
1st Formations · Covent Garden - Hybrid
About 1st Formations At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence. Running a business shouldn’t be slo...
About 1st Formations
At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence.
Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one,
these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling.
We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform
that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll,
and ongoing business support in one cohesive experience.
No stitched-together services.
No legacy workflows disguised as software.
Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence.
Why Join Us Now?
You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression.
The Role
We’re looking for a creative and results-driven Senior Social Media Manager to help shape and grow our presence across TikTok,
Instagram, LinkedIn, and YouTube. As we revamp our social strategy, you’ll take ownership of our day-to-day channels — creating
engaging, social-first content that informs, inspires, and supports entrepreneurs on their journey from ideas to thriving
business.
This isn’t a typical B2B role. We’re not looking for TikToks about HMRC filing deadlines, but for someone who can push creative
boundaries, bring fresh ideas to the table, and make business content genuinely engaging.
Key Responsibilities
What we are looking for
What We Offer
Equal Opportunities
1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all
applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship,
marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you
have a disability or special need that requires accommodation, please let us know.
About 1st Formations At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence. Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling. We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience. No stitched-together services. No legacy workflows disguised as software. Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence. Why Join Us Now? You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression. * £18m annual revenue, including £9m ARR * Over 1 million companies formed * Certified B Corp and Carbon Neutral Business * Forecast to grow 5x–10x over the next three years The Role The Head of Marketing is a commercially minded, performance-driven leader responsible for driving customer acquisition, revenue growth, and online visibility across BSQ Group's portfolio of company formation websites. This role sits at the intersection of content, SEO, paid media, and analytics - with a mandate to grow our digital channels through rigorous, data-led execution. This is not a brand-building role. As a specialist company formation business -where most customers form a company once in their lifetime - our acquisition model is built almost entirely on organic and paid online presence. The successful candidate will think like an ecommerce operator and measure success in conversions, cost per acquisition, and channel ROI. Key Responsibilities Performance & Acquisition • Own the marketing strategy with a clear focus on performance, acquisition, and revenue contribution • Manage a team of Senior Content Managers, Freelance Writers, Videographer, Social Media Manager, Affiliate Marketing Manager • Set and manage KPIs across all channels: organic traffic, paid media ROAS, conversion rates, and cost per acquisition • Drive continuous improvement in channel-level ROI and report results to senior leadership Content & SEO • Lead and develop two Senior Content Managers and oversee all freelance content production • Set editorial strategy aligned to search intent, SEO priorities, and conversion goals • Ensure content output — written, video, and social — serves acquisition objectives across all six websites • Collaborate closely with the Head of Digital and SEO Director on keyword strategy and on-page optimisation Paid Media & Affiliate • Own paid media strategy and budget across search, display, and social channels • Oversee affiliate marketing programme, including partner recruitment, commission structures, and performance tracking Social Media & Video • Provide strategic direction for social media and video content, keeping output commercially relevant • Manage the in-house videographer and social media resource to maximise reach and engagement that drives acquisition Cross-Functional Collaboration • Work alongside the Head of Digital on shared resources (designers and developers) to ensure marketing-led projects are delivered on time • Partner with the Head of Digital on data and analytics to build a joined-up view of customer journeys and acquisition performance • Contribute to website strategy What We Are Looking For • Proven track record in a senior marketing role within an ecommerce, transactional, or lead-generation business • Strong performance marketing mindset - demonstrates commercial results, not just reach or awareness metrics • Hands-on experience leading content teams and setting editorial strategy tied to SEO and conversion • Fluency in paid media channels (PPC, paid social) with budget management experience • Experience with affiliate marketing programme management • Credibility to lead and inspire Senior Content Managers- strong marketing expertise is essential for this • Data-literate: comfortable interpreting analytics and making decisions based on performance data • Experience working across multiple websites or digital properties • Familiarity with company formation, legal services, or fintech verticals • Experience working alongside digital/technical teams on CRO and UX-driven projects • Understanding of SEO strategy at a directorial level (able to brief and challenge the SEO Director What We Offer * £90-110k and comprehensive benefits package * Hybrid working model * Real opportunities for progression as the business scales * The chance to influence both customer experience and product development * A culture that values ownership, impact, and continuous learning Equal Opportunities 1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.
About 1st Formations At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence. Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling. We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience. No stitched-together services. No legacy workflows disguised as software. Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence. Why Join Us Now? You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression. * £18m annual revenue, including £9m ARR * Over 1 million companies formed * Certified B Corp and Carbon Neutral Business * Forecast to grow 5x–10x over the next three years The Role We're seeking a Senior Frontend Engineer who combines technical excellence with a sharp eye for detail and a passion for delivering beautiful, pixel-perfect user interfaces. In this role, you'll play a critical part in shaping the user experience of our product by transforming high-fidelity designs into seamless, responsive, and accessible web applications using React and Next.js. You'll work closely with our product and design teams to shape the architecture of our frontend systems at the UK's leading company formation agent — 1 million+ companies formed since 2014. Key Responsibilities · Develop, maintain, and optimise high-quality, responsive, and performant web applications using React and Next.js, ensuring a consistent experience across devices and browsers * Collaborate closely with product designers to translate Figma mock-ups into seamless, visually polished interfaces that meet both aesthetic and functional requirements * Write clean, maintainable, and efficient code adhering to modern development standards, accessibility guidelines, and industry best practices * Contribute to frontend architecture — defining scalable patterns, reusable components, and maintainable structures to support long-term product growth * Participate in code reviews and technical discussions, sharing knowledge and upholding code quality and consistency across the engineering team * Continuously improve application performance through profiling, optimisation, and modern tooling and techniques * Stay current with the latest trends and advancements in frontend development, particularly within the React / Next.js ecosystem What we are looking for * 10+ years building modern web applications, with deep production expertise in React and Next.js * Expert-level JavaScript and TypeScript, plus strong HTML and CSS — including responsive layouts, accessibility, and cross-browser compatibility * In-depth experience with Payload CMS * Proven ability to translate Figma designs into pixel-perfect, maintainable frontend code * Experience with analytics, A/B testing, and data-driven methods to understand user behaviour and inform feature development * Solid understanding of frontend performance — able to identify bottlenecks and implement effective solutions * Proactive, self-driven, and highly accountable — you take initiative, follow through, and hold yourself to a high standard * Grit and drive — comfortable diving into complex problems, experimenting, and iterating to find the best solution * Collaborative team player who thrives in a fast-paced, high-growth environment What We Offer * £90- £110k and comprehensive benefits package * Hybrid working model * Real opportunities for progression as the business scales * The chance to influence both customer experience and product development * A culture that values ownership, impact, and continuous learning Equal Opportunities 1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.
About 1st Formations At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence. Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling. We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience. No stitched-together services. No legacy workflows disguised as software. Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence. Why Join Us Now? You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression. · £18m annual revenue, including £9m ARR · Over 1 million companies formed · Certified B Corp and Carbon Neutral Business · Forecast to grow 5x–10x over the next three years The Role We're looking for a Senior Product Manager with strong technical depth, particularly around APIs and integrations, to help shape the evolution of our platform. You'll own product strategy and execution for key areas of our integrated formation, compliance, accounting platform, balancing user needs, technical feasibility, and business goals as we scale. As a thoughtful, technically fluent problem solver, you'll work closely with engineering to define API and integration strategy, partner with design on user-facing experience, and work with compliance to ensure regulatory requirements are met. You'll use data and user insights to prioritise the roadmap, and you're comfortable getting into technical detail with engineers, reviewing API contracts, understanding integration architecture, and making informed trade-offs on build vs. buy or partner integrations. This is a hands-on senior role in a fast-paced environment where strong technical judgement, ownership, stakeholder communication, and a deep understanding of both user needs and system architecture are essential. If you're excited about building a platform that's genuinely integrated rather than stitched together and want to own product decisions from strategy through technical execution, we'd love to hear from you. Key Responsibilities · Own product strategy and roadmap for key platform areas, including integrations with third-party services (e.g. Companies House, accounting/payroll systems, payment providers) · Define and prioritise the API and integration roadmap, working closely with engineering on technical design and architecture decisions · Translate business and user requirements into clear technical specifications engineering can build against · Partner with engineering to evaluate build vs. buy decisions and assess third-party integration partners · Work with design to ensure user-facing experiences are well-supported by underlying technical architecture · Partner with compliance to ensure new capabilities meet regulatory requirements (particularly relevant given the company formation/compliance context) · Define and track product metrics, using data to inform prioritisation and validate outcomes · Communicate roadmap, trade-offs, and technical constraints clearly to senior stakeholders and cross-functional teams · Run discovery with users and internal stakeholders to validate problems before committing engineering resource · Mentor and support the development of other product managers, where applicable What we are looking for · 8+ years of product management experience, with a track record of increasing scope and ownership · Strong technical background, with hands-on experience working with APIs, integrations, and system architecture (e.g. having worked closely with engineering on integration builds, or come from a technical/engineering background) · Demonstrated experience owning a product area with meaningful technical complexity (integrations, platform, or infrastructure-adjacent products) · Excellent cross-functional communication, able to translate between technical and non-technical stakeholders · Experience working within a startup or scaleup environment, comfortable with changing requirements and a fast pace · Strong analytical mindset -comfortable with metrics, funnel analysis, and data-informed prioritisation · Familiarity with compliance / regulatory constraints in product decisions (a plus, given the company formation and compliance context) · Experience mentoring or providing product leadership to others What We Offer · £100k + and comprehensive benefits package · Hybrid working model · Real opportunities for progression as the business scales · The chance to influence both customer experience and product development · A culture that values ownership, impact, and continuous learning Equal Opportunities 1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.