Performance Marketing

We are currently looking for a Business Expert within Marketing for an international and innovation-driven organization. The assignment focuses on strengthening how creative and content performance is measured, optimized, and continuously improved across multiple digital touchpoints and channels. In this role, you will drive the development of scalable frameworks and operating models that connect creative performance insights with broader business goals. Acting as a bridge between marketing, analytics, product, and technology teams, you will help create a more data-informed and performance-oriented approach to creative decision-making. Main Responsibilities Creative Performance & Strategy Define and implement a scalable approach for evaluating and improving creative performance across digital channels. Establish frameworks and methodologies that enable structured and repeatable performance analysis. Drive alignment around creative effectiveness and performance measurement across teams. Testing & Optimization Build and manage structured testing frameworks, including experimentation initiatives such as A/B testing. Ensure hypotheses, learnings, and optimization initiatives are prioritized and translated into actionable improvements. Support data-driven decision-making related to content, campaigns, and customer experience. Insights & Continuous Improvement Develop insight and reporting structures that transform performance data into clear recommendations and creative direction. Ensure learnings are integrated into campaign planning, content production, and platform strategies. Create sustainable feedback loops between business, analytics, and creative teams. Cross-Functional Collaboration Collaborate closely with stakeholders across Marketing, Product, Analytics, and Technology. Facilitate alignment around priorities, performance metrics, and improvement opportunities. Support strategic initiatives by identifying opportunities connected to customer experience, data, and digital performance. Tools & Innovation Evaluate and implement modern tools and technologies that strengthen insight generation and creative optimization. Explore AI-driven and automated solutions to improve workflows and performance analysis. Translate new capabilities into practical and scalable business applications. Best Practices & Capability Development Define standards, frameworks, and guidelines that support better and more consistent creative decisions. Enable teams to work more insight-driven by making performance data accessible and actionable. Contribute to long-term capability building within creative and performance-focused teams. Required Skills & Experience Strong ability to connect business objectives with creative and content strategies. Solid understanding of analytics, experimentation, testing methodologies, and performance measurement. Experience building frameworks, processes, or scalable operating models. Strong stakeholder management skills and the ability to influence cross-functional teams. Strategic mindset combined with a hands-on and pragmatic approach. Fluent in English and Swedish. Success Factors Increased adoption of scalable creative performance frameworks. Stronger business impact through testing, optimization, and insight-driven improvements. More structured and efficient ways of working across teams and channels. Improved consistency and clarity in creative and content-related decision-making. Successful integration of new tools, methods, and workflows into the organization. Application & Start Date Start Date: ASAP/2026-05-18 End Date: 2026-09-30 Application Deadline: 2026-05-12 Remote Work: 25% Location: Stockholm Contact Person: 0790 062 711 Selections and interviews are ongoing! Sway Sourcing is an innovative recruitment partner specializing in matching the right talent with the right company—quickly and efficiently. Our primary focus lies in Finance, Administration, HR, Marketing, and IT, but we also have the broad expertise and flexibility required to deliver tailored recruitment solutions across all industries. Although we are a relatively new player, we have already gained the trust of many of Sweden's largest companies and operate both nationally and internationally. With bases in Sweden and Spain, we offer a unique combination of local expertise and global reach. Our strong network and deep industry insights make us the obvious partner for companies looking to stay ahead in their recruitment efforts.

We are looking for a Marketing Expert - Creative Performance Lead for a global retail company in Stockholm. Start is ASAP, 4 months limited contract to begin with, possibility of extension after that. This role is 100% onsite in Stockholm. Job description: Role Overview The Creative Performance Lead defines how creative effectiveness is measured, optimized, and scaled across the organization. By establishing a unified, cross-channel approach to creative performance, the role connects insights from digital, social, influencer, and .com into a cohesive system that drives better content decisions and business outcomes. Sitting at the intersection of marketing, data, and product, the role builds the frameworks, tools, and feedback loops that ensure creative is continuously improved based on real performance signals—not isolated channel metrics. Key Responsibilities Creative Performance Strategy & Operating Model Own and define the overarching approach to creative performance across channels, ensuring a consistent and scalable methodology for how content is evaluated, learned from, and improved. Establish cross-channel frameworks that move teams from ad-hoc analysis to structured, repeatable systems. Testing & Experimentation Infrastructure Design and embed a structured testing ecosystem (e.g. A/B testing across .com and marketing channels), ensuring hypotheses are systematically prioritized, executed, and translated into actionable learnings that influence future creative and product decisions. Insights Systems & Feedback Loops Build and operationalize insight loops (e.g. monthly and quarterly frameworks) that translate performance data into clear creative direction. Ensure learnings are consistently fed back into creative production, platform strategy, and campaign planning. Cross-Functional Leadership Act as a central connector across Marketing, Product, Analytics, and Tech, aligning stakeholders around a shared understanding of performance and priorities. Influence decision-making beyond marketing by highlighting opportunities in product, data, and experience. Tooling & Innovation Lead the evaluation and implementation of tools (such as AI-driven creative analysis platforms) to scale insights and improve decision-making. Translate emerging capabilities into practical applications within creative workflows. Standardisation & Capability Building Define best practices, frameworks, and guidelines that enable teams to independently make better creative decisions. Upskill teams by making performance insights accessible, actionable, and embedded into daily workflows. Key Skills & Qualifications - Strong ability to translate business goals into creative and content strategies - Deep understanding of experimentation, analytics, and performance measurement - Experience building frameworks, systems, or operating models (not just campaigns) - Proven ability to influence cross-functional teams without direct authority - High level of strategic thinking combined with executional pragmatism -Fluency in English Performance Metrics - Adoption and effectiveness of creative performance frameworks across teams - Measurable impact of testing and insight loops on business KPIs - Reduction in ad-hoc analysis through implementation of scalable systems - Improved clarity and consistency in creative decision-making across channels - Successful integration of tools and methodologies into creative workflows This is a full-time consultant position in Stockholm through Incluso. Start is ASAP, 4 months limited contract to begin with, possibility of extension after that. This role is 100% onsite in Stockholm. Please submit your CV as soon as possible since we will review the applications on an on-going basis. For more information about this role, please contact Marianne Nilsson recruiter at Incluso.

Vi söker nu en mycket senior digital specialist till ett växande bolag inom digital marknadsföring. Rollen passar dig som har lång erfarenhet och en stark meritlista inom prestationsdriven annonsering. I denna roll kommer du att ansvara för att utveckla och optimera betalda sökstrategier, främst inom plattformar som Google Ads och Bing Ads, men även andra digitala kanaler. Du får en central roll i att driva lönsamhet och leverera datadrivna insikter för flera olika uppdrag. Som senior specialist arbetar du nära kunder genom hela samarbetet – från onboarding till löpande optimering och strategisk rådgivning. Du ansvarar för att identifiera möjligheter, analysera resultat och kontinuerligt förbättra den digitala närvaron i olika kanaler. Ansvarsområden Ansvara för strategi och genomförande av betalda kampanjer med fokus på att nå uppsatta KPI:er Strukturera och optimera konton, inklusive sökordsanalys, budgivning, annonstexter och A/B-testning Följa upp och analysera kampanjresultat samt ta fram konkreta rekommendationer Säkerställa samarbete mellan olika funktioner för att nå övergripande marknadsmål Ha löpande dialog med kunder kring resultat, insikter och strategiska initiativ Kvalifikationer Minst 6 års erfarenhet av paid search (Google Ads, Bing Ads) God kunskap inom analysverktyg såsom Google Analytics, Tag Manager eller liknande Dokumenterad erfarenhet av att hantera större budgetar och leverera mätbara resultat Stark analytisk förmåga samt god projektlednings- och kommunikationsförmåga Erfarenhet av kundansvar och ett tydligt kundfokus Certifieringar inom Google Ads och Analytics Strukturerad, noggrann och effektiv i ditt arbete Flytande i svenska eller norska samt engelska (ytterligare nordiska språk är meriterande) Meriterande Förståelse för SEO och samspelet mellan organiskt och betalt sök Erfarenhet av andra betalda kanaler som LinkedIn, Meta, TikTok, display och video Kunskap inom konverteringsoptimering (CRO) och arbete med landningssidor Erbjudande Konkurrenskraftig ersättning Möjlighet att utvecklas inom försäljning, digital marknadsföring och ledarskap En roll i ett ambitiöst bolag med stora tillväxtmöjligheter Hybrid arbetsmodell Sociala aktiviteter och teaminitiativ Ett engagerat team med hög energi Vänligen skicka in ditt CV på engelska! Tillträde och ansökan: Start: Så snart som möjligt Anställningsform: tillsvidareanställning Sista ansökningsdagen: snarast Plats: Stockholm (hybrid) Urval och intervjuer sker löpande! Sway Sourcing är en innovativ rekryteringspartner som specialiserar sig på att matcha rätt talang med rätt företag – snabbt och effektivt. Vårt huvudfokus ligger inom Ekonomi, Administration, HR, Marknad och IT, men vi har även den breda expertis och flexibilitet som krävs för att leverera skräddarsydda rekryteringslösningar inom alla branscher. Trots att vi är en relativt ny aktör har vi redan byggt förtroende hos många av Sveriges största företag och arbetar både nationellt och internationellt. Med baser i Sverige och Spanien erbjuder vi en unik kombination av lokal expertis och global räckvidd. Vårt starka nätverk och djupa branschinsikter gör oss till en självklar partner för företag som vill ligga steget före i sin rekrytering.