from day one, and we'll invest in you learning them properly. YOUR ROLE On a regular day, you'll: * Build campaigns and journeys in Braze, from one-off sends through to multi-step Canvases, getting hands-on with Liquid, segments, and QA from day one * Help bring lifecycle campaigns to life across email, in-app, push, SMS, WhatsApp and content cards, contributing to copy, design briefs, and channel choices * Localise campaigns at scale, working with Lokalise and our regional teams to deliver consistently great work across up to 9 markets * Support our test-and-learn programme by helping set up A/B tests, gathering results, and feeding learnings back into the next iteration * Use AI as a core part of your workflow, working with skills and automations that speed up the build, QA, content, analysis cycles and apply agents to our Braze canvases. * Get close to our merchants by listening in on customer calls, shadowing our CR and Inside Sales teams, and building real intuition for who we're talking to * Bring fresh thinking to the campaigns you work on, with ideas, copy, and small experiments that make them better YOUR STORY You probably have around 1-2 years of CRM, growth marketing, or lifecycle marketing experience. We'll also consider strong candidates from adjacent backgrounds (content, customer marketing, performance marketing, agency, or a recent grad with a great portfolio) who can show they've got the hunger to specialise. * You've been hands-on in Braze, HubSpot, Klaviyo, or a similar platform and can talk through campaigns you've played a role in building. * You're a strong writer. You can draft campaign copy that sounds like a real person wrote it, and you can spot the difference between copy that works and copy that's just words on a page * You're comfortable in data, even if you're not the one pulling it yourself. You read dashboards, you ask good questions about results, and you know what a healthy open or click rate looks like * You're genuinely capable and curious about AI tooling. You've used Claude, ChatGPT, or similar regularly in your work, and you're excited to push further into agentic workflows * You have ideas. You bring fresh thinking, ask "what about...", and aren't afraid to suggest a better way of doing something * You're organised and detail-oriented. You spot the typo, the broken link or the off-brand visual before they go out * You're hungry to grow. You want to learn lifecycle marketing properly, and you're excited to work alongside more experienced colleagues who'll mentor you * You care about how things look and feel. You have an eye for design and craft * You're happy working from our new headquarters in Central London at least 3 days a week WHAT MAKES THIS ROLE DIFFERENT * It's B2B to SMB. You're talking to small business owners about things that materially affect their business (yesterday's sales, their funding options, inventory and more), with value and utility over promotional noise. * It's 9 markets, with more expansion this year. UK, Iceland, Portugal, Spain, Italy, Czechia, Slovakia, Hungary, Croatia and more coming. * The stack is modern and powered by AI. Braze, Snowflake, Amplitude and Lokalise, with Glean and Claude flowing into our workflows, unencumbered by legacy systems or data. You'll be armed with the tools and training to put you at the cutting edge of what's possible with our marketing channels. * You'll learn from senior operators. This is a small team with mentorship and exposure to leaders and learning experiences that touch multiple disciplines, departments and regions. THE PERKS * Physical and mental health support through our partnership with WellHub, giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, and digital fitness and nutrition apps * Work from our new headquarters, House of Teya, next to Blackfriars Bridge * Cycle-to-Work Scheme with allowance up to £5,000 * 'Teya Lime' Brompton bikes free to rent from the office * Private Health and Life Insurance * Pension Scheme * 25 days of Annual Leave (+ Bank Holidays) * Opportunities to travel to our different offices across Europe * Regular merchant experiences at our headquarters * Healthy office snacks and drinks * Flexible working hours, as long as it suits both you and your team Teya is proud to be an equal opportunity employer. We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all. If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.

WHO WE ARE ABOUT STRIPE Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. ABOUT THE TEAM The Global Executive Marketing team builds and scales Stripe’s most strategic executive engagement programs, including Executive Briefing Centers, Executive Summit, Customer Advisory Boards, World Economic Forum activations, executive sponsorship, and regional executive experiences. Our mission is to deepen trust with senior decision-makers, accelerate enterprise outcomes, and create durable executive-level relationships across Stripe’s most important accounts. WHAT YOU’LL DO Stripe's most important enterprise relationships are won and deepened through sustained, thoughtful executive engagement, not one-off touchpoints. As the Executive Lifecycle Marketing Manager, you will own the strategy and execution for how Stripe nurtures senior decision-makers across its priority accounts: developing personalized, account-specific approaches that meet executives where they are in their relationship with Stripe, then translating those individual plays into scalable lifecycle journeys that work across executive personas and account segments. This role requires a seller's mindset. You understand what's meaningful to a particular executive, what stage of the relationship they're in, and what it will take to deepen trust and move things forward. You also know how to zoom out: distilling what works at the individual account level into programs and playbooks that can scale across similar audiences. This is a creative and analytical role in equal measure — you'll be as comfortable crafting a personalized engagement plan as you are building a pipeline dashboard. RESPONSIBILITIES * Design and execute account-specific engagement plans for Stripe's priority executive accounts, tailoring tactics and sequencing to each executive's business priorities, relationship stage, and opportunity with Stripe * Build scalable lifecycle journey frameworks that translate individual account learnings into repeatable playbooks for executive personas and account cohorts so the best approaches compound over time * Map and manage the executive lifecycle across key accounts: identify where relationships stand, what's needed to progress them, and what program or tactic is the right next step * Partner closely with field sales and regional teams to understand account dynamics, executive priorities, and relationship goals, then develop coordinated marketing plays that accelerate those outcomes * Orchestrate multi-touch engagement sequences across executive programs (EBCs, roundtable dinners, advisory boards, hospitality, 1:1 outreach) as integrated, lifecycle-aware campaigns rather than standalone events * Own pipeline and ROI reporting for executive engagement — build dashboards and measurement frameworks that track relationship progression, program influence on pipeline velocity, and business impact * Partner with executive program owners to ensure each program serves a clear lifecycle purpose and connects to the broader account engagement model * Align cross-functional stakeholders (Sales, Marketing, executive offices) around account-level priorities and shared engagement plans WHO YOU ARE We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. MINIMUM REQUIREMENTS * 7+ years of experience in enterprise marketing, lifecycle marketing, field marketing, strategic account marketing, or executive engagement in B2B environments * Proven ability to develop personalized, account-specific engagement strategies — you think about individual accounts and executives, not just segments * Experience building scalable programs or journey frameworks that extend individual account learnings to broader audience cohorts or persona segments * Comfort with lifecycle thinking: you can map and sequence engagement across stages of a relationship or buying journey * Experience building pipeline influence and ROI reporting — dashboards or measurement models that connect marketing activity to business outcomes * Strong cross-functional collaboration skills, with experience working directly alongside sales teams and executive stakeholders * Demonstrated ability to influence and drive alignment across marketing, sales, and leadership without direct authority  PREFERRED QUALIFICATIONS  * Experience with executive engagement programs (EBCs, CABs, executive summits, or executive sponsorship programs) as a marketing practitioner * Background in lifecycle marketing, demand generation, or enterprise customer marketing * Experience developing persona-based messaging or journey frameworks for different executive buyer types * Familiarity with Salesforce or CRM-based reporting for tracking account engagement and pipeline influence * Strong written communication skills — ability to synthesize account context and strategic positioning into compelling, tailored narratives *