Team Lead Sales Development (SDR) DACH

SDR TEAM LEAD EU GTM | Cologne, Germany ---------------------------------------------------------------------------------------------------------------------------------- ABOUT THE TEAM SumUp's Sales Development function is one of the fastest-growing parts of our European go-to-market engine. Our SDRs generate qualified pipeline for high-performing field and inside sales reps across Germany and beyond — and we're now looking for a Team Lead in Cologne to help take that to the next level. As SDR Team Lead, you'll be the day-to-day leader of a team of Sales Development Representatives, coaching them to perform at their best while keeping a close eye on pipeline quality and activity metrics. You'll sit at the intersection of people leadership, sales strategy, and operational excellence — playing a critical role in how SumUp wins new business at scale across the SMB market. ---------------------------------------------------------------------------------------------------------------------------------- WHAT YOU'LL DO * Lead, coach, and develop a team of SDRs based in Cologne, driving strong performance across outbound activity, qualified appointments set, and pipeline contribution * Run daily team rituals — standups, call reviews, 1:1s — to keep the team focused, motivated, and continuously improving * Monitor individual and team KPIs, identifying performance gaps early and putting the right support structures in place * Partner with Sales Managers, RevOps, and the Outbound Growth Lead to align on lead quality, targeting, and sequencing * Onboard and ramp new SDR hires, helping them hit their targets quickly and build strong sales habits from day one * Contribute to the development of outbound playbooks, cadences, and messaging — sharing what's working and iterating fast on what isn't * Act as a career development partner for your team, identifying high performers and creating pathways into full-cycle sales roles * Report on team performance to senior Sales leadership, with clear commentary on trends, blockers, and opportunities ---------------------------------------------------------------------------------------------------------------------------------- YOU'LL BE GREAT FOR THIS ROLE IF… * You have proven experience as a top-performing SDR or inside sales rep, with some exposure to team leadership, mentoring, or coaching * You understand what great outbound looks like — from prospecting and sequencing to objection handling and qualification — and you know how to pass that on * You're a motivating, hands-on leader who leads by example and brings energy to the team, even on tough days * You're analytical and structured, comfortable using data to diagnose performance issues and make clear decisions * You're a strong communicator — equally effective coaching a rep on a live call or presenting pipeline updates to senior stakeholders * You thrive in a fast-moving environment where structures are still evolving and your initiative makes a real difference * You speak German fluently and have a working level of English for internal communication ---------------------------------------------------------------------------------------------------------------------------------- WHY YOU SHOULD JOIN SUMUP 🌎 Work with global impact — Join a fintech used by over 4 million businesses in 37 markets, from our Cologne office 🌈 Commitment to Diversity and Inclusion — Be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced 🚀 Virtual Stock Option programme — Own a stake in SumUp's future success 📚 €2,000 annual L&D budget — Attend conferences or advance your career through further education 🔗 Referral Bonus — Earn additional rewards by referring talented individuals to join the SumUp team ---------------------------------------------------------------------------------------------------------------------------------- ABOUT SUMUP Be empowered to do more that matters. At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance, and customer relationships. Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify. SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok. ---------------------------------------------------------------------------------------------------------------------------------- Keywords: SDR Team Lead, Sales Development Representative, SDR Manager, Inside Sales Team Lead, Sales Team Lead, Outbound Sales, Lead Generation, Business Development, Sales Manager, Team Lead, Sales Coach, Account Executive, Sales Development, Vertrieb, Teamleiter Vertrieb, Vertriebsleiter, Telesales, B2B Sales, Outbound, Cologne, Köln Job Application Tip We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.

SoSafe has the ambition to become the leading human risk management provider in Europe. Our award-winning awareness platform triggers behavioural change by providing effective and engaging training and simulations on cybersecurity and data protection. Cybercrime is costing the world >$10 trillion annually and growing by 15% p.a. — we invite you to be part of the solution! As the Director of Sales Development, you will be the driving force behind our global SDR organization. Reporting directly to the (S)VP GTM Operations, you will lead a critical pillar of our Go-To-Market engine. We are looking for an independent, high-energy leader who comes from an environment where outbound generation is done exceptionally well. You will not only manage the team but redefine how we generate pipeline by bringing an entrepreneurial mindset, fresh ideas, and pioneering new AI-driven approaches to outbound sales. Here's how you'll make a difference: * Strategic SDR Leadership: Take full ownership of the SDR function, bringing best-in-class strategies from top-performing organizations to elevate our pipeline generation engine. * Entrepreneurial Growth Engine: Approach the SDR function with an entrepreneurial mindset, holding programs accountable to efficient acquisition and sustainable business growth. You will apply a pragmatic lens to pipeline generation, ensuring our strategy directly supports the broader commercial goals. * Team Enablement, Coaching & Mentorship: Inspire, coach, and develop your team of SDRs and SDR Managers. A critical component of this role will be mentoring your team leads, equipping them with the leadership and coaching skills they need to drive their own teams' success. Foster a culture of high energy and grit where the team stays resilient through obstacles and leans into change. * AI-Driven Innovation: The SDR function is rapidly evolving due to AI. You will act as a pioneer, remaining open-minded to emerging technologies and actively experimenting with new AI-augmented workflows to increase top-of-funnel efficiency and quality. * Operational Impact: Continuously problem-solve and strategically prioritize results over activity. You will cut through complexity to deliver measurable business outcomes, translating strategy into high-impact pipeline generation. * Proactive Alignment: Act as a proactive, independent leader who naturally aligns teams across Marketing, Sales, and GTM Operations to ensure a seamless transition from top-of-funnel engagement to Account Executive handoff. What makes you a great fit: * SDR Leadership & Managing Managers: A proven track record of managing and scaling high-performing SDR teams within a business where outbound pipeline generation is a recognized strength. Crucially, you must have proven experience managing and developing managers, empowering them to effectively lead and coach their respective teams. * Commercial Drive: You bring an entrepreneurial and pragmatic attitude to the function, highly focused on scalable business growth and measurable ROI. * Technological Edge: Open-minded about AI and modern tech tools. You don't just ask how to do things faster; you think in first principles about how work should be done and question whether manual processes should exist at all. * Independent Problem Solver: You are an autonomous leader who doesn't need a perfect brief to get started. You proactively identify bottlenecks, design solutions, and implement them. * Inspiring & High-Energy Leader: You possess a contagious energy that aligns and motivates others. You have the grit to persist through genuine obstacles and find a way when there isn't an obvious path. * Clear Communicator: Whether it's a quick message or an executive presentation, your communication is punchy, structured, and leads with the "why". What Will Make You Successful Here * Growth Mindset: You own setbacks, learn from failure, and act on feedback. You don't wait for permission to improve. * Curiosity: You have an intrinsic drive to learn beyond your own desk, constantly challenging the status quo constructively and asking better questions than most. * Operational Impact: You are a convergent thinker. You find solutions, have the courage to stop things that aren't working, and measure success by business outcomes. * Grit: You work hard to win. You set ambitious goals, persist through real obstacles, and stay to fight when things get difficult. * Technological Edge: You are a tech pioneer. You actively use AI to fundamentally change how work is done, experimenting ahead of trends rather than reacting to them. * Respectful Collaboration: You lead with empathy and professional maturity, offering constructive honesty and valuing diverse perspectives to sharpen our collective thinking. What we offer * Work/Life balance: Flexible hours * Wellbeing and financial support: Access to Open Up, corporate discounts * Connection & community: Virtual events, collaborative team activities, and opportunities for local meet-ups * And the list goes on: Tech equipment, referral bonuses, dog-friendly HQ *Perks and benefits listed above are for full-time employees and may vary slightly by office location. These are just a sample—you’ll learn more during the interview process.   About Us At SoSafe, we’re on a mission to make the digital world safer by addressing the human factor in cybersecurity. As one of the fastest-growing security awareness scale-ups worldwide, we leverage behavioural science and data-driven learning to empower people against cyber threats. Our Human Risk Management approach helps organisations turn their employees into their strongest line of defence. Backed by leading VCs like Highland Europe and Global Founders Capital, we’re rapidly expanding across the globe. We’re looking for team players who want to drive meaningful change in cybersecurity, take ownership of their work, and grow with us. If you thrive in a vibrant, purpose-driven environment that values innovation, diversity, and collaboration, then this is the place for you!