Programmatic Advertising Consultant

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, easyJet, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE The Programmatic team is part of Digital Marketing at DEPT®. Within our paid media teams, our certified programmatic advertising specialists help our clients to effectively purchase digital media which contribute to the clients goals. Whether through real-time bidding or direct deals with publishers, we make sure to drive the best results. As a team lead you challenge the team members and support them to get the best out of themselves in terms of their professional career and growth as well as deliverables for the clients.  We are seeking a highly motivated and experienced Senior Programmatic specialist to join our team. The Programmatic specialist will be responsible for managing programmatic campaigns across multiple platforms, optimising campaigns for performance, providing insights and recommendations to clients, and leading programmatic best practices within the team.  The ideal candidate will have a strong background in programmatic advertising, with a deep understanding of the digital advertising ecosystem and experience in managing campaigns on the Google stack (DV360, CM360), experience working with The Trade Desk is also preferable. The candidate should be comfortable guiding team members to adopt programmatic best practices and upskilling the team. Channel experience required for this role includes: video, display, digital audio, digital outdoor, and CTV. WHAT YOU’LL DO * Assist on pitches from a programmatic point of view. * You are constantly looking for the latest developments and opportunities that add value for the customer and are critical of the work we deliver.  * Devise strategies and turn them into best in class tactics for great clients. * With your knowledge you develop a plan that not only advises the most suitable creatives, but also how we effectively reach the target group and efficiently achieve the client's objectives.  * You translate the results into insights, advice and new plans that you can present clearly at every level. * Manage programmatic campaigns across multiple platforms, including DV360, The Trade Desk, alongside other DSPs, DMPs, and ad exchanges * Analyze campaign data to provide insights and recommendations to clients * Deliver and present work with data-driven insight and analytics both internally and externally. WHAT YOU’LL BRING * Extensive relevant & proven experience in programmatic advertising, with a deep knowledge of the Google Stack, Google Ads (Display/Video), DSP (e.g. Adform, Tradedesk, DV360, Amazon DSP), GMP and Analytics * Strong understanding of the digital advertising ecosystem, including DSPs, DMPs, and ad exchanges * Strong analytical skills and ability to provide insights and recommendations based on data * Excellent communication and collaboration skills, including experience presenting plans to senior clients and internal teams * Experience in managing programmatic campaigns in video, display, digital audio, digital outdoor, and CTV channels WE OFFER * A flexible, hybrid working policy * The choice of medical healthcare providers (Bupa or Medicash)  * 25 days holiday plus bank holidays and your birthday off each year * Company pension scheme  * EAP scheme * Ride to work scheme  * Enhanced family friendly policies * Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT® * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards. * Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together! * The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications. * Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities. WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. This role is part of our Creative & Media team based in Rotterdam and Amsterdam. Our team is a vibrant mix of talents, ranging from Creatives, Influencer Marketers, Brand & Content Strategists to Account Managers, Programmatic and Marketing Automation Consultants. Together, we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients. Digital Marketing at DEPT®:  * A group of analytical and performance-driven colleagues that will feel like friends in no-time; * Good vibes: we’re trusting and believe in creative freedom and autonomy; * If you grow, we grow. That’s why we’ll cheer you on and support you with personal coaching, a development plan and budget; * Projects that work for you as well as the other way around. From short and snappy to more in-depth: whatever fits your ambition; * Clients that will make you feel like a proud ambassador, like Logitech, Foot Locker & Philips. * Best of both worlds: the pros of an international leading agency with the energy of your next door agency. JOB PURPOSE Programmatic is a cost-effective and impactful way of buying digital media, but only if activated at the right time and to the right user. And you play an essential role in this as a programmatic consultant. The Programmatic team is part of the Creative & Media department at DEPT® NL. Within our paid media teams, our certified programmatic advertising specialists help our clients to effectively purchase digital media which contribute to the clients goals. Whether through real-time bidding or direct deals with publishers, we make sure to drive the best results. In our 7-month traineeship, you will learn everything you need to know from our experts to become a Junior Programmatic Consultant. Within the first few weeks, we focus on setting the right foundation for you to specialize in Programmatic Buying later in the traineeship. You will receive a full introduction to the programmatic media landscape and the platforms we use. Lectures on the subjects are given by experienced consultants from our Programmatic Team. We will teach you everything you need to know about setups, data usage, analysis, and reporting so that you will be able to take part in powerful campaigns. Additionally, we’ll teach you everything you need to know to become a successful junior consultant, including time management, goal-setting, and presenting yourself. We are seeking a highly motivated trainee to join our team and learn everything about the programmatic digital landscape. During your traineeship you will learn how to be responsible for managing programmatic campaigns across multiple platforms, optimizing campaigns for performance, providing insights and recommendations to clients and team members. The ideal candidate will have a strong affinity in becoming a specialist in the programmatic advertising field and gaining an understanding of the digital advertising ecosystem and gain experience in managing campaigns on the Google stack (DV360, CM360) and other DSPs. Channel experience is not required for this role, but is a plus. This traineeship will cover: video, display, digital audio, digital outdoor, and CTV. WHAT YOU'LL LEARN Throughout the traineeship, you'll learn how to: * Translate the results into insights, advice and new plans that you can present clearly; * Manage programmatic campaigns across multiple platforms, including DV360, Amazon DSP, The Trade Desk, alongside other DSPs, DMPs, and ad exchanges; * Analyze campaign data to provide insights and recommendations to clients; * Deliver and present work with data-driven insight and analytics both internally and externally; * Look for the latest developments and opportunities that add value for the customer and are critical of the work we deliver; * Devise strategies and turn them into best in class tactics for great clients. The traineeship covers a wide range of programmatic channels, including Display, Video, Digital Audio, Digital Out-of-Home (DOOH), and Connected TV (CTV). WHAT WE ARE LOOKING FOR We're looking for someone who is eager to build a career in programmatic advertising and is excited by the intersection of media, technology, and data. You have: * Highly motivated young professional with a Bachelor or Master Degree in the field of Marketing; * Strong analytical skills and ability to provide insights and recommendations based on data; * Excellent communication and collaboration skills; * Being available to start working in the Netherlands; * Working proficiency of the Dutch language; * Nice to have but not required: experience in programmatic advertising, with knowledge of the Google Stack, Google Ads (Display/Video), DSP (e.g. Adform, Tradedesk, DV360), GMP and Analytics. Understanding of the digital advertising ecosystem, including DSPs, DMPs, and ad exchanges Previous experience with programmatic advertising or digital media is not required, but any exposure to platforms such as Google Marketing Platform or other advertising technologies is a plus. WE OFFER * A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year.  * 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days. * DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs. * Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office. * Get a discount on your lease bike and ride in style. You can also enjoy hassle free-commutes with an NS Business Card.  * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work since 2022 in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards. * Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together! * You can discover even more employee benefits here. WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.