Content & PR Marketing Lead (f/m/d)

ÜBER UNS BRAINEFFECT ist eines der am schnellsten wachsenden E-Commerce-Unternehmen für Mind Nutrition in Deutschland. Unsere Vision: Eine Welt, die Mind Nutrition als Schlüssel für ein glückliches und gesundes Leben versteht – denn wer seinen Geist richtig nährt, lebt besser. Unser internationales Team ist ambitioniert. Gemeinsam arbeiten wir mit voller Energie daran, die Lebensmittelbranche mit Mind Nutrition zu revolutionieren und BRAINEFFECT zur absoluten Love Brand zu machen. Wie uns das gelingt? Indem wir leben, was wir predigen: Wir sind fokussiert, bringen unsere volle Energie in jedes Projekt ein und handeln mit einem klaren Fokus auf Ergebnisse. Mutige Ziele und Wachstum treiben uns an – gleichzeitig wissen wir, wie wichtig Balance und Regeneration sind, um langfristig erfolgreich zu sein. Und das Beste: Wir freuen uns wirklich auf Montagmorgen. IN A NUTSHELL In der Head of Brand Rolle bei BRAINEFFECT agierst du als Hüter:in unserer Markenidentität und machst du Braineffect zur begehrenswertesten Lovebrand für Wellbeing, Mindset und Mental Performance in der DACH-Region und Frankreich. Du verbindest strategisches Storytelling mit exzellentem Design und emotionalem Community-Building über alle Touchpoints hinweg – vom digitalen D2C-Business bis hin zum stationären Einzelhandel (Trade Marketing). Als empathische und inspirierende Führungskraft steuerst du unser kreatives Brand Team und übersetzt Unternehmensziele in unvergessliche Markenerlebnisse. DEINE AUFGABEN  * Markenidentität & Guidelines: Weiterentwicklung und Schärfung unserer visuellen Identität und Brand Guidelines für DACH & Frankreich. * Leadership & Team Empowerment: Führung, Coaching und Weiterentwicklung eines hochqualifizierten Teams aus Spezialist:innen (Design, Social Media, Content Creation, PR & Events). * Omnichannel Brand Experience: Entwicklung einer integrierten Trade-Marketing-Struktur, um die Marke am POS im Einzelhandel ebenso emotional erlebbar zu machen wie in unserem D2C-Onlineshop. * Community- & Event-Strategie: Konzeption und Rollout groß angelegter, emotionaler Online- & Offline-Community-Kampagnen sowie Marken-Events mit hoher Strahlkraft. * Holistische Kampagnensteuerung: Strategische Planung von Monats- und Jahreskampagnen in enger Abstimmung mit dem Growth-/Performance-Team (perfekte Balance zwischen Brand Equity und Performance). * KPI- & Budgetverantwortung: Strategische Budgetplanung für das Brand-Department und Messung des Markenwertes über Sichtbarkeit, Share of Voice, Engagement Rate und Brand Sentiment. DEIN PROFIL  * Erfahrung & Track Record: Mindestens 5 Jahre relevante Berufserfahrung in einer leitenden Brand Management Position (bevorzugt in D2C, E-Commerce, Premium-FMCG, Wellbeing oder Lifestyle). * Führungskompetenz: Mindestens 2–3 Jahre Erfahrung in der personellen Führung multidisziplinärer Kreativteams. * Omnichannel-Expertise: Nachweisbare Erfolge beim Aufbau einer Lovebrand, sowohl im digitalen Marketing als auch im klassischen stationären Einzelhandel (Trade Marketing / POS). * Leadership-Mindset: Empathische, inspirierende Persönlichkeit mit hoher sozialer Kompetenz – du kannst Kreative motivieren, strategisch ausrichten und befähigen. * Design & Ästhetik: Exzellentes Gespür für visuelle Ästhetik, zeitgemäßes Premium-Design und holistisches Storytelling. * Starkes Netzwerk & Passion: Ein bestehendes Netzwerk in der Medien-, PR-, Agentur- und Event Landschaft sowie eine echte Leidenschaft für Mental Health, Wellbeing, Biohacking & Performance. * Sprachkenntnisse: Fließende Deutsch Kentnisse (mind. C1) für authentische Markenführung im DACH-Raum sowie verhandlungssicheres Englisch (B2/C1).  DEINE BENEFITS * Wir subventionieren deine Urban Sports Club-Mitgliedschaft und dein Mittagessen. * Wir bieten eine betriebliche Altersvorsorge an und unterstützen dich mit einem Zuschuss von 15%. * Wir arbeiten in einem hybriden Modus (Remote + Office) und haben flexible Arbeitszeiten * Wir garantieren dir 100% Eigenverantwortung, 100 % Vertrauen and 0 % Micro Management für dich und deine Arbeitsweise * Wir veranstalten regelmäßig Company Lunches, Yoga und Sport Sessions und Parties. * Wir bieten wirklich gute Mitarbeiter-Rabatte auf unsere Produkte * Das Beste zum Schluss: Wir bieten unseren Mitarbeitern jährlich ein „Jobbatical“, mit dem du deinen Urlaub in der Sonne einfach verlängerst, indem du remote weiter arbeitest. UNSER RECRUITING-PROZESS 1. Schick uns deine Bewerbung. 2. Gegenseitiges Kennenlernen: In unserem ersten Gespräch wollen wir Erwartungen austauschen und erste Fragen beantworten. Außerdem möchten wir dir gerne mehr über BRAINEFFECT und unsere Mission erzählen. 3. Triff deinen potenziellen Teamleiter: In einem Videotelefonat kannst du deinen zukünftigen Team Lead kennenlernen – online sprechen wir über fachliche Themen und den Arbeitsalltag. 4. Fallstudie: Dies könnte der spaßigste Teil sein. Wir werden dich bitten, einige Aufgaben zu bearbeiten und im vorgegebenen Zeitfenster bei uns einzureichen. 5. Treffen im Büro: Auch wenn es sehr bequem ist, sich online zu treffen, möchten wir dich gerne in unser Büro einladen, um dir die Möglichkeit zu geben, uns persönlich kennen zu lernen. Dabei lernst du auch Fabian, unseren CEO, kennen, der dir auch einige spannende Fakten über BRAINEFFECT und ganzheitliche Mind Nutrition erzählen kann. 6. Zum Schluss - Unser Angebot: Wir sind bestrebt, den gesamten Prozess so schnell wie möglich abzuschließen.   Werde Teil des BRAINEFFECT Teams und lass was von dir hören! Wir freuen uns auf dich!

This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000). We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world. At Almedia, you’ll: * Own way more, way earlier — you’ll be trusted with responsibility fast. * Push harder, get further — this isn’t a 9–5. We highly reward intensity. * Join a rare environment — you will work with ambitious high-speed, high-ownership people. * Fully present — we’re 5 days a week in the office to build the energising momentum we need. Salary Range: €55K - €68K • Offers Equity • Offers Bonus We're looking for a Marketing Communications Manager (B2B) who spans brand and growth marketing - someone versatile enough to move across content, product marketing, and employer brand, but with a clear centre of gravity in storytelling and strategic content production. You'll be part of a hybrid team where everyone covers more than one surface, and you'll have real ownership across multiple workstreams from day one to do whatever brings the most impact to reach our company goals. The core of the job is making Almedia’s expertise and brand impossible to ignore in the space of gaming, advertising, technology, data, consumer apps, scale-ups and growth companies, so we get noticed by partners and potential employees. That means finding the signal inside a technically complex business, turning it into content that actually moves people and deals, and then making sure it reaches the right personas in the right way. The measure of success is simple: how many more people know about Almedia, and how many stakeholders reach out to us because of our initiatives and the collateral we publish, rather than the other way around. You'll report to our Global B2B Marketing Lead, work closely with PR and event managers, and collaborate with the growth team and C-Suite to continuously develop the Almedia brand. What You'll Do 🎯 * Drive flagship brand campaigns. Own brand campaigns end to end - from identifying the high-impact opportunity and building the story, through to channel rollout and measurement. You decide what gets done, made and why. The standard is that it needs to be worth actioning, not just worth reading. * Leverage the team. Find ways to use our 150+ people to source content and amplify the message, without adding to their workload, but making their contributions count. * Build and distribute the growth content engine. Develop white papers sourced from our own data, case studies with real customer evidence, a monthly newsletter, and campaign assets for our flagship events, then own how they get out into the world. Identify the right channels, the right timing, and the right formats to make sure what gets made actually gets read. Track whether it's working and adjust. * Make sales self-sufficient. Build a product marketing toolkit for Freecash and Link, including messaging, one-pagers, pitch decks, and case studies, so that active deals and existing partnerships use the collateral instead of improvised slides. Track adoption and close the loop with the sales team on what's actually working. * Grow Almedia's presence. Turn the work you produce into reputation. The white papers, case studies, and campaign assets you create should be doing double duty, showing up in pitches, feeding into event narratives, and giving Almedia a clear point of view in a crowded market. The goal is that people in our industry know who we are and what we stand for, because the content speaks for itself. * Bring stakeholders along. Get internal buy-in for marketing initiatives from people who have other priorities. Whether it's sourcing a customer story from sales, getting a C-Suite perspective into a white paper, or aligning leadership on a campaign direction, you know how to make marketing a team effort without making it someone else's problem. What Your First 90 Days Look Like * Month 1: Learn the product suite, the sales motion, and the content gaps. Audit existing collateral and identify what's missing or not being used. Get onboarded on the brand activities and support planned activations and events with narrative and copy. * Month 2: Ship your first white paper or flagship content asset and own its distribution. Conceptualise a brand or growth-focused event. * Month 3: Own the growth side of the social and website content calendar. Have a working content calendar in place, and a feedback loop running between you, sales, and leadership on what's resonating. By this point you're running on your own. What You'll Bring 💡 * Strategic content thinking. You approach content as a lever, not a deliverable. You ask what outcome a piece needs to drive before you write a word, and you're just as focused on distribution and measurement as you are on the writing itself. You're not here to fill a content calendar, you're here to shift how our market thinks about Almedia. * C2-level B2B writing. You can take a complex product or technical concept and produce something a busy CMO would read in full. Long-form assets, white papers, case studies, product one-pagers, come out publish-ready, not draft-ready. You self-edit hard and don't need someone to rewrite your work. * Story sourcing instinct. You know how to find the interesting thing inside a business: the data point that reframes a conversation, the customer story that proves the value prop, the internal perspective that hasn't been said publicly yet. You don't wait for a brief to hand you a story. * Product marketing fundamentals. You've built or maintained messaging frameworks, value propositions, and sales collateral before. You understand how B2B buyers think and what makes a case study actually useful in a sales conversation versus something that sits in a Notion folder. * Project ownership. Complex projects, a website section, a flagship report, a product launch toolkit, run on your calendar, not someone else's. You track dependencies, manage vendors or freelancers when needed, and communicate proactively when something is off track. * Bonus: German or Turkish language skills for PR coordination. * Bonus: Background in adtech, mobile gaming, or performance marketing. What Makes You a Great Fit 🌟 * Own Everything: A piece of content doesn't leave your hands until it's genuinely good, and neither does its distribution or results. You take accountability for the full outcome, not just your section of it. * Take Initiative: You spot the gap or content opportunity before someone points it out and you've already started filling it. * Move Fast: You run multiple workstreams in parallel, make decisions with incomplete information, and ship rather than polish indefinitely. * Focus on Impact: You know which content will move the needle and which is just noise, and you spend your time on the former. If something isn't working, you change course. * Raise the Bar: You push back when a brief is vague, when a case study is too generic, or when a deck doesn't actually say anything. High standards aren't a personality trait here, they're the job. Why Almedia? 🎁 * Own Our Growth: We offer all Berlin-based employees equity in Almedia to truly be a part of our success. * Scale With Almedia: Grow alongside a startup that has been profitable from day one. * Central Berlin Office: Work from a fully-stocked modern office built for collaboration, accessible from all around Berlin. * Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more. We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth. Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.